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When I read any book, I scribble my comments / notes in the margins
These reflect my views / opinions about what the author is saying – including my disagreement
Often, my comments are in the nature of telling myself :
Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )
Following are my comments re :
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Page no = 16
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About 2/3 weeks back, monster India, has launched a TV
advts campaign; Naukri did this a few months back. Their central theme of
“deriding / getting back. Even “with the boss (because you have received an
interview –call thru Naukri), is likely to cause a resentment amongst bosses-
and amongst recruitment amongst bosses-and amongst recruitment managers, alike
I BELIEVE This Is A Poor Strategy-Just To Be Believe able to create a “shock” value.
Page no = 18
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We are in to recruitment industry online recruitment.
Page no = 19
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World –wide-jobs” was born on 19-07-04 ( website got
hosted ) first promotional & email to 2.2 million jobseekers, started going
out on 12-08-04 second email started on
and still continuing. Wwj is a process a very different process of delivering
“job-alerts and of delivering resumes. Is wwj website a medium?
Page no = 20
·
Then why do billings watch TV commercials? At least
I click “mute on the remote! DOCOMO
& HOTMAIL did At their peak, both were registering 120.000 clients every
day, Reliance did it too, with its 2003. Monsoon Hungnam after for mobile
service and got 1 million clients in 1 month!
Page no = 21
·
I am calling I mage Builder, the new currency of
also “world-wide-jobs is Nirvana” (two ideas)
Page no = 23
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Both were “free”
whereas WWJ / jam is a “priced” service-so it cannot grow that fast. All of
these are either “products or “services” which deliver “messages” - so does
world –wide jobs! Job Alert messages and resumes messages. After a one time initial investment on these
“devices” subsequent incoming “messages” were FREE. But in case wwj/ jam, after
spending RS.- 3000/= phone, there is a monthly / recurring cost.
Page no = 24
·
It costs us just # 40 to send emails to 2.2 million!
First promotional email was “opened” by 1.6 million but only 2200
registrations! Idea Recruiter mangers cannot cope with their job without image
Builder!
Page no = 26
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To begin with, we plan to focus on India –that is why ,at first we must tie-up with the
major mobile-service providers were
India email ID:
Page no = 27
·
Other than Guru Mine, our other software’s
(spidering / database creation / matchmaking etc. ) are fairly simple &
straightforward, which anyone can duplicate fast so, we too don’t stand a
chance unless we succeed in infecting” millions within a few months. Copycats
are bound to follow.
·
Wwj/ does this./ For this, 2 I am depending upon msp: / our “TERMS” clearly say this . / Salary
–profiles tenure profile crater profile.
·
Image Builder if msp: tie-up with wwj first, they
can’t go else-where!
Page no = 28
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There is no one delivering job-alerts on mobile
anywhere in the world. Nor “apply online
“from” mobile.
Page no = 29
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In JAM ( job Alert Mobile ) is image Builder, the
carrier of virus ? we want to infect the Recruitment Managers with image
Builder –so that in months to come ,
they can’t do when they “insist” on image Builders then jobseekers have no
choice !
·
We plan to get business formalists & respected
HR consultants to writer articles about WWJ/ JAM we must also conduct opinion
poll amongst HR mgrs. About image Builder then publish results.
Page no = 31
·
Herd mentality safety in members doesn’t swim against the
current.
Page no = 34
·
Although we have
provided “Refer to Friend” page on wwj. I believe jobseekers would “Talk” to
their friends, once they start getting interview –calls against resumes they
sent thou JAM first, they need a “PROOF” that JAM really works! This proof can
also come, if Recruitment mgrs.. Start clicking on “Feedback” from .when they
received. Resumes forwarded by JAM. This would convince jobseekers. Then of
course the very act of seeing a friend look at job alert on this mobile and
then clicking “SEND” could convince many jobseekers to try JAM on their
own.
Page no = 35
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The more the sell the more they lose!
Page no = 36
·
We are to get the mobile serves providers to bear
this cost. As soon as we get more than
1000 people registering on wwj daily, we will show these figure
prominently on homepage , crowds draw
more people =out of sheer curiosity.
Page no = 37
·
In course of time we will display a host of counters
(statistics) to create a “self-fulfilling prophesy.
·
I hope job Alert Review JAP Page Uploaded 2 day’s
feck, will wow the visitors.
Page no = 40
·
This is what he want MSP: to do between them, they
have 42 million subscribers and growing at 2 million / month.
Page no = 43
·
With WWJ/JAM, it would be other way around .it will
take time to grow in numbers and in case of JAM, money to m=numbers of
subscribers.
·
Since Indian mobile subscribers are already exposed
to receiving news / ringtones/stock Quotes etc. on their of getting job-alerts
on their mobiles.
Page no = 45
·
It is olives that no
one will either use “RIEFER to friend” page or “talk” to friends, until, he has
personally experienced JAM on his own mobile! As of today no one is in a
position to experience the power / utility of JAM.
Page no = 47
·
The infrastru cuter ( viz: cell phone ) is already
in the hands of the WWJ / JAM Users if they like JAM , I suppose, from the
cellphone in their hand , they will either dial a friend in their hand ,
they will either dial a friend or SMS ,
to share their useful experience.
Page no = 47
·
We have spent nearly 2 years on this.
Page no = 49
·
If TATA or Airtel sigh-up with us, that would send a
strong / credible message to other mobile services providers. Same with reputed
business journalists & editors. Obviously no vice-president who got a job
by using JAM can be expected to endorse it publicly! But some Recruitment Mgrs.
who is very happy with ImageBuilder.can be persuaded to talk about JAM.
Page no = 50
·
But if public at large believes that these guys are
endorsing our product because of the money, could it have an opposite effect?
is it not same with celebrity
endprermrnts on ? Does anyone believe that they “use” this product? May
do, in villages. They do.
Page no = 53
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We have Amitabh Bacchan /Aishwarya Rai/ Kapil Dev.
Etc. on the board of SAHARA.
Page no = 54
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Be must keep in mind this model to promote WWJ.
Really acting as an “intermediary” middleman.
Page no = 55
·
Can a few powerful
offices –bearers of National HRD Network or NIPM or Insti. Of Mgmt. be made to
say that ImageBuider is the only resume they look at? That would persuade
thousands of HR managers to follow suit. This could also apply to pundit
malhotra (Human capital) & Lima sehga of “job Net” magazine.
Page no = 57
·
Our offer to share 50% of our revenue / commission
with jobsites is a deviation of this theme.
·
Our “jobsite Affiliate program” will pick-up only
when thousands of “apply online” clicks pile-up against jobs downloaded from
each jobsite & we are able to how to each how much money they could
carn-adily –without doing anything!
Page no = 58
·
WWJ would know precisely how much revenue each msp
generates thru JAM, each month (-and of course our own revenue share) we cannot
revel the absolute revenue- figures of individual msp but we can & will
reveal the % age to all –every month.
·
We will do this with our “jobsite affiliate program”
in order to rope in. more & more jobsites.
Page no = 59
·
In any get together HR/ Recruitment mangers (to
promote / Advocate image Builder), we must get a few HR managers (whom we got
jobs with our clients) as “sneezers” coming from them, other HR mgrs. WILL.
Believe re: power of ImageBuider.
Page no = 60
·
In “jobsite affiliate program” I have offered to
share with jobsites, 50% of what we earn form msp. Of course, we will make it
conditional to 1) jobsite sending a
minimum of 100% job-daily in form. Of a structured database with this data base
we will have many ways to make money elsewhere-which we don’t; share with
donating jobsites. From 30% what we get
from msp if we give away 50% to jobsites, we are left with only 15% which looks hardly worth
the effort But idea is do away with spidering & job mining that would speed up things –reduce costs & our
servers free only for matchmaking, ulthrately WWJ must get out from all
“processing” & only remain an “Exchange”.
Page no = 61
·
Usp of JAM IS “TIME-SAVING”. Just a click on the
mobile. This is not an issue for JAM with millions of unemployed in India. 3G / Broadband will come to India soon. Price
of handsets too will drop, year-after year.
Page no = 62
·
We will design
“online” jobseeker feedback / opinion polls & publish the results
(email?) I believe JAM fulfills these
criteria. We will stop –job-alert emails (free) as,- soon as job-alert mobile (
chargeable ) picks up. Today jobseekers
are used their resumes (apply online) FREE, so this idea is already lodged in
their minds NOW, our idea (JAM) says, “you have to pay to apply online” that is
going to be to ugh.
Page no = 63
·
We converted 230000/= plain resumes in to image
Builders and emailed to their owners –to- see when an image Builder looks like
=but very poor response! Why where did we go wrong?
·
This is exactly what WWJ/ JAM / is trying to do
–create a new market.
Page no = 64
·
Someday WWJ/JAM would be on the cover pages of
Business India / Business today / BUSINESS World. Once, we succeed in tying up
with all India msp there will be no vacuum in India.
Page no = 66
·
Each & every image Builder resumes that gets
emailed to an employer (when a jobseeker clicks SEND on his mobile), carries a
similar message that says “ImageBuider” is a product of wwj. We, too, have made “SEND” CLICK quite “smooth” JAM is all
about “communication” at its simplest / fastest,
Page no = 67
·
I hope JAM, creates amongst mobile phone owners, a OCD (obsessive
compulsive Disorder)
Page no = 68
·
Would jobseekers tell other jobseeker re” JAM? They
would if they get an interview-call feedback from recruitment managers.
Page no = 69
·
But then, Seth Godin never heard the begged of
AHI-Ravenna &! The ultimate in ideaviru!
·
I have drafted some 40 promotional emails to be sent
once –a- week.
Page no = 70
·
Worldwodede, there
are 40.000 + jobsites in alone India there are more than 200.50 we are saying
“wwj is not a job site.
Page no = 71
·
At present (for last 4 weeks), we are delivering
jobsites for free, to jobseekers, as E-Mails – to give them a feel for JAM. We
even incorporate a “Applonline” link in each alert may be even on mobile’s, we
should give it FREE for 15 day.
Page no = 73
·
We have “Refer to friend” page but I don’t’ think
that is good enough. Proposed “wish happy birthday” page would be slight
improvement perfect “smoothness” eludes me may be enabling a subscriber to
bounce a jobs alert from his mobile to a
friend’s mobile with a sing click may be this sms could be charged only RS:-
1/= instead of RS:- 5/= for Apply online click.
Page no = 74
·
We are persevering for last 6 months starting with
first meeting on 30-03-2004. With Reliance. Then with BPL/TATA/AIRTEL. Etc. now
I hope to start the SECOND round of meetings.
Page no = 75
·
See my email to 42000/= corporates “VRS” vs. “VRS”
Page no = 76
·
See my file “– co- creating values” - “Reputation
system”
Page no = 77
·
AS of today WWJ is
the first in JAM-but Copy Cast May Follow in Other Countries.
·
Our planned “Happy
Birthday feature would full in to this category.
Page no = 79
·
By ditching their offline revenue model But?
Jobsites have no “OFFUNE” Revenue model so what will they do when JAM gets
launched?
Page no = 80
·
Whatever image Builder resumes a corporate Job
advertiser” receives thru JAM, we will allow him to upload ((for free) on
Recruit guru. & create a private database & we may even enable them to
search for free using Guru Search. Once
thousands of corporates start using Recruit
guru. We have thought of many features where they will pay us for
use.
Page no = 81
·
This is what every image Builder will do. Every job
seeker, every time he clicks “SEND” his mobile, not only “pays” for delivering
his resume BUT, image Builder promotes WWJ/ JAM/ , every time it reaches
desktop of a HR manager.
Page no = 83
·
We had created such a link on www.3pjobs.com
to get other websites to become our “partner websites” the process was made
simpler Amazon’s.
Page no = 89
·
Can we get a “reviewer” at epinion.com to review our
website, WWJ?
Page no = 91
·
My write-up in “Refer to Friend” page is all about altruism.
Page no = 95
·
What will “motivate”
recruitment managers ( & HR mgrs., too ), to recommend image Builder to
their co-professionals?
Page no = 96
·
If we can just get HR/ Recruitment managers to start
clicking on the “FEEDBACK” from, it would act as on “Endorsement” without
indirect-but an endorsement none the, less, in the eyes of the jobseeker who
has never before has never before received any “Feedback” Question How can we mote vote HR mgrs., to
click on FEEDBACK from ? Profile Graph is bound to generate lot of
conversation. During interview Function.
Answer we will do this by making available to then a tabulation of all
resumes image Builders forwarded by JAM –in descending order of “percentile” of
function. But we will send this tabulation in respect of only those resumes,
where clicked on FEEDBACK-from. I hope that, in order to get mgrs. Will click
on ALL resumes!
Page no = 97
·
Once they (HR mgrs.) see/ appreciate Function
Profile graphs, they might eat us to convert to image Builder, all pain text
resumes lying on their hardisk we should politely request them to email to
those candidates. To register on WWJ and obtain their image Builders.
·
If WWJ gets some flattering reviews, we must email
these to a lot of people.
·
I presume “call-center Agents” would constitute one
such “hive” currently Indian call centers have
50% churn-rate, so “Agents” getting jobs thru JAM are likely to spread
the news fast.
Page no = 98
·
At the next Annual conference of National HRD Network,
we could present /talk re: “MOBILE RECRUITINS” (MORE) & demonstrate the
advantages of image Builder.
·
We intend putting several “statistics counters” on
WWJ homepage.
Page no = 99
·
E.g.: call center Agents.
·
For HR mgrs., the “FEEDBACK” from is one such “tool”
can we give them email ID database of 4000/ other HR managers? But they won’t
take the trouble! Maybe we do the spreading of the his “opinion” amongst 4000.
/
Page no = 100
·
These regattas my remarkets
on proceeding page. Too risky!
Page no = 102
·
My target is
·
Business India.
·
Business Today
·
Business World
·
Pc- world
·
Digit
·
Express computer
·
Human Capital
·
Job Net.
·
Leading newspapers.
·
·
HR MGRS & business journalists e.g. getting HR
chiefs of top 10 companies to say “we don’t accept any resume other than mage
Builder”! That would be VERY POWERFUL.
Page no = 104
·
ALL jobseekers are
one “hive”.
Page no = 105
·
On wwj i have thought of creating several
“communities of likeminded executives” but I am not sure in India an executive
wants anyone to know that he is out job- searching this may not work on a
jobsite.
Page no = 107
·
This may happen. On its own if three is a bog time period (gap) between the first msp
that we tie-up with and the second one.
Page no = 108
·
“Fresh Graduates” are going to be an important
target group for us because. 1) Most will remain unemployed for a long time. 2)
They keep in touch with class-mates, even after graduating.
Page no = 109
·
I would not be surprised if collegians send out some
email messages to their entire mailing list.
Page no = 114
·
I think WWJ homepage looks. Cool “ I suppose JAM idea is quite simple.
Page no = 117
·
This is also very
likely to happen in case of JAM when non-subscribing mobile –owners, see their
subscriber friends, clicking away (apply online) on their mobile’s. it might create a feeling of I am being left out”
Page no = 120
·
Function profile” with its percentile – score, is
kind of a rating of a jobseeker, I intend creating similar ratings for
employers, too.
·
Simply displaying job-Advts on TV is quite similar
there are a no of steps before your resume can reach an advertiser. We should
enable a jobseeker to bounce any jobs alert to a friend’s mobile with one
click.
Page no = 123
·
An image Builder would get noticed amongst 1000
plain text resumes. By the time we complete adding salary profile /Design.
Profile Tenure profile etc., would literally “SHOUT” at the HR mgr.! Will
jobseekers click “apply online?” in front of their bosses to make statement?
OR, at least let know that they are getting JAM on mobile.
Page no = 125
·
When I read “Business / speed of thought” a few
years ago, I always wondered why bill Gates did not permit, FREE downloading of
entire book from MSN website! He could have made far more money thru FAME then
roughly from hardcopy!
Page no = 126
·
How can we get HR mgrs. To
talking to each other, about the image Builders?
Page no = 129
·
They are going to be very important for us.
Page no = 131
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By saying “we will not accept a jobseeker as, a JAM
subscriber unless he validates image Builder, we are “forcing” something which many jobseekers are going to “resent”
this initial resentment will only go away when we add “salary profile” other
profiles and because of these profiles, HR mgrs. Start insisting on image
Builder ! So it is very important to “SELL” the image Builder to HR mgrs.
