====================================================================================
When I read any book, I scribble my comments / notes in the margins
Pg.
No. 4
·
After reading
trout’s “Differentiate or Die” on world -wide-Jobs, somewhere I have said but
we are not a jobsite but it seems to drive away the jobseekers! Whereas I want
them to “register”
Pg.
No. 5
·
May be it
has never occurred to jobseekers that they can receive job alerts (as SMS) on their mobile phones hence it is
proving difficult to sell this “position” viz: convenience.
Pg.
No. 7
·
There are
about 5/7 million resumes on Indian jobsites. May be these jobseekers are used
to job searching on jobsites and maybe therefore, “their mind is made up” (re: the
right method of searching for jobs). But what about 50 million others who have
never experienced internet? Can we make up their mind about JAM as the right method?
Pg.
No. 8
·
Yesterday
SAMSUNG announced a 16 GB chip capable of storing 32 hours of video!
·
Today’s
announcement from I & B minister says, by next year DD will offer 100
“free” channels on DTH platform.
Pg.
No. 9
·
JAM / RAM
Pg.
No. 10
·
How does this benefit you?
Pg.
No. 12
·
Takes me between 1 ½ to 2 hour daily just to go
thru the headlines of 5/6 newspapers I get.
Pg.
No. 13
·
Just one
invention that must have cheered up the entire paper mfg. industry!
·
No wonder
America is a lawyer’s paradise!
Pg.
No. 15
·
No news is
good news? Still perseverance is useful.
Pg.
No. 16
·
And therefore,
at a great risk of getting lost to china / India & other developing, low
cost countries.
Pg.
No. 18
·
Nicholas
Negroponte worked on development of this (bar-code) “being Digital” (1995)
·
There are
similar interesting figures in the paradox of choice.
Pg.
No. 19
·
Must be
happening to children (and adults too), who play video games.
·
WWJ/JAM is
based on this premise. From only 3 jobsites (the big ones of course), we are
downloading 2500 + job advts posted EVERYDAY! In India alone there are over 500
jobsites (40,000 + World Wide). It is impossible to search jobs on jobsites!
Pg.
No. 21
·
Another definition I read is! “Luck is when
preparedness meets the opportunity.” Well said
Pg.
No. 22
·
Monster & Naukri are
both advertising heavily in papers and on TV, both making identical claim “we
are 1 Jobsite”
Pg.
No. 23
·
There was no
point launching either world-wide-jobs or Global Recruiter as yet another
jobsite. There are already 500 others! No one would even remember / recall
these names. So I decided that the “name” to be imprinted in the minds of
jobseekers will be JAM / JAB / RAM / RAB in the minds of HR mgrs.
·
These are
easy to remember and associate with what they stand for:
JAM = Job Alert Mobile
JAB =
Job Alert Broadcast
RAM = Resume Alert Mobile
RAB = Resume Alert Broadcast
·
Let people
forget world-wide-jobs global Recruiter.
Pg.
No. 24
·
Monster –
Naukri – Jobs ahead are ahead of us in getting their jobs printed in newspapers
/ magazines. Can we overtake them? I believe we can.
Pg.
No. 25
·
We have so
far succeeded in teeing-up whit Airtel & MTNL only. But we will keep wooing
BSNL / Reliance / Hutch / Idea / BPL etc. they will look at us, only once they
see a huge no-of Airtel / MTNL subscribers using JAM.
·
We are far
from “critical Mass” and I don’t know where is the elusive” point (Malcolm Glad
well). But we will not give-up we will keep experimenting e.g.:
- JAS
- Global Recruiter
- Colleges
- Cybercafés.
·
We have to
spread the message.
Pg.
No. 26
·
Airtel has
promised to send a revised “creative” tomorrow. I am keeping my fingers crossed!
Pg.
No. 27
·
We must expect
that more JAM will follow.
Pg.
No. 28
·
We have no money to advertise so; we are finding
different ways to popularise JAM.
·
JAS (Job Advts Summary) is one such way. Free press
journal, will start week. We will use this example to “sell” the idea to other
newspapers.
Pg.
No. 32
·
Our website name
is world-wide-jobs but our brand is JAM (Job Alert Mobile). Someday soon, a
competitor will come out with Globe-Wide-Jobs, but we have appropriated
·
JAM - JAB -
RAM - RAB
·
A glassful of
wine God in Hinduism God Islam
Pg.
No. 34
·
Where jobs
come searching for you on your mobile
·
Where you
apply online with a single click on your mobile
·
Would &
these lines heighten expectations?
Pg.
No. 35
·
It may be
same whit job seekers. They may not remember beyond 2/3 job sites!
Pg.
No. 36
·
JAM (for Job
Alert on Mobile) is a “positioning concept” (as opposed to a Job alert on a
PC).
Pg.
No. 37
·
All jobsites
position is “Job Alert on Pc them email” our “Job Alert on Mobile thrn SMS”
choice is yours!
·
We do say
“World- Wide-Jobs is not a jobsite” but then WWJ is not a product either!
·
can we say,
·
JAM is an
SMS-not an email
·
JAM follows
you – wherever you go!
Pg.
No. 38
·
By positioning
WWJ as “not a jobsite” we are trying to avoid direct confrontation whit Monster
Naukri etc.
Pg.
No. 39
·
For Global
Recruiter, Shall we say?
1)
First
Network of Jobsites
2)
Only _______
________
3)
Only Virtual
Employment Exchange
4)
The Virtual
__________ ___________
Pg.
No. 40
·
Where jobs
come searching for you on your mobile
·
Where you
apply online with a single click on your mobile
·
I have put
this on
1)
Homepage of
WWJ
2)
Letterhead
3)
Business –
card
4)
Envelopes.
Pg.
No. 44
·
Something similar
now happening to America in Iraq.
Pg.
No. 45
·
Like Arjun
fighting Bhīma Pitamaha, hiding behind shikhandis (the eunuch). In Global
Recruiter or thru GR – we are creating a 100 shikhandis (partner websites).
Form behind this façade, we attack Monster / Naukri. We are behind the scene invisible.
And hopefully each partner
·
Website will
appear insignificant to Monster / Naukri not worth wasting their time. I hope
this works.
Pg.
No. 48
·
With WWJ not
taking off (and since Airtel / MTNL are unwilling to spend big money to promote
WWJ), we head to launch Global Recruiter fast. If it clicks, it will solve
WWJ’s problem.
Pg
No. 51
·
This is what I
am trying both in WWJ GR. At this Point it looks one cannot survive without the
other.
Pg.
No. 53
·
In offering
Job Advt. summary (JAS) to newspapers, Monster / Naukri / Job Ahead / Job
Street are ahead of us. But because of our “Aggregation” of jobs from several
jobsites and our autmatell delivery system, we have a chance to overtake them.
We are going to try hard.
Pg.
No. 55
·
Both Monster
& Naukri are doing this. Monster, after a acquisition of Job Ahead.
·
Pg. No. our
“original” concept is JAM (Job Alert Mobile). When global Remitter gets
launched,
·
We will reinforce
JAM with:
·
JAB (Job Alert
Broad cast)
·
RAM (Resume
Alert Mobile)
·
RAB (Resume
Alert Broad cast).
·
Any
competitor who follow us, will need to comment whit even better sounding words which
also covey its “positron” relation
·
In a years’
time we will know whether JAM is the “real thing” for mobile owning jobseekers.
(16-09-05)
Pg.
No. 59
·
When Monster
/ Naukri take notice of Global Recruiter, what could be their reaction / response?
·
Would they
imitate GR and rush in to forming a parallel network of jobsites? That world is
hara-kiri! I hope they are smart enough not to commit suicide.
Pg. No. 62
·
A question
of making yourself obsolete before your competitor does!
Pg.
No. 66
·
Monster a acquired
Jobs Ahead. Yahoo India is rumoured to a acquire Naukri. Both, Monster &
yahoo are USA Co Whereas Jobs Ahead & Naukri are Indian companies.
·
Is this and a
fluid Situation?
·
Can some subtle
(fear) argument be used to rally rest of jobsites around Global Recruiter?
Pg.
No. 67
·
WI that exception
the revenue model of all jobsites is “corpo subscnptions” far job post / resume
search.
·
In WWJ, we
are targeting job seekers & their micro payments, which, I believe, will
someday run into millions.
·
Again in Global
Recruiter, we are planning to unite network a whole lot of placement Agencies
who, together, contribute nearly 70% of all online job advts. If successful in
harnessing these job advts, GR will fuel the growth of WWJ. Along shot may be
but a “hole” nonetheless! (17-09-05)
·
Read my today’s
note “the battle plan for Global Recruiter”
·
Can we
simply say :
·
“Jobs on the
Go”
·
“Jobs - wherever
you go”
Pg.
No. 68
·
Will “Jobs
on the Go”, make us “pre-empt” the “mobility” position? OR “ JAM : the Art of
killing Jobs arch”
Pg.
no. 69
·
In a note to
Abhi today, I have asked him to insert below Global Recruiter,
·
The only ONE
Online Networked Exchange.
·
Would be
partner jobsites must feel / believe that there is no other network.
Pg.
No. 74
·
This
happened when I was in USA between (1956-58)
Pg.
No. 75
·
For city
based jobseekers whit knowledge of various jobsites, perhaps “jobs arch”
process is strongly connected whit a PC / Internet connection; on a 15 screen.
It is going to be difficult to convince them to give up a PC and expect to
search job on a __ X __ screen. Could his reaction be?
·
How can you
search job on such a small screen? Impossible! But, ultimately lack – of – time
and convenience of mobile phone shall convince.
·
There should
be no search pre conceived notion, with small town jobseekers who have never
visited a jobsite on PC.
·
I hope Global
Recruiter world gradually move, city jobseekers from PC to mobile based job
searching.
Pg.
No. 78
·
JAM the Art
of killing Job search?
·
(Job search
being an existing concept)
Pg.
No. 79
·
Can Global
Recruiter “burst” the monster / Naukri bubble?
·
And syrs
down the lane will WWJ burst “Global Recruiter” bubble?
·
Our homepage
(WWJ) says that (without mentioning any jobsite by name). so does 32 write ups
on “MISSION” page.
Pg.
No. 80
·
Job search
is dead: Long live JAM ( Job Alert on Mobile)
Pg.
No. 88
·
JAM alerts
are tailor made for each job seeker without slowing down the service
Pg.
No. 89
·
We hammed
our “product” (rather a “service”), JAM (job Alert Mobile). In Global
Recruiter, this will be followed by
·
JAB = Job
Alert Broadcast
·
RAM = Resume
Alert Mobile
·
RAB = Resume
Alert Broadcast. And we have already started emailing daily Job Advt. summary
to 480 newspapers and we call it JAS.
Pg.
No. 90
·
JAM is that
“close” but I cannot imagine a future competitor world what to use it.
·
JAM does:
getting a Job Alert on Mobile
·
I have to
find enough money to register JAM / JAB / RAM / RAB / JAS etc. (if such
registering is possible)
Pg.
No. 91
·
Shall we
keep competitors out of JAM Territory?
·
We can say
this for JAM too.
Pg.
No. 92
·
Tomorrow a
competitor could come out whit JIM = Job interview on Nobile.
Pg.
No. 93
·
Both,
world-Wide-Jobs and Global Recruiter are simple to remember and easy to
associate whit “Jobs / Recruitment”.
Pg.
No. 94
·
e.g.: yahoo
/ Google / e Bay / Monster / Skype are good examples. First with great products
/ services.
·
Bobabitify
of occurrence based on frequency distribution
Pg.
No. 95
·
URL
“Worlswidejobs” was already taken – so we selected “world-Wide-Jobs”. I think
this is easier to read and grasp. Also the hyphen – create the feeling go “widens”.
Similarly Global Recruter.com was not available – so we chose Global Recruiter.
Net Again I feel this is a better choice, since we call GR, “the only one:
·
Online
Networked Exchange”
Pg.
No. 96
·
Whorls-Wide-Jobs
is not a jobsite
Pg.
No. 97
·
What can be
the “battle cay” for Global Recruiter? It certainly cannot be “Online Networked
Exchange” (the only ONE). Which is ok on homepage but not as a battle cry! In
USA, it could have been “Monster – Killer” our goal is to wean – away
recruitment managers who currents patronise Monster / Naukri. Our battle cry
must make SENSE to them appeal to them. Global Recruiter – Simplifying Recruitment?
Expediting Recruitment? The ultimate Recruiter? Recruiters Nirvana? Recruitment
Solutions? The Recruitment Endgame? Jobseekers Unlimited? Job searches unlimited?
Pg.
No. 99
·
I eyepiece,
last week, these too, filed for chapter 11 bankruptcy! (18-09-05)
·
Fortunately,
both World-Wide Jobs Global Recruiter have international flavour! We chose these
carefully because of our intentions to spread beyond India.
·
And one year
from now, we will prelaunch RecruitGuru.com (Even “Guru” is now known worldwide)
Pg.
No. 100
·
But south
west Airlines is a roaring success! Never missed profit or dividend for last 20
years in a row! The only American Airline with such record.
Pg.
No. 104
·
World-Wide-Jobs
Jobs Generics
·
Global
Recruiter Recruit
·
Brands.
·
Stan vac –
Esso – Exxon
Pg.
No. 105
·
I have visited
their plant.
Pg.
No. 106
·
To
Recruitment Managers, what benefit (of using) could Global Recruiter Connote? lill
GR (name) Convey to them that (by using it), they can source / the world ?
·
I suppose a
jobseeker would expect to find jobs from all over the world, on
·
World-Wide-Jobs
·
The name
implies as much which is our goal by similar reasoning, Global Recruiter world
imply that Recruiters from around the globe, visit this website in search of
resumes.
Pg.
No. 108
·
Unlikely to
happen to World-Wide-Jobs = WWJ Global Recruiter = GR But, JAM is a likely candidate
Pg.
No. 124
·
“World-Wide-Jobs”
for Job Alerts on Mobile (Single Product)
·
“Global
Recruiter” for Job Post / Job search
·
Resume post
/ Resume Search (a typical jobsite).
Pg.
No. 125
·
Recruit Guru
is a small Co. and JAM is its well defined position viz:
·
Delivering
Job Alerts on Mobile will this make Monster / Naukri to ignore it?
Pg.
No. 126
·
Our homepage
of World-Wide-Jobs, starts with For Whom? …………………………… We state clearly whom we
serve – who can be our client. Not everybody.
Pg.
No. 128
·
Somewhere I
remember having written “we are against job search”
·
I think in
one of those 32 wire-ups on MISSION page of would –wide jobs And I remember by
jack it was inspired by jack trout’s “Differentiate or Die”
Pg.
No. 129
·
Today
jobsites do deliver job alert as email [on pc] but
·
Jam delivers
job alert as SMS con mobiles could we look forward to a time when there is only
ONE way of delivering job-alerts and that is on mobile ?Can Jam, someday and
that is on Mobil? Can JAM someday become synonymous with job alert? Jam =job
alert-period we will try +succeed too.18/09/2005.
Pg.
No. 130
·
Or “A job-alert
that follows you wherever you go “that is JAM [the hook]
·
The “whole “that
we are trying to fill thru JAM is “immobility “associated with traditional
conventional jobsearehing on jobsite requiring a pol internet/ a tan be/chair.
Pg.
No. 136
·
In India, at
one time,
·
CADBURY STOOD FOR CHOCOLETS
·
POLSON STOOD FOR BATTER
·
DALDA STOOD FOR HYDROGENCTED OIL
·
GLUCO STOOD FOR BISCUITS
Pg.
No. 160
·
For this
reason, I plan to come out whit an Advertiser Response Monitor (ARM) which will
“rank” the job advertisers according to their “responsiveness” received. ARM
will use feedback from job applicants to calculate the “rank”.
·
The visible
face of Greyhound
Pg.
No. 164
·
At many
places, I have said, “our objective is to take job related info to jobseekers
in remotest corners of India” (19-09-05)
Pg.
No. 187
·
Email will
make much of this volume disappear soon though not all.
Pg.
No. 195
·
Global
Recruiter VS Monster?
Pg.
No. 208
·
Like we are
the Guru of Recruitment – the Recruit Guru!
·
We plan to
launch Global Recruiter in next 3 weeks, whit the minimum features needed to
attract dozens of placement agencies to sing-up.
·
We will add
many more features as time goes.
Pg.
No. 216
·
We are
definitely going against the tide, when we say:
·
JAM will
kill job search
·
RAM will
kill resume search
·
I am waiting
for JAM to pick-up. (23-09-05)
Pg.
No. 219
·
Who are our prospects?
For WWJ, these are jobseekers but in case to global Recruiter, these are
jobseekers as well as Recruiters.
Pg.
No. 220
·
Neither WWJ
nor GR owns any position (to start with) in the minds of prospects. As of now,
both, WWJ & GR are prospects. GR is not even launched. So, we do not have
to change / modify any “existing” position.
·
What is
already there?
·
“Job search”
in the minds of jobseekers
·
“Resume Search”
in the minds of Recruitment managers.
·
Existing
jobsites have struggled for many (3/7) years, to create these “positions” in
the minds of jobseekers & Recruitment Managers. These are well entrench had
positions.
Pg.
No. 221
·
Both, Monster
& Naukri are fighting it out for #1 Jobsite position. By say, we are NOT a
jobsite, I want to avoid direct confrontation.
·
Hopefully
next week, the first advt. of Airtel will come out, carrying in left hand top
corner, the message:
·
JAM is Job
Alert on Mobile. What is left unsaid is that we “own” JAM! At the bottom of the
visual / image will be a message:
·
Searching
for Job? Don’t! [Let job come scorching for you or get searched!]
Pg.
No. 222
·
“keyword”
box in both
·
Job Posting
·
Resume Posting
Pg.
No. 223
·
Was this in 1981
or 2001? Any fist for 2005?
·
We have no money
to spend to establish / pre-empt the position we must depend upon
·
Mobile Service
Providers
·
Newspapers (Job
Advt. summary)
·
TV
·
Colleges / cyber
cafes etc.
·
Cable TV
Pg.
No. 224
·
To begin with,
we confine ourselves to India.
·
As for as RAM is
conceded, we are toying whit the idea of introducing this feature, only for
those HR mgrs. in Mumbai who have an Airtel connection If this clicks, we will
push to other circles (Airtel) of India Then to other MPs.
Pg.
No. 225
·
JAM is a
basic strategy RAM would “dramatize” this concept (of delivery over mobile)
·
JAM is on
WWJ
·
RAM is on GR Separate platforms & separate “audience”
Pg.
No. 226
·
JAM is Job
Alert on Mobile
·
We are in
this category
Pg. No.
230
·
Every time a
person reads “JAM”, will he associate it with a SMS on Mobile?
Pg.
No. 231
·
So, spread
of JAM, may well depend upon, how many people share their “Jamming” experience
with others and how often.
·
JAM (in
Hindi) is a glass of wine. Will jobseekers imagine drinking a glass of wine
when reading a JAM message on their mobile? Will that experience arouse emotion
of “exhilaration”? Will ready feel “inebriated” / lighter? Worry free? High?
Relaxed? Devil-may-care?
Pg.
No. 233
·
Remaining of cussed.
Pg.
No. 234
·
What “underling”
(long term) can help JAM succeed?
·
Population
(of Jobseekers) is growing rapidly
·
BUT
·
Jobs are NOT
growing at the same pace
·
RESULTING IN
·
Many more
jobseekers, chasing fewer jobs
·
Jobs are not
evenly distributed (geographically) across the globe / even across a country.
·
Nor, are
jobseekers evenly distributed across Nations
·
More & more
information based jobs will get done remotely (over Internet)
·
Such jobs
will move to low-cost countries
·
Media are
proliferating
·
Mobiles will
outsell PC 1021. Warless networks will reign supreme.
·
Jobseekers
have less time and even lesser patience to search jobs
·
Jobholders
want to accelerate “up word mobility” (more salary / higher posts).
·
(24-09-05)
Pg.
No. 235
·
Somewhere I
read “luck is when preparedness meets opportunity” (Do Co Mo?)
·
We have no money!
Pg.
No. 236
·
It is
humanly impossible to search thru 250,000 job-advts posted on 500 jobsites-each
waiting to be discovered!
·
JAM is Job
Alert on Mobile
Pg.
No. 238
·
Over a
period of time, we will modify (both on WWJ and on GR),
·
“Job Post”
Form
·
“Resume
Post” Form
·
There will
be a unique combination (of these forms) for each of the following categories
of jobseekers:
·
Professionally
Qualified
·
IT / ITES
·
Non-IT
·
Vocationally
Qualified
·
Factory
workers
·
Office
workers
·
Retail /
Trading Staff
·
Health care
Tenicians etc. etc.
·
Retired
professionals
·
Fresh
Graduates
·
(Apprentice
/ Trainees)
·
Remote
Workers
·
Housewives
·
Free lance
·
Self
employed
·
Temps
(Temporaries)
Pg.
No. 239
·
May be this
is what Airtel want to do in respect of JAM
·
If JAM
catches on in India, we could easily extend it to Pakistan / Sri Lanka / Nepal
/ Bangladesh / Singapore / Malaysia etc.
Pg.
No. 243
·
(24-09-05)
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