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When I read any book, I scribble my comments / notes in the margins
Pg. No. xi
·
In WWJ /
JAM, we are.
·
VEE
Pg. No. xiii
·
WWJ &
VEE will both change e-recruitment, as seen today.
Pg. No. 5
·
Starting
a chat-room or a blog on WWJ itself? Without “Censor-Monitor”?
·
In
creating / sustaining of WWJ, we are, in fact, leveraging the “prior
investments” of other jobsites. Same would hold for VEE
·
(29-06-05)
Pg. No. 6
·
This was
written in 1997. Things are very different in 2005.
·
Thru VEE,
we plan to introduce our “standards” around which a no of jobsites conduct
their businesses
·
By teeing-up
with all MSPs, we want to pre-empt other competitors to JAM.
Pg. No. 7
·
Today,
JAM is able to deliver, only a 160 character SMS no the small screen of
mobiles. Before long, bigger screens & 3G technology will allow us to
deliver full job-advt. (2000 characters) on mobile. This new technological
capability will help us. At that time, our tie-up with all MSPs should help us
deliver of documents to mobile-owners.
·
We are
trying to leverage the resources of MSPs and jobsites.
·
In 2005,
I believe this (revenue) would exceed $40 billion.
Pg. No. 8
·
Today,
there is a certain “established” relationship between jobsites &
jobseekers. We seek to “reorder” (alter / modify) that relationship thru JAM.
We plan to act as “intermediary”.
·
“Jobs” in
case of JAM
Pg. No. 9
·
“Job
Advts.” are published content
·
In our
case “Mobile-Phones” are such environment.
·
In JAM
there is none – In VEE, corporates & candidates will generate content (viz:
job ads / Resumes)
·
Jobsites
do compete with each other.
·
I hope
·
Our gain
will be databases of resumes & job-advts.
·
Thru VEE,
we want partner jobsites to be able to earn more-by sharing their own
individual “resources” (job ads + Resumes) with all participating members.
Pg. No. 10
·
MSPs
Jobsites
·
Job
Advts. Resumes
·
“Apply-Online”
clicks
·
Trends /
Patterns
·
Jobsites
·
Thru VEE,
we hope to this
·
“Dely. of
Job Alerts on mobiles is unique capability of WWJ – not available with any
jobsite.
·
VEE will
do this. WWJ does this, already.
Pg. No. 11
·
WWJ
& VEE will both do this
·
Job-Pref.
·
Func.
Profile Graphs would add value to plain text resumes.
·
Initially,
we will target “skeleton” jobsites-to join VEE. Even newcomers may join-who
have access to local corporates-whom they can “sell VEE.
Pg. No. 12
·
Read “WWJ is
Job-Nirvana” & “Ownership Issues”
Pg. No. 13
·
In WWJ,
jobseekers = Members
Jobsites =
Vendors
·
Jobseekers
tell us their “Job-Preferences” & WWJ goes out daily & “finds” such
jobs on jobsites. We are 24X365 “agent” jobseekers.
·
For a
dramatic “Role-Reversal” read webpage “I am a GM” on WWJ.
·
To begin
with, only “Job-Preferences”
·
Most
relevant job-alerts
Pg. No. 15
·
Today, we
decided following “Flexible” approach for VEE:-
1.
We will
not insist that partner jobsites must adopt our “STANDARDIZED” U/I for Job Post
/ Job Search / Resume Post / Resume Search. If they wish, they can continue
using their own / existing U/I.
2.
We will
not insist that partner jobsites must share their resume database with each
other. If a partner decides (while joining), not to share resumes, then his
corporate-clients will not be given access to common / central resume database.
By providing such “flexibility”, we hope to be
able to convince many jobsites to join VEE.
Once they see more revenue coming-in (by
joining VEE), they would be more
amenable to adopt our STANDARD U/I.
·
(29-06-05)
Pg. No. 17
·
By
offering 5 lakh resumes + 1 lakh job advts (respectively searchable by their
corpo. clients & candidates), we plan to use our “bargaining power”
(Info-Databases) to convince many jobsites to join Guru Net (VEE). Someday, I
hope, VEE has a collective / central database of job-advts & resumes, which
is much bigger than that of Monster / Naukri
Pg. No. 18
·
We have
not planned this, at the moment except for marginal “Ask Any Jammer” page on
WWJ.
Pg. No. 19
·
Bulletin
Boards got replaced by online chat-rooms. Latest craze is blog sites.
·
Jobless
are “fellow-sufferers”
Pg. No. 21
·
I have
made several notes re: such communities of HR mgrs. and jobseekers, co-creating
“Knowledge-Bases” of
·
Industry
Names
·
Industry
Keywords
·
Function
Names
·
Function
Keywords
·
Question
Databanks
·
Keywords
Synonyms
·
Rating of
Job Advts
·
Rating of
Resumes
·
Rating of
Corporates (Reputation as a “Responsive “Employer)
·
(30-06-05)
Pg. No. 22
·
Only
yesterday we uploaded “I am a GM page which will permit Senior Executives to
directly interact with head-hunters.
·
(30-06-05)
·
Most of
the head-hunters are “offline” brokers!
Pg. No. 23
·
In a way,
WWJ reverses this scenario: with (someday) millions of “Sellers” (jobseekers
who wish to sell their service) – and a few thousand “Buyers” (Employers).
·
3pjobs.com
was launched in Nov. 97, around the time this book got written
Pg. No. 24
·
So far,
not a word about Amazon or eBay! Must have been written before the came into
existence.
Pg. No. 26
·
In
(Global-Recruiter.Net) (we booked this URL today for our VEE), our focus is on
Jobseekers & corporates But, thru a network of jobsites
·
(30-06-05)
·
“Resumes”
are generated by jobseekers
·
“Job-Ads.”
Are generated by jobseekers
Pg. No. 28
·
Guru
Spider does this
Pg. No. 29
·
WWJ’s
“Matchmaker” presents to a member jobseeker, only relevant job-advts.
·
Mouthshut.com
members do this (rating) for jobsites
Pg. No. 30
·
e.g.: - I
would like 500 HR managers to “rate” (A / B / C / R) 5000 resumes (same resume
by several HR mgr.) – and then “play-in” this “Collective Expertise” into a
Neural Net Software as a “SEED” – in order that such a software can “Learn”
(from this collective expertise) AND become capable of “Rating” resumes on its
own!
·
(30-06-05)
·
Finally!
Pg. No. 31
·
If online
jobseekers start “rating” corporates (job-advertisers) on a 1-to-5 point scale,
as to how “Responsive” these employers are to their “Applications” for jobs
that would make these Employers to sit-up & take notice! Who would want to
apply to an “arrogant” employer, who does not bother to even “acknowledge”
having received your job-application?
·
This is
the driving idea behind Global Recruiter. It will offer job-advts & resumes
posted at all member jobsites – offering a wide choice to jobseekers &
employers. Hopefully this will drive traffic away from Monster / Naukri to GR.
Pg. No. 32
·
We hope,
someday, GR would have 1 million to choose from.
·
For getting
job-alerts by email, we will enable jobseekers to post their “Job-Preferences”
on GR
Pg. No. 33
·
To begin
with, we plan to target small jobsites for membership of GR
·
We are
forming GR, primarily to support WWJ, thru making available a large no of
job-advts – in order to generate JAM.
·
I hope
JAM would make enough money to subsidize GR – which has no revenue for itself!
Pg. No. 34
·
See my
remarks on p=33. We will even encourage “new entrants” to join GR & start a
jobsite.
Pg. No. 35
·
I have
argued same way in my note on GR, a few days back!
·
Increasing
the P/E, rather than “% market-share”.
·
In our
case, Monster & Naukri are LARGE.
·
Precisely.
Pg. No. 36
·
We will
approach Monster / Naukri, only after the “Resume Database” & “Job Advt.
Database” of GR equals / exceeds those of Monster / Naukri. Then we have better
bargaining power.
·
Our
target jobsites.
·
This is
why, to start with, we plan to offer 1 lakh job-advts 5 lakh resumes on GR – so
that smaller jobsites quickly agree to join-because, thru GR they can challenge
big sites.
Pg. No. 37
·
We will
find out when we approach jobsites
Pg. No. 38
·
Most unlikely
for Monster / Naukri to think in this way. On the other hand, when we start GR,
we don’t have to give-up any existing Business-Model or any existing
“Revenue-Source”.
Pg. No. 39
·
As of
now, I am not very clear, what kind of a platform can we provide on GR, for
Jobseekers to interact with other jobseekers and corporates to interact with
other corporates. But I am sure; I will come up with something once GR is
launched.
Pg. No. 41
·
We are,
for GR.
Pg. No. 43
·
We will
need to be patient-and persevere.
Pg. No. 45
·
Monster /
Naukri are establishing the “PRICING-RULES” which all other jobsites follow
viz: Fixed subscriptions (Q/A) for “Resume-Search” & for “Job-Posting”. For
member jobsites to accumulate a CRITICAL mass. Of corporate-subscribers, maybe
they should depart from this “fixed Subscription” model & switchover to
“Usage Fees”. There are thousands of small / medium companies, who need to
post, no more than 10 ads / year. Can they afford to pay Rs. 10,000/=? Why not
Rs. 100/= per Ad? & Rs. 100/= per each Resume-Search Query? Such low /
usage based prices would attract thousands of companies to patronize Global
Recruiter.
·
(07-07-05)
Pg. No. 46
·
Our
“Commission” (as organizer for GR) would be
·
Job Advts
for use in WWJ / JAM
·
Resumes
for use in Recruit Guru
·
In JAM,
we are replacing,
·
Jobsites
- With WWJ
·
ISPs - With MSPs
Pg. No. 47
·
We will
not “rent” / our database of JAM / Global Recruiter Subscribers, but we will
all “Direct Marketers” to broadcast their promo messages to target
sub-groups-for a fee.
Pg. No. 49
·
Corpos
Post jobs which attract jobseeker – who post resumes (so they can apply
online). In turn a large resume base attracts corpo to conduct “Resume-Search”!
Pg. No. 50
·
Virtuous
circle!
·
More
Resumes means more corporate “subscriptions” for Resume-Search.
·
We plan
to deduce “patterns / trends” based on “Apply-Online” Click History of
jobseekers – whether GS JAM users or as GR users.
·
JAB (Job
Advt. Broadcasting) is sharply targeted. This (feature) will be THE KEY-ELEMENT
in success of GR. Synergy between WWJ & GR / Leveraging.
Pg. No. 51
·
Ultimate
goal is to get each jobseeker to fill-in “Career-History” section, so that we
can generate (1) Tenure Profile (2) Desig. Profile (3) Salary Profile etc. –
which can earn substantial revenue from corporates.
·
This is
why we want to kick-off GR, with 100,000 job-advts & 1 million resumes.
That would suffice to attract corporates jobseekers.
Pg. No. 55
·
I hope
JAS (Job Advt. Summary) offer to newspapers & TV Channels will create a
“Dynamic Loop” which will re-in force the promo. Efforts of MSPs for JAM.
Pg. No. 57
·
If we treat
jobseekers as “Consumers” than GR will need to get more corpo. Advertisers to
post their job-advts.
Pg. No. 60
·
We should
encourage member jobsites (of GR) to offer “free” job-advts posting to their
corpo. Clients for 3 months. Many would get tempted if it is publicized that
there are 1 million resumes.
·
(07-07-05)
Pg. No. 61
·
Right
now, this (churn) is a major problem for Indian mobile-service providers
(around 5-6% per month).
Pg. No. 63
·
We may
take 2 months (July / Aug.) to develop GR, but it will take much longer to get
sufficient no. of jobsites (Vendors?) to join. It will also cost more.
·
We expect
to host GR site in 2 months with Rejji / Rajeev & Abhi.
·
Searching
jobs & resumes
Pg. No. 69
·
Even though
jobsites themselves are intermediaries between Jobseekers & Employers, we
want to form a community of such sites, in GR. We must find ways & means
whereby they can make more money. Then they would stick with us.
Pg. No. 71
·
Yesterday,
India & Singapore signed an agreement which provides liberal rules (VISA)
for professionals to take up jobs in each country. So, it would be natural to
cover a few Singapore Jobsites in GR. Jobseekers & Employers from both
countries will benefit.
·
(01-07-05)
Pg. No. 72
·
Today, I
sent emails to some newspapers in USA, devoted to Indians settled there.
·
(02-07-05)
Pg. No. 73
·
This was
the reason, we persuaded MTNL (Delhi + Mumbai) to make “job-alerts” free. I
hope these will step-up registrations on WWJ.
·
If GR
partner jobsites can be persuaded to make job-posting & “Resume-Search”
free, we could challenge Monster / Naukri.
·
“Apply
Online” clicks are transactions where we hope to make money.
·
This is
what GR – will do from backdoor.
Pg. No. 74
·
In 2005,
these problems have been solved.
·
We will
not make any money from GR but from WWJ – which will get crucial content
(job-advts) from GR.
·
Job-Advts
are the “resources” of other jobsites. We are trying to leverage to same for
the benefit of WWJ.
·
When GR
gets launched in Sept., we will need many jobsites to sign-up fast, before
Monster / Naukri think-up, an appropriate response.
Pg. No. 75
·
-e-
recruitment (online recruitment)
·
Those
jobsites which join GR, will find it very difficult to switch to a competing
Employment Exchange, later-on, if GR becomes a big success.
·
Neither
WWJ nor GR, can claim “unique” technology
Pg. No. 76
·
By 3rd
year of operation, SKYPE, today has 63 million downloads, - 25 million regular
users – with 150,000 joining every day! All because SKYPE offers a great VOIP
tek-service, FREE, to its members.
·
Does Como
manage 40 million users in 4 years?
·
Neither
in SKYPE, nor in Do Como, there is any “member-generated” content which, all
other members can use & benefit from. In this respect GR will be different.
Job-Advts posted, will get searched by all jobseekers and resumes posted will
get searched by all corporates.
·
Of course
Pg. No. 77
·
By
leveraging WWJ’s members, “Job-Preference” profiles, GR would enable corporates
to “target” most suitable candidates thru JAB (Job Advt. Broadcasting).
·
True.
Today, it would be almost impossible to take on Amazon or eBay, in their
respective “markets”. As far as online recruitment is concerned, GR can still
hope to be #1 in India.
·
Nowadays,
blog-sites feature
·
I trust _
_ _ _
·
X / Y / Z
trust Mr A.
Pg. No. 78
·
We plan to do this – first in
WWJ (after 6/8 months of “Apply Online” click history.
Pg. No. 80
·
4 years
back, Satish Doshi (Sampoorna) tried to launch “Global R 2 R” – a kind of
consortium of brick-&-mortar placement agencies in cyberspace. It was
still-born because of faulty business-model.
·
I hope GR
has the right model & this is the right time!
·
In GR,
member jobsites will market themselves to their corporate clients (for
subscriptions) and incur this “acquisition cost”. GR will need to spend on
selling the idea to jobsites.
Pg. No. 81
·
Never
happened to most dotcoms & bubble burst in April 2000.
·
Can WWJ
& GR together pose a serious threat to placement agencies? May be.
·
(02-07-05)
Pg. No. 83
·
GR (a
virtual community) will depend upon jobsites (members).
Pg. No. 85
·
Will GR
manage to act as a “catalyst” (a magnet) which will bring together no. of
jobsites on a single platform? – Eventually, even “sucking-in” Indian Placement
Agencies as well? & including ERA members? This is conceivable.
Pg. No. 86
·
Why
“Partner Jobsites” program of 3pjobs.com did not work out? (One reason)
corporates could post jobs on 3p and conduct “Resume-Search” (although FREE).
This made 3P a “Competitor” to most jobsites. In GR, we will avoid this
mistake.
·
Like, all
job-keepers deposit their resumes with 8/10 jobsites & also conduct job
searches at each of those sites. But things will change radically with arrival
of WWJ / JAM – although over a period of one year.
Pg. No. 87
·
Neither
in GR, nor on jobsites, is there any “relationship” between jobseekers – nor do
I see any strong case for this. GR will start with 1 million resumes!
·
I have
put in place, very attractive incentive-schemes for Abhi - Rajeev & Rajji.
Pg. No. 88
·
I presume each
participating jobsite will charge different “fees” (from their corpo. clients)
for (1) Job Posting & (2) Resume-Search. But since, all of them can – and
will – deliver “database search – capabilities, question arises: Why should not
all corpo. Subscriber to the “cheapest” jobsite? GR will deliver to all corpo.
(irrespective of their subscription-value) – a BRANDED IDENTICAL service!
Pg. No. 89
·
Unlikely in India for many
years to come
·
JOB (Job Advt. Broadcasting)
will become the “most powerful method / medium” for corporates to quickly
reach-out to suitable candidates. And only WWJ can do JAB!
Pg. No. 90
·
In return
for getting Job Advts & Resumes, GR will offer its services FREE to partner
jobsites. Then, we will “unlock” the values as follows:
·
Job Advt.
value thru JAM / JAB
·
Recruitguru.com
(Image-Builders)
Pg. No. 96
·
In GR,
each partner jobsite will contribute job-ads & resumes but their ability to
attract corpo. & jobseekers depend upon the “aggregate” of job-ads &
resume in GR. So their revenues will depend upon sticking to GR. And since GR
is not asking for any share of partner’s revenue, what can a partner jobsite
bargain with? And, we will not allow a partner to come to know, how many
job-ads / resumes other partners are bringing in. each partner can view his own
data thru ADMIN TOOL.
Pg. No. 98
·
If 10 / 20 /
50 newspapers decide to publish daily Job Advt. Summary (JAS) (pulled from
WWJ), that “commonality”, by itself, would not make them a “community”. BUT if
each of these, also start contributing to WWJ, all job-ads printed by them
(received directly from corporates), so that JAS database not only grows in
numbers, but also becomes “broad-based”, then they could be said to belong to
an online community (eg: 700 newspapers joining to form TMP Worldwide inc. –
which, in turn, launched Monster USA). Next, there could be a community for
“TENDERS” & “MATRIMONIALS” etc.
·
(03-07-05)
Pg. No. 99
·
GR will have common UIs,
for Job Posting
·
Job Posting
·
Job Search
·
Resume Post
·
Resume Search
·
BUT, GR will also permit
partner jobsites to retain their own UIs.
·
To begin with JAB will get
delivered on mobiles of all those jobseekers, who’s Job-Preferences “match” the
job-advt. But 2/3 years down the line, a job-advertiser may even specify:
“Deliver this job alert to only those jobseekers who’s “Percentile Score” is
above 80!”
Pg. No. 100
·
Since GR
will deliver what could be termed a “Branded Identical Service” to all corporates,
we will NOT want these corpo. Subscribers to compare “prices” of partner
jobsites. We will not make it easy. Of Couse, they can do their own research
& find out
Pg. No. 101
·
There will be no direct posting
of either job-advts. or resumes on GR – these will arrive in central database,
only thru partner jobsites. By adopting this stance, I want to assure partners
that GR has no intention of “competing” with them. Only such a positive
statement (of Policy) would make them comfortable enough to join GR
·
Job Search & Resume-Search,
call for customized search-engines which Yahoo / Google cannot offer.
Pg. No. 102
·
In GR,
will be able to compile (1) Job Posting Histories (2) “Apply Online” click
Histories, of all corporates & jobseekers, irrespective of, from which
partner website, they conducted these transactions. Whereas, each partner
jobsite can, technically compile such data for its own corporates & its own
candidates only GR can compile “aggregate” data. GR would be able to leverage
this data / trends / patterns to form a virtual community of HR managers.
·
Predict
the probability of an event.
Pg. No. 104
·
In GR we will be clear:
·
The job-ads & resumes flow into central database
over which partners have no ownership rights of course, each partner “owns” its
own job-ads & resumes but not the “aggregated” database.
Pg. No. 105
·
e.g.:
·
Searching & downloading
job-ads & resumes from various jobsites, for the benefit of jobseekers
& corporates, who visit GR, thru, partner websites, of course. On GR, there
will be no direct job-search or resume-search. Only thru partners.
·
We don’t want to sell our
“Tools”.
Pg. No. 106
·
None of this
is likely to happen in India for a long time to come.
Pg. No. 107
·
Jobsites
“champion” the interest of corporates because they pay the “fees” jobseekers
pay nothing. They are treated like a “necessary evil”.
Pg. no. 108
·
We will not
be in a hurry to “sell” either corporate info or candidate info – although
valuable. We must use this / trade this, for (1) getting still better / more
valuable info (2) to acquire more “members” / vendor etc. who remain
“Locked-In”. JAS is an attempt in that direction.
Pg. No. 114
·
For a
recruitment community, starting point is no. of jobseekers – and no. of
employers.
·
To start
with, our focus will be no later, we will expand to
·
IT
professionals
·
Non-IT
professionals
·
Fresh
graduates
·
Vocational
staff
·
Retired
pros.
Pg. No. 115
·
One estimate (2/3 years
old) is that, on WWW, there are 40,000 + jobsites & 16 million resumes.
·
Even in India, there are
100 + jobsites with, may be 7/8 million resumes.
·
True
·
Overall, there could be 100
million unemployed in India! As many as 44 million have registered with 943
employment exchanges. Surely, we can get 4 million to register on GR!
·
A good deal.
·
This is the foundation of
jobsites everywhere.
Pg. No. 116
·
I don’t think
jobseekers (at least in India) have much “need” to talk to one another about
their job search experience. Most of the time job searches are conducted in
“Secrecy”.
Pg. No. 119
·
To begin
with, GR will focus on India.
·
Indian
jobsites
·
Indian
jobseekers
·
Indian
Employers.
·
Only
after we have a strong base in India, will we think of moving to nearby
countries.
Pg. No. 127
·
If
newspapers start printing daily JAS, they could help WWJ to build up its
membership.
·
3P is a reasonably
known brand – but amongst senior Executives but it won’t help VEE.
Pg. No. 128
·
This is
why, to begin with, we need a “seed – capital” of 100,000 job-advts 1 million
resumes – all downloaded from existing jobsites.
Pg. No. 129
·
For
Global Recruiter, this “excitement” tasks are:
·
Excite
jobsites to sign-up as partners
·
Excite
corporates to patronise “partners” with subscriptions
·
Excite
Jobseekers to visit “partner” websites.
·
In GR, we
are targeting online jobseekers only same with Corpo. Job-advertisers.
·
Largely
marketing / promoting of GR will be thru email campaigns. We have no money for
any other kind of promotion.
·
Holck
Larsen’s Birth Day –(04-07-05)
Pg. No. 130
·
Both of the following
“offline” content will require software-skills, to turn into “online” &
upload on GR:
·
Resumes arriving as email
·
Job-Advts printed in
newspapers
·
We are still struggling to
download – and convert into structured databases –
·
Job-advts
·
Resumes
·
Downloaded from jobsites.
Pg. No. 131
·
What are
“other people’s resumes”?
·
For JAM –
·
Delivery
capability & reach of mobile service providers & Newspapers / TV etc.
·
For GR
·
Corpo.
client-base & Jobseeker-base of jobsites
·
We are
trying to use these resources to speed-up our entry-without spending anything
in Advt. / Promotion.
Pg. No. 132
·
To set in
motion a “VIRTUOUS GRCLE”
·
There is
no doubt they will follow.
Pg. No. 133
·
Ramp-Up
Phase.
·
When we
offer JAB to corporates (thru GR partners) our offering will become
“unbeatable”.
·
Reason
for making job-alerts FREE
·
Job-Ads
& Resumes are “member-generated” & will be organised from DAY 1.
·
Job-Preferences
·
Our
effort to tie-up with all MSPs is to pre-empt competitors.
·
Read my
today’s note, comparing our earlier attempt (3/4 yrs. ago) – “Partner website”
program on 3pjobs.com & how we will do things differently in Global
Recruiter.
·
(04-07-05)
Pg. No. 134
·
We are trying to leverage MSPs
(in WWJ) & jobsites (in GR)
·
This is the reason why I want
to “populate” GR with 100,000 job-advts & a million resume – before we
launch & approach jobsites to become partners.
Pg. No. 135
·
Our ADMIN TOOL only 10%
complete. In course of time, we will get many more “analytics”.
·
RecruitGuru.com took more
than a year to develop
·
JAS is a listing of daily
job ads - being offered to newspapers.
·
“Function Profile Graphs”
(with their percentile-scores) are a kind of “Ratings” of concerned candidates.
We will offer these to job-advertisers, along with text resumes when candidates
“apply online”.
Pg. No. 136
·
Monster &
Naukri have spent millions to acquire those millions of resumes & thousands
of advs.
·
For WWJ /
JAM, jobseekers need to visit only once - & then, only when they want to
“Edit” their job-preferences.
·
Whereas, we
will restart our email campaign, as soon as MTNL makes job-alert FREE, the real
flow of visits will not start until Airtel / MTNL, send-out their promo SMS.
Pg. No. 137
·
We are
facing this problem.
·
How to create
awareness (about JAM) amongst mobile-phone owners, without print-media adv. or
TV advt.? JAS is first step in that direction – email campaign is another.
Pg. No. 138
·
Once
Airtel / MTNL rolls out, we will try to get JAM message across thru HR managers
themselves! Jobseekers are likely to listen them.
·
That is
what we need
·
Jobseekers
also register with Placement Agencies. Can we get them to promote JAM? Why
would they? They may think JAM is a threat! I have also a plan to approach
cybercafé. We will keep trying various approaches including – ERA – NIPM –
National HRD Network etc.
·
Our email
to 150 journalists did not produce any result!
·
Jobsites
·
Good
idea. Let us try out.
Pg. No. 139
·
Times of
India do this in relation to timesjobs.com
·
Our teeing-up
for JAM will all MSPs will pre-empt future competition
·
MSPs come under this category.
·
MSPs have strong brand-image amongst jobseekers
Pg. No. 140
·
At an appropriate time, I
would like to rope-in timesjobs.com to give us their job-advt. content. If they
agree, each JAM alert would carry its name in bold & strengthen its brand.
·
Monster / Naukri / times
job
·
Monster / Naukri
Pg. No. 141
·
We are
already downloading job-advs. we will soon start downloading resumes as well.
So, for this “assets” purpose, we don’t need to tie-up / partner with Monster /
Naukri, right in the beginning. Once we have enough no. of small jobsites as
partner in GR, we will first convince timesjobs.com to join. We must isolate
Monster & Naukri by getting majority of jobsites in our virtual Employment
Exchange.
·
Today,
Abhi mentioned that he has developed a questionnaire (survey) to get user
feedback (online). We will soon upload it on WWJ
·
(04-07-05)
Pg. No. 142
·
Like
Amazon recommending books.
·
We intend
“games” for HR mgrs. (on GR) or on Recruit Guru – which will involve “Rating”
of resumes, or even job-advs. some similar games (e.g.: rating of corporates)
can be thought for jobseekers too.
Pg. No. 143
·
Abhi
Pg. No. 144
·
For this purpose today I have drafted an email to send
to 1177 placement agencies, suggesting / recommending that they get their names
included in the “List of Head hunter’s available on our webpage” I am A GM.
·
(05-07-05)
·
An email is also ready for sending to some 250 jobsites
(Reposition Yourself), offering them, daily database of 2000 + fresh job-advs.,
which they to jobseekers visiting their sites. Next, we will request them to
make available to us, jobs getting posted on their jobsites by their corporate
subscribers!
Pg. No. 145
·
We are
planning profiles of (job) advertising companies. Thru the medium of GR /
partner jobsites, these profiles will be offered to jobseekers for (1) Apply to
a specific corpo (ad or no ad) (2) Rank / rate advertisers for their
“responsiveness” & promptness in acknowledging jobseekers applications
& giving feedback on status of application.
·
GR
·
WWJ / JAM
do exactly this.
Pg. No. 146
·
In WWJ /
JAM, when a candidate sends SMS “JAM > code No. > short code”, we (WWJ
& MSP) are acting as his “delivery agent / courier” to deliver his resume
to concerned advertiser.
·
Shall we
create separate Chat Rooms (blogs) for
1.
Jobseekers
2.
Recruitment
Managers
3.
Placement
Agencies / Head hunters
4.
HR
Consultants
5.
Fresh
Grads / College Students
6.
Retired
executives.
Pg. No. 147
·
If GR
purports to be a Virtual Employment Exchange, whose partners are “Jobsites”,
one could also conceive of Global Matchmaker.Net, whose partners would be
matrimonial / dating websites! e.g.: Bhart Matrimony / Shaadi / Times Marti
etc. etc. And then why not a MAM (Mate Alert Mobile)? – Similar to JAM – but
with MMS colour-Photo attached! To alert? SMS
·
(05-07-05)
·
Once we
accumulated million job-advs., we will deploy that database for Guru Ad – which
is a definite future-need for HR managers.
Pg. No. 148
·
Yesterday’s
newspaper talks about Google Personalised Search engine-based on usage
patterns. I have asked Abhi to study.
·
JAM members
give us their job-pref. in any case + in course of time we will build-up
histories of their “apply-online” clicks (SMS).
Pg. No. 149
·
(05-07-05)
·
When a
jobseeker (on any jobsite) enters his “Search-Criteria” – and if a historical
record is kept of all his “Search-Sessions”, then such an “Agent Technology”
could be “trained” (like Bayesian spam filter) to present to each jobseeker, a
narrow-range of “search-criteria’s” (Industry / Function / Desig. Level /
Keywords / City etc.) – Which he has repeatedly used in the past. Makes his
life easy!
Pg. No. 151
·
Monster USA has probably over
60 million jobseekers who have registered. I don’t think they feel any “sense
of intimacy”!
Pg. No. 152
·
There can
be no intimacy without an on-going dialogue – which is not possible amongst
millions.
Pg. No. 175
·
Since
this was written (in 1997) – a lot of progress has been made in this area. It
is no more an issue. (Online
Payment)
Pg. No. 176
·
WWJ does this.
Pg. No. 177
·
More or less
settled in 2005.
·
Also a fairly
routine issue by now
Pg. No. 187
·
Currently
Monster & Naukri enjoy “Information Advantage” over rival jobsites thru
their resume-database & Job Advt. database (which are sizable). But once
Global Recruiter takes shape & manages to get 100 jobsites to join, it
would eliminate these advantages.
·
Mass-Customization
·
(08-07-05)
Pg. No. 188
·
When
launching GR will have nil brand-recognition. But its strength will lie in (1)
Delivering JAB by integrating with WWJ (2) Delivering Candidate Alerts on
Mobile -CAM- to Recruitment Managers on their Mobiles (3) Aggregation
Pg. No. 189
·
WWJ is based
on this
·
If we
succeed in delivering highly job-alerts on jobseekers [our product-value
proposition], a lot of click “Apply Online” (more money for us!)
·
As of today,
we have downloaded & created a database of 350,000 job-advs., posted on
jobsites by 10,000 corporates! We will certainly leverage these in GR = thru
creation of “Guru Ad” (job-advt. posting)
Pg. No. 190
·
In WWJ,
jobseekers too, create their “Job Preference” profiles
·
“Product”
being sold = Job Alert matching their job-preference
·
We will
know who clicks “Apply” how many times.
·
In GR, we
will do this.
·
“Job-Preferences”
are just that.
Pg. No. 191
·
Easy part
·
Crucial part
Pg. No. 192
·
Guru Ad will be an
“application” of job advt. database
Pg. No. 196
·
Thru
Global Recruiter, all partner jobsites will offer identical services to their
corporate clients – then, can they command different prices? GR almost becomes
a branded “service”.
Pg. No. 199
·
This is
the idea behind GR – to turn the tables on Monster / Naukri by getting dozens
of small jobsites to join up.
Pg. No. 200
·
By offering
JAM – JAB – RAM – RAB to those jobsites who join GR, idea is to encourage them
to join-up. These features will enable jobsites to offer these
Value-Added-Services, which no other NON-PARTNER jobsites can offer.
·
If GR
succeeds, there is no doubt Monster & Naukri will need to do some fast
re-thinking! They may even consider launching parallel networks.
Pg. No. 202
·
When GR becomes a success,
it would be worth sending an email to the Authors to take a look and invite
their “opinion” (quoting these lines). If their opinion is favourable, we can
post it on GR.
·
(09-07-05)
Pg. No. 203
·
This is one objective
behind launching
-
GR.net
-
WWJ.com
-
Recruitguru.com.
·
To “reshape” e-recruitment industry.
Pg. No. 204
·
On one
hand, Monster & Naukri have accumulated millions of resumes & lakhs of
job-advs., smaller jobsites have each, a few thousand resumes & a few
hundred job-listing.
·
Global
Recruiter, by networking these smaller jobsites into a grand alliance and by
aggregating their individual databases, will help “even-out” this “information
asymmetry”.
·
This will
certainly expand the market.
·
(09-07-05)
·
Once GR
builds-up momentum in India, we will expand the network to neighbouring
countries.
Pg. No. 205
·
Global Recruiter will need
to find ways to help partner jobsites to get many more corporate
subscribers-thru RAM / RAB?
·
Most Indian jobsites are much
“localized” – serving a city or a small region.
·
I believe once GR gets
launched, many small & medium businesses would find it useful to advertise
their vacancy on GR. They are not advertising at present.
Pg. No. 207
·
For email job alerts, the
“distribution channel” was the Internet Service Providers (IPS). In WWJ / JAM,
the Mobile Service Providers (MSPs) become the “distribution channel”.
·
We do NOT want to displace
jobsites when we launch GR. We want them to flourish. Only then can GR
flourish.
Pg. No. 208
·
For
recruitment industry, the offline channels are: (1) Print media (2) Head
hunters (3) Placement Agencies. My idea is to ultimately rope them into Global
Recruiter.
·
In GR,
how many jobsites will join in future, solely depends on how many have already
joined.
·
And 80%
to 85% of a newspaper’s revenue comes from advs.
·
E.g.:
·
Monster
& Naukri
Pg. No. 210
·
That’s me
alright!
·
Global
Recruiter will become a school of many small fishes.
Pg. No. 211
·
I hope it does so with
Monster / Naukri!
·
Run Silent-Run Deep.
·
We have none. (I.e.
Capital). But we will still have competitive Advantage.
Pg. No. 212
·
Can we
integrate Dill stone’s “File finder” into GR?
·
Jobs ahead
have “Text star” & “Text Mark” AND Job Street has “SIVA & LENA”. We
need even better tools in GR.
·
For
corporates
·
Monster /
Naukri might do this.
Pg. No. 214
·
GR is teeing
jobsites electronically
·
Jobsites
will become our “Key Suppliers” (job ads / resume) for WWJ / Recruitguru.com.
Pg. No. 216
·
This
could well be my “blessing in disguise” – I try to use scant resources most
productively – by doing most of the conceptualising myself.
·
(09-07-05)
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