Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Monday, 5 April 2021

DIGITAL CAPITAL - DON TAPSCOTT/ DAVID TICOLL /ALEX LOWY


 



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When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :


                                                DIGITAL CAPITAL - DON TAPSCOTT/ DAVID TICOLL /ALEX LOWY

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Pg. No. 6

·         “Headhunting” business too is a “self-feeding” fire. For every “Vacancy” that you fill in a client – company, it creates a corresponding vacancy in the “donor” company – (may be for another search company to fill).

·         Hence, this sets into motion, a “chain-reaction”

·         Our goal must be to make our web form (database structure) and our search engine to become (defacto) industry standard thru our “partner websites” and “Placement Agencies” program.

·         (27-11-00) Bhavnagar

Pg. No. 8

·         As a headhunting firm, we are such an intermediary. We catalog “jobs” & “jobseekers” & help recruiters to reduce “search-costs”.

Pg. No. 9

·         We are listing no-of resumes on our website by Industry / Function / Designation.

Pg. No. 18

·         Sabeer Bhatia’s “arzoo.com”, could someday make jobsites obsolete!

Pg. No. 19

·         We are trying to create such a web with help of raw-material suppliers (Colleges / NACT), partners (websites / Placement Agencies), end-users (NASSCOM ISPS / TV Channels) NIPM), Value-Adders (SW Calibre Boston / Karrox) etc.

Pg. No. 20

·         Our clients add value to our website by posting job advs.

Pg. No. 21

·         One day, we will monitor (and aggregate) every head-hunt session of each recruiter on our website.

·         We are context provider

Pg. No. 22

·         For collecting jobseeker – data, our web form (for Resumes) must become the INDUSTRY-STANDARD for all placement agencies (offline) & jobsites.

·         E.g.:

·         Statistics which a partner – website owner can see on our site.

Pg. No. 23

·         Resume – databases are assets of jobsites. We must find a way to exploit these to our mutual advantage.

Pg. No. 24

·         Sure, but after 2 years of operation Amazon.com was forced to hire ware-houses all over USA? Europe, in order to quickly / efficiently / economically distribute the books! Only e-books may make this unnecessary.

·         (28-11-00)

Pg. No. 25

·         Let jobsites compete with us as long as we can get them too corporate with us but sharing their resume – databases with us!

Pg. No. 27

·         Giving demo of our website at schools / colleges across the country is meant to “influence” these future decision-makers. Our fixt demo is scheduled today at N – M – College of commerce.

·         (28-11)

·         Our website & order Exec. Module is our structural capital.

Pg. No. 28

·         I don’t think this model will work

·         Satish Doshi’s Global R 2 R is trying to be this – where each partner decides his own “Quote / offer” to a client.

·         We are trying to be here, where we make an offer / quote to an online head-hunter for a resume received from any partner / ally.

Pg. No. 29

·         This is what we are trying to do.

·         For us 2000 colleges + 1000 NACT members are the “Manufacturers”, whose “pro duets”, we plan to distribute.

Pg. No. 32

·         What we are to a great extent.

Pg. No 33

·         In our case, this is like “online sale of Resumes” at Rs. 500/= each.

·         Like in case of Global R 2 R

Pg. No. 40

·         We do this too (matching) except we fix the price – neither buyer nor the seller!

Pg. No. 48

·         Already happening for job-advs.

·         Netpilgrim.com which launched this type of service 8 months back, is about to close down!

Pg. No. 63

·         If we expose our Pune-based “Placement Agency Partner” to our Pune-based client, would not both bypass us in future?

·         (29-11-00)

·         Rajkot

Pg. No. 64

·         All our efforts must be geared to build-up a large resume-database & FAST.

·         E.g.:

Our ADMIN TOOL

·         “View your own statistics” page for our partners.

Pg. No. 68

·         Our resumes & job-advs. can also be delivered digitally

Pg. No. 70

·         This is why I want our order Execution Module to be in place – fast! Hopefully in next 4 months.

·         By April 2001 I expect orders to pick-up in a big way.

·         All in trouble in Nov. 2000.

Pg. No. 71

·         They disappear equally fast!

·         In USA, customer loyalty is vanishing.

·         This is more viable & more likely to happen.

Pg. No. 72

·         Our own “categories” are: Industry, Function, and Desig. Level.

·         If only we can run a resume-search for each print-advt. & then email results to the client! This would be far more effective than mass-mailers (identical)

Pg. No. 73

·         Recruiters want the same convenience & time – saving!

Pg. No. 75

·         We are poor on logistics mgmt...

·         We are trying to do something like this with our “Placement Agency” program.

Pg. No. 76

·         We have yet to introduce HR – specific content on our website

Pg. No. 79

·         Can we tell small “Placement Agencies”.

·         Big companies conduct resume-search on our website-so if you want YOUR resumes to be searched by them; you better upload on our website.

·         To be able to convince them, we would need to send to them a list of our clients

·         We have yet to use, our growing list of websites to attract potential partners

Pg. No. 80

·         With corporates, our “strategic point of leverage” is the “CANDIDATE ALERT”. The more sophisticated & precise “matching” that our software can do, the less time & effort recruiter would need, to sort thru hundreds of job-applications. Then only would he be prepared to pay us 20% - even though, on other jobsites he can post a job for Rs. 500/= & get a 100 resumes. (i.e. Rs. 5/ resume).

·         In our model, there is no “Cross-Vendor” selection. As far as the corporate is concerned, all resumes belong to just ONE VENDOR i.e. us!

·         If we can offer to an online recruiter a choice of a MILLION resumes, she has no need to go elsewhere.

Pg. No. 81

·         Beauty of our business is that we do not have to carry any physical inventory at all! And if, somehow, we can get the jobseekers to “edit” their resumes once in 6 months, we can have a perpetually self-renewing inventory! Automatic “Job Alert” could be / should be touted as an incentive to get the jobseekers to edit their resumes frequently.

·         (30-11-00)

·         Rajkot

·         Our listing of resumes Ind. Wise / Func. Wise / Desig. Wise is aimed at quick, pin-point selection by recruiters.

Pg. No. 82

·         We plan to use “spiders” to go round jobsites & download millions of resumes on our local intranet.

·         Q.

·         How to upload these on our website?

·         An alternate approach to wholesale / mindless downloading of millions of irrelevant resumes from hundreds of jobsites, could be a Software Agent which picks-up “parameters” from a “Job Advt. / Candidate Alert” posted by recruiters & them goes around to collect / compile only matching resumes from dozens of jobsites! A BREAK THROUGH!!

Pg. No. 83

·         See p:72 / If each job – advt. which appears in newspapers can be treated “Customer’s Past Visit” then, over a period of time, we would build-up a total “history” of that company’s manpower needs.

·         On our website, we are offering 3 different methods of resume search to a recruiter.

·         I have sent a not to Cyril about 2 years ago.

·         Closed down in Aug. 2000!

Pg. No. 85

·         I don’t think our customers would give us repeat business because of lower price / discount for repeat business! Our repeat customers would expect us to give better / personalized service. Of course, we would need to “discount” if there are 5 vacancies for same position- (which drastically reduce our marginal effort / cost)

Pg. No. 86

·         Once we have a list of existing executives (Ind. / Func. / Designation / Age / Edu. / Skills) of any company, we can have our Software Robot, use these as “search-parameters” & alert the HR Mgrs. of potential “replacements” from our database, EVEN BEFORE, such an executive resigns or retires! Now when he actually resigns / retires, HR Mgr. knows where to turn!!

·         This is like integrating “Corporate Lifestyles” into our website viz. their annual MANPOWER PLANS (retirements / resignations / replacements) – so that, periodically, our Software Robot will alert the Personnel Manager whenever there is a “departure” or “Arrival”.

Pg. No. 87

·         In 1998, we did compile such a database of 19000 executives from Annual Reports of 900 companies, which we have uploaded on our website under “Com. Com” database.

·         Trying to be everything to everybody!

·         Equally true in our case.

·         Our own ultimate goal under “pro-active” marketing module.

Pg. No. 88

·         Our clients create “jobs” database on our website – which creates value for jobseekers.

·         More than 2 years back, I wrote to Cyril to “aggregate” all online “headhunt” sessions on our website (Ind. Wise / Func. Wise / Desig. Wise / Educe. Wise / Age wise etc.) To generate “Frequency Distribution” curves (Demand prediction curves).

Pg. No. 89

·         Demand Prediction.

·         Students of Prof. Colleges will love such data for career-planning

·         Our partner Colleges / Trg. Institutes can use such data for planning “courses”. (e.g. NACT members)

Pg. No. 90

·         Statistical analysis of “Job Advs.” posted on our website could also generate interesting frequency distribution curves on “hiring trends” / “salary-trends” / geographical-trends etc.

·         We need to conduct a series of seminars of HR Mgrs. to understand exactly “how” they would like to conduct a resume-search on our website.

Pg. No. 91

·         Our Magic-Cube search is such an experiment – except it takes too long to download!

Pg. No. 92

·         Like us

Pg. No. 94

·         Could this be a model for us? Do we need to set-up “owned” offices in major cities or should we develop “franchisees”? Could APTCH & NIIT, have grown to their present size, it they had tried to set-up “owned” trg. Centres everywhere?

·         Job street, Jobsdb & Jobsahed are all trying to set-up own branch offices in 5 Metros. Should our leadership model be different than theirs?

·         Could we make a “franchisee-network”, our competitive advantage? Cold we use such an advantage to overtake competition?

Pg. No. 97

·         In our case, specifying the “attributes” of the candidate

·         Order Execution Module

·         Knowledge of recruitment processes (stored in minds of our consultants)

Pg. No. 98

·         Much like our online Resume-Search.

·         Skills

Pg. No. 106

·         Similar to our “Enquiry Form”?

·         This could happen to us as well, if S.Kumars.com partnership comes thru as envisaged

Pg. No. 107

·         We have planned these but when?

·         If our clients too can track their orders online on our site they would not want to switch!

Pg. No. 108

·         In our “Order Execution System Software” under development, the “on-line sale of Resumes” is actually “OFFLINE”! In phase II, we will / must try to copy DELL.

·         With order Execution System in place, we hope to create this “structural capital”

Pg. No. 115

·         Peasant Telang (Buildzone.net) might want to collaborate with Bidcom.

Pg. No. 116

·         The “Services” (to HR Managers) we must place on our website:

·         Manpower Planning

·         Compensation Structures

·         Objective Setting & Performance Appraisal

·         ESOPS

·         Incentive Schemes (Performance-related)

·         HR Manuals / Procedures

·         Labour Laws

·         Training Calendars

·         HR Bulletin Board

·         Employee Contracts / Appointment Letters

·         Wage Agreements

·         Job Descriptions

·         Org. charts

·         Employee Benefits / Perks Administration.

·         To standardize these 2 processes (around our website), we would need to conduct dozens of seminars (of HR Mgrs.) & make NIPM / HRD Conf. etc. our “Partners”

Pg. No. 117

·         We should initiate (as a first step) STANDARDIZE TION OF RECRUITMENT BUSINESS-PROCESS, amongst our clients – then other corporates. Next goal should be MANPOWER PLANNING process standardization.

·         Standardization of these 2 processes will establish us as (HR) VIRTUAL LEADERS amongst Indian Industries.

Pg. No. 121

·         Someday, our “Partner Program” must encompass:

1.    Professional Bodies of Employers (NASSCOM / CII / FICCI / Chamber of commerce)

2.    Prof. Bodies of (potential) Jobseekers (Inst. Of Engineers etc.)

3.    NIPM

4.    Mgmt. Asso.

5.    ISPS

6.    Websites

7.    TV Channels

8.    News-Papers

9.    Schools Colleges.

·         (01-12-00)

·         “Virtual” because, we will never meet in person most of our “allies”.

·         But, in our case, they should!

Pg. No. 125

·         But it does affect his psychology!

Pg. No. 133

·         Does this mean, they have lesser chance to grow / survive in India?

Pg. No. 136

·         Chat groups flourish where large no. of people have a lot of “surplus” money to buy computers / internet time AND a lot of “free” time, which they don’t know how better to spend!!

·         (See p: 116)

·         A bulletin board on our website on such HR related topics, would draw HR managers to come forward and post “answers / solutions” to “Questions / Problems” posed by other HR managers. But I doubt if HR Mgrs. would ever want to engage in a “chat” (online). They would, most likely, want to receive “Questions / Problems” thru email and give / send / replies by email which we should “post” on our bulletin board.

·         (02-12-00)

Pg. No. 137

·         This is want I have in mind, as for as HR Managers’ Bulletin Board (not chat-room) is concerned.

·         We must certainly provide such “documents” on our website-on subjects / topics listed on p: 116.

·         Each “issue / question / problem” answered by a few HR Mgrs., will go to increase our onsite documentation, (at no effort / cost to us)

Pg. No. 138

·         I feel, we could use our online HR MANAGERS BULLETIN BOARD, to get managers to collaboratively create

1.    Aptitude Tests

2.    Skills Tests

3.    Job Descriptions for thousands of job-positions

4.    “May-We-Know You” type of objective questionnaires

5.    Annual objective / targets (sample examples) for various categories of positions within a company & a host of similar “Instruments”. Creation of such “tools” thru joint-efforts of HR managers would be a UNIQUE contribution that our website can make. If “credit” is given (public acknowledgement of a contribution made by an HR Manager) on our website, such a Bulletin-Board would draw hundreds of HR Managers to come forward & contribute / share their knowledge / experience for common good.

Pg. No. 139

·         “What-is-in-it-for-me? Syndrome.

·         We would need someone like Dir. Kaul to Play this role (to decide quality of contribution)

·         e.g.:

·         The “best” contributor gest a chance to become the “mentor” for one week?

Pg. No. 140

·         This is VERY IMPORTANT. I would need to apply my mind to this. I have / framed broad / concept.

Pg. No. 145

·         We should leave “driving” to our franchisees i-e. client / candidate interfacing / interviews / follow-up / invoicing / collection

·         Why are we trying us trying to set-up our own offices in metros – instead of appointing franchisees? Thereafter empowering these franchisees with – leased ilnes – Databases – Order Exec. System – Video-interview facilities.

Pg. No. 146

·         India has the advantage with GSM & GPRS (for WAP).

Pg. No. 147

·         Amazon.com could “lock-in” customers thru its “Associate Program” which now extends to 250,000 websites. In India, we could do this (locking) by roping-in, just 500 partner websites!

·         Thru a franchisee network in all major cities, we could “own” client-corporations without having to set-up our own physical assets everywhere. And, once we build-up a resume-database of a MILLION resumes, no franchisee can afford to ditch us! He too gets locked-in!!

·         Time now for us to copy ENRON!

Pg. No. 148

·         We too must change our focus.

·         In our case, this is equivalent to “disaggregating” the “ORDER EXECUTION” to hundreds of franchisees & we sharply focus on

Ø  Resume Build-up

Ø  Order generation thru Partner websites, and other alliances.

Pg. No. 149

·         We pay (per resume) – to “Resume-Collectors” (NACT / Colleges)

·         We pay (per appointment) – to “Shopping Basket Collectors” (Sites)

·         Now let us pay (per order executed) – to “franchisees” (for every apt.)

·         Let us focus on Mktg. & Technology.

·         Also invisible to the end-user!

·         For us – Recruitment Context Provider (later on HR Context Provider)

Pg. No. 150

·         Our NACT allies (resume-suppliers) are already spread across entire country. Next we target all end + MBA colleges, spread across the country-as also cybercafés.

·         This way our “Resume – Collection” Net will cover entire country.

·         We must also cover the entire country with our “ORDER EXECUTION NET” thru a franchisee NET. Our twin networks will speed-up the mobility of jobseekers, first across the country & then across the globe. What we will need is a very powerful load “Despatch Centre”, regulating the flow on computer-screens! – Same way as in a power utility.

Pg. No.151

·         If thru our “control” over “sources of supply” of software engineers (NACT + Eng. Colleges), we develop a monopoly, we could leverage our “UNIQUE” position in the world-market for this “commodity”!

·         Software engineers are cheaper in India but costly in U. S. A.

·         Our business model too, is based on ignorance of jobseekers about employers & vice versa.

Pg. No. 155

·         We can suffer brand-slippage if we agree to host our resume-database on Global R2R.com of Satish Doshi.

·         Reverse can happen if we succeed in persuading “Jobsahed” to host his resume-database on our website!

Pg. No. 160

·         We do manage “resumes” on behalf of jobseekers.

·         This is what we do!

Pg. No. 161

·         We do represent recruiters sine they are our “clients”.

Pg. No. 162

·         In our case, not merely “consent” but we have a positive “mandate” from jobseekers to promote their personal information (resume) amongst employers.

·         (03-12-00)

·         See p: 142 for our proposed network.

·         We are weak in this area – which we hope to rectify when our Order Execution System is implemented by Feb. 2001.

·         Next step is to integrate into our system, the communication technologies of

Ø  Unimobile.com

Ø  Navin.com

Ø  Instamail.com

Ø  Waphoria.com

Ø  V-SAT or leased lines

Ø  Video-conferencing

Ø  Voice-recognition

Ø  SMS

Pg. No. 163

·         Thru our “Job Alert” / “Candidate Alert”, we are trying “Home-Delivery”, even when surfer is NOT logged into our website. Next, when we succeed in delivering these “alerts” over WAP / SMS, he does not have to open his mail-box!

·         We have to convince Corporate Recruiters (potential customers) of the great benefit of receiving “Candidate-Alerts”, by posting their job-advt. on our site. As of now, they do not know that we offer such service.

Pg. No. 164

·         See remarks on p: 162

·         See remarks on p: 150

Pg. No. 170

·         In our case, this external Human Capital, will consist of

·         College Principals

·         Compo. Institute owners / managers

·         Cyber café owners

·         S. Kumar franchisees

·         Website owners

·         Our own franchisees

·         250,000 Associate Websites

·         Our ratio could be 20,000 to 200!

Pg. No. 171

·         We have plans to

Ø  Sub contract Interviews to outside experts

Ø  Let our full time in house consultants operate from their homes.

·         (Both on “pay per performance” basis)

Pg. No. 173

·         This will work for a few-and in U. S. A. – but for almost everyone here in India, security of a permanent job will be simply overwhelming

Pg. No. 174

·         But certainly, even here, more & more jobs will be governed by “perform mince pay” based on agreed-upon targets.

·         True for almost all companies in India.

Pg. No. 175

·         See my note to Cyril 12-4-98

·         Salary surveys by regions / industries / functions / age / design. levels / edu. Levels / exp. Years / skills etc.

Pg. No. 176

·         See my circulars “Communicating for Productivity” (1979-1987)

·         Our own “hype” to colleges / NACT is the same – “No one can market your students the way we do!” No one can find them jobs faster than us!

Pg. No. 178

·         We are moving towards this

·         All of our agreements are “non-exclusive” to both sides.

Pg. No. 179

·         HR Mgr. is not our final customer. He is only an agent / a front for our ultimate customer.

Pg. No. 183

·         We sent out first set of letters to Principals of 8 Eng. Colleges & Managers of 361 NACT members telling them how many resumes we received from each in Oct. / None. 2000.

·         We will need to remind them every month! We cannot set targets for them!

Pg. No. 184

·         In our e-web, can colleges see any “Common Self-interest”? or NACT Members or Cybercafés?

·         Perhaps Partner websites can.

Pg. No. 193

·         In our case, “jobs in greatest demand” (thru daily “job-search” statistics) Such stats can be compiled automatically & displayed on website

·         Reverse is also possible with daily “Resume-Search” statistics

·         Like our “job alert” & candidate “alert”.

Pg. No. 196

·         Like, “Careers are made at 3P” or “Careers get launched at 3P” (this will appeal to fresher’s)

Pg. No. 199

·         Chaitalf Robin Sanjeev Suita

Pg. No. 200

·         e.g.

·         Banner Ads on a website.

·         We prepared such a database of 1000+ Indian Food items (with calorie-value of each) in 1998.

·         These were also categories as (1) Breakfast & Snack foods (2) Lunch / Dinner items.

Pg. No. 201

·         See remarks on p: 138

·         For examples of “bundled services” for HR Managers

·         This is why we so planned that our “partners” can view their own statistics on our website directly, on their own, any time.

·         We will improve this further over period of time.

Pg. No. 202

·         We do not reveal identity of jobseeker or an advertiser.

Pg. No. 204

·         We have done very little to find out our surfer’s experience on our website.

·         Very often true in our business

Pg. No. 212

·         Functional Heads of all big companies + owners of Medium / Small cos.

·         Personnel Managers

Pg. No. 218

·         APTECH & NIIT

Pg. No. 219

·         Com. Com

Pg. No. 220

·         “Job-Search” & “Resume-Search” trends

Pg. No. 232

·         Hot a “car” mfr.

Pg. No. 248

·         (04-12-00)

 

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