====================================================================================
When I read any book, I scribble my comments / notes in the margins
Pg. No. 1
·
I have no doubt
WWJ.Com will redefine the rules of online recruitment thru JAM – the Job –
alert delivered on mobile handsets.
·
We expect to
launch WWJ.Com in 4/6 weeks and my 71th birthday (27 June) might yet witness
the birth of a new game with a new set of rules. (May 16, 2004)
Pg. No. 3
·
JAM is all
about mass – customization & door – delivery of job – related info to a
jobseeker, anywhere / anytime on his mobile.
·
We will need
this kind of willingness on part of mobile phone service – providers, who are
going to be our business partners.
Pg. No. 4
·
On supply –
side, our partners will be jobsite (-and corpo. websites), from where, we will
download job – advts. On demand – side, will be mobile – phone service
providers, who will act as our “Delivery Channels” to deliver job alerts to
millions of jobseekers. In long run, we must ensure that both, the job – sites
as well as the mobile – service providers make lots of money thru JAM. They
would be like our left hand and right hand.
Pg. no. 5
·
We have no
money to spend on customer acquisition & expect mobile – phone service
providers to “promote” our content – based application.
Pg. No. 8
·
Someday WWJ
must subcontract “spidering” unless it can be fully automated. (18-05-04)
·
For WWJ,
this means jobsites on the “Supply – Side” and mobile phone service providers
on the “Delivery – Side”. The more the merrier!
Pg. No. 10
·
If JAM
really clicks, jobseekers may stop posting their resumes at multiple jobsites.
And if jobseekers stop posting their resumes, jobsites will have no “Resume
Database” which corporates can search! – So corporates may stop patronizing
jobsites!! (20-05-04)
Pg. No. 11
·
We will
ensure that JAM is not “locked” into just one set of delivery – channels viz:
mobile – phone service providers. Tomorrow, there will be interactive TV / DTH
/ Set top box & we will tie – up with TV channels. For delivering Job –
Alerts to millions of homes.
·
JAM will
provide “mobile” competition to established email job – alerts delivered by
jobsites on PC / Internet combination.
·
Conceivably
revenues from WWJ would, within one year, overtake revenues of 3P after 14 yrs.
of existence.
·
Theodore
Levitt “If you don’t make yourself obsolete, your competitors will”.
Pg. No. 12
·
When Recruit
guru did not click (ahead of its time?), we quickly switched to WWJ. But if WWJ
fails to take – off fast, copy – cats are bound to follow. And these could be
Monster / Naukri etc. with far more resources! We must attain a critical “mass”
of mobile – phone subscribers before this copy – cats get launched. If WWJ
catches on, within 6 months, we will prelaunch Recruit guru. By that time,
hopefully, many corporates would have received thousands of “Image Builder”
resumes (thru JAM) and would want “Guru Search” facility.
·
JAM will
connect jobseekers with corporates and fast.
Pg. No. 13
·
Will / can, JAM
make Jeff Taylor’s Monsterusa.com to lose its “competitive advantage” if we
offer JAM to USA mobile – phone subscribers thru VeriSign / AT & T /
Vodafone?
Pg. No. 14
·
JAM will be
a true “mass – customization” application.
Pg. No. 15
·
Recruit
guru’s customers will be corporates where as WWJ’s customers are jobseekers.
Pg. No. 16
·
Mobile –
Service Providers will be our true business partners in WWJ / JAM.
·
Once WWJ has
5 million JAM subscribers, we goldmine of demographic info. We will, then
permit / enable corporate Mktg. Mgrs. to “dice-and-slice” this database to
zero-in on their niche / target population group and then send-out online mktg.
messages to these millions at the click of the mouse! Of course, this will be a
pre-paid service! (20-05-04)
Pg. No. 17
·
e.g.: Will
JAM subscribers want to see their – Salary Profiles – Design. Profiles – Tenure
Profiles etc.?
Pg. No. 18
·
JAM is all
about this – except that it is even better since “delivery” is over mobile
networks!
·
We want
“Image Builder” to be the new currency of recruitment (worldwide), so, we will
give it away “free” to those posting their resumes on WWJ.Com.
Pg. No. 19
·
JAM will be.
·
WWJ.Com will
be one such aggregator.
Pg. No. 25
·
JAM is
tailor – made for internet economy.
·
I expect our
web spider to speedily and efficiently download job – advts from hundreds of
jobsites. After all job – advts are our “raw-materials”.
Pg. No. 26
·
Between WWJ
& Recruit guru, we plan to create a VIRTUAL EMPLOYMENT EXCHANGE.
Pg. No. 29
·
And
“Services”
·
Bypassing
traditional distribution – channels.
Pg. No. 30
·
DELL has
negative working capital, because it receives online credit card payments in
advance but pays its component suppliers after 15/30 days! (23-05-04)
·
This is one
reason we plan to deliver JAM thru mobile service providers, who will promote.
Pg. No. 33
·
Built-in
scalability is the answer.
Pg. No. 35
·
This is also
going to be CRUCIAL for JAM. Each mobile service – provider will send-out
emails / SMS to million (or lakhs) of its subscribers, simultaneously, to
promote JAM.
Pg. No. 36
·
JAM is
equally “information-based” (if not more) and each jobseeker will have his own
/ unique “job-preferences”. A classic case of “mass-customisation”.
·
Job –
preferences
Pg. No. 38
·
May be 3
years the line, on World-Wide-Jobs.Com we could say? “Jobsites are History”. As
of today, we could say “Job search is History” (23-05-04)
·
What we will
become thru WWJ
·
In course of
time, we will make WWJ, a full service-provider for recruitment (-in
combination with Recruit guru)
·
After we get
a million people to post their “Job-Preferences”, we will develop statistical
“trends / patterns” on what kind of jobs, jobseekers are looking for.
Pg. No. 39
·
By quickly
signing-up with BPL (terms settled) / Tata / Bharti & Hutch, this “first
mover advantage” is what I intend to achieve. The rest (BSNL / MTNL / Reliance
/ Air cell etc.) will be forced to sign-up!
·
In JAM, we
want to leave “promotion” to mobile service providers. We are not equipped for
this.
·
We are
trying to launch JAM without any funding.
·
We have been
working on JAM for just 4/5 months now.
·
I started
“Alliance – Campaign” just 2 month back.
·
We have just
4 including myself.
·
We will move
to USA with JAM offering in 12 months – by June 2005.
·
(23-05-2004)
Pg. No. 40
·
“Job search
Unchained”?
·
Our own
“Customer Acquisition” will happen thru promotion by mobile – service providers
and by word-of-mouth amongst jobseekers.
·
JAM will;
ultimately upset the relationships existing between – Jobsites – Jobseekers
& - Corporate Job – advertisers.
Pg. No. 41
·
Toyota is
set to overtake the “Big Three” of U. S. A.
Pg. No. 43
·
If WWJ does
not threaten existing jobsites (-and their revenue-streams) by directly
accepting job – advts posting, it is possible that, someday we could convince
the jobsites to email job-advts on their own to WWJ, instead of our having to
“spider”. We could even get them to send these to us in a from prescribed by us
– which would help creation of database easy / fast. We could even share with
these jobsites, a small percentage of our own revenue – share from mobile –
service providers.
Pg. No. 45
·
Ultimately,
WWJ too will attract many other “delivery – channels” to carry our contest.
·
e.g.: TV /
Newspapers / Radio / ISPs delivering broadband etc.
Pg. No. 46
·
We want
jobsites to exist / prosper and make money. We will help them make more money.
We do not want to replace them
·
Eg: WWJ will provide “Job Mkt. Analysis” content
or even “Salary Analysis” content to jobsites (of course for a price), which,
they can, in turn “Sell” to jobseekers and corporates.
Pg. No. 47
·
e.g.: Using
jobsites for distribution of content to corporates – since they already have
strong relationships with corporates. They already have a customer – base. Why
not piggy-back these jobsites to their customer – base?
Pg. No. 48
·
AOL / Time
Warner
·
CNN / CNBC
& maybe soon SONY / MGM? (23-05-04)
Pg. No. 50
·
By offering
Job – Alerts on mobile – phones, we too, are planning to “separate” jobseekers
from jobsites, where job – related info gets generated in the first place.
Pg. No. 51
·
There was a
time, when info about jobs was locked-up in newspapers only, before arrival of
jobsites. Now thru JAM, we are providing yet another escape-hatch to job –
advts which goes beyond even internet!
Pg. No. 52
·
Once JAM
attracts 5 million jobseekers. We will develop demographic profiles (on-the-fly
too). Direct Marketers, advertisers, Mktg. Agencies, Ad Agencies etc. can use
these to broadcast their promotional messages (for a price, of course).
Pg. No. 53
·
Same “content”
delivered to end-users, thru many diff. “delivery-channels”.
·
This is why we
will match, every JAM subscribers of “job – preferences” with job – advts. Downloaded
during last 24 hours (fresh) and send him job – alert SMS over his mobile,
within next 24 hours.
Pg. No. 54
·
In return
for filling in Salary / Designation details in “Career History” Section of
“Image Builder”. We will offer to JAM subscribers “Salary Profile” /
“Designation Profile”.
·
Even for a
million customers, a hell of a lot of personal data can be compiled / stored /
analysed & displayed when that particular customer returns to our website
for repeat purchase / inquiry.
·
We will make
available, enormous statistical analysis each month, to
·
JAM
Subscribers
·
Job
Advertisers
·
Mobile
Service Providers
Pg. No. 55
·
An Analysis of
“Job Preferences” of JAM subscribers, - Ind. Wise – Age Wise – Func. Wise –
City Wise – Exp. Wise
·
Once we have
analysed what kind of “Jab Ads” a particular subscriber “Applies” for a period
of one year, then we are in a position to “predict” what jobs / companies will
interest him in future.
·
(24-05-04)
Pg. No. 56
·
If “Recruit
guru + WWJ”, turnout to be e-recruitment “marketplaces”, then, between the two,
there will be a huge amount of info about Corporates / Jobs / Jobseekers.
Pg. No. 57
·
JAM is not
merely about providing job – related info, but also about “Resume Forwarding”
service thru a more click on mobile!
·
As &
when we manage to get 10 million mobile – phone owners to register on WWJ, we
would have fantastic “demographic” data, would offer to all kinds of direct
marketers, Ad Agencies, Corpo. Commu. Depts. etc. for broadcasting their
“promotional” messages (-of course, all for a fee).
·
(25-05-04)
Pg. No. 58
·
We must not
broadcast / push jobs onto mobiles, in real-time, all thru the day. That would
be very annoying to subscribers.
·
When JAM
succeeds, there is no question; other copy-cats will follow (especially big
jobsites). Trick would be to stay ahead of them thru introduction of new
features / services.
Pg. No. 59
·
For JAM
subscribers, getting job – alerts on their mobiles, may be the first step but
to build with each of them a long-lasting / trusting relationship, we would
need to keep providing data info, continuously that would help them “shape”
their entire career for 30 years.
Pg. No. 60
·
WWJ would
have an “Early Mover” advantage as far as delivering millions of resumes to
thousands of job – advertisers at the click of mobiles. To keep-up this
advantage, we would soon need to attach with each resume, Interactive Response
sheet” so that HR managers can instantly “acknowledge / reply”
·
To each
& every resume received. When JAM subscribers (jobseekers) start receiving
such “Feedback” against their applications, they would get real “value” from
JAM service. (25-05-04)
Pg. No. 61
·
On
3pjobs.com, becoming a “Partner Website” was even easier than Amazon’s
Associate Program! Someday, by sharing part of our revenue, we will attract
thousands of jobsites to become “Associates” of WWJ.Com. Then we would not need
to “spider” job – advts from all – over!
·
We can give
5% of what we earn (as our revenue – share from mobile service providers) to
such “Associate Jobsites” whenever a JAM subscriber clicks “Apply Online” on a
job – advt. “Supplied” by that jobsite.
Pg. No. 63
·
“Job –
Preference” forms will tell us what kind of jobs are in demand. Actual “Apply
Online” clicks will tell us, what kind of “Companies / Corporations” is in
demand.
·
At a future
date, we may allow Corporate Recruit. Managers to “analyse” Job – Pref. Forms
database & send – out targeted SMS re: jobs available in their
organisation. We will collect money from both!
Pg. No. 65
·
Same with WWJ.
Pg. No. 66
·
I am sure,
on all the jobsites of the world put together, a million jobs must be getting
posted every day! I believe there are over 40,000 jobsites in the world
(“Recruiting on the web” by Michael Foster). The trick lies in making all of
them “Associates”.
Pg. No. 71
·
Read my
report “QUO VADIS?” prepared in 1988.
Pg. No. 74
·
WWJ is all
about aggregating job – advts (from wherever we can find) and making available
this info to millions of jobseekers in a “mass – customised” manner on their
mobile – phones.
·
This means
we must find “ways” to “sell” those dozens of statistical trends / analysis
that we would generate with each “Registration” and each “Apply Online” clicks.
Pg. No. 75
·
If giving away
for “free” a lot of statistical analysis to both jobseekers and Corporate
Advertisers, would lead to many more “Apply Online” clicks, then it would be
worth. We can make money elsewhere.
·
JAM would go
beyond mere aggregation into – customisation info – door delivery – convenience
of a mobile
Pg. No. 81
·
Can we think
of analysing / tabulating “Job Preferences” of a million jobseekers and then
let Jobsites & Corporates, VIEW are our “Suppliers” of jobs! In course of
time, we can introduce a feature whereby a corporate can actually “broadcast”
his vacancy (thru us – mobile service provider – Jobseekers) only to those few
hundred (or thousand) candidates whose percentile score is, say 80% and above.
That would be real “targeted / pinpoint” delivery. We can charge the company for broadcasting and also charge
jobseekers for clicking “Apply Online “on their mobiles. To extent possible, we
must not “by - pass” service - providers. (26-05-04)
Pg. No. 82
·
Someday, we
will have 300,000 corporates frim around the world, to have their “Personal
Pages” on WWJ / Recruit guru.
·
We know that
companies will not “create” jobs / posts, only because a million candidates are
“preferring” such a job but, by broadcasting such “job – such “job –
preferences” amongst 100,000 companies, we are indirectly telling them that we
have target no. of such – and – such candidates in our database!
Pg. No. 83
·
If, someday,
we succeed in getting 10,000 companies to “create” their organisation – charts
on Recruitgusr, then we would have tremendous “insight” into what kind of
executives would they need and – even when. These (org. charts) will be the
“windows” thru which we will be able to “peep” inside their houses.
Pg. No. 84
·
By pooling
job – advts & resumes of all jobsites into SINGLE database, we could create
such a CONSORTIA / EXCHANGE.
·
Q:
·
Why should
jobsites agree to “private databases info ONE COMMON database? Only if we can
show / demonstrate to them that, by doing so either (1) They will make more
money than today or (2) They can survive without getting “Killed”.
Pg. No. 85
·
A jobseeker cans
also vest 6 jobsites & search jobs & apply online.
·
If WWJ was to
merely “aggregate” jobs from these 6 jobsites & make entire database
searchable (in a traditional method) from ONE / Single jobsite, then, by
itself, only some little VALUE gets added.
·
It is by
dramatically increasing the “Responsiveness” (by delivering job alerts on
mobiles) that JAMS / WWJ adds tremendous “VALUE” to that info.
·
Mere aggregation
only changes the “Distribution” of info in the marketplace.
Pg. No. 87
·
Jobseekers
too don’t like to visit dozens of jobsites and conduct “searches” for jobs. But
what JAM delivers over their mobiles is the “most valuable & actionable”
info.
·
We must use
this argument to convince jobsites to willingly share with WWJ, their job –
advt. database. If they don’t, it will be their funeral!
Pg. No. 88
·
America has
“job – aggregating” sites such as Flip dog / direct employers / Employment all
/ Grassisgreener etc. etc. but in India, WWJ will be the first “Vertical
portal” for jobs.
·
That should
help convince other jobsites to join us.
·
Integrating
(like a clockwork)
·
Guru Spider
·
Job Miner
·
Matchmaker
·
Forwarder
·
Plenty
·
24 hours
·
We must
analgise trends / statistics on – what kind of jobs are being “clicked /
applied”?
·
Ind. wise /
Function wise / Desig. Wise / City wise / Exp. Wise / Age. wise (frequency
distribution / Descending order)
Pg. No. 90
·
We “pool /
spider / aggregate” the ORIGINAL job advts from jobsites & corporate
websites, so “quality and depth” remains intact.
·
We too, need
a large no (a million?) jobseekers to register on WWJ. Although we have a support
“value-proposition” we still need mobile service providers to do the
“promoting” of JAM. Once we have a million jobseekers, I expect that various
jobsites will show their willingness to share their job advts on their own and
there would be no need to “spider”! Smaller jobsites will be more amenable.
They have nothing to lose and everything to gain by giving us their job –
advts. After that Monster India / Naukri / Thimesjobs will have no alternative!
Pg. No. 91
·
This is what
I mean. If JAM clicks with jobseekers – and millions join – then how long can
Monster / Naukri / Thimesjobs hold out?
·
Today’s
newspapers say that Monster has bought over JobsAhead.com for Rs. 40 cr. That
will give Monster India, 62% market – share.
·
Jobs Ahead
claim to have 2.7 million resumes & 5000 corporate clients.
·
(26-05-2004)
·
I have sent
a contract email to Arum Tamaki of Monster today. Now the battle is with
Naukri.
·
We must
continuously work – and evolve strategies – to make “jobsites” (Supply Chain)
and “Mobile Service Providers” (Delivery – Channels), more & more
profitable. Goal No. 1.
Pg. No. 92
·
Someday, we
will make available, “Guru Ad” software free to all those jobsites, who will
agree to handover / pass – on job – advts to WWJ in standard form.
·
Even if we
succeed in aggregating millions of job – advts on WWJ (one – stop – shopping),
no jobseeker would pay us anything to “conduct job search” and “Apply Online”
because no other jobsites asks him to pay anything!
·
Jobseekers
(hopefully) will pay only because of “convenience” of clicking on their mobiles
to forward their resumes.
Pg. No. 95
·
Same is the
case with jobsites
·
WWJ / JAM
will do all three.
Pg. No. 101
·
e.g.; - If
we install Guru Mine extractor “free” on several jobsites, on condition that every
resume submitted there gets emailed to us, automatically! Same can be done in
case of job – advts posted on other jobsites, using “Guru Ad” tool, installed
“free” on those sites. (30-05-04)
·
It is worse
in India.
Pg. No. 102
·
WWJ & Recruit
guru would be such.
·
Unless some
5% of jobseekers clicking Apply online get called for interviews, it would be
difficult for WWJ to build such trust. This % age has to be at least same, as
when a person applies online, on a jobsite.
Pg. No. 103
·
In case of
online recruitment, websites are supposed to pass on jobseekers resumes to as
many corporates as possible!
Pg. No. 104
·
Jobseekers
Posting “Job – Preferences” so that we could send them matching job – alerts.
·
Never an
issue with jobsites.
Pg. No. 107
·
Why For
wham?
·
How?
Pg. No. 108
·
For WWJ, we
have separate pages for (1) Process (2) Step-by-step communication Flow.
Pg. No. 109
·
FAQ
Pg. No. 111
·
e.g.:
Persons who give us full details of “salary” & Designations” (last 4 jobs),
will get to see their “Salary Profile” & “Design – Profiles” again &
again, every time they return & login on WWJ.Com
Pg. No. 112
·
For getting to
view their salary – profile & Designation Profile, we will insist that a
jobseeker must update his resume on WWJ, at least once-a-year.
Pg. No. 114
·
If JAM Subscribers
start getting “Feedback” against their “Apply Online” clicks, then they are
unlikely to switch to any other similar service.
Pg. No. 117
·
These
concepts of Trust / Control / Privacy etc. are alien to India. Look at the
“Privacy Policy” of most jobsites – and then you wonder, how millions of
jobseekers, agree to post their resumes on these! 43 million unemployed could
not care less!
·
So far, not
a single controversy in India!
Pg. No. 118
·
All the more
true here.
·
This is what
Indian jobsites seem to say in their “Privacy-Policy” Statements. Once posted
online, a resume is a “Public Domain”.
Pg. No. 119
·
Millions of
jobless, desperately hope – and prey that – more & more corporate HR mgrs.
will get to read & notice their resumes!
·
(Exactly
opposite!)
Pg. No. 120
·
Every jobseeker
is made to click on “I Agree to Terms” before posting a resume or conducting a job
search.
Pg. No. 121
·
Our idea
behind “Interactive Response Sheet” is also to collect data exchanged between a
corporate & Jobseeker.
·
We will
share “Job Advts Analysis” amongst job seekers, and “Job Preference” Analysis
amongst corporates.
·
I hope
jobseekers filling-in “Career History” section details feel the same way = In
order to get to see their Salary & Designation Profiles, they have to give
data about themselves.
Pg. No. 122
·
I hope,
motivational incentive to get job alerts as SMS on their mobiles, would be
strong enough for jobseekers to provide detailed data about themselves.
Pg. No. 125
·
What
“Personal Value” can jobseekers “See” in JAM?
-
One-stop-shopping
/ World-Wide-Jos/
-
Door
Delivery of job-alerts (Time Saving)
-
Unchained
from PC / Internet
-
Ultimate
convenience (Anytime / Anywhere) Online Apply
-
Not losing
sleep over “missed-out” opportunities (jobs)
-
(Hopefully)
Feedback from Advertisers
-
Mass-Customization
·
(30-05-04)
·
I hope this
happens to JAM.
Pg. No. 226
·
Job
Preferences
·
If JAM
clicks, we will be able to offer a series of “add-on” services, to both
advertisers and jobseekers, in online recruitment. We hope to turn WWJ into a
VIRTUAL EXCHANGE.
·
Our problem.
·
Video-interviewing
on Mobile-Phones from anywhere OR from interactive TVs from home-is just 5
years away.
Pg. No. 127
·
I plan to
give away free, Guru Mine & Guru Ad to jobsites.
Pg. No. 128
·
By riding
(i.e. partnering with) several parallel “Delivery – Channels Mobile Service
Providers / ISPs / Cable TV / DTH TV / Interactive Broadband TV / Newspapers /
Radio stations) etc. JAM will connect “Right candidate whit the right job”.
·
We will get
the jobsites to share with WWJ their
–
Resume
Databases
–
Job Advt.
Databases
·
I hope, in
JAM, the jobseekers get to see the same value – proposition – Especially
millions of unemployed graduates of India. Let their resumes flood the
mailboxes of HR Mgrs. around the world! Let the world get to know the talent
that is India!
Pg. No. 129
·
There are
over 40,000 jobsites around the world and over 600 mobile - phone-service
providers. For all of them JAM experiment would be of more than academic
interest.
·
500 mobile -
phones were sold world-wide in 2003. WWJ has the potential to become the single
largest “DIRECTORY” of mobile – phones in the world!
·
3 yrs. after
this was written, NAPSTER shut down & now emerging in a new “avatar”.
Pg. No. 130
·
In WWJ / Recruit
guru, we will try to “capture” the knowledge of thousands of HR managers in
framing “Recruitment Rules”.
·
We want to
be able to “Predict / forecast” the probability of a “MATCH” between any resume
and any job – advt.
·
Once WWJ has
a million registrations, we will establish online “communities” of jobseekers
having something “common” amongst them.
Pg. No. 131
·
I expect JAM
to spread move by word-of-mouth, than by any other campaign.
·
JAM will be
a service that is tailor-made for mobile – phone users – who will tell their
friends if
-
they start
getting relevant job alerts
-
They start
getting feedback from corpo. Advertisers.
·
Job Alerts
would be “tailored” to a person’s needs.
·
Ability to
“Apply Online” with a click on their mobile will be instant “fulfilment”.
Ph. No. 132
·
If
corporates start using the “Feedback Form” when they receive each resumes, these
criteria will be met.
·
We would be
able to tabulate JAM subscribers in the descending order of “Apply Online”
clicks for a given period. (Obviously, for some time after getting a job, a
jobseeker will deactivate the service – or drastically cut down on “Apply
Online” clicks.) Their clicking patterns, will tell our software, what kind of
jobs, any given person is interested in & deliver that kind of job alerts.
Pg. No. 133
·
In case of JAM,
we have to start the process with a large no. of job – advts downloaded from
many jobsites – initially from India / then USA / then rest of the world. And
the Entry level / Junior level jobs will be crucial for generating a critical
mass of jobseekers
·
Corporate Job –
Advertisers
·
Jobseekers
·
Once we analyse
the clicking patterns of jobseekers, we too, would be able to “recommend” job –
advts.
Pg. No. 134
·
JAM is
anyway all about “match – making”.
Pg. No. 135
·
We intend to
provide continuous “feedback” to all 3. We should add jobsites as our 4th
Partner
·
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·
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Pg. No. 136
·
At WWJ, a
visitor needs to “return” only if he wishes to “Edit” his resume or job
preferences. But he can neither delete nor remove himself from our database.
Activation / Deactivation of JAM service will be strictly as per instructions
of Mobile Service Provider.
Pg. No. 137
·
This is a
lot of jargon! What ultimately matters to a user is his “online experience”
(and may be even offline when he calls up sites helpdesk). Very few people have
time to read such lengthy / pious pronouncements!
Pg. No. 138
·
From WWJ, we
will avoid any / all “advertisements” No distraction at all.
·
WWJ will
generate “trust” if we succeed in delivering over mobile – phones, very
relevant job – advts in which a jobseeker is interested.
Pg. No. 139
·
We may however,
conduct opinion – polls amongst JAM Subscribers, asking them to rate JAM
service on
-
Relevance of Job
Alerts
-
Completeness of
info.in SMS How recent where the jobs? Etc.
Pg. No. 141
·
In return
for giving data about salary / designation (in career History Section), we
propose to make available salary & Designation Profiles to a jobseeker.
Someday, we will ask for much more comprehensive demographic data from each
jobseeker – in return for “Predictions” of different types!
·
In turn, we
will make available marketers such demographic profiles for emailing messages
·
(02-06-04)
12th Anniversary of shifting to Marol.
Pg. No. 142
·
Is it
possible that rather than pay Rs. 5 for each “Apply Online” click on his
mobile, a jobseeker simply notes down the job – advt. no’s and the source
(jobsite). Then login & apply online for FREE from the jobsites?
Theoretically this is possible but could be time – consuming.
Pg. No. 143
·
We must
update the “Function Profile” graphs every night, by processing resumes posted
during the day.
·
By providing
a Feedback Form, Which, an HR manager can simply click, we are trying to create
a “relationship” between a corporate and a jobseeker. But, we will need to
provide some incentive to HR Mgr., for caking!
·
JAM
satisfies both.
Pg. No. 144
·
If
jobseekers want their resumes delivered against relevant / interesting job –
advts, then JAM would certainly do it better & faster than any jobsites
(our competitors?).
·
Instant
“Feedback” from job – advertiser to the applicants, would certainly “exceed”
their expectations.
Pg. No. 145
·
Linger – Not
required on WWJ! Buy, yes.
Pg. No. 146
·
Will JAM
bring – about a “fundamental” shift in online recruitment? Will jobseekers stop
visiting jobsites to conduct “Job Search” & then “Apply Online”?
·
And if they
stop visiting jobsites (to conduct job –searches) then why would they “post /
deposit” their resumes on these jobsites? And, if they stop posting their
resumes on jobsites, why would corporates visit these sites – since there are
no resumes to be searched & shortlisted? Will JAM change the “Rules of the
Game?” if yes, how will jobsites react? – By stopping our “spidering”? That
would hurt them!
Pg. No. 151
·
If JAM
clicks with the jobseekers, then we can expect mobile – phone providers to
market it aggressively.
·
Between
them, WWJ & Recruit guru must dominate e-recruitment scenario, worldwide
but starting with India.
·
JAM is not
an extension of 3P or 3pjobs.com
Pg. No. 152
·
In JAM, we
are not merely talking of leveraging the capabilities of Internet but also
those of a mobile phone network. In India, at the moment, mobile – phone users
are growing 10 times faster than PC / Internet users – and this gap is set to
widen!
·
(04-06-40)
·
e.g.:
·
In due
course, we will offer “Salary – Profile” & Designation Profile” graphs
(along with Function – Profile graphs) to job – seekers, who register for JAM –
Free. But, for same, we will charge Corporate Customers.
Pg. No. 155
·
Under JAM,
corporates will receive “text” resumes. We will let them upload these on Recruit
guru and extract & convert these into “structured Database”, free-of-cost,
as a “basic service” but we will charge them to conduct “Resume – Searches” on
their own database, using Recruit guru’s search – engine: Guru Search.
Pg. No. 156
·
As we did in
3pjobs.com “Partner Program”, we will once again revive it and enable smaller
jobsites to offer “Job Posting” to their corporate clients by “pulling” Guru Ad
software from WWJ.Com. And since we do not
intend to permit “Job Advts Posting” directly on WWJ.Com. We will happily share
our Corporate Database with these small jobsites. We would have compiled a
formidable “Corporate Database” within one year, from job – advts downloaded.
Pg. No. 159
·
The first –
mover advantage.
·
Starting
with JAM, we hope to build a long term relationship with each jobseeker by
providing a “Jobseeker’s Corner” where we will store entire “Career – History”
of millions of executives – which they can access / edit / update.
·
JAM is not a
“free delivery” – but it has a lot of “added value”. Which, I hope candidates
will happily pay for.
Pg. No. 160
·
But “online”
grocery stores have been losing money heavily – and closing down (Peapod / Web
grocer)!
·
Mostly
“Information Pro duets or Services” will succeed no the Net – because delivery
is digital & instant.
Pg. No. 161
·
We too, plan
to create “Corporate Corners” where – to begin with, we will list / tabulate
ALL job advts ever released by each company, anywhere.
Pg. No. 162
·
We plan to
generate (on-the-fly), “Job Market Analysis” graphs, using job – advts
database. We will offer these to corporates for a fee.
Pg. No. 165
·
By teeing-up
with a no. of mobile – service providers to deliver to same content (job –
advts), JAM / WWJ are, in essence, a “Syndication Service”.
·
Recruit Guru
is conceived around this model. Job – related info – is in continuous demand by
millions of jobseekers.
Pg. No. 166
·
JAM expects
to touch millions of lives. We should know in next 3/4 months. (04-06-04)
Pg. No. 167
·
Jobseekers
are already familiar with Jobsites / Job Searches / Resume Posting & Apply
online. Nothing new there. But JAM “personalizes” this entire process by “door
– delivery” of job alerts over their mobile phones and then offers greatest convenience
of being able to “Apply Online” thru a simple click on their mobiles.
·
For us,
these are millions (52) of unemployed graduates looking for “Entry level” jobs.
·
Entry level
jobs
·
We are
trying to do just this thru JAM.
·
Each job –
seeker gets to express his “taste” thru filling in his unique “Job Preferences”
Pg. No. 168
·
Today, on
e-recruitment scenario, there is nothing comparable to JAM.
·
Jobsites
offer (to jobseekers) “free” job searching and “free” (apply online) resume –
forwarding service. So jobseekers who have
·
Little / no
money
§ &
·
All the time
in the world (to conduct job searches at a no. of jobsites)
·
Will not
“pay” for JAM service.
·
Only those
who appreciate the value of time and the convenience of being “Unchained” from
PC / Internet and clicking on mobile – phones anytime / anywhere, will agree to
pay for JAM. Then again 2/3 hours daily at a cybercafé also costs. Rs. 15/20
per hour! – so, use of jobsites is not “free” after all!
·
(05-06-04)
Pg. No. 169
·
If different
Mobile Service Providers (MSP) charge different “prices” to jobseekers for each
“Apply Online” click (that is the sane service which each MSP is delivering) –
then the question is, how will their subscribers react? When a mobile – phone
subscriber of BPL find out that, for identical service, a TATA subscriber (say)
pays only Rs. 2/=, then what is he likely to do? Switch – over to TATA? If so,
will there be a “price – war” amongst MSPs?
·
A price –
war amongst MSPs would be bad, not only for the MSPs but for Recruit guru as
well! Then there is the question of increased “CHURN-RATE”. Might that lead to
formation of a cartel of MSPs? Fixing same price for all?
Pg. No. 170
·
So, you need
to make your product / service distinctly different from anything available
online so that prices cannot be compared! So that people pay you higher prices
for a unique combination of features in your product / service, which
(combination) they cannot find elsewhere!
Pg. No. 171
·
We are
talking of millions of jobseeker and perhaps thousands of corporate job –
advertisers.
·
A worthwhile
target for us!
Pg. No. 172
·
World-Wide-Jobs.Com’s
“World” would consist of
-
Jobseekers
(Customers)
-
Jobsites
(Supply Chain)
-
Job
Advertisers (Content)
-
Mobile
Service Providers (Delivery – Chain)
·
Later, our
“World” would encompass other “Delivery – Channels” too, such as – TV – Print
Media etc.
·
Although,
WWJ would not have info on WHO hired WHOM, at WHAT salary,
our “Salary – Profiles” would be of great help to both jobseekers and corporate
Recruiters.
·
Who bought what at which price?
Pg. No. 173
·
If, earlier,
a Recruiter was receiving 100 resumes against each job – advts, now, with JAM,
it is quite likely that he may receive 1000 resume! – offering him more
“Options” in terms of “Salary” (pricing) to be offered to shortlisted
candidates. An element of “dynamic” gets added! Especially, some equally
competent jobseekers from half – way round the world, are willing to take-up
that job for a much / much lower salary.
·
Now a
recruiter can hire from around the world! Best talent at lowest salary.
Pg. No. 175
·
It would be
quite “disruptive” if every jobseeker knows everybody else’s “Salary-Especially
Salaries” of persons employed by his prospective employer!
Pg. No. 176
·
JAM [CONSUMER TO
BUSINESS] Jobseekers empowered with “Ind” & “Company” salary – graphs.
Pg. No. 177
·
Will WWJ /
JAM accelerate mobile – phone subscriber base in India? Mobile – phones are
much cheaper than a PC / Internet combination (10:1) needed for job search.
·
If
recruiters manage to receive 10 times more resumes drive down “Salary -
Offered” levels?
·
Will
jobseekers “accept” applying-thru-mobiles, based and 150 character SMS job –
alert? Once this gets “accepted”, there will be no stopping!
·
I presume
Jobsites & Placement Agencies will still flourish after launch of JAM. I
hope they do.
Pg. No. 179
·
Fulfilment-rate,
in case of JAM will also be quite low, but the probability of landing a job
increases in direct proportion to the “No-of Resumes / applications” sent-out!
So JAM will certainly be an improvement.
·
An opening a
vacancy too, is a “time-sensitive” item. Most job-advts get deleted after 30
days on jobsites. If a jobseeker “misses” (to notice & apply), then the
“Window of Opportunity” closes! It is therefore, very important for a jobseeker
to keep searching for “suitable” jobs, relentlessly.
·
Will JAM
dramatically increase the “churn-rate” – especially amongst call-centres, as
more & more employees, keep clicking on their mobiles to find-out what
options do they have?
·
“Job-Preferences
Analysis” will tell us about the “DEMAND”. “Apply Online” clicks (against each
job advts) will tell us re: “SUPPLY”.
·
JAM is all
about making jobseekers aware that an opportunity exists, should they choose to
act on.
·
JAM delivers
·
More
·
Better
·
Faster (real
time)
·
Info about
vacancies.
Pg. No. 180
·
This book was
written in 2000. In 2004, mobile phone is THE WAY to reach info to millions.
·
Jobseekers – who
can be termed potential investors – have made known their job – preferences in
advance. When a “matching” job gets posted on a jobsite, JAM, immediately
“broadcasts” this info to all interested jobseekers.
Pg. No. 181
·
Level
playing field. We want to make job – related info available to unemployed youth
in remote areas where even newspapers don’t reach!
Pg. No. 182
·
Thru JAM, a
thousand persons are “bidding” for the same job – offering them for employment.
Of course, only one person gets the job – It is an “auction” of a kind. Often
they are bidding (competence X salary expected).
·
JAM is a 2 –
way “intermediation” of totally new kind – delivering job – info to candidates
and advertisers.
·
To all
jobsites, we will make available “Entry Level / Junior Level Job Posting”
interface so that millions of shopkeepers / traders (-and even homes?) can post
their requirements.
·
We intend to
deliver 5/10 job alerts daily to each JAM user.
Pg. No. 183
·
JAM is all
about giving plenty of “Options” to jobseekers – may be a confusingly high
number. But we want to increase the probability of his getting a job – any job,
if he is unemployed.
·
If JAM
clicks, I would not be surprised if we get a call from Jeff Taylor of Monster!
·
(05-06-04)
·
Churn rate.
Pg. No. 186
Jobsites. Why should they agree to pay Rs. 5/= to a Mobile Service
Provider (+WWJ) for same service?
·
The
trade-off is between Rs. 5/= on one hand and “convenience + time saving + not
missing out on any opportunity”, on the other hand. This will take some
“selling” initially but once it catches – on, there will be no stopping!
·
Question:
·
How much
value do Indian Jobseekers attach to “Time-Saving”? Is it possible that USA is
really THE place to launch JAM first?
·
This is true
of JAM.
·
True
·
I suppose
each MSP will have his own “fixes” re: pricing of JAM on his network. So, there
will be several as I noted earlier, jobseekers can search jobs & forward
resumes (to advertisers) for FREE, on all prices!
·
Pg. No. 187
·
We would
need to keep aggregating jobs from those countries where Indians like to
migrate (at least temporarily). USA Canada Australia UK Singapore Malaysia Gulf
etc.
Pg. No. 188
·
Physical presence
= Viewing a 2000 character advts on a jobsite Enough Information = 150
character SMS job alert (Company / City / Position / Salary / Age / Exp. /
Edu.)
·
Timely Enough =
Within 24 hours
·
Facilitate
Action = Being able to click on handset to forward resume
·
Whether JAM
clicks or not, will be known within 6 months at don’t think there will be a
half-way-house! It is going to be either “I spar Ya Us par”! (This bank of the
river or the opposite bank). (05-06-04)
Pg. No. 190
·
Most
jobsites are offering to their corporate clients, some elementary or complex
“Resume Management” features-so we may have to do the same if we install the
starting point viz: Guru Ad Recruit guru or any other partner jobsite. But on
WWJ, we may offer to jobseekers a “Career – Management” feature / software. We
will already know, against what job – advts, they are applying and when
& maybe “why” (job preferences patterns which are statically derived)
(06-06-04)
Pg. No. 191
·
I hope that
once JAM clicks with BPL & TATA mobile service – providers, others (Bharti
/ Reliance / BSNL / IDEA etc.) will want to jump onto the bandwagon – and when
they do, they will need to “promote” JAM amongst their own subscribers. Not
only will they “market” JAM, they will also “collect” the service-fees,
reliving Recruit guru of these two very important, business – processes.
·
The
demographic info which we will get to compile will become a major source of
revenue from marketers.
Pg. No. 192
·
In our
“TERMS”, we are going to clearly state that the info given by jobseekers will
be used by WWJ for any other commercial purpose-also that, by registering on
WWJ, jobseekers agree to receive emails & SMS from our “commercial”
partners”.
·
If millions
of people register on WWJ & fill in “Career – History” section, we would be
in a position to slice / dissect, “Function / Salary / Desig. / Tenure
Profiles” by – Age / Exp. / Edu. / City / Region / Gander / Mobile-Service-Provider
/ University / Employer-Company-Wise! These subsets would prove extremely useful
/ relevant.
·
This is why
we are saying they will get to see their “Salary – Profiles” & “Designation
Profiles” when they fill in “Career – History” section.
·
Pg. No. 194
·
Star-Trek? =
Teleporting holographic ally your virtual self to any – where / any – time.
Being in many places simultaneously
·
Finally!
·
This
happened at end of 2003
·
So we are on
the right track.
·
We plan
collaborations with jobsites & corporate websites on one hand and
mobile-service-providers & other delivery – channels on the other hand.
·
Let them
make money.
Pg. No. 195
·
(06-06-04)
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