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When I read any book, I scribble my comments / notes in the margins
Page No Xiii
·
Today we are sending 2.25
million emails to persuade the recipients to register on www-and refer wwj to
their friends. How will they react p can a “herd swarm/ swarm” effect happen?
Page no xiv
·
I don’t see how?
Page no xv II
·
Can 2.25 million persons, who
do not know each other, be considered a “crowd”? Can they subconscious ly act
“collectively”
·
Without shining their thoughts with others in crowd?
Page no xv III
·
Getting 2.25 million first
read our email (Next jog?) and them, get all of them –or most of them –to
register on wwj, might come under “co-ordination category. This will n need
follow up email saying how many ane registering each week. To.re-in force behavior.
·
All these exist in 2.025
million crowds also may be amongst 40 million subzones of NTT- DOCOMO
Page No Xx
·
IF I send “Actual
registration” figures, every week to 2.25 million jobseekers –that would be NEW
information will that make more 2 more people to register- and act a
“self-fulfilling prophesy”?
·
Can I ,on WWJ introduce a
“Guessing-Game” which will allow ,person registering, to enter their own
“guess/Estimate / prediction” of how many will register by ( say) end
sept.2004-and then keep “comparing” the collective “Expectation/ prediction
“with the “Actual”
Page no 10
·
Could it happen that
individuals re ceiling our email today may not know whether JAM will prove to
be a great? “Hit”- but collectivity they reach this conclusion? Or vice-versa?
·
Our telling them, that we are
sending this email to “2.25 million people”- is the “information” part
Page no 21
·
We have offered to publish the
name of the winner on our website on Oct 12, 2004.
·
I must figure-out, whether
publishing a daily bell-curve of “guesses “by participants, will/ earn
Influence the new participants to push-up the
mean! Self-fulfilling prophesy?
Page no 22
·
The 2.25 million persons, to
whom we are sending our promotional email today, do satisfy these criteria.
Page no 23
·
We too want to market JAM to
million –including fresh graduates and someday, to factory workers. Will JAM
revolutionize online recruitment?
Page no 24
·
If WWJ manages to get good
response in next 10 days we will most certainly try to get some “press-coverage
/ leader- opinions etc.
·
WWJ is not another jobsite.
It is very different but, if it succeeds, copy –cats are bound to follow.
Page no 25
·
WWJ many have solved these
problems. / content. Agave nation
Page no 27
·
For WWJ there is no way we
can affect & capture one front & then move to the next we have to a
hack all front together!
·
Yesterday, I even talked to
TV Asia & 4 days back sent an email to Amah chhagah of ATLAS interactive.
·
Employers / jobsite / job
seekers / maps.
Page no 28
·
Almost all jobsites offer job
posting / Jobsearach / resume posting / resume-search /( same business model /
& same revenue- model)
Page no 29
·
First, we have to get the
“crowd” (millions of jobseekers) to visit WWJ before they can distrguisg WWJ
from other jobsites.
Page no 32
·
JAM is at such a crossroad.
Page no 33
·
The more a visitor of WWJ can
be made to believe that he has a good “chance of visiting RS 25000/= the more
he is like to “register “(-so that he can participate in the guessing game)
·
For this, we will need to
drop some broad “hints”
·
Same with teachers scoring
same exam paper twice!
Page no 34
·
Ha! Ha!
·
Perhaps even lesser value
effecting change.
Page no 39
·
A Desire to “conform”
·
In our “win RS- 25000/= “
Experiment ( guessing game ) ,if I were to display on WWJ A graph such as
following – ( within 2/3 days from now)
·
No of participants 1) Frequency Distribution of
participants’ “guesses
·
Would this influence the next
participant to “guess” a figure/no. close to median? But would that make more
persons to participate?
Page no 41
·
Can such behavior be
replicated amongst humans? Humans need “role-models” to follow. For WWJ, who
could be such role models?-those leaders? This is the idea behind “refer to
friends”
Page no 42
·
This is a strong argument in
favor of displaying “no of registrations so far window on WWJ- especially if fig
for first few days is “good” we should know in next 4/5 days.
Page no 48
·
Strategy to display “no of
registrations” could back fire (for this reason) if first few days figs are
“poor”
Page no 49
·
Herd mentality.
Page no 53
·
Could WWJ start a “casserole” of
similar sites that would depend upon its “perceived “success no of
registrations? In next 6 month, could be an early indicator of “success”
·
People registering on WWJ many
exchange their experience with their friends.
·
By displaying counters for “no of
registrants “ no of jobs processed no.of job-alert sent etc,we too, wish to
convey that WWJ IS quite crowded.so first few days ( starting tomorrow ) are
quite critical. JAM is a better solution.
Page no 55
·
Hence the need to send an
email every week, to 2.25 million executives, telling them how many “Early
Adopters” have registered so far- so as to start a “cascade”
·
For this reason WWJ would
heavily depend upon world –of month publicity.
·
This may also work in
relation to “guessing game”
Page no 56
·
I am counting on image
builder for this.
·
We want to make image
builder- the recruitment industry standard.
·
Which is possible only if
millions of jobseekers- see value in it –and start using
Page no 57
·
As we add more & more
“profiles” to image Builder, it would altev the “rules of the game “for
recruitment industry.
Page no 58
·
We two want millions of
jobseekers to check-out if their friend is using “image Builder” - and upon
finding that they do, start using it themselves.
Page no 64
·
We started sending first
email ( to 2.25 million jobseekers at 1.00 pm ti\oday.by this time tomorrow
,over a million emails would have gone .and we will also know many “early adopt
tars” have registered.
Page no 65
·
On WWJ, when a person uses
“Refer to friend” feature, in effect, he is “offering his judgment “to his
friends, so, we must get thousands of visitors to use this feature
–simultaneously.to obtain this scenario, I have given an idea to ahi
,today-which, we will implement in 2/3 day,
·
On WWJ when a person uses
“Refer to friend” feature, in effect, he is “offering his judgment” to his
friends.so we must get thousands of visitors to use this feature-
simultaneously.to obtain this scenario. I have given an idea to ahi, today-
which, we will implement in 2/3 days
Page no 70
·
“Refer to friend” is in the
nature of sharing ones’ own expenence (about WWJ) with friends.
Page no 72
·
Harnessing the “collective
intelligence” of masses I have a plan to harness the knowledge of thousands of
recruitment managers –once warren reuitguru launch.com
Page no 74
·
It is only by “aggregating”
the usage of keywords from thousands of resumes that we have been able to
generate, graphical function profiles (intelligent).
·
Salary is the “prince” of an
executive .therefore, our graphical “salary profiles “would be great help to
buyers (Recruitment managers) & to sellers (jobseekers).
Page no 84
·
For my thesis “work-sampling
of office work” (1958) I head suggested use of such a camera but the no.of
Kansas library Authorities, would not allow me to do so I had to make my
observations (of what some 20 add girl were doing) at random intervals of time.
Page no 85
·
Someday, we will establish
statistical “correlation coefficient” between resumes & jobprefeven, so
that, as soon as a jobseeker submits his resume, we (software) could recommend
“job-preferences” (anticipation).
Page no 88
·
We have to somehow, get the
message across to a large no of seekers (each of whom decides independent) that
the “salary profile” gets better & better as more & more persons
register. Everybody benefits.
Page no 89
·
Jobseekers who receive
“relevant” jobalret would, want continue with JAM-and vice versa?
·
This would also apply to
surfers visiting any website since “service-level” deteriorates, if the no.of
visitors (customers) at any given point of time exceed the site’s “capacity”
–But visitors of a loar do meat in person & exchange their experience!
Page no 90
·
The new feature that I have
planned to add to “refer to friend “will (hopefully) encourage a “word of mouth”
telephonic discussions amongst visitors of WWJ. Will it produce a
“self-reflexive spiral”?
·
We will soon start publishing
“daily & cumulative” stations on WWJ – and watch, to what extent these information-input,
attests the “guesses”. We had only 113 persons register on first day
(yesterday)
Page no 91
·
It would be interesting to
graphically display, side-by-side.
·
Distribution-curve of “jobs Available”
·
“job preferences”
Page no 92
·
With minor variations, all
persons registering on wwj have a common need / common objective and hopefully
common experience.
·
I must bay this book.
Page no 93
·
This is perhaps the reason
why all walkers in our neighborhood garden walk in anti-clockwise
·
Direction on the walk-way /
jogging track, without any formal
instructions. “Control, around “does the trick.
·
Could WWJ trigger a new”
“norm by publishing data about no 07 persons “applying online from their
mobiles? Apple minted by our own email campaign.
Page no 94
·
ARE you convention –bound?
(Sound better than saying HIDE- Bound!) Trick for email
Page no 95
·
Jobseekers are used to conduct
“free” Jobsearach on listens. Apply online” is also FREE – so free” is the
norm. WWJ / JAM violate this norm. Making them “pay” is like changing the
convention. What would it take to change this convention? What value cans they
see in JAM?
Page No 96
·
Can I title one of my
marketing emails, “jump the QUEUE- WITHOUT EMBARASSMENT?”
Page No 99
·
IN case of JAM’S “APPLY
online” click, the demand does not even exist- it need to be created in first
place it would be wise to start-out with a low price ( say RS-2/=) and then
move-up as demand picks up.
·
Where “alter-native” exists
–heaper & move convenient? (Watching movie in the comfort of your home).
Page no 100
·
This could happen with JAM it
different mobile service providers charged very differently to their subscriber
for, what is, essentially an identical service.
Page no 101
·
To protect entire group
against freezing are tic winds, penguins huddle to gather tightly –but
inner-ones, continuously moving outwards – to take their turn in the outermost
circle –which has greatest exposure to cold.
·
The outer circle keeps moving
inward. Process is continuous. “SWARM THCORY?
Page No 107
·
Does this mean, jobseekers
will take to JAM somewhat “intuitively” – even if they cannot put a “price/
value” for the us of
1)
Aggregation of jobs from many
jobsites
2)
Time saved ( by not having to
visit many jobsites )
3)
Door –delivery ( on their
mobiles)
4)
Convenience ( of applying
from their mobiles)
5)
Relevance ( of matching jobs)
·
Will the “intuition” of many
converge to make WWJ A virtual employment exchange?
Page no 119
·
Building a reputation &
Reliability.
Page no 129
·
On WWJ we would have “city –wise”-and
within each city, “Age wise”-and within each A get-group,
“Education-Wise” date of executive registered. And when we have large enough
database-we will allow advertisers to beam (email) their messages to such sharp
target groups.
Page no 130
·
Even this seems great.
Page no 138
·
In India taxes are
“benefiting” corrupt beauracrats ONLY- only 5% returns to the tax-paying
public- by way of roads /schools / hospitals etc.
·
This is how a great majority
of Indies feel –and that is why they sheet,
Page no 139
·
Read my cirenlars “Barbell and
the bad shah” (communicating for productivity) –sent to 7500
·
Employees of L & T powai
sometimes in 1983/84
Page no 140
this will equally well apply to our proposed
“salary-profiles.” Unless, those who contribute by making available own salary
-data, get to see their profile quickly they will feel cheated
·
In case of WWJ people who do
not share their salary data CANNOT see any salary profile.
·
Not more than 5% of Indians
have this trust.
Page no 141
·
Indian corporates- and high
network individuals must “bribe” the tax – officer, even it they have paid all
their taxes honestly! Whereas tax-cheaters bribe their way out in any case.
Page no 148
·
This should make “rich” IT
professionals of Bangalore / Chennai / Hyderabad /Mumbai / Pune/Gurgaon /
willingly / enthusiastically, subscribe to JAM.
Page No 161
·
A jobseeker might want want
to “know” all interesting jobs- everywhere or in a given country / state/ city
Page no 165
·
We have to make “personal
profile” public (function) salary / Designation / tenure) – but only to those
who shave their own data for constructing these profiles that would attract
more & more to participate.
·
Other jobsites may follow
suit.
Page no 167
·
Like no of nodes increasing
the value of a network?
Page no 169
·
Independent of the community
of recruitment managers, our “function profile” has little value – merit for
jobseekers. Only their “acceptance” of the value of function on profiles can
legitimize its usage-and desirability by candidates. This is why yesterday we
sent’ emails to 42000 corporates + 1000 placement Agencies encasing a sample of
imagebulder & how ,it can boost their productivity we suggested that they
insist on jobseekers to submit image builder only.
Page no 171
·
We need press – coverage by
reputed Business magazines and written by well- known journalists- printed word
is taken as gospel by public at large.
Page no 178
·
People see what they like to see
and hear what they like to hear.
Page no 185
·
Read my today’s note to abhi:
-job Alerts / quality vs. quantity.
Page no 186
·
E.g. can we have a page on
WWJ, that says type here, the email ID of any friend, and we will show you,
many jobalret he got yesterday” email ID job Alert.
·
Would that convince” a
skeptic? Am I right in thinking that if I register on WWJ I would get plenty of
jobalret?
Page no 187
·
In WWJ’s context, “Refer to
friend” feature is talk tameness. A person who sends out many “refer to friend”
messages, is obviously more talkative – even though the group is not meeting in
person he will influence the others how can we get him to send out “Refer” to
many friends?
Page no 193
·
Real-time feedback on “customer –
preferences” job ADVTS are “corporate Need” – what kind of executives are in
demand. Job market Analysis. We will show this to candidates, daily,
graphically.
·
Against which job-advt. were
there min-alerts? Obviously very few guys want these jobs!
Page no 194
·
We are going to deliver
jobalret s’ against jobs posted during last 24 hours only-no stale job!
·
This means jobseekers must
look-up daily alert and decide daily –no backlog,
·
WWJ will carry only one day’s
inventory! Jam subscribers too, will get brand new jobalret everyday – no
duplication!
Page no 195
·
Someday, thousands of JAM
subscribers, upon getting fresh stock daily job-alerts, docile which ones they
like and want to buy (Apply online). WWJ will co-ordinate their actions.
·
Nor do we have control over
job-seekers.
Page no 198
·
Where Zara “differentiae’s”
from others.
Page no 206
·
I was at uni-of Kansas at
that time.
Page no 207
·
Reed “commune citing for
productivity” circulars to 7500 employees of L & T ( powai), during
1982/1989.
Page no 217
·
We can in WWJ, create
interesting “tenure-profile designation- level- wise. That would be of
considerable academic interest to HR consultants.
Page no 221
·
This is the holy grail of WWJ
& recruit guru too – to be able to “predict “which “candidate is most
likely to get selected for appointment by a given corporate.
Page no 223
·
But then there are times when
“market “cannot tell you anything valid, because, market does not exist –when
an entirely NEW market has to be cavated - by making people “WANT” something (
a product or savvies) which, does not even exist, ( l.e: Walkman of Sony)
.these are time, when are times, when a visionary must decide , all on his
own-and run the risk of possible failure. These are times when colleagues
cannot help- because they don’t have that vision.
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