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When I read any book, I scribble my comments / notes in the margins
Page no 3
Read
my today’s note to kartavya which Implies; “To hell with talking to HR mgrs. to
find and what “they” need in Recruitguru. Let us decide what they should need
& develop those features.”
Page no 4
Could
we say our ultimate enemies are: Monster India Naukri jobs ahead etc.? But, for
a while we will ’treat them as “Allies”- by Licensing our Recruitguru
technology to them.
Page no 5
·
Requiring candidates to fill-in, long, online web forms [Resumes]:
IS this a weakness of all other jobsites? How shall we exploit this on WWJ.COM?
·
As compared to other jobsite, we have “search”
inexpensive besides pay –per use.”
Page No 6
Karna of Mahabharat is my hero-with all his weaknesses/short
mings, without some (cunning) help from Krishna there was no way, Arjun could win over karna.
Page No 7
·
This is why [Initially],
we will make jobsite our “Allies” full them into ‘off guard” till we launch
WWJ.COM.
·
Read my report “QUO VADIS?”- Submitted to L&T chairman in
1987-88-whose opening page talks about these WARS-and the methods of waging
these WARS in twenty-first century.
Page No 12
·
We too have limited “forces” [Tech. Team]
and shall continue to focus the team on Recruitguru-till same ½ person can be freed
for WWJ.
·
We closed down Recruit guru.com around Feb.2004, and since then
Abhi Deepa ( later Rajiv) totally focused on launch of WWJ.COM with Deepa gone,
it is again back to 2 !our entire team.
Page No 13
·
Although our “key objective” (ultimate ) is monster (USA), we
are no match! We will start a PROXY battle first between Indian job sites vs.
Time job
·
This
is why my Insistence on simplifying the use of Gurumine / Gurusearch &
automate completely.
Page No 14
·
Could our extraction technology provide us with such a dramatic
competitive advantage over our enemy jobsite?
Page No 15
·
Attack from the flanks!
·
We realized that “Image
Builder” required jobseekers to enter many details in “career History” section-detail
about past jobs that would not be reality available with a jobseeker. This was
creating great “resistance “ so we dropped it form it from WWJ.
Page No 16
·
Agility move! move!
move!
Page No 20
·
I have only 2 years for placement Agencies / Job sites &
corporates to appreciate the significance of GuruMine& ImageBuilder.
Page No 25
·
This was written 5 years ago {1998}. In the meantime rules of (internet-based)
warfare may have changed. With pay per use / self-service / web service, can we
face up to? Larger jobsite although on
vastly different turfs.
·
Hence, quickly attaining
“Critical Mass” is important.
·
We have tied up with MTNL (Delhi + Mumbai) & Airtel we are
trying to tie up with BSNL+ HUTCH & thereafter rest of the MSPS. our game
plan is to get all of them to “promote / market” JAM. I want to turn them into
“our’ Sales force and formidable too. We have absolutely No resources to market
JAM on our own.
Page No 27
·
If Reni Joins tomorrow, I will get him to develop guru AD {JOB adv. Composing & guru job searching softest Ares
which we will offer to hundreds of
sealer jobsites free .
·
If we can succeed in this shortage we would create a huge
network of jobsites all of them using
SAME platform By ourselves WWJ is quite vulnerable but it we success in forging
a huge NETWORK , We can easily overtake monster Naukri
·
By getting all maps to tie-up with WWJ to deliver jam to the we
want to change the perception of both the job seekers as well as the job
advertise via ; Why would so many msp tie-up with unless it was excellent .
·
If we succeed in tyingup with all msp that makes us winners “then by this
definition be supposed to be offering ‘better ‘ products ! Thru
these tie-up our product {JAM} would acquire ‘respectability.
Page No 31
·
Hopefully in next 10/15 days we would start offering JAS Job act summary to newspapers we are sending our proposal to
same 500 newspaper –in a FOLDER ; not a
email they can any summary every day and
print in there publications readership service ‘, this will be given away
however each JAS will carry a
watermark would wild jobs ‘
·
That will get us free publicity. We developed this strategy because we have no market promotion budget
& don’t know how Mach hsp will be living to spend on promoting JAM.
·
This is why we must rope-in hundred s of placement agencies to
do our marketing ‘ we must tum then in to our marketing Forq’
·
And I believe this ,
·
Quit / silent / un – Heralded/ Creeping take over cot placement
Agencies/ is much better than adverting –and a lathing the” enemies”
·
When we target same placement Agencies & same corporates,
who are existing of jobsites,
·
We are Not trying to take bushiness “away “from these jobsites
.we are me rely trying to convince these client to “complete their in complete
business process by getting their resumes converted on recruit guru
·
With shutting down of recruit guru.com this strategy is “on
hold’
Page No 33
·
No Indian {or be worldwide] job site is in the ‘Extraction ‘ Cat
gong But surely others will follow especially if we are ‘ success full” trick
would be to attain “leadership ‘ position by that time.
Page No 34
·
We are small-also by now, monster / Naukri etc.do not look –upon
3pjob .com us ‘Competitor ‘So with a new [Technological]weapon of guru mine, we
could capture a large no of placement Agencies under Recruit guru banner without arouses their
suspicion.
Page No 35
·
Guru mine/ guru search/ Image builder’/ from co like Recut guru !nowhere
on horizon !the foot that 3p perceived
as a “ Blue hooded brake mortar , Head hunter , not a virtual machine !
·
We don’t have this problem
·
We are fussing on no more than a thousand placement agencies-
& thru emails & phone –calls can do in matter of weeks – before muster
Naukri realize what up to.
Page No 36
·
We have a totally different product – nothing that competes
“hoed-on” monster /Naukri
·
They cannot dream of changing their “Revenue-model “from annual suscrpshan
of 1-3 lakes
·
To Rs-5 per search
!that would be total for them .
·
If they are “smart “[ at least one of them ] them they should
rush to us with a proposal to “license “guru mine technology –so
that they can offer their customers
·
Resume Dateless [Seared] rather than
·
Plain email resumes [ am saechebal]
Page No 40
·
Since we are not taking business
away from anyone else at least for the time being ,
·
We may not invite retail action.
·
WWJ/JAM is bond to evoke
a response from monster / Naukri/ especial it we succeed in tieng up with all
msp s and when msp by to publicize / promote JAM, Monster / Naukri are bond to
notice ! there is no way ! There is no way this publicity –campaign can be conducted
stealthily.
Page No 41
·
Our “Campaign ”to capture hundreds of placement Agencies –right under the nose of
monster / Naukri submarine –Run Deep / Run silent.
·
IF, after tiein up with only MTNL & AIRTEL ,our juggernaut
stops in its tracks, than our “surprise
advantage” Vis –a-vis monster /Naukri s’ would be to quickly develop a proud/
service equal to JAM and otter same to
the remaining MSP with their resources this would not be diffident at all.
·
This makes it in pervasive for us to tie-up with the rest of the
msp as fast we could.
Page No 43
·
We
cannot take on same one 100 times our size – not by brutal force
Page No 45
·
Obviously, monster & Naukri & to a lesser ex tent jobs
Ahead / jobs beat. Jobseekers visit them because there are jobs. Corporate to
them because they have resumes. 3p job have neither!
·
Our “prospects are placement Agencies why do they advertise on
monster/Naukri/jobs ahead/jobstrret ,because thousands of jobseekers will receive
job alerts [We were the first in India to start job alerts!] & apply on
line.
Page No 47
·
In stand of saying ‘
Did you apply against that job ? could we someday, get jobseekers to say,
·
“Did you JAM that
job?
·
If a when that
happens, we could “won the job maintain in a
person s mind.
Page No 52
·
Precisely for the
same reason we are targeting placement Agencies –because that’s where the
resumes are!
·
We would first
license our technology to just one jobsite who can take on monster India maybe
we should likens times jobs .If monster India realizes that they will lose
their market share to Tim job it is quite possible that they will approach us
for a license.
·
In WWJ/JAM, I want
to want to avoid “affecting” monster /Naukri directly my effect would be to convince
them that .
·
I do not pose any
threat to their revenge model.
·
WWJ/JAM, would bring
them lots of FREE publicity. They could stop advertising in their services in
papers &TV channel & rupees! I cannot afford to have them become enemies.
Page No 54
·
‘Exbraction & creation of a strong outbred database “is an
altogether “new “segment which we have launched. We could olominate if we remain the sole occupier for 2/3 years.
·
It is quite Possible that monster / Naukri may think aunt Recut guru in these terms.
·
Licensing our technology to times jobs would fall under this
category. we need to signet Monster / Naukri thru one or more “Proxies”.
Page No 55
·
For some time to come ,we [Recruit guru] Will be the only player
in the “extraction. During this period of
no competition we must consolidate our position so well that others do
not feel like trying to enter our domain.
Page No 56
·
It and when someone does by to enter “Extraction” domain
/segment-we will several innovative features to recruit guru which new comer
ell find it hard to replicate {e.g.}other/guru Ad eat]
Page No 57
·
The
doer Levitt’s famous; the marketing myopia”
Page No 57
·
Monster is the
undisputed leader of Indian jobsites. IF IT finds that it has missed-out by not
introducing’ Excretion” on its own, it try to copy us a introduce on its own, or
it may consider licensing technology form us [obvious by they would want on
“Exclusive” license!
Page No 60
·
And majority need
not be ‘neumerical”A few daddy’s of the industry can sway the opining of the
masses.
·
This is why we need
a long list of subscriber [Free trill
registration on Recruit guru with a spiking of a fees heavy weights.
·
Recruit guru is
designed for use by a few thousand corporate-clients, so
·
Don’t see any need
use for general advertising .of course we will get a few journalist to write
lout us .
Page No 64
·
Our strategy is not to kill jobsites but make all them
“dependent “on WWJ/Recruit guru thru licensing of guru mine /guru search/guru
job /guru Ad ate. It is much belter to create a virtual Employment Exchange
Network.
·
They just kill the opponents.
·
Converting potential enemies in to “friends “is far better
strategy.
Page No 65
·
In
2002 /2003, this of and fear of and trust monopoly ete is eating up Microsoft,
too!
Page No 67
·
IN “yadawasthali”at dwarika, the
Yamahas got drunk ,fought amongst themselves and perished as a ‘tribe “
Even lord Krishna could not stop this in fighting can we do same to jobsites?
Page No 69
·
This is what we seem to be saying too-is respect of Recruit guru!
·
This can happen only it 25 small lax jobsites license our technology
& mount a collective on monster/Naukri.
Page No 70
·
Being able to sand thousands of email job-alerts-in monster
strength. Not being able to send us sms
is its weakness.
Page No 71
·
Recruit guru will not attack monster /Naukri etc .on price but
on the very nature of “Pricing –system the revenue model, which monster
simply cannot adopt without fetching
disastrous results.
Page No 72
·
We will not attack monster Naukri s annual subscription of rs
1-3 lakhs for resume search because Recruit guru’s “offering is totally
different & not compatible
Page No 74
·
This
morning Nirmit called –up from Bangkok to say he could not find a single film
–camera anywhere!
Page No 75
I believe from this year
[2005] Kodak have stopped making film altogether! With digital cameras
replacing film –camera there is no demand for film! 85/ market –share is no
guaranteed of pro section agent advance! with advent of JAM ,can this happen to
job search using P/C Internet?
Page No 77
·
“Locked “into a “mfg. Because of huge investment.
Page No 78
·
JAM too will take 2/3 years to attain the status of a HUB-
Page No 81
·
Weakness of all jobsites is that they can deliver jobs a job
alert only thru the medium of pc/ Intent. This is a weakness in developing
countries where pc interment penetration is poor.
Page No 82
·
With launch of recruit guru can we pre-empt monster Naukri etc.
form coming out with their own versions of “Extraction” software’s? can we get
them to support more than one player ?on the other hand ,it they find us
growing rapidity ,that might prompt them to come up with a “competing-product
“which they never thought of to begin with.
Page No 90
·
Some bushiness leader once said “If you find your competitor is
drowning in water, hurry shoves a water hose in his mouth! Elf it
your competitor is losing money his sale price cower your own price
still further !! let him try to match your new price & get wiped out.
·
We would gradually raise as more & more clients get locked
–in,
Page No 91
·
Perhaps, there is a niche snob value market for most consumer
product. In recruit guru however, we are aiming to offer a “poor “man ERP to
thousands of small corporates, where low price is a decisive factor.
Page No 93
·
There is an ever – preset danger that recruit guru pioneers –
and opens up the Extractor capture the market before that happens,
Page 94
·
This strong ¾ month back but it will pick –up only when Airtel
launches it nothing wide nationwide in next 10/15 days
·
This is why it very important
Page No 95
·
This is why it is very important for recruit guru get
“endorsements from trade 1] Imp 2\HR 3} ERA 4] Bascom
Page No 96
·
For us, it is the
placement Agencies they are biggest advertisers Of jobsites –and therefore” the
biggest recipients of resumes as well as biggest Dispatchers of resumes.
·
Function Graphs are
our visible different.
Page No 97
·
With
Recruit guru, we are possibly the very first, paper – use recruitment web
service.
·
Unfortunately
HR mgrs. We’re not ready for recruit guru .com and we had to were. Shut down
after 4 months. I hope WWJ/jam/lot be a different story.
Page No 98
·
Same with Recruit guru.
·
We desperately need ,ERA Members to shin up .
·
A Few big daddy corporates to sing up time job on monster? To license
our technology in order to succeed.
Page no 99
·
Now
I hope we congener these resumes job when we license many jobsite with guru Ad
guru job. of course no know flute. We can only keep trying of different
approaches.
Page No 100
·
We simply cannot on
monster /Naukri etc. On “their tort,
playing the war game by their rules.
·
We hope “Extraction
–segment” appears too small to monster Naukri etc.to be other aloud
·
Extraction “for not
particularly difficult for monster Naukri to attempt & succeed
Page No 102
·
rick is to induce in monster Naukri a feeling of complacency re
Extraction for them!
·
It is quite possible that monster Naukri may not look upon us a
threat initially at least till we launch WWJ-until we take the battle to their
doors.
Page No 103
·
It is therefore very important that we do not launch WWJ, until,
we have 100/ market – share in Extraction’ category we had other option – but
to launch WWJ and it looks as if it might succeed.
Page No 104
·
wearer
starting with just one product / one /market /one country to begin with.
·
We
certainly do not the moment at least. The moment we launch WWJ, were in out in
open but so far no response so far from monster / Naukri!
Page No 105
·
That’s us I will happily can triune driving my Zen!
Page No 106
·
When kartavya /abhi
accompany Sanjeev for a demo, they are able to appreciate, customers’ needs
better.
Page No 107
·
We buried 3pjob
unceremonlusly 2 years ago! Now were readying one more to take on monster! Naukri.
That too felid! Now we are trying time with WWJ/JAM only paranoids
survive!
·
We have learned to
live from day to day.
·
In trying to sell
jam abhi accompanied me everywhere MTNL/AIRTEL/ Reliance /Health /Idea /Tata
idiom. That has been a very valuable .learning Experian’s for him.
Page No 108
·
I
have been brooding about ARDIS/ARGIS/ for over 6 years! And I am not giving up!
·
Power
of a simple [convenience] IDEA!
·
In
Box read eve falls in this category.
·
We
are starting with Indian Placement of who are “local “regional
·
But
we have no in tension to remain local! In fact the biggest market for extraction
‘ is U.S.A-with. May be 80 million resumes .we cannot! Ignore.
Page No 111
·
I would not be surprised if medium –sized companies c Rs -100
million- 1000 million constitute the bulk of Recruit guru s base over next 2 years.
·
We will first fours on placement Agencies then move on to
IT/ITES/industries singly to sew ice & Manu farcing industries.
·
Being a placement firm know the problems of this industry
therefore decided to focus here because
we can say to other placement firm” You get to use same solutions /
software that we use ourselves” our credibility goes up! But 3p never
Extraction Hence no credibility!!
Page No 112
·
This is why I am trying to convince MTNL to make job alert SMS
free in order to attract jobseekers to come forward & register for “Experimenting.
I may also approach MTNL & AIRTEL to reduce APPLY online SMS prices from RS
3 to RS 1/
Page No 113
·
Despite “Image
Builder “being a true “mystique “we have decided to keep a very low price for
extraction RS 1/00 large no of subsumes who have never before seen anything
like Image builder before !
·
How can you get
anyone to pay a high –price for some service, which no one has ever imagined or
experienced before?.
Page No 115
·
If and when we face real competition ,it will come from one of
the existing jobsites like monster Naukri not from a software company
developing recruitment related software Aryan /RMS etc.
Page No 124
·
This is exactly what
we too wish to communicate:
·
Recruit guru
shortlists competence Not Resumes”
Page No 125
·
By this slogan we are implying that what other search engines or
jobsites do is to merely shortlist resumes i.e. only Quantity without QULITY.
·
With a candidate’s fun Profile with is matter of second just
like a Human Braai?
·
It is like Recruit guru trying to take on monster & Naukri,
simultaneously! But when we say shortlisting competence not resumes “we ARE!and
without an Ad Agency too!!
Page No 126
·
I hope monster Naukri, give us 3 years before they too &
come-up with versions of Extraction “Image Boiler”
Page No 127
·
It we get a 3 year
lead we would in traduce a slew of “profiles in Image Builder salary
Designation – tenure etc. & become unbeatably.
·
If properly promoted
Image Builder could provide a strong “alterative “ to plain /email/Resumes.
Page No 129
·
A time may come when monster / Naukri,
etc. Become, acutely conscious of Function profiles and each may want to in
traduce something similar
Page No 132
·
This is why a feel adding other profiles to Image builder, very
quickly is so important.
Page No 133
·
But isn’t that a part of “making you’re obsolete? Rather than
have someone also do it!
Page No 134
·
It is like our position that. Image builder is THE NEW CURRENCY
OF RECRUITMENT.
·
Over a period of time ,this new currency will replace the
existing currency of email/resumes.
·
And with Image builder we have to fire the imagination of final
year management students. Standing HR!
Page No 135
·
We have to get the
smaller among the placement Agencies to “believe that can a competitive
Advantage “by switching over to Recruit guru.
Page No 140
·
Recruit guru for Image Builders Monster / Naukri, for resumes
·
Recruit guru /Naukri for mere “skills listing”
Page No 143
·
WE
don’t have the money but we do have strategy.
Page No 144
·
What is the reward for placement Agencies who use Recruit Guru Image
builder? “
·
Competitive Advantage over other Agencies.
Page No 151
·
This
is why “Recruit guru “will be corporates and “would wide job for jobseeker.
Page No 156
·
I won’t do this but it Recruit guru becomes successful then I
will consider VC funding to expand to expand rapidly –only to ensure that we
have Have such to “lead “that new entrants would think before venturing we will
need money to raise ‘ Entry Barrier “
Page No 157
·
Success breeds on
success!
Page No 158
·
Image builder “is
the product: our strategy to make recruit guru a virtual PLATFORM for all
recruitment – processes.
·
What are Image Builders?
·
1] inexpensiveness--
·
2] Instant
delivery---
·
3] Uniformity-----
·
4] Arnifomity
Intelligence
·
5] Security of
Database
·
6] Iow initial cast
·
7] Pay – service
·
8] Simplicity
Page No 159
·
Someday Recruit guru must offer “mass- customization for
Function Graphs / industry etc.
·
In much the same way that that Monster Naukri cannot jetti son
their Annual substation Model & Switch over to pay per USE model that would
be disastrous for them.
PAGE No 160
·
If Monster finds a
threat from recruit guru they won’t wait for 8 years!
·
We will by different
methods to bring outcome to WWJ:
·
JAS C job A ADV
.summary offered free to news après
·
Guru Ad /Guru job –
to be offered free to jobsites.
Page No 161
·
Guru mine – because of its mystique – mimicing
·
Mind’s magic we knew we will make a loss at RS -1.
·
For us is guru search – this is where we will make our money
·
Guru mine is priced @RS -1 =00[2 cents}
·
To get the customer in the store in our case to literal by lock
in the customer.
Page No 162
·
We must forever
remember that our name is Recruit guru and we must keep reminding corporates
about same we are not a jobsite we are not Monster or a Naukri!!
Page No 163
·
I spoke to punita of Human capital yesterday and today I sent
anneal to vivek goyenka of Express computer –hoping they will write about
Recruit guru. In next few days a will speak to write to many editors /
formalists.
·
It we succeed in getting a number of biasness mages to write
allot Recruit guru will Monster /Naukri retaliate? Can that retaliation give us
publicity?
·
For JAM also I sent email to 156 Editors- no effect!
Page No 165
·
Can mimic-ing mind s magic ‘do same for Recruit guru?
·
We wish to project image of Recruit guru as an expert HR manager.
·
I have thought of:
·
Jammers get job/Rest gets hope!
·
Jobs for Jammers / Hope for rest!
Page No 167
·
Microsoft
does the same.
Page No 169
·
If we can get all MSP to twerp-and 30/40 small town newspapers
to JAS [JOB Advt.summary]
·
Every day, then we would have estslished our superiority.
·
Monster /Naukri”s”Business Revenue model is cent red around
“corporate diets WWJ will make its money form millions of jobseekers –who will
discover that they don’t need to visit monster/Naukri it that happens corporate
would patronize monster / Naukri!
Page No 170
·
Does this have a parallel in Recruit guru vs. Big
Daddies-monster &Naukri?
·
I do hope free trill Registration by l&T InfoTech today,
would go a long by endorsing Recruit gur
Page no 174
·
In 1982 I purchased 12 pies for l&T
inseti of technology form kanuseth of RS 1 L each
·
In 82/83/ we also parched a Honeywell 98
U ll mainframe DPS-7-FOR replacing IBM 1401 at L& T S computer central.
Page No 175
·
We inched recruit guru on 2, 2003 [Gandhi jayanti] & 3p job.com
was launched on now 14/.July/1997.
·
This is also the current position W.R.T. extraction9.
Page No 179
·
Theodore lewit, its Marketing myopia”
Page No 180
·
We can say:
·
“Your Recruit guru is awake and working, even after you switch
your computer and 90 to sleep?
Page No 182
·
I have to day sent
out editors journalist explaining how Recruit guru from normal jobsites {the
high ground]
Page No 184
·
This was written in 1998 -50 no DELL or COMPAQ which overtook
IBM!
Page No 185
·
When we launch a jobsite like every day else, it will be called
“world-wide job.com “& separated from Recruit guru but using Recruit guru
extraction technology.
·
How much can one go wrong out come in digital economy?
·
Look at Toshiba sharp Sony today in tap tops. At least they are
trying by taking over Compaq.
Page No 186
·
I hope marketing guru can say the same thing about Recruit guru
5 years from now.
Page No 189
·
Despite being an
early mover 3p jobs.com
·
Stands finished at
the hands of Monster/Naukri etc.
·
Despite many
innovations our strategy failed because we did not have finds to transform it
into factices.
·
For Recruit guru too
we have a good product& a good strategy but how will it succeed without
funds? Will we taste defeat again? We had to retreat I hop temporary by.
·
Page No we plan to
launch multi- pronged attack than WWJ/JAM [mobile service providers]
·
JAS IN news peppers/
guru Ad/guru job in sail jobsites.
Page No 191
·
Our break through
will come only after we get some big daddy corporates to register for free
trial.Grnral print media or electronic media addict loll not help Recruit guru
we have to reach recruitment mangers of corporates a few thousand at most our
message has to reach this narrow segment. For this newspaper advs. Are
useless.ithas to be emails & personal visit?
Page No 193
·
Does this equate
with our strategy of 3p-a placement Agency /Executive search firm who has
recruitment domain expertise introducing recruit guru a recruitment solution?
·
We ought to know what
where need this then is theis the louds clear message that we must get across
we could not because 3p consultants had no interest in recruit guru product!
Page No 200
·
Our situation is quite similar vis- a- Vis monster /Naukri we
just cannot take them on on their
·
Home ground that would be suicidal so we must take great pains
to position Recruit guru as a process platform for corporates and not a
“jobsite “we must repeat again & again that we are not the same business as
monster & Naukri Vis the business of “match-making “
·
We facilitate the process of recruitment for corporate
recruiters- whose mental processes”
·
Recruit guru mimics to arrive at same kind of “conclusions”
Page No 206
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Today`s meeting is perhaps a case in point.
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Someone said, “Luck when preparedness meets opportunity”.
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This is why we stopped spending on 3pjobs.
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