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When I read any book, I scribble my comments / notes in the margins
Page no = xvii
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For a better part of this evening I am mentally debating whether
WWJ/ JAM should “abandon” the “image Builder” (at least for some time) –
validating of which, seems to slowdown registrations! 29/10/2004 / sentimental
attachment?
Page no = xix
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For us, the mobile service providers are just the first set of
distribution channels. Many more will follow.
Page no = xxiii
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Can / will this happen to jobsites when wwj/ jam come to the
recruitment market? BMW/DAIMLER /
ABC/NBC/ CBS. HP DIDBUY COMPNY.
Page no = 05
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We want similar no.of Indian jobseekers to pay us RS- 1 /day.
Page no = 09
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People (including jobseekers) will have less & less time but
more & more things to do.
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Mountains of information will make it very difficult to zero
“info you can use right away”
·
Mobile phone will become the most popular & prolific
“interface” with outside world of friends/ relatives / colleagues/ associates/
suppliers/ customers etc.etc.
·
People would want to “access “the right info-while on the move.
Less people would want to sit down (or have time) in front of a PC to access in
of,
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Info .delivery would have to be device-neutral & delivery
channel-neutral.
Page no = 12
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How
much will JAM impact the info styles of job-seekers? Or of HR mgrs.?
Page no = 13
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JAM is “home
–delivered /for 280 million Americans! (Really hand –delivered) job-alert.
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Mobiles beating pc
10= 1
Page no = 16
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If
DoCoMo can happen to japan then then JAM can happen.
Page no = 17
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Radio- shank to a piece Music system Walkman /iPod
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PC— PDA
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Land phone – mobile
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TV--- smart phone.
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Jam will do same,
·
Jam will lead to faster duster button of jobs same job will get
delivered to 100 times more people.
·
JAM is “retailing jobs using a brand new connection.
Page no = 27
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Why should jobseekers “pay” for JAM (door=dely?) when they can
conduct.
·
Job searches for FREE, ON JOBSITES? Could it be? Because, JAM
would be them to stay ahead “of other competing job seekers? JAM enables you to stay Ahead!
Page no = 30
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Could it be that our insistence of elaborate “job
preferences” and on completing
elaborate” image BUILDER” are similar attempts – which will put off jobseekers
?
·
Today I have sent a note to Abhi now to simplify both in order
to differentiate wwj from all other jobsite’s.
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Ever-growing no – of graduates, would want jobs whereas jobs
seem to be “shirking”! Supply far in excess of demand –in India, but worldwide
demand (for skilled) will exceed their local supply.
·
Coupled with this if WTO helps open –up doors to migration /
temporary movement of skilled people there could be a huge surge of people from
India to developed countries.
·
Wwj will network with jobsites / maps / TV channels / newspapers
/ lisps/ cybercafés etc.etc.
Page no = 39
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Fours, Image Builder will become, only “input” for developing
several profiles of each jobseeker. When aggregated, these profiles will
transform onto powerful analytics of immense in tersest to HR mgrs..
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Wwj/jam is a new combination of “job search” & “Delivery-
Mechanism” – both of which exist.
Page no = 40
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1) Convenience reach time 2) Time 3) Reach (to hundreds of
jobsite’s) like Theodore Levitt’s being
in people transport” & business.
·
Finding & delivering
“right” jobs to jobseekers in a easy, hassle-free way & enabling them to
“apply” instantaneously.
Page no = 41
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Getting
a job or a better job.
Page no =43
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We must put image Builder on the back burner, in order to
minimize the risk of failure, in beginning, most important thing is for JAM to
catch the fancy of millions of mobile-
phone owners (eighth its simple elegance)
Page no = 45
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It is one thing to be able to sell the concept of JAM to 6/8
moblie-senice –providers and it will be a an altogether different matter sell
it to millions of jobseekers.
·
We did it with 3pjobs & Recruit guru!
Page no = 46
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Trying to sell JAM and image Builder at the same time to
candidates and HR mgr.(also at the same time ) could well be trying to
“swimming upstream”! Let us just focus
on selling JAM! The more I think the more I get convinced that image Builder
must be pushed to a “back seat”!
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Once JAM succeeds’ each JAM mobile screen will our become our
billboard!
Page no = 48
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If (and when) JAM clicks with subscribers of TATA & MTNL the
rest should be a cakewalk. Today I sent a draft agreement to TATA.
·
For me, if JAM does not work out, it is retirement,
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Monster (USA) has 50 million registered jobseekers WWJ has 2500,
as of today!
Page no = 50
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We closed down Recruit
Guru.com because we did not have resources to sustain it for couple of years-
before it catches on.
Page no = 51
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We could have set-up our own Sms SEWER and collection mechanism
like PAYPAL –but I feel the better/ faster way to grow is to tie-up with mobile
sew ice providers even if it meant very low revenge share.
·
We don’t know marketing and collection so, we leave it to MSP
·
My today’s note to Abhi (just in time) - is about concentrating
on one usp, for one target group
Page no = 53
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Did I subconsciously remember Recruituru.com experience, when
deciding to drop the image Builder? From wwj? at least for the time being!
Page no = 54
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Apparently they had found a solution to customer’s problem.
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Most of so- called “consumer Research” plain bull-shit!
Page no = 55
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May be, ego was coming in the way of dumping image Builder from
JAM (at least for the moment)- because it was my brain – child !
Page no = 56
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I realize that
ditching image Builder from JAM dramatically lowers the “Entry Barrier” to
competitors!
Page no = 57
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The
only way to prevent copycat competitors (in India,) would be to sigh-up with
all the msp – before, competitors think of a response.
Page no = 76
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I don’t expect such confusion between 3p & RecuritGum
people. Business-model & Revenue model of both are quite different.
·
Offering a month free trial of JAM to 43 million mobile owners @
50 alerts / owner, would cost us quite a bit that seems the only way to
popularize JAM fast!
Page no = 77
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I wonder, whether jobseekers in India, exceed stock-investors,
10:1 in 3 years.
·
Reliance seems to be doing it at aii times,
·
Yesterday, I sent out PULL-JAM retrial offers to all mobile –
sew ice providers. I hope that clicks!
Page no = 81
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Not only “being” right – but also “seen” to be doing the “right”
thing
Page no = 91
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Even this must be decentralized at local plant/ office /unit
level depending upon size Again different kind of people are needed deafen
operations.
Page no = 92
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This is fine –as
long as executives who did not get “consulted” do not have the power to
slow-down / sabotage the decision!! If they do have such powers “consensus” is
a price to be paid!!
·
Remember the
“telling” “selling” & “pretreating” styles of “of management, we all lamed
about?
Page no = 103
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Locked
in / like a mobile no.
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Which
you have printed on your business customers / friends / relatives!
Page no = 110
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We are about to do this.
Page no = 113
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Wwj is not a jobsite nonce no shackles monster & Naukri will
certainly try to come-up with a response but it will not be easy given their
existing business model
Page no = 116
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At best, for jobseekers, JAM throws up many more “options” (then
earlier available) –and speeds up process of “Appling “NEXT?
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We have lined up enough new features, to keep us busy for next 2/3
years including prelaunch of Recruit Guru.com
Page no = 121
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Our first meeting with Reliance was on 30/03/2004. Followed by a
meeting with mohit Bhatnagar (Airtel) on 16/04/2004. We managed to launch WWJ,
only on 19/07/2004. In-between we met, BPL, HUTCH.MTNL.IDEA .TATA
Executives.
·
Now, with yesterday age, meeting I hope JAM will get launched in
Mumbai on 15/12/2004, followed by, TATA indicom, in early January. MTNL might also happen in next 2/3 weeks!
·
No. “Historical Baggage” of a “successful jobsite” that is our
competitive advantage!
Page no = 124
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We
started waking on JAM /wwj, about a advantage (?) Of only a 2 person team! (Abhi & Deepa)
·
We
are discovering this in our dealings with TATA during last 3/6 months ( to a
lesser degree with Airtel )
Page no = 125
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Our cause / crusade
is “to create a global virtual employment exchange – to – create Kalachakra”
Page no = 126
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By proclaiming on WWJ “in 21st century, job search is
history! Are we, too trying to create an “anti”- model”? (Anti-model to existing
jobsites) in job search JAM will provide a level playing field to rural youth.
Page no = 127
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I want JAM to deliver job-alerts to remotest corners of Earth-
jobs from everywhere: jobs to anywhere. We need “journey” nota manila!
Page no = 129
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I hope JAM will make a profound difference to the lives of
millions of unemployed youth in India JAM –the harbinger of HOPE!
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“LEVEL – playing ground “is what JAM too will offer to millions
without access to jobs advertised in newspapers.
Page no = 134
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I did this with “PROJECT WARM” between (read “communicating for
productivity” 19982 / 1989 at L&T.
Page no = 137
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Anyone can master
spidering / data mining) match making / SMS delivery etc. when we do introduce
“image Builder” it will when we do introduce
“images Builder” it will give us some “competitive Advantage” for a
while By that time we will introduce more “profiles” we too, will have one soon.
Page no = 139
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This will be so, for us, too!
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There was never a demand from jobseekers to deliver job alert!
On mobile! People will want it once they “experience” it! We shall know in 2
weeks. In 5 years, all landline” phones will become SMS enabled!
·
JAM- JOB ALERT- MOBLE/ JAL= JOB ALERT-LANDILINE / JAT =JOB
ALERT- TV / JAR = JOB ALERT - RADIO
Page no = 143
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Jobsites, (-and hopefully, newspapers) will be our “suppliers”
of job advts –each specializing in some or others “type “of job advts- By antialiasing “patterns” of advt. on
each jobsite. We will figure-out their “specialization” that will helpful in ZEROING
–in on different jobsites for different TYPES of job-advts. The jobsite’s are
supply chain.
Page no = 145
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Only way we can ensure that no jobsite refuse to “co-operate”
with, is to ensure downloading of job-advts, from a large no .of jobsite’s (from
each geographic region) –so that we are not depending on ONE or a FEW sites
then the big ones cannot black mail us!
Page no = 147
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BY- “automating” daily downloading (of job advts) process we
have reduced our “dependence” in course of time, by offering them some
incentives (monetary or otherwise), we plan to get the jobsites to daily on
deliver their latest ( last 24 hours) job advts to us. On their own, in a
format / database, prescribed by us. This wills eliminate “spidering” on our
part- jobsites, become “willing” partiers of our network.
·
If we can pull this off, then, we don’t; need to worry about
jobsites frequently changing the structure / format of their job-advts, thereby
forcing us to modify our “Downloading” software again again.
Page no = 153
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It took us 4/5
months to design & develop WWJ- including the SMS delivery mechanism,
(nov.03/ April 04) but now it has taken more than 8 months to “SELL” The
Concept to Mobile service providers! If we were operating in within & months!!
Page no =155
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If 3 day from today, Airtel manages to get opts
PRESS-RELEASE ( About JAM) in leading
newspapers, then ,besides are bound to sit –up & take notice and-
hopefully- jump onto the JAM bandwagon!
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Till today we have kept QUIET and that should pay off. IT IS too
late for competitors “beat” us now! Of course!
Page no = 156
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“Monster India & Naukri will come to know about JAM the
Moment it gets launched on Airtel. They will the visit WWJ & find out all
about our plan / processes what will be
their response? I suppose first reaction would be to, somehow stop us from
downloading job-advts from their jobsites!
·
As far as jobsites are concerned, I alone will deal with them
–so that they don’t get figure-out, how JAM works technically. Same with us! Monster & Naukri for us.
Page no = 158
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Most of our consultants have a general idea about JAM / wwj /
But I doubt if anyone. Thinks it is likely to become a huge success, of course,
in my enthusiasm, I have spoken about JAM of course, in my enthusiasm, spoken
about JAM to quite a few people. Very difficult. We will not SELL, database of
those who register for JAM but we will enable HR, mgrs... To “blast” their
job-advert to any “select”groupout of these (for a FEE, of course)
Page no = 159
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Hopefully Airtel will launch JAM next week, followed by TATA
& MTNL (Delhi) in next is 15 days. Should that happen, I will faster to
“rope-in “the rest (Bsnl/ mtnl –Mumbai/ HUTCH/ idea/ RELIANCE) WITH NEXT 6/8
WEEKS,
·
Once we have all major msp tied-up, we are relatively safe (for
a whole!)
Page no = 167
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This (proposition )
made me drop “ image Builder” from JAM some 2 month back- when I found out
during first few weeks of WWJ ,that only 10% of the jobseekers were taking the
trouble to validate image builder.
·
I have a feeling
that image Builder could have proved a BIG hurdle for JAM! As time goes we will
find a different what to get jobseekers to give more data about themselves.
Page no = 169
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We will need to do something similar with our supply chain (i.e.
no of jobsites from which down load.
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Delivery chain (mobile service Providers to tie-up with)
·
I mention these again 8 again to ensure that I don’t forget that
these are the FORMOST GOALS to be achieved! Without any Fading, we have to do
this!
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Relevant job Advts (for us) we can do this.
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We will be able to attract talented people, only after a few
months when we can show them the NETWORK of msp that we have tied-up with,
Page no = 170
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Our
resources are perhaps 1% of Naukri and 0.0001 % of monsters !! And we still hope to overtake them within
a year!
Page no = 171
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We (wwj) don’t want to be seen as just one more- better –
jobsite! At this dotage JAM is only my “educated guess” –that jobseekers would
love it! Relevant jobs delivered faster / cheaper Resumes delivered faster!
Cheaper. Continuous improvements.
Page no = 176
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What about “phenolic reassessment. So highly recommended
earlier?
Page no = 180
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Our interaction with TATA Indicom, over the last 6 months proves
this point! I THINK, they-will get beaten badly.
Page no = 181
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I believe Rajiv, whom,
we have re-hired (and who will Jan on Jan 3) is a person with a “sense of
urgency” my next target would be to get rack Vikaram.
Page no = 191
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We will keep (automatic) elaborate record / statistics of no of
job alerts delivered no of Apply online” clicks. In many different ways. We are
going to keep track of job-pref.
Page no = 192
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When I stared 3p in 1990 in a small / dingy business- center at
chakala, I washed tea-cups after a visitor left. Tea was brought from home!
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If our MATH works for Airtel it will also work for other msp we
should know in 15 days!
Page no = 200
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If
JAM clicks it would set a new world record for $ sales invest ments,
Page no = 202
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I don’t think more funding could have speeded up JAM launch! May
be by 2/3 months. What is holding –up is lack of vision on part of mobile
serves’ providers + lethargy.
Page no = 204
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3p’s incentive formula demands a minimum “collection = 8 times
consultant’s salary” After that in centime stars.
Page no = 209
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For each consultant
of “target vs. Actual” collection (cumulative) month wise. Now I don’t know
whether these graphs are kept up to date. “KEY” WHICH I USED IN L&t powai
all thru 60 I had shop wise graphs in switchgear factory. In 80th I
introduced PI (performance index) graphs in all shops powai & got union
involved in productivity Drive.
Page no =210
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I
repeatedly used this “analogy” both at L&t and at 3P.
Page no = 213
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By creating for jobsites, additional, revenue-streams, we will
make them loyal “partners” in our network. Then extend to placement Agencies.
Page no = 215
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They tried –but their existing distribution channel (Dealers)
blackmailed them into giving up! They just could network!
Page no = 216
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What is /would stop monster / Naukri. To replicate WWJ/ JAM? Historical
baggage? EXISTTING Business / Revenue Model? Upsetting corporate customers?
Page no = 221
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Read
my L&T POWAI circulars “communicating for productivity”.
Page no = 232
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Our goal is clear:
By June 2005, we must tie-up with all mobile service provident we are on verge
of signing up Airtel, TATA & MTNL.
Page no = 233
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To overcome this “darle side” a leader must cultivate a habit to
“laugh at himself” in presence of subordinates! He must “humble” himself by
telling “jokes” about his own “stupidity”
Page no = 244
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The odor Levitt” if you don’t make yourself obsolete, your
competitors will.
Page no = 245
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We will count (every week) how many JAMERS, de activate by
sending “JAMUNSUM?” But this could also mean, they found a job and don’t need
JAM –For a while! We will also track who & how many “Reactivate”
Page no = 252
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When I was GM (powai
) at L&T , I used to hold every morning what we called FMM (FIVE MINITES
)Meeting- which some time stretched to twenty Rule was, “NO one site down” very
effective !
Page no = 254
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That is my goal for RecmitGuru and I will Keep working towards
that till my energy lasts !
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