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When I read any book, I scribble my comments / notes in the margins
·
Josh hotelman
·
-First Round capital. If B2B
becomes hugely “successful” by getting thousands of businesses, from
around the world, then we will write to hotelman (27-11-13).
Page no. 1
·
As we plan to do with B2B
Page no. 2
·
In B2B we too plan
to introduce online payment in ¾ months after launch.
Page no.4
·
We launched 3p jobs.com on 14
Nov.1997.
Page no.6
·
B2B & B2C
will offer such a service.
Page no. 8
·
The least we should do, in B2B/B2C:
·
On “our subscribers” page,
make each subscriber`s name, CLICKABLE, leading to its own website.
Page
no. 11
·
Advertising is an already established
market
·
Newspaper/ TV/ Hoarding are
“less effective”
Page no.13
·
I tried this in first launch
of 3p jobs.com it failed. I gave up –made FREE service-and launched.
Page no. 14
·
When 3p prepared its Business
plan for getting VC funds.
Page no. 20
·
B2B will fall in
this
·
Messaging to many
Page no.21
·
In B2B, we will be
selling:
·
Ability to target sharply
·
Wide reach
·
A Instant reach be
cost-effective reach
·
Feedback of your message
campaign
Page no.22
·
3p jobs.com launch on
14Nov.97
Page no.28
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B2B will enable occupancies
to send out their mktg. messages around the world. (13-11-13).
Page no .29
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For B2B, after
testing for few months, we will introduce a “pay user” revenue model, with
advance
·
Online payment, thru PayPal.
·
India has millions of SMEs
& self –employed persons, who have never marketed their product/service
·
By “Advertising, on
TV/Hoarding/Newspaper, become they just cannot afford the cost!
·
(Recruit Guru included)B2B
should help them.
Page no. 30
·
B2B is without, a
“SERVICE” But companies need to market/advertise themselves, perpetually!
·
Hence, I expect /our
subscribers, to return again & again. To use the B2B service
·
I suppose all 3 do apply for
B2B.
·
Thru B2B Govt.
Depts. Will be able to send out periodic circulars & Notices to all types
of companies.
·
B2B will help
political parties to reach voters
Page no. 31
·
Skype enables “verbal messaging “B2B
enables “written Text messaging” But both are, internet based “communications.
Skype users also use it again & again.
·
Pay per use
·
Send out its “marketing messages”
to our starting, passive data base of 2.6 lakh companies, they must
·
“Register” and be open to
“Receive” messages from other subscribers. So, “service” wills self itself!!
·
For all businesses, “marketing”
is a perpetual activity. If so, they would need to use, B2B again
& again.
·
Wedding Anniversary day also
uploaded B2B, yesterday. But tweaking will take 2 more weeks, before
·
I send promo. Emails to 2.26 lakh
companies
·
We are calling them so.
·
We will keep B2B FEER
for 2/3 months.
Page no.32
·
But businesses need to
advertise /market more aggressively during a recession. India is in economic
·
Down turn right now. So if I
am right many businesses should want to
·
Cutback on Advt.
expenses……..but
·
Still be able to “market”
aggressively B2B, ought to be the RIGHT thing for them.
Page no. 33
·
On B2B subscribes
are “advertising and registrar is online B2B meet this “mktg. need”
for all businesses
·
Locally & globally.
·
So is B2B in B2B
we plan to create data base of 26000 Chambery of commerce (from as many cities,
would the world. I plan to leverage them to promote B2B amongst
their member firms.
Page no. 34
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In B2B we are
trying to incorporate a FEEDBACK mechanism i. e. each response received against
a given campaign “% Rate of response will prove useful.
·
In B2B what would
keep our subscriber “Locked in”?
·
I suppose, it would be
“absence of SIMILAR alterative” website
·
Could B2B become
an alternate model for “online Advt”?
·
B2B too, would be
peer-to peer.
Page no. 35
·
May be B2B could
prove a threat to Advt. Industry (TV/Newspaper, Hoarding, Ad word, in mobile
etc.
·
If B2B, gets 1000
new subscribers per day and send out a MILLION mktg. emails/day, sure, if would
require could of additional server AND. More leased line (broadband) but that
cannot cost much!
·
If B2B clicks, we
could write to him.
Page no. 36
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Although, many coup nice
which currently spend millions on traditional (online + offline) advertising
·
Will start using B2B,my
target “Group is those SMS companies (millions of then) who, to day, cannot
·
Afford to use these
traditional meatus of advertising Idea is to convert “Non – consumers” in to
“consumers.” Not so much compact for market share in an EXSITING MARKET, but to
create an altogether NEW MARKET.
·
Quote
·
In B2B I am
thinking of charging 10 p per email delivered
Page no. 38
·
Since our own subscription
model, will be “pay per use” it will generate “constant Revenue stream” only if
subscribers, keep coming back, again & again, to blast their mktg.
messages. (18-11-13).
·
In B2B they will
pay per use, only. In our case they need not worry about this.
·
We will have no time- limit
they have credit to their a/c.
·
True, in case of B2B.
Page no. 39
·
I think, no other website
allows ”blasting” of mktg. message to a 1000 recipient with one touch!!
·
We hope to make B2B
like this.
·
Pay per use No other website
·
Big websites/companies/may
not is interested to offer 10p per email.
·
This VERY low price will keep
out completion.
Page no. 40
·
B2B will offer
this
Page no. 43
·
If soon after launch of B2B
if some big reputable companies “register” we can use this fact to promote B2B too many
others.
Page no. 44
·
This is like: If, by some
luck WIPRO/TCS/INFOSYS start using B2B rest of the software
·
Industry will follow!!
·
The more subscribers join B2B
the more everybody benefits. So, as more join,
more tend to join.
Page no. 45
·
On “Blast Message” pages, we
are enabling human to select various “search parameters and drill down.
·
If be nice, if Google spider
can do the same!
Page no. 46
·
We hope B2B will be
·
In our case too.
Page no. 52
·
Even though, ultimately, B2B
will service companies world-wide, we are starting off, with a small data base
of 2.26 lakh “recipient” companies of India I expect service to spread over the
globe gradually.
·
I will try to promote B2B,
worldwide by
·
Uploading a data base of
26000 chambers of commerce from around the world
·
Appealing them to inform
their members about advantage of using B2B (19-11-13)
·
We will need to find solution
to this, when companies from all over world try to make online
·
Payment thru PayPal.
Page no. 53
·
Pay pal
Page no. 54
·
but hosted 3p jobs.com, by
1997
·
In B2B subscriber
will be able to see a list of 52 “Industries” and 100+ “companies.” Selecting
any COUNTRY will reveal a long list of CITIES
·
Ability to quickly (with few
clicks) ZERO-IN on what you want.
·
I started 3p in 1990; GM
tried then backed off when car dealers revolted
Page no. 55
·
This is the reason, DELL started
operations, only thru phone calls, initially (when small) and thru Interment
later on for many years, DELL had no “Brick” retailers.
·
May be someday B2B will enable a
small company in one corner of the world, to connect with another small company
in another corner of the world!
·
Avl.in our library
Page no. 56
·
In B2B also, as more
companies from different countries join-up the more will get tempted to join
Page no. 57
·
Millions of companies of the
word get mentored on interment, but if would take days and month to prepare a list.
With their email ID and city location country wise leave alone INDUSTRY to
which these belongs a given business could SELL its product services to many of
these. B2B will make it possible and dramatically EASY, to zero-in
(20-11-13).
Page no. 58
·
On B2B a regd.
Subscriber (company) may or may not recommend our site to other companies, but
I expect that the executive (who use B2B) will talk about us, to
their co- professionals when they meet at seminars meeting etc.
Page no. 59
·
On “my campaign feedback”
page we will create such a “personalized page for each of our subscribers.
Page no. 60
·
B2B is planned to become a Global
Marketing platform, for companies around the world.
Page no. 62
·
B2B will make this
possible.
Page no. 64
·
In B2B, each
subscriber will try to market its products/service to other subscribers, by
sending out marketing messages. BUT, it will also buy from others, when it
RECEIVES mktg. messages from other subscribers.
Page no. 65
·
It would be an achievement
even if B2B managers to get 10000 subscriber, at the end of first
year! 30/day!!
Page no. 66
·
India`s economy is going thru
bad times right now. This puts “marketers under pressure to cut advertising
costs, and at the same time, reach out to many more potential clients. B2B
may be arriving on the scene at a very right time.
Page no. 68
·
What “%age of recipients”
respond to any given company`s marketing companies?
·
That is the “success Rate.” A
company`s “success Rate” (overall) would depend upon footers,
·
vis:
·
HOW appropriate were its
massagers to the need of the recipients
·
What is that company
reputation in the market
·
We definitely plan to compile
these “Response Rates” for each campaign and for each company.
·
If these look impressive we
will use these STATISTICS to attract more subscribers.
Page no. 69
·
Our own B2 B, is
not going to be “commission based” it will be pay per use subscription
·
Based (22-141-13)
·
And then we are not concerned
with actual sales. Only with delivering of messages
Page no. 74
·
HOW does B2B
differentiate itself?
·
It is FREE (at least to login
with)
·
It enables “blasting “ of
“Advt” (mktg. message) to many businesses, simultaneous
·
by with Just one click.
·
It will have an in built mechanism
for recipient feedback
·
Upon receipt of feedback
email, an email will alert the sender to visit & lookup.
·
In our case, “recipient
companies”
·
Response rate %
·
Mktg. messages of sender
companies
In our case, this is “recipient company.”
Many will get annoyed, no doubt, but, since them, they wish to market their
product, they will register & “tolerate “incoming messages.
Page no. 75
·
I presume that the SENDER companies
will carefully select their TARGET companies –who are most likely to
“buy” their products/service. So, in our case, messages will be “targeted”
·
In our case companies will
seek out our site to “SEND” the Ads.
Page no. 79
·
Val. In our library
·
Val. In library
·
In B2B, will make use of
Google Maps (thru API) (23-11-13).
Page no. 81
·
At some future date, we could
consider this method as an alternative to our
·
Proposed “pay peruse”
subscription model which we plan to introduce, a few months, after launch of B2B
by 6 moths, we would have compiled enough statistics to compute “Response Rate%
for each campaign.
·
So do B2B
Page no. 84
·
What will they say when they
find that businesses will bypass tradition MEDIA (TV/Newspaper/hoarding) & send out their
mktg. messages directly thru B2B /Pr2C?
·
Where our Response Rate %
statistics would excel.
·
Entire world`s companies (B2B)
52 Industry sectors.
Page no. 85
·
I hope, B2B will make
these go down, even more, if we get a 2% “Response Rate, for most companies.
·
Like “pay per message blasted”
subscription model.
Page no. 86
·
Once we implement “my
campaign Feedback” page, where in, every Email Response from Recipient
·
Is captured/stored, for the
sender to view, it is very likely that some of the SENDER
·
Cost: will incorporate a survey
from in their mktg. messages. The SENDERS would want the RECIPIENTS to
·
“Interact” with their mktg.
message.
Page no. 87
·
We are integrating Google
Maps, in our B2B to select companies by
·
Industry sector
·
Country
·
City
·
Not much of issue in India.
·
We plan this in B2C.
Page no. 88
·
I click “MUTE” on my TV remote,
as soon as Ads come on!
Page no. 89
·
What we have in corporate in
our App, “My Jobs”
Page no. 93
·
In B2B, companies will
register/ join, in order to be able to send out their marketing Massages, But
doing so,
·
Exposes them to, also Receive
mktg. messages from other subscriber! So, each company “pays” for this FREE
service, by way of an obligation we may succeed in starting a VIRATVAS
CIRCLE.
Page no. 94
·
Both of our Apps (my jobs/ Resume
Blaster) are using In Mobi Ad. Network platform.
·
Our Apps are based on Android.
Page no. 97
·
In July-Aug-set (2013) quarter, 80% of smartphone shipped by all licenses,
·
Put together, were ANDROID –based (worldwide) with Apple
ios, cornily some 15% at this rate (of growth of ANDROID devices) it may not
surprise it Apple falls to less than 10% in 2014.
Page no. 100
·
I hope I can do something like this on a smaller scale for
mktg.! B2B the affordable mktg. service for SMS
Page no. 101
·
With
the advance of Google`s ANDROID o/s I don`t think this will last very long
Page no. 102
·
Now 80% mkt. share in smart
phones shipped last quarter world-wide!!
·
In B2B, every
subscriber, created “content” from the simple act of “registering”
Page no. 103
·
In B2B we will be
concerned with “user Exp.”
Page no. 104
·
This may not work any
more
·
Does not support Flash –point
most common video software
·
When launched world-wide
jobs, Telco’s were offering me 10% -15% revenue-shares. I was forced to agree,
since
·
I needed to use their. SMS
gateway. With mobile Apps, everything changed. App developers are no more
dependent
·
On Telco’s. (25-11-13).
Page no. 105
·
In phase II of B2B,
I plan to charge, Re. 1|= for ten messages! In B2C it will be Re.
100 messages.
·
Will Advt. Industry “advise
their clients to “shun” B2B? I am sure they will try.
Page no. 106
·
By now there are dozens of
smart phone mfre who use ANDROID for free. Google tempted them by offering
Android for FREE already, desktops & tablets & even TV sets, working on
Android have started appearing Apple will disappear!!
·
Here Google has advantage we
designed our Apps on Android.
Page no. 107
·
e.g.:
·
Apple job content?
Page no. 123
·
A collectors Item?
Page no. 124
·
For B2B, making
its service FREE in the beginning is to get a large no of subscriber to
register and
·
Give DATA in phase II, we
will figure out, how to monetize this data. At the minimum,3p and sentient
should be able to use this data, to
expand their off-line businesses
Page no. 125
·
Val in our library
Page no. 127
·
PDF Reader- free (95%)
·
PDF creator – paid (5%)
·
We are using FREE version of
team viewer for years
·
Will B2B, enable
millions of SMS of India to announce their existence to the world? I hope so.
Page no 128
·
Only thing that subscribers
of B2B, are giving us is some “data” about them service in return
for FREE usage of B2B, if we find that (after a few months) our FREE
service really picks-up and hundreds of companies are registering DALLY, then,
we can enlarge the “REGISTRATION” from and ask them to give us a lot more data
about themselves. We can then figure out some way to “monetize” this additional
data. (26-11-13)
Page
no. 129
·
We have Google hope integrated in B2B.
Page
no. 137
·
I hope data of 27,000
chambers of commerce that we have compiled over last 2 months will prove
“valuable” in affricating subscribers, to B2B.
·
We have yet to utilize
“properly” some 5 million job-Advt that we have compiled over last 5 years.
Page
no. 138
·
In B2B we will compile
“Response Rate%” (on “my campaign feedback” page) for each campaign of
each subscriber.
·
Then we will average these “Mktg.
messages, “in order of “Response Rate%” then, for we may allow
subscribers to
·
“View” such successful campaign
messages to learn benefit
Page
no. 139
·
For most SMS in India, even
“classified” in national Newspapers are expensive beyond affordability.
I hope to rope in many of these on,
thru our FREE service.
Just Dial.com does change for
“premium” data display. Basic listing is free.
Page
no. 140
·
Will B2B pose such
a risk to Newspapers, TV, and Holdings?
Page
no. 141
·
Quote while (phase II) we may
consider charging (pay per use) only Large public Ltd companies (few-5%) and
keep our service Free for the other 95%
Page
no. 144
·
I have mentioned this clause, in
our own “Terms & conditions “on B2B.
Page
no. 145
·
What we are planning
Page
no. 161
·
For this reason, it is VERY
IMPORTANT that we keep B2B, FREE, for the first few months.
Once, subscribers have
·
“Experienced” the benefit of using B2B, they will not hesitate to
pay-per-use, when in traduced later on. (29-11-13).
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