Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Thursday, 29 April 2021

WHAT CLIENTS LOVE - HARRY BACK





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When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

  WHAT CLIENTS LOVE - HARRY BACK 

                                                                                                          
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Pg. No. XVI

·         So, if we sound “nice” to our clients, our service too will seem “nice”!

Pg. No. 4

·         No one ever “asked” for job-alerts to be delivered on mobile-nor being able to click “Apply”. I just believe, jobseekers would love this “convenience” – when it became available.

·         I must concentrate right now on “How can I get JAM to beat the jobsites”?

Pg. No. 7

·         If JAM “triumphs” on its very first launch (with Airtel-hopefully in next 8/10 days), it could well turn India, into a nation of JAM-ers”. It has to catch the fancy of millions of unemployed.

·         (02-01-05)

·         “Where jobs come searching for you”.

·         Senior execs May never click on their mobiles – but may still subscribe to JAM – to keep track of high profile jobs in the market.

Pg. No. 9

·         With JAM, there is no question of “Celebrity Endorsement”. Celebrities never look / search for a job!

·         But we certainly need Authors / Editors / Journalists / HR managers to “proclaim & welcome” JAM revolution!!

Pg. No. 11

·         What about some “implied” endorsements from (1) CII (2) FICC (3) NIPM (4) National HRD Network (5) NASSCOM (6) ERA etc.?

·         Human Capital & Job-Net

Pg. No. 12

·         I have compiled email ID of 130 & given to Bharti Airtel PR Dept.

Pg. No. 14

·         This is a quote from Arnold Toynbee (Historian)

Pg. No. 15

·         I hope this holds for JAM

Pg. No. 17

·         A good slogan

Pg. No. 18

·         An interesting co-relation between seemingly unconnected “attributes” (within limits ­+36)

Pg. No. 19

·         Predicting / Forecasting, based on some obvious pattern in a dataset? – With Co-efficient of Co-relation.

Pg. No. 20

·         Read “Thinking on your Fact”

Pg. No. 23

·         “Image Builder” (version of resume) is perfection-but it is too daunting for jobseekers-so we dropped it – at least till JAM takes deep roots (i.e. Millions of Subscribers).

Pg. No. 24

·         No “steady-state” only up or down!

Pg. No. 26

·         In JAM, we will add features for which, we can write software in ½ days. Then see what difference does each make to “No. of Subscribers” growth.

·         There is no alternative to “trying”

·         JAM is entirely a “Service” business.

Pg. No. 27

·         For us, it is

1.       WWJ / JAM

2.       Recruit Guru / Global Recruiter

3.       Project Octopus

4.       Kal-Chakra

·         (03-01-05)

Pg. No. 28

·         That’s a good one!

Pg. No. 31

·         (Mission)

·         To make job-related info. Available to all jobseekers everywhere.

Pg. No. 32

·         Our goal is to get 10 million JAM subscribers by March 2006.

·         (04-01-05)

Pg. No. 39

·         I certainly belong to this group!

·         (17-01-05)

·         I will know when we lauch JAM on 19th! But it may take more than a few days to know whether people love JAM.

·         The only cheque!

·         This is why we have listed 200+ jobsites on WWJ.

Pg. No. 40

·         For us, “Selling Info”.

Pg. No. 41

·         I have prepared a promo email, giving this (Similar) example.

·         Especially true of Travel-Sites.

Pg. No. 45

·         I have repeatedly mentioned this – on WWJ as well as in promo emails.

·         (17-01-05)

Pg. No. 46

·         Yesterday – from just 5/6 sites, we downloaded 7900 jobs, posted during last 24 hours! On Internet there are 40,000+ jobsites! This is why JAM may succeed.

Pg. No. 48

·         And New York Times on Sunday with 1600 pages!

Pg. No. 49

·         I have said this again & again in promo emails

·         (20-01-05)

Pg. No. 50

·         I hope, “simplicity” of JAM will inspire 6 million jobseekers to register for JAM.

·         Quote.

Pg. No. 52

·         JAM is an invisible “service” rendered digitally.

Pg. No. 55

·         I have repeatedly stressed – “WWJ is another jobsite”

·         Pg. No. 56

·         We are NOT a jobsite

Pg. No. 57

·         We have built JAM around this theme.

Pg. No. 59

·         Even though “privacy” is not a big issue with Indian jobseekers, we have guaranteed them privacy by eliminating “Resume Search” on WWJ.

·         (20-01-05)

·         Some (on tradition here)

Pg. No. 60

·         I plan to repeat again & again

·         Re: No. of Subscribers / No. of job advts. / No. of job alerts sent as SMS. These statistics would be a clear “proof” of our achievements.

Pg. No. 62

·         In India, this still works – although we will not entirely rely on this

Pg. No. 70

·         Read, “Who does not need JAM?”

·         (210-01-05)

Pg. No. 87

·         Then the Americans should love JAM!

·         (21-01-05)

Pg. No. 89

·         On back of my business-card

·         World-Wide-Jobs

-          Where jobs come searching for you on your mobile

-          Where you “apply online” with a single click from your mobile

Pg. No. 93

·         See p. 89

Pg. No. 96

·         I believe, our homepage visual (graphic) does this.

·         (21-01-05)

Pg. No. 122

·         This is fine

·         But, I am not sure about this part!

Pg. No. 133

·         I have used some “catchy” titles for our promo emails.

Pg. No. 134

·         Also “visualthesaurus.com”.

·         (22-01-05)

Pg. No. 138

·         May be JAM will accelerate this

Pg. No. 139

·         This is why I chose “JAM”

Pg. No. 149

·         We have done just that – 3P for headhunting and Recruit Guru for job-alerts

Pg. No. 152

·         On World-Wide-Jobs, we have not used Recruit Guru’s Logo anywhere.

·         For me, ownership of word JAM is more important.

Pg. No. 153

·         Contradicts p= 151. It will take longer for people to remember ------ than JAM

Pg. No. 156

·         Recruit Guru implies that we are in recruitment (services) business.

Pg. No. 158

·         “Guru” has become international – India’s contribution to management jargon we are The Guru of Recruiters worldwide

·         Karma Mantra Pundit – are other Indian words.

Pg. No. 160

·         We also have a website called “worldwidejobs.com”. so we do run the risk of confusion with our own World-Wide-Jobs.com

·         But I feel worldwide jobs is more difficult to read then our own.

·         Fortunately, most jobseekers need to visit our website, only once.

Pg. No. 162

·         Someday, we will advertise:

·         “We are No. 1 – but not a jobsite”.

·         (23-01-05)

Pg. No. 163

·         CMT

Pg. No. 164

·         Nothing unusual about our World-Wide-Jobs, but it does convey what our service is all about

·         (CMT)

Pg. No. 166

·         CMT

·         I did not know this!

Pg. No. 167

·         We wish to convey the “attribute” “AGGREGATION / AGGREGATOR” by saying World-Wide-Jobs.

Pg. No. 168

·         World-Wide, hopefully conjures up the image of the vast expanse of countries around the world.

·         (CMT)

Pg. No. 169

·         I don’t know if this (asking) is a good idea. May be you would get FOUR different opinions (Excellent / Good / Fair / Poor)!

Pg. No. 170

·         For us, it would hardly matter, whether jobseekers remember, World-Wide-Jobs (which is routinely description). What is more important is that people remember JAM.

Pg. No. 173

·         World-Wide-Jobs is geographic name but its “positive” aspect is that it does not refer to any one Country / Region but entire world.

Pg. No. 175

·         Monster / Jobs Ahead / Job street / Naukri etc. are already established and likely to be better remembered as compared to WWJ

Pg. no. 176

·         We have decided to ask jobseekers to send SMS “T JAM” on 8484. Will people remember, sound of Music, “T – a drink with Jam & Bread”? But highly unlikely since 99.9% of users may have never heard of “Sound of Music”. They are born after 1970!!

Pg. No. 177

·         JAM

Pg. No. 178

·         Who does not like JAM – with bread? And there can be no bread without a job!

·         (23-01-05)

Pg. No. 179

·         JAM should be easy to remember.

Pg. No. 181

·         I hope, this will get replaced by World-Wide-Jobs.com, in the next edition of this book!

·         (23-01-05)

Pg. No. 184

·         On WWJ homepage, we have combined graphics (of a globe & mobile phone) with alternating headlines: where jobs come searching for you on your mobile: where you “Apply online with a single click on your mobile.

Pg. No. 197

·         I have plans for this

Pg. No. 201

·         Read, “JAM – a harbinger of Hope”. We sell “Hope / Dream”.

·         (24-01-05)

Pg. No. 205

·         Soon we will find a way to deliver job alerts exactly at the time which subscriber specifies. He must control the “process”.

·         This is why the slogan on our website, just below a jobseeker’s photo, says, “You Are Wanted”

Pg. No. 209

·         30% Americans are obese.

Pg. No. 220

·         We too have too many pages / write-ups on WWJ – and much of it repetition.

Pg. No. 257

·         I believe JAM will bring about recruitment revolution in India.

·         (25-01-05)

Pg. No. 260

·         (25-01-05)

Pg. No. 276

·         This is what JAM tries to remedy. No job search on jobsites

·         Will jobsites try to fight JAM?

Pg. No. 277

·         I hope JAM belongs to this category!

 

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