Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Wednesday, 14 April 2021

DIFFERENTIATE OR DIE - JACK TROUT




====================================================================================

When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :


=====================================================================================


Page no. 4

·         A “Reputation system” for health-care organizations

·         Jobseekers too have a problem of plenty of jobsites & too little time.

Page no. 8

·         Which, in turn, got gobbled –up by H-P, in 2001.

Page no. 10

·         Other jobsites, cannot/do not offer

1.    Aggregation of jobs from all over

2.    Delivery of alerts-on mobile

3.    Apply online from mobile

4.    Image Builder’s profiles

5.    Elimination of job search.

Page no. 11

·         As of last month, there are 41 million mobile phone owners in India & their population is growing at 1.6 million (of Couse, all may not be jobseekers)

·         3p`s nearly 50 ads in first 7/8 years were drafted by me.

Page no. 14

·         No jobsite can offer you Image Builder`s FUNCTION-PROFILE.

·         How can you ever find that right job from 16 million jobs posted on 40,000 jobsites? We “aggregate” all jobs but deliver to you only relevant.

Page no. 15

·         In a few of my emails, I have hinted…”All of your friends are smiling because they have registered on WWJ” (Endorsement from friends)

Page no. 16

·         Did jobseekers “expect” job-alerts to be delivered on their mobiles? Did they “expect” that they should be able to “Apply online” from mobile? Do they “expect” to receive feedback from HR managers? They have gotten used to “No REPLY”!

·         “FUNCTION PROFILE” is a “diagnostic.”

·         Does percentile score of a Function profile “predict” whether a candidate can expect an Interview-call? Think so.

Page no. 17

·         “Image Builder” is a label for the extracted version of resume.

 

Page no. 19

·         We are saying, we are not a jobsite

Page no. 20

·         Someday, we must patent various “profiles” of Image Builder.

Page no. 49    

·         There is item of news re: complicated Telephone Bills of mobile phone companies, in today’s times of India. (23-09-04).

Page no. 50

·         In last 2 months, every mobile (-and even fixed land line services of BSNL/MTNL) company has dropped prices in a totally confusing way. Now TRAI is developing software to “compare” different “PLANS’!

Page no. 55

·         They all went out of business.

Page no. 58

·         In a manner, WWJ is a “superstore”- of job-advs., by aggregating advs. From numerous jobsites. This make is “one-stop-shop”/everything under one roof. But with one important difference. In WWJ`s superstore, all the shelves get emptied every night and get filled up [with brand new merchandize!

Page no. 60

·         Americans are the people in greatest hurry on earth. So, after consolidating in India, WWJ/JAM must focus on USA> they are most likely to appreciate JAM.

Page no. 62

·         I believe, now they have made profit (maybe in 2004).

Page no. 63

·         WWJ is launched on this very premise. From a daily/fresh massive aggregation of jobs, mass-customize and deliver to each subscriber, only most relevant job-alerts, according to his preferences.

·         We hope we have found an answer.   

Page no. 70

·         Our home page animation, itself demonstrates how we are different but we should offer a few days of “FREE” trial, on mobile phones to convince potential users. This would need prior agreement with service providers.

·         We have invented JAM

Page no. 71

·         Today we just released second promotional email to 2.1 million, potential users. Thereafter one email will follow every week. For next 20/25 weeks. (24-09-04).

Page no. 72

·         Without being challenged and highly self-motivated, I don’t think Abhi & Deeps, could have brought JAM from a mere “concept” to a virtual “creation” within past 6 months. Just two of them!

·         We are depending upon the mobile service providers to come up with such money.

Page no. 73

·         Once there is some semblance of success, we will approach the VC`s for money to ramp up our operations to cover, India/USA/rest of English-speaking world.

Page no. 87

·         Perhaps being first to tie-up with us, to deliver JAM, will also translate into “substantial market share advantage” for TATA.

Page no. 88

·         Problem of getting users to “change” from a comfortable position of “status Quo.”

Page no. 90

·         We would need to modify JAM for the U.S. market; only local mobile service providers can guide us what modifications to uncle take.

·         Users will expect 24x365 services from. JAM No crashes will be tolerated.

·         We will need to keep adding new features, all the time.

Page no. 91

·         Self-employed aren`t looking for job! So they aren`t going to fall for JA-same with retired people. 

Page no. 93

·         Even if a CEO/MD get a dream- job, thru JAM`s service, he is not going to come forward to “endorse” it!

Page no. 96

·         If we become a huge success in India, we can expect many WWJ/JAM`s coming-up in different parts of world-starting with USA.

Page no. 97

·         Since “Function profiles” are developed from “skills” these profiles are “ATTRIBUTES” of a jobseeker.

·         What are “unique” attributes of JAM?

Ø  Aggregation 

Ø  Relevance

Ø  Delivery system

Ø  Apply online

Ø  “Freshness” of job alerts

Ø  Feedback (less than 24 hours old jobs only)

Page no. 99

·         Out of 6 listed earlier, the most powerful 2 “attributes” are:

Ø  Delivery on mobile.

Ø  Apply online from mobile.

Ø   

Page no. 101

·         Someday soon, we should be able to claim “jobs from everywhere.”

Page no. 106

·         We do this indirectly (without naming names)

·         : Job search is history

·         : No resume search on WWJ/your piracy guaranteed 

·         : Job sites Do Not Remember

Page no. 107

·         In matter of job search, JAM is about as simple as you can ever get. We should focus on this.

Page no. 108

·         Our testing with TATA executives started this morning. Some 21jobalerts got sent to mobiles of 8 executive. 3 of them had clicked “Apply online” by the afternoon. I suppose, remaining executives to should get some job alerts in next 2 days (Sunday+Monday-Ganesh Chaturthi holiday). We should get some feedback by Tuesday. (Saturday)- Sept. 25, 2004

Page no. 111

·         Gobbds (Hitler`s PR manager?) said” Tell a lie a hundred times, and it will get accepted as truth”

 

Page no. 112

·         There is only one Image Builder resume and you can get it from world-wide-jobs only

Page no. 115

·         That is nearly 80 years!

Page no. 116

·         Stands for children`s game “HIDE & SEEK” in India! Seems like a strange

Page no. 121

·         And now he is running for the second Term and in 2 months, we will know if his heritage helped him!

Page no. 133

·         JAM has 5/6 “benefits” (see pg. 97) for the jobseekers & as of now, we are the only one “specializing” in each of these benefits. All that I can do is to emphasize ONE of these, in each of my promotional email.

Page no. 135

·         Quite possibly, JAM can work equally well with

·         -Dating service – Matrimony service or similar “Info search/Aggregate/Exchange” but we will keep out of that.  

 Page no. 145

·         Of course, we would need Punta malhotra (Human capital) and lima sehga (job net) to write about WWJ/JAM

Page no. 147

·         None of these-or similar-celebrities are “jobseekers”-so there endorsement would work “negative”!

Page no. 151

·         “Function profiles” of Image Builder own their existence to Guru main software which we invented. At some later point in time I will dwell upon this in my promotional emails.

·         I think we must patent this. Image Builder sounds impressive. So does Guru Main (AI)

·         Our “function profiles” are absolutely magic-since these emerge on the web site, wit in 10 seconds!

 

Page no. 152

·         Quite a few of promotional emails are centered on the magic of “Image Builder.”

Page no. 153

·         Soon others will follow with their own copy-cat versions of Function profiles. The only way to stay ahead of them is to introduce “salary profile”/Tenure profile/career profile etc. in rapid succession. Idea is to raise the “Entry Barrier.” No jobseeker should turn to a copy-cat service.

Page no. 154

·         My goal is to make Recruitment Managers, an integral part of WWJ/JAM-by making them click on “feedback” from on each/every Image Builder received by them. I am convinced that 100% feedback (from current 0%) can make Image Builder THE INDUSTRY STANDARD.

·         To some extent Guru Mine does reduce “Resume from filling” time by extracting values & constructing a structured database.

Page no.  161

·         When we introduce “salary profile”/Tenure profile/career profile/etc. etc. it need not be at the “expense” of any existing features by adding one more “facet” of a jobseeker`s resumes by adding one more dimension. Like the hidden side of moon! A good title for a promotional email

Page no. 162

·         Each of our “profiles” will compare & contrast an executive with the rest of the“coprofessionals will show where exactly he stands in relation to his “peers,” in respect of different “attributes.”

Page no. 166

·         If “function profile,” gets accepted (by Recruiters especially) as “New Generation,” then each further profile (salary-tenure-career) etc. will find it easier to get accepted. In fact, as a pioneer, we would be EXPECTED to introduce these!

Page no.169

·         For launching WWJ/JAM, we had to start recruit Guru as a separate company. There was a fundamental clash with the business-model and the Revenue-model of 3p. the two just could not co-exist under same BRAND.

·         WWJ/JAM does not; in anyway, REPLACE the business-model of Executive search firms or placement Agencies- which will continue to flourish. (26-09-04).

Page no. 170

·         For beating monster/jobs ahead combination, we need 5000+ registration DAILY.

Page no.173

·         Are some “white lies in order to create “self-fulfilling “prophesy? – Especially if your competitors cannot check your numbers. Of course in our next promotional email, we have truthfully talked of 2300 registrations so far.

Page no. 175

·         Which “Experts” can we rope in? Office-bearers of National HRD forum? NIPM? Institute of management? Dr. Kaul? Bankrupt misra Chandrasekhar-(ex ECC)? HR head of BIG companies?

Page no. 176

·         I have already compiled an email database of some 40/50 business-journalists. But I can write to them only after signing-up with TATA.

·         Final list made up 130 and is given to PR dept. of Airtel-for release of a PRESS-RELEASE. (24-12-04).

Page no. 177

·         But then WWJ/JAM is founded on/owes its existence to the human desire for

Ø  More “money” (salary)

Ø  Bigger “role” (designation)

Ø  Larger “span-of  control” (size of Employer)

·         And then for the unemployed/Freshets, it is the need for a job/any job.

Page no.180

·         Jobseekers will identify themselves with WWJ whereas, Recruitment Mgrs.

·         Will latch on to RecruitGuru.com

·         We will avoid overlap, as possible. But data will be shared by both, seamlessly.

Page no. 187

·         We too. Must repeatedly claim that, we deliver jobs on the mobiles of subscribers, within 24 hours (OVERNIGHT?) of their getting pasted on any major jobsite of the world. No one can make such a claim and that is our BIG differentiator!

Page no. 188

·         Could our ultimate “differentiating” idea be

Ø  Recruitment managers just don’t want to look at anything other than an Image Builder.

·         (-whatever their reasons!)

Page no. 189

·         In contrast to3pjobs.com, WWJ does not carry any “historical baggage.” WWJ has no ego problem in Speeding/ aggregating job advs. from other jobsites. WWJ has nothing to lose but everything to gain. Monster/Naukri will find it very difficult to follow WWJ act because they are current leaders.

Page no. 195

·         I presume WWJ/JAM should appeal to jobseekers “who are in a hurry/have very little time,” in all parts of the Earth. They want jobs (or better jobs) but have same problem via: No dozens of jobsites, day-after day.

Page no. 196

·         We demand many “data” (from jobseekers) in Image Builder, which would be illegal in USA!

·         Hence we will need local adaptation.

·         I have no doubt this will happen to JAM.

Page no. 197

·         Don`t we say the same? Whether a resume belongs to a person with 5 years of experience (YOUNG) or a person with 25 years of experience (OLD), we mother both, into a thing of beauty called Image Builder.

·         I hope we can cover whole of India in 4 months.

Page no.198

·         Our brand JAM, describes the “process” (via: Delivery of job Alert on a mobile).If this process remains the SAME, in all parts of the world, our brand JAM, has to remain the same.

Page no. 199

·         I have no doubt that if you ask 10 recruitment managers, as to what an “IDEAL” resume should contain; you would get 10 different replies! But, we must still be ready to have different versions of Image Builder for different regions.

Page no. 205

·         When I studied at uni Of Kansas (1956/57), there were sears (at that time known as “sears roebuck”)& Woolworth –may be J.C.Peuny.

·         I know, we cannot compete with monster & Naukri on their turf, playing by their rules and neither am I nineteen!

Page no.206

·         Today`s newspaper has an article which says, same DELL, could not succeed in china with same “direct marketing strategy! Chinese like to “touch” their computer before buying-so you need dealers!

Page no. 207

·         With just 2 employees (Abhi& Deeps) in the company, this is no problem for me!

No comments:

Post a Comment