Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Wednesday, 7 April 2021

A CLEAR FOR BRANDING -- TOM ASACKER



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When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :


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Page No 06

·         Resumes (plan text ones) are flooding the hard disks of every HR agar’s computer. We plan to replace there with profiles if profiles can be found every were, profiles should become popular.

Page no 08

·         I am trying to convince Recruitment Agencies (the stores) to carry our product (profiles) instead of carrying our competitors’ (monster/ Naukri) product viz.

·         Plain text resumes. I am trying to introduce an element of fear in the minds of these agencies i.e. your crop. Clients will desert you and go to your neighboring store, if you continue to Cary plan text resumes while your neighboring store carries PROFILES. End of business for you!

·         “Plan text resumes area pain: profiles are a pleaser”  

Page no 09

·         Resumes from monster /Naukri / times jobs, all look alike .Hardly anything to distinguish. Whereas Profiles are strikingly   distianet.

·         Profiles are certainly not familiar to some HR mgrs. Profile may well be “uncomfortable “!

·         I hope IIT does the trick.

Page no 10

·         Big IT companies are certainly over whelued with resumes they are also skew trial about what candidates unite about themselves! IF is quite possible that HR mgrs. Think these candidates have used “resumes writing “services of jobsites.

Page no 11

·         I have repeatedly said, our mission is to deliver job –related, info jobseekers in all covert of India all media.

Page no 12

·         Over a period of time, India recruiter will in seduce a large no –of frequency distribution graphs. Our logo represents this theme.

·         In India it still is. EU govt/ count / wants to ban swastik and Hindu community of EUI is opposing this move.

Page no 13

·         Profile will become our brand people will connect is with our logo.

Page no 14

·         “My rain bore” crated to provide such a sensory (visual) experience.

Page no 15

·         Profile can only be obtained from India recruiter –to reign with .ultimately we hope to deliver it from hundreds of partner websites as part of global recruiter Network.

Page no 16

·         Will HR mgrs. feel the “pain “of not being able to use IIT? Will that pain make them insist profiles

Page no 17

·         Will HR “feel” that profile are more scientific evolution of a candidates competence and “feel “that profile cannot be faked I fudged like text resumes?

·         Whereto I stand “salary –wise”?

·         High percentile scores my rainbow.

Page no 18

·         If it is “JOBS “jobseekers first think  of Naukri/ monster if it is RESUMES, HR mgrs.

·         If HR mgrs. Then they don’t have to “go out of their way” they will always get profilers.

·         This is not an issue with HR mgrs.. 

Page no 19

·         I hope jobseekers will get this feeling thru their ever –changing “salary profile “of –even of don’t fully believe in function profile. They would want to check up the charging salary “s tending”, NO jobsite can them this feeling.

·         Every time a jobseeker’s salary goes up, he would want to come back & EDIT his resume – in order to see his NEW salary – profile .HE must keep coming back.

Page no 20

·         If IIT can suddenly make HR mgrs. feel competent one up smart then they will relish that experiences.

Page no 22

·         We plan au this.

Page no 23

·         Hyperlinks on our homepage. 

Page no 24

·         Towards this we will in deduce: 1) my Rainbow 2) contribute a Question 3) poll-e 4) RUN 5) EAR 6) ARM 7) TOP TEN 8) most viewed etc. also JAM RAM JAB RAM multiplexes

Page no 32

·         In my launch ( promo) emails, I am communicating that receptions ts will get a greet “experience” while using IIT.I am raising a certain “expectation” thru my emails if these expectations are met during actual use / trial of IIT,then a “ brand will take hold in their minds. Page no 37

·         Webpage “underpaid?” which I wrote to day is all about “arousing” jobseekers’ expectations”

·         HE “expects” to know where he stands (in repeat of salary) with regard to his colleagues.

Page no 38

·         In my promo email to 750 recruitment agencies, I have to codded on the “risk” they run if they keep pushing plan text resumes to their clients, where as their competitors, sent out profile. Obviously, their candidate. Will not get a call for interview! RISKY! 

Page No 39

·         Obviously corp. client will think poorly of those Agencies which continue to push plain text resumes!

Page no 41

·         I hope, every jobseeker who seen his profile for the first time will be amazed enough (with his experiences) that he would want to share his “discovery” with friends. 

Page no 42

·         I have presumed that every expensive is “ passionate” about his “salary “& pecking order, so we are in traducing 1) underpaid ? 2) My rank

Page no 42

·         No jobseeker could on, his send out his resume to 700 recruitment Agencies & 40000/ employers .we are enabling him to do this (at no cast) thru.

·         Resume Blast (7000 Agencies)                 2) F-email- (40000 employers)

Page no 44

·         Could HR mgrs. “desired feeling “be:- 1) I have no time – in 10 second, just show me the best candidates.

·         Will HR mgrs. Get such an experience, when resumes get arranged in descendings’order of percent tile‘s score?

Page no 50

·         For jobseekers: - first job / next job/ better paying job better designation job etc.

·         For HR mgrs.:- better / competent candidate, May bedroom “competing firm, at com pakeg salary.

Page no 51 

·         Reed my today’s note “thinking Ahead” enclosing A fresh design of homepage of India-Recruiter.

Page no 56

·         In webpage “better / faster ‘(for consumption of HR mgrs.) I just added a sentence:” so what is your pain point?”

Page no 57

·         We have in our library.

Page no 60

·         Each page of India recruiter will curry the anew of the concerned developer.

Page no 70

·         While in reviewing candidates using IIT, will HR mgrs. feel they are real “smart”?  (What with those 15000 interview questions) while filling –up candidate Assessment page & emailing to their boss will they “pat “themselves on the back?

Page no 21

·         Using my Rainbow “a jobseeker can make himself “unique. No two rainbows will ever be alike!

·         Job seeks would want to return to India recruiter to see if their percent tile score has gone up or down. Up or down.  Same with salary these are indicators of self-esteem

Page no 72

·         Read “life from “webpage.                                                                            

Page no 74

·         Our positioning statement is “we do not claim to be no1 only batter

”Page no 75

·         Entire purpose behind our positioning statement is to remind India recruitment users to ask of themalves:  “is this website better than monster / Naukri etc.? “

Page no 76

·         Only better”, center from this book and Avis, of course.

Page no 77

·         I expect jobseekers to connect a motional with profiles, and HR mgrs. IIT,

Page No 78

·         If HR mgrs. don’t get “interested” in profiles then it could be the end of the road fours! 

Page no 79

·         I think we are here we are certainly UNIQE and joi npointresure search (thru percentile sari)

·         Also highly RELEVANT)”

Page NO 80

·         I THINK “RESUME holder “will make HR feel “very organized “

Page no 82

·         NO about we are .no one else can convent a plain text resume in to profiles in 15 seconds!  

Page no 83

·         I hope profile / IIT does something like that for India Recruiter!

Page no 87

·         Reel webpage “Ever-changing? “Hopefully profiles will keep jobseekers locked into India Recruiter.to ensure this we plan add many more profiles.

Page no 88

·         Maybe we are!

·         Language on India recruiter is very unseals for a jobsite!

·         We have strong proposition in this!

·         In “my rainbow “they can.

·         This is the idea behind “underpaid?

Page no 89

·         Reed “doesn’t wait “

Page no 92

·         For first few months, all our services (on India recruiter) to corporates will be FREE.

·         I must get them to try out for 2/3 month to be satisfied with our services before asking then to pay

Page no 106

·         It is for this reason that we have planned:

·         Share your knowledge / contrite a question 

·         Rate use now / l-e   / EAR- etc. Oct.

·           Page no 107

·         Danny son Pereira (DGM- TRG) conducted these workshops at l &T, in early seventies!

·         Page no 109

·         I think, in “pol-e “I have said ,” we will change the weightages of keyword based on the votes polled by each keyword “ Raw scores / percentile scores,

Page no 113

·         We will need many more such personal details from each candidate, to be a he to develop  

·         Many more interesting profiles. Candidates will only give us such as details is if thing benefit from such profiles we don’t allow a candidate to see the profiles of any other candidates but     

·         He can see his own relative position on 1) function profiles 2) salary profiles 3) tenure profiles

·         If India recruiter becomes wild ly popular amongst job seekers that would be a proof that candidates like their that profiles that would be a signal to su – to introduce other profiles,

·         We even plan to add page “profile ideas “where both, HR MGRS & jobseekers can suggest, what 

·         What they want to see.

Page no 114

·         Read my circulars” communicating for Conductivity” (1982-87)

Page no 123

·         Thru use of “my rainbow” candidates will be able to “customize” their profiles, giving it a unique combination colors. Will this become a fad?

Page no 124

·         How HR mgrs. Want to search candidates? How candidates want new jobs.

Page no 128

·         Underpaid? Life-force Ever-changing?

Page no 131

·         This is totally different “market –demand need to know one’s pecking order.IS it possible that jobseekers will submit resumes and create their profiles, not so much because they are looking 

·         For a job- change, but because profile enable them to see “where they stand “vis-à-vis- their co professionals?

Page no 134

·         I have tried to make each of our webpage a “story” in conversational “tone” people must fill like reading.

Page no 135

·         I have tried to give “catchy ‘tiles to webpages of corresponding links.

Page no 136

·         I suppose when a jobseeker downloads these profiles for the first time, three will be a big “surprise”- “supple, profiles “page is meant to arouse his cunosuty expectation.  

·         In profiles, he will find his “self-expression “

·         Our promo email to 550,000 jobseekers will read- is you underpaid in your current job? To find   out, click here! Then add that page to your favorites”

·         Who would not like to know? It is emotional! Message

Page no 139

·         Laughing at ones’ own self.

Page no 141

·         www.ac leareye.com email.tom@ac leareye.com.

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