====================================================================================
When I read any book, I scribble my comments / notes in the margins
Pg. No. XIII
·
Sometime back, I
came across VisualCV.com. it enables “customization” of resume. But in V2.0, of
India Recruiter, I propose to take this (customization of resume) to a new
level and, hopefully, this should bring, candidates to register. We should know
by Dec.
·
(09-08-09)
Pg. No. 2
·
At this
stage (of development of India Recruiter V2.0), I think, it is “obvious” that candidates
hate filling-up long “Submit Resume” structured forms. So, we will revive the
parsing software of RecruitGuru.com to parse the “TEXT RESUME” &
automatically fill-up the FORM.
·
(09-08-09)
·
Apparently,
Timesjobs.com has done this already! So, once again, we will become
“Followers”!
·
Is that too,
obvious that candidates “hate” to be conducting endless “job searches” on
jobsites? Would they love, if jobs came searching for them? So, deliver
“matching” jobs to them! Obvious Solution?
·
They would
be, even “happier” if recruiters start phoning them!!
Pg. No. 3
·
We could not
find 2 files in the source-code of Guru Mine (Resume Parser). But, in Customize
Resume, we did break-up the “Submit Resume” form info 2 parts, where the first
part asks for minimum info
·
(13-08-10)
·
From our
website, we have been sending out daily job-alert emails to some 1300 regd.
Candidates. These are somewhat broadly “matching” jobs.
·
Today we will
upload a modified job-alert page, which. Candidates can view on their mobile
phone screen – and apply online. We will do this with help from
siteOnMobile.com (a HP lab India) venture I hope this turn the tide!
·
E.g.: getting
candidates to register on India Recruiter.
Pg. No. 4
·
I believe,
it is part of “human-nature”, to depend on the “recommendations” of “EXPERTS”,
while taking a decision. For this (obvious) reason, we will build into V2.0, a
strong “Recommendation System” for Job-Searches & Resume-Searches, learning
from the past usage history of the “Searcher”. We will also take into account,
the frequency of usage of search-parameters, employed by SIMILAR users.
·
(10-08-09)
·
Habit of
searching for suitable jobs on Naukri / Monster / Thimesjobs
Pg. No. 6
·
Some 5 yrs.
ago, we developed “Resume Parsing” (RecruitGuru.com), for the benefit of HR
managers but it did not click. May be we were ahead of the rimes.
·
Now, I plan
to integrate Resume Parsing in V2.0 of India Recruiter, - this time for the
benefit of jobseekers. I hope, time is ripe!
·
(10-08-09)
·
But, we will
need to rewrite the S/W!
Pg. No. 8
·
GM declared
bankruptcy past month!
·
(10-08-09)
·
Am I, too
refusing to “SEE”, that jobseekers do not want to “Apply online”, with Profiles
which are “unflattering” – with low Percentile score? I have suspected this for
a long time. I am only hoping that with “Mass-Customization” feature,
candidates will only use most favourable & flattering Profiles. They will
have a choice to leave out the POOR-LOOKING profile.
·
Early this
week, we provided a feature so that candidate can “hide” the graph from
recruiters.
Pg. No. 9
·
In Customize
Resume, we have partly solved this problem by getting RSS feeds of job-advts
from Naukri / Clivkjobs / times jobs. This adds about 1000 job-advts. Daily.
·
(13-08-10)
·
May be, in V1,
we too, tried to pack-in too many features!
·
What good is a
job-portal, without sufficient “Job Advts.” or “Resumes”? who would want to
visit it for
1.
Keywords Defined
2.
Compose Job
Descriptions
3.
Compare Your
Salary
4.
Interview
Questions & Answers
5.
Share Your Knowledge,
etc.?
Pg. No. 10
·
Have
Ø World-Wide-Jobs
Ø Recruit Guru
Ø India Recruiter
Ø Global Recruiter,
·
Been, more
“EGO-TRIPS”? Or are these “ideas ahead of their times?”
Pg. No. 12
·
We have
tried to build Customize Resume around this idea. But after nearly 9 months, we
have only 1300 candidates registered – and very few have tried to generate 8
graphical profiles and customize.
·
(13-08-10)
Pg. No. 13
·
“Mass
Customized Resume” – is this an “obvious” idea? Is it obvious that every
individual wants “individuality”?
·
Is it obvious
that every jobseeker wants to “stand apart” from the rest of the crowd?
·
Whereas in
V2.0, we will leave out unwanted / peripheral “Features” & focus on the
“CORE”, viz: jobs & resumes what about millions of Rs. That, we may still
require advertising / publicizing V2.0? We did not spend any money to
“advertise” V1.0.
·
Can we still
manage to ramp-up V2.0, WITHOUT advertising move? Is this a mistake, we are
condemned to repeat?
·
(10-08-09)
·
I am still
looking for that HOLY GRAIL; i.e. grow big & fast, without advertising (for
which we have no funds). Will mobile-based, job-alerts, bail us out? Will it
generate BUZZ?
·
(13-08-10)
Pg. No. 14
·
I don’t need
to worry about wall-St. or Board or Employees. I am only worried about running
out of TIME! I just turned 78!!
·
(13-08-10)
Pg. No. 16
·
Customize Resume
is our V2.0 – But still there is no sing of traffic.
·
(13-08-10)
·
On V2.0, with
fewer – and more relevant – CORE features, I hope, we will get more traffic.
Pg. No. 26
·
And everyone
does. This is the reason, I am asking Site on Mobile Team to configure JAM (Job
Alert Mobile) Taskelt in such a manner that to pull a job-alert onto his mobile
serene, a candidate will only need to punch
·
#2 / mobile
no / #3
·
See my
today’s email to Revathi of HP Lab
·
(13-08-10)
·
No need to
remember user ID / Password.
Pg. No. 33
·
Once, the
first hundred jobseekers “customize” their resumes (V2.0), will they feel
strongly enough to tell their friends about this? For this to happen, we will
need to make this (customization), a truly compelling service.
·
(12-08-09)
·
This has
just not happened.
·
(13-08-09)
Pg. No. 34
·
Why should
jobseekers “buy” the “customizable” resume? Do they have a “reason”? I can
think of only ONE reason. Will “Customized Resume” get them many more
interview-calls? If it does, V.2.0 will click!
·
We never
spent any advts money for V1.0 India-Recruiter. Nor do we have any money to
promote V2.0!!
·
We will
continue our promo email campaigns + blogs on social networking sites / e-zine
sites + free classifieds + downloadable Guru Mine – and wait!
·
(12-08-09)
·
By posting
my “comments” on other people’s blogs / articles, during last 6/8 months, I
have managed to get 26480 “backlinks” to Customize Resume.
·
(13-08-10)
Pg. No. 35
·
Our “current
profile graphs” dramatically differentiated us from our competitors – but
still, it did not click (400 resumes in 2 ½ years!). But in same period, nearly
1200 corporates signed up as “subscribers”! They may have seen some “value” in
those graphs. I hope, “customization + automatic parsing of text resume will
make V2.0, the “RIGHT” product – for the candidates.
·
We, too, have
sent millions of promo emails – without much traffic!
Pg. No. 36
·
JAM, (which
I am trying to re-launch from platform of Customize Resume), is entirely a
WEB-based service. May be, we will still need to “advertise” it thru some
“non-internet” media
·
(13-08-10)
·
I always
skipped on TV.
·
But, what if
the “product” itself, is a “web-based” SERVICE?
·
We plan to
track-and keep history-of all the job searches (by jobseekers) and
resume-searches (by Recruiters). Then use this data as basis of our
“Recommendation System”
·
I am asking
Priya to start on this next week. Might take 2 weeks to implement.
Pg. No. 37
·
We started
with - (Customize Resume – The End of Plain Text)
·
2 weeks back
we changed to – (Customize Resume Rethink Your Resume)
·
(13-08-10)
·
Resumes on
thousands of job-portals look the SAME!
·
Shall we
title V. 2 as?
·
Global
Recruiter
·
Where you
customize your Resume
·
Where no two
resumes look alike
·
Customize
your Resume / get noticed.
o / Get interview – call
·
Let us try
this
·
(12-08-09)
Pg. No. 38
·
By itself, “Global
Recruiter” would convey to a visitor that it is yet another job-portal! And, maybe
he has already visited a thousand other jobsites! So, he is unlikely to take
any further interest to “explore / discover” the difference.
·
This means,
right under the TITLE on each & every page, we must incorporate a
punch-line / a slogan, which catches visitors’ eyes and at once
·
Explains the
“difference”
·
How that
“difference” will help him get a job
·
(13-08-09)
·
We have some
60 / 70 rotating slogans on customize Resume
·
(13-08-10)
Pg. No. 40
·
Ultimate
reason = get interview call
·
Intermediate
reason = Get Noticed
·
That’s “why”
= customize your Resume – the difference.
Pg. No. 42
·
Will a
“customized” resume help a jobseeker get a job? That is what he wants and that
is why he is visiting jobsites – not to entertain himself!
Pg. No. 43
·
Will a
“customized” resume, “impress” the recruiters? If yes, then jobseekers would
want to have one / send one.
·
E.g.:
·
“Customize
your Resume / Impress Interviewers / Get Job”?
·
May be
better
Pg. No. 45
·
For a
jobseeker, the “Obvious” reason is to “Get a Job” – not “Search jobs”
Pg. No. 74
·
Customize
Your Resume / Impress Interviewers / Get Job
·
De Beers
·
Coke
Pg. No. 48
·
Other than
VisualCV.com, no other job-portal offers “customization” of resume. And, in
case of Global Recruiter, it will be a true customization. With 10 graphical profiles,
which can be in FACTORIAL N [N or N!] combinations, one can get 36, 00,000
different customizations of same resume
·
(13-08-09)
·
BMW?
·
Visa (I read
a little while ago)
·
Papa John
·
What can it
do for me? Can it get me a job?
·
Only 3 days
back I detailed note / logic for our planned “Recommendation System” Software.
·
(13-08-09)
·
“Customizable”
would be an attribute of resumes on Global Recruiter.
Pg. No. 50
·
I have used
this example in one of my promo email to recruiters (“We try harder”)
Pg. No. 52
·
Will this line
be more “direct / effective” than Naukri
·
“Guess who has
heard from us?”
·
Of course the TV
Ad is quite “dramatic”.
Pg. No. 53
·
“Customize
Your Resume – Impress Interviewer – Get Job!
·
(Arrow
Symbol Stands for “Leads to”).
·
Is this
dramatic enough?
·
Is “Getting
Job” exciting? With unemployment rising all over the world, I suppose “getting
job” should be VERY EXCITING!
Pg. No. 56
·
Customized
Resumes get Interview-calls / others get “Thank You” notes!
·
Is there a
around “Getting a job”?
Pg. No. 57
·
Global Recruiter
·
Where You
Customize Your Resume to get Interview-Calls.
Pg. No. 59
·
Would TATA’s
purchase of Jaguar & Land Rover, fall in this category?
·
Tata’s closed
Doon JLR factory within 1 year.
·
(14-08-10)
Pg. No. 60
·
Global Recruiter
should be all about “Customize Your Resume”; not about “Job Aggregation” or
Resume Blast”.
·
We must “OWN”
the attribute of” CUSTOMIZATION” before any other website.
·
What an irony! After
months, hardly any jobseeker seems interested in “customization”. On other hand
some 100,000 + resumes have been “blasted”!! There is no way of predicting what
will work on internet. In 2/3 months, we should know whether JAM catches the
fancy or not.
·
(14-08-10)
Pg. No. 61
·
Terra Fugia
have booked 100 orders & expect to deliver their first flying car sometimes
in 2010 – for $ 200,000. Moller is following hot on their heels. Even a small
time industrialist from Rajkot has booked one!
·
(13-08-09)
·
Now the
delivery is expected by mid2011.
Pg. No. 62
·
In last 1
year, even some Indian Manufacturer have started making “smartphones” – and at
half the price of Nokia / Motorola / LG / Samsung.
·
Now smart
phones are growing fast.
·
4/6 weeks
back, they launched Apple iPhone 4 –selling like hot cake! It is a first
VIDEO-PHONE
·
(14-08-10)
·
In Global
Recruiter, we are giving up many features – esp. IIT.
Pg. No. 63
·
Only
yesterday, GM (new) announced its electric car “Volt”, which will give 100km /
Litre of petrol!!
·
Works on
electricity as also petrol.
Pg. No. 65
·
JAM will be
our NEW positioning – if Taskelt works (assisted by SiteOnMobile.com of HP Labs
India). If that catches up, would that “dilute” our position on
“customization”? Who knows! It might even “accentuate” / fortify.
·
(14-08-10)
·
JAM is meant
to “obsolete” job-search, not obsolete resume!!
Pg. No. 69
·
We shut down
WWJ, nearly 5 yrs. ago – despite being “first – to – market”. About a year
back, Naukri / Monster / Thimesjobs have introduced (1) Job Alerts on Mobile
& (2) Apply online from mobile (what we did 5 yrs. back). Now I am trying
to “re-introduce” JAM thru CustomizeResume.com. Say not the struggle nought availed!!
·
(14-08-10)
·
A man has to
live. For that he must continue to hope for a better tomorrow.
·
We are
trying to “create a new category”
·
Our
“customers” are jobseekers
·
The
“customization” which we are attempting, will make us “unique”.
Pg. No. 70
·
May be, we
should prepare a video, comparing a
·
Plain text
resume with a
·
Customize
resume, - then upload it on video-sites.
·
How would a
“customized” resume help a jobseeker (our customer)? By “getting noticed” (by
recruiters) from amongst thousands of similar plain text resumes. – Thereby
improving his chance of “getting a interview-call”
·
Hence “Get
Noticed = Get Interview Call”
Pg. No. 71
·
An absolutely
true! With no money for advertising, I am hoping some miracle will happen! Will
Taskelt-assisted JAM become the Tipping Point? Will HP Lab India (in venter of Taskelt)
go all out to promote JAM, so that, in turn, JAM promotes a “successful
application” of taskelt?
·
(14-08-10)
Pg. No. 72
·
Naukri /
Monster / Thimesjobs – all – claim to 10,000+ candidate registration per day,
on their websites! With this kind of traffic, perhaps they do not see any
“reason” to associate their websites with “Job Alerts on Mobile” – although,
they offer this feature. They hardly advertise / promote this feature. So, in
minds of candidates, they do not own “JAM”. That could be our chance.
·
(15-08-10)
·
Author’s own
jargon!
·
Some more
jargon!
Pg. No. 73
·
Other that
VisualCV.com, no jobsite is offering “customization” – and visual CV is unknown
in India.
·
Our
“position” has to be “Customize Your Resume”
·
I believe,
Indian jobseekers are aware of only 3 jobsites
·
Viz;
·
Naukri –
Monster – Thimesjobs. And these do not offer customization – although, they do
permit posting of different “VERSIONS” of text resumes.
Pg. No. 75
·
Customize
Your Resume – Amaze Interviewer – Get Job
·
I have been
only sending promo emails – 99.999% of which probably got deleted as “SPAM”.
·
To “Get
Job”.
Pg. No. 76
·
If you are
unique, your resume has to be unique!
·
We can’t claim
this, with Naukri / Monster / Thimesjobs already offering JAM for last 1 year
·
(15-08-10)
Pg. No. 77
·
In 2007 / 08
/ 09, I posted, may be 50,000 advts.
·
Re; India
Recruiter on dozens of FREE Classified websites. Now for last 8 months, I am
posting my “comments” on other people’s articles / blogs etc. – which got 26500
backlinks for Customize Resume. But now, I am feeling tired!! How long can I go
on like this?
·
(15-08-10)
Pg. No. 79
· · Now by TATA.
·
India
Recruiter is a shade of yellow.
·
In Customize
Resume, we adopted shades of blue.
Pg. No. 81
·
With Taskelt
– assisted JAM, we plan to reach-out to some 500 million, low-end, non - GPRS,
mobile phones, to give them (the owners), their FIRST experience of internet.
They don’t have PC / Internet device. Will JAM get ingrained in MINDS as their
“THE INTERNET EXPERIENCE”? If we succeed in pulling this off, it will be a
marketing COUP!
·
(15-08-10)
·
The goal is
to “compete against Non-Consumption”
·
If we
succeed these JAM users may never want to “Search Jobs” on job portals using
conventional device of PC.
Pg. No. 82
·
The trick
therefore will be to make low-end mobile-owners “comfortable” with JAM
Pg. No. 84
·
CustomResume.com
(this URL is not available)
·
= Customize
Your Resume – Amaze Interviewer – Get Job
·
“Customize-Resume.com”
is available. It is also
·
This name at
once tells you, what the site is all about; what it will do for you. Breaking
the two words by a hyphen -, makes it very easy to read & grasp the
meaning. Getting the word “Resume” into the URL will also help with
search-engines
·
Self-explanatory.
·
I will book
it no Monday.
·
(14-08-09)
·
Just now
booked on internet!
·
Some 2 weeks
lock, I also booked:
Ø NaukriOnMobile.mobi
Ø JobsOnMobile.mobi
·
At 2:30am!!
·
15-08-10)
Pg. No. 85
·
Global
Recruiter
·
Does this
name convey any “Product Benefit”? Wouldn’t “CustomResume.com”, make for-more
sense? (Like VisualCV.com?)
·
“Free Resume
Blast” & “graphical resumes” do differentiate us from other job-portals.
But that is not enough. It has failed to generate traffic! Now, I am betting on
JAM. We should know in next 2/3 months.
·
(16-08-10)
·
This year
became the biggest car co. of the world.
Pg. No. 86
·
When you
want to be sure, send customized resume.
·
Customized
Resumes get noticed-and fast!
·
Parsing of
text resume & then auto-filling of form.
·
We have not
been able to make a beginning on this.
Pg. No. 87
·
Today, Rohan
suggested that in JAM, we must try to deliver reasonably “matching” job-alerts,
even to those mobile-owners, who have NOT registered. They will type [JAM
keyword city] and pull the alert. If we succeed in this, it may “differentiate”
us.
·
(16-08-10)
Pg. No. 88
·
This mean,
“Customize-Resume.com”, should continuously add “new” features of
“customization” – {but not [new features / new methods] of “Job-search” &
“Resume-search”?}
·
No IIT /
·
No “Keywords
Defined”
·
No
“Interview Questions”
·
No “Compose
Job Description”?
·
(This might
still be needed for Job Posting).
Pg. No. 89
·
Hardly any
candidate provides more data beyond “Registration-Basic” (which develops 1
graph). If he were to fill-in “Registration-Detailed”, that would generate 8
graphs. But no one seems to be bothered! So there is no question of asking
STILL MORE data, so as to generate 15 graphs!!
·
(16-08-10)
·
This
category has given us MAX Registrations in last 9 months!
·
This means,
we must remain focussed on “Experienced IT / Non-IT Professionals” & forget
about
Ø Fresh Graduates
Ø Clerical / Admin staff
Ø Workmen
Ø Retired prof.
·
Etc. etc.
·
I think this
is VERY TRUE.
·
We must not
dilute our brand by trying to be everything to everybody! Stay focussed.
·
(15-08-09)
Pg. No. 90
·
Once JAM
gets launched (on Customize Resume platform) we must be prepared to spend Rs. 1
lakh (at least) for some offline advertising.
Pg. No. 91
·
For
entrepreneurs without money, it is the only tool!
Pg. No. 94
·
This is why
on “Customize Resume – Free Trial” page (which will also be the home-page), we
will display a SAMPLE MASTER PROFILE, which, visitors can play around with, and
generate as many “customized” versions as they may want. This will give a LIVE
DEMO of what we claim. Somewhere, no this page, we should write:- “We invite
competing job-portals to copy us!
·
We do have a
LIVE DEMO page and also this slogan-but it seems it may take many years for the
concept of Customization to take roots.
·
(16-08-10)
Pg. No. 95
·
For Indian
jobseekers too, Naukri.com “Institution” – not a mere job-portal! To upset
Naukri, we will need to “reposition” it, like:
·
“On leading
job-portals your plain text resume is no better than Dead-Sea Scrolls.
Undecipherable. To make it come alive, customize”. Get it to recruiters!
·
We have
placed this slogan on our site.
Pg. No. 97
·
All three
competitors (Naukri / Monster / Thimesjobs) have
·
Millions of
resumes
·
Millions of
job-advts.
·
These are their
“strengths”. We don’t have these – so better not talk about these in
comparative terms. Our own strength will be “customization” – which is their
weakness. We have to exploit that.
·
We must own the
attribute of “customization”
Pg. No. 98
·
What is a
“competitor’s mistake” and what is a “competitor’s weakness”? Of course, Naukri
/ Monster / Times can parse resumes & create “Customized Profiles” just –
as well or better than what we will do – and they can do it in much lesser
time!
·
They have
enormous resources. And, make no mistake; they will do, if they find that we
are getting hugely popular amongst jobseekers & recruiters. In an online
business, every move / feature is out there up front & transparent. There
is very little you can keep secret!
·
(15-08-09)
Pg. No. 99
·
If
“customize-Resume.com” becomes hugely successful & starts diverting resumes
from the big THREE, it is entirely possible that one of them may approach us to
buy-out our “technology”! Not because they cannot develop it on their own but
because, it would be much faster to “buy” in order to take “lead” over the
other TWO!
·
So much for
my wishful thinking!
Pg. No. 100
·
For a
foreseeable future, the BIG 3 are unlikely to feel threatened by us. No need!
To worry on that score.
·
On internet,
all websites are “equally visible”! on top of that, to draw more traffic, we
have to get onto the FIRST result-page of Google / Yahoo / Bing,
·
Making us
“more visible”! we have to be everywhere
·
on search
engines
·
on video
sites
·
on blogging
sites
·
on e-zine
sites
·
on social
networking sites
·
On
“Directories”!!
Pg. No. 101
·
All these
are examples in “Physical Distribution” World-where, this strategy can work.
·
Again, in
job-portals, the battlefield is ONLINE and cannot be “shifted”!
Pg. No. 103
·
It would be
satisfying, if Customize Resume is headed to become a “Niche” job-portal, -
with, may be 500 candidates registering every day vs. 10,000/ day claimed by
BIG 3.
·
(16-08-10)
·
Our current
rate of registration is 1/2 per day.
·
Finally went
bankrupt (chapter II) sometimes in June 09.
·
Sold quite a
few brands.
Pg. No. 104
·
In my promo
emails & in my Classifieds Advts., at the bottom, I am writing:
·
[Jobs for All =
Peace on Earth.]
Pg. No. 105
·
Typing this
in Google, returned nearly 1.1 million links.
·
My blogs
(carrying this), appeared
Ø Once on Page 1
Ø Twice on Page 2
Ø Twice on Page 3
·
(16-08-10)
·
May be 12
months from today, I may get 5 mentions on first page.
Pg. No. 108
·
Naukri clams
to be “India’s #1 jobsite” – and rightly too.
Pg. No. 109
·
What is the
single most “differentiating” attribute of Customize-Resume?
·
Send a
uniquely different resume to every recruiter in India – or around the world.
·
Q:-
·
Why would
anyone want to send different version to different employers?
·
There is no
evidence that sending differing “Versions” bring-in more interview-calls! On
other hand, sending out 10,000 resumes (of same Version) to 10,000 recruiters,
using free Resume-Blast, might get more interview-calls. If this does, a buzz
might still start!
·
(16-08-10)
Pg. No. 110
·
You don’t
need 306 million versions / combination of your resume but if you do, we will
give you.
·
Recommendation
System.
Pg. No. 111
·
Now, GM &
Chrysler are gone.
Pg. No. 113
·
On India
Recruiter website, I copied AVIS idea & said [“We do not claim to be No. 1
– only better”]
·
Sounded
nice-but did not translate into traffic, despite being FREE!
·
But if you
cannot be FIRST, then it is better to be “better”!
·
Success
breeds success. Money brings in more money. More traffic will bring-in more
traffic.
·
Q:
·
How do we
over-come initial inertia and get the ball rolling? I am convinced this
(overcoming initial resistance), cannot be done without spending offline
advertising money.
·
(16-08-10)
·
See my notes
on “Recommendation System”
Pg. No. 114
·
Challenge your
friend – how many different ways can he customize his resume? Can he outnumber
you?
·
Don’t go by what
we say about customized resumes getting interview-calls. Just ask friends who
sent their customized resumes to interviewers.
Pg. No. 115
·
Among your
friends, who gets most interview-calls?
·
No surprise
= the one who has the most customized versions of his resume.
·
I read it 3
years back.
·
What is THE
PROBLEM we are facing right now? Not getting thousands of jobseekers to submit
their resumes on India Recruiter (400 resumes in 2½ yrs.!) So we must adapt!
·
A person
“customizes” himself (or herself) everyday by wearing different clothes. Would
you go to the office everyday wearing the same dress?
Pg. No. 116
·
We
implemented this, so far
Pg. No. 117
·
I have
discussed with Shalala:
Ø Embedding candidate’s name / PEN into each graph
Ø Embedding “Attributes / Qualities of candidate” in each graph
Ø Ability to enlarge any given graph to fill-up computer screen
Ø Providing a “Palette” function to enable candidate to decide /
select colours.
·
Customization
is all about “re-arranging” individual graphical profiles generated into a
thousand different combinations.
·
This is what
I now propose to do, thru Task let assisted JAM. There are 400+ million low-end
mobile set owners, who have never experienced internet.
·
Today’s
paper talks of a survey which says, only 1 out of every 25 mobile owners, has
used mobile to assess internet. It is obvious. Mobile is a poor device for
“surfing”-but a great devise to deliver a 140 character JAM SMS!
·
17-08-10
(Bharti’s 73rd Birthday)
Pg. No. 118
·
Can
“Customize-Resume.com” ever pose a threat to the BIG THREE? Could they have
foreseen this change? Could they have anticipated? Or, is BIG the enemy of
COOL?
·
I can’t see
Customize Resume, posing any threat to the BIG 3! Nor JAM.
·
Even if JAM
were to become wildly successful, BIG 3 are unlikely, to lose any business /
market share. If it succeeds, JAM will create for us, an altogether NEW market.
·
(17-08-10)
·
Even those
20+ million city-based jobseekers, which are regularly search in for jobs on
BIG 3, will they find JAM an “attractive alternative”?
Pg. No. 120
·
We plan to offer
JAM for free to candidates. BIG 3 can do likewise (-if they are currently
charging anything) without any difficulty. In any case, they get 99% of their
income from their corporate subscribers.
·
(17-08-10)
·
Can we claim /
advertise, “JAM is not job search”?
Pg. No. 121
·
Can we say:
·
“Customizing
your resume is digitizing it. Plain text resumes are no better that celluloid
films ready to become obsolete”.
·
I have put
all these slogans on our website
·
Read
“Marketing Myopia” by Theodore Levitt (1956?)
·
We must keep
this in mind.
Pg. No. 123
·
In
our library. His next one (BLINK) was terrible!
Pg. No. 124
·
Today, ILFS has
suggested that Central Govt. come out with a single tender for 24 airport,
spread all over the country and then select just one bidder to build all!
·
(15-08-09)
Pg. No. 125
·
Customize
Your Resume – Amaze Interviewers – Get Job.
·
We have no
marketing strategy-other than sending out thousands of emails daily! – Which,
it seems, no one reads!
·
What is
happening to India-Recruiter?
·
JAM is job
alert on mobile
·
(17-08-09)
Pg. No. 126
·
“When you
customize your resume, interviews follow.”
·
This is the
perception we want to create in the minds of jobseekers.
·
If
jobseekers start “associating” customization with Customize-Resume.com, it
would mean Naukri / Monster / Thimesjobs will NOT be able to claim this word.
·
Within 9
months, typing
Ø Customize Resume
Ø Customize Resume
Ø Customize Resume
·
In Google,
gets us on 1st page!
·
(17-08-10)
Pg. No. 127
·
In
“Customize-Resume.com”, we will try to combine
Ø “Resume Parsing” technology
Ø “Resume Rating” technology
Ø “Graphing” technology
Ø Customization
Ø Incorporate (Docu-Birst &Text-Arc) see Visual Complexity.com
Ø Highlight Keywords
Ø MASH-UP with Google / Wikipedia Scours / One look etc.
Ø Spidering (RSS) for Jobs & Resumes
Pg. No. 129
·
E.g.:
·
Dear
Executive
·
You can
either search for jobs on jobsites or you can pull-out your mobile and SMS [JAM
– 5667771 – SEND]
·
(18-08-10)
Pg. No. 130
·
On our
individual graphs (profiles), we have placed “Words” & “Numbers” to explain
what the picture (i.e. graph) is supposed to be conveying.
·
E.g.:
·
Value (No.
of people) between +16 -16 Total population etc.
·
VERY MUCH
required because not every user is familiar with statistics.
Pg. No. 131
·
“Customize-Resume.com”
is the NAME. Will the prospect think (say in his mind):
·
That is
where you go if you want to customize resume
Pg. No. 132
Ø Customize Your Resume
Ø Amaze Interviewer
Ø Get Job
·
There is no “rhyme”!
·
Conjures up
a vision in mind.
·
Will JAM
conjure-up the images of a JAM Session? A groovy affair?
·
(18-08-10)
Pg. No. 134
·
Google
already launched Google TV last month
·
Google wants
its presence on
Ø Small mobile screen
Ø Medium PC screen
Ø Big TV screen
·
(18-08-10)
·
Already
have.
Pg. No. 135
·
Will “Thimesjobs”
come up with “Times Resumes”, for their own version of customized resumes?
·
I believe
Naukri have come out with “FreshNaukri.com” for fresh graduates without
experience.
Pg. No. 136
·
Sounds like
us!
·
“Customized
Resumes” could be an idea whose time has not come! But there is no why to know
until we give it a try.
·
At least, it
has not caught the fancy of the jobseekers, 9 months after the launch of
CustomizeResume.com on 14 Nov. 2009
Pg. No. 138
·
This means, in
the jobseeker’s mind, we have to create following “perception”:-
Ø I am UNIQUE and therefore my resume must be UNIQUE
Ø Recruiters will notice & read only CUSTOMIZED RESUMES because
these are UNIQUE.
Ø Only Customized Resumes will get Interview calls.
·
We have inserted
all these slogans on our site.
Pg. No. 139
·
Naukri claim
to have 18 million resumes! Monster & Thimesjobs make similar claims. And
these are our “Prospective Customers”. How do we go about changing their
perceptions?
Pg. No. 142
·
When we
launch “Customize-Resume.com”, we may be “UNEXPECTED” (to do so) by the big
three butt, what (if any) could be our (SINGLE BIG STROKE)?
Pg. No. 143
·
I suppose,
if we parse 3 lakh resumes, create their “Function” Profiles, create individual
page for each & then send out emails to all, asking them to CLICK HERE to
“See Your Own Resume – then customize it to get a job”.
·
This could
turn out to be our (SINGLE BIG STROKE)
·
(16-08-09)
·
It is futile
to think: “what would Naukri do, if we were to become a runaway success?”
·
They will do
whatever they believe they should do. And we must do, at every stage, what we
think is the right thing to do.
·
Thereby
implying that the rest are (“UNREAL”) or (FAKE) or COPYCAT) How can we put this
to use? To establish ourselves as the “ONE & ONLY TRULY CUSTOMIZED RESUME”
Pg. No. 144
·
Will
“Customize-Resume.com” occupy similar “generic” recall, when Recruiters ask for
a “customized Resume” or a jobseeker thinks of sending his “customized Resume”?
Will we “OWN” those 2 words?
·
When these 2
words are typed in Google, obviously our website figures on Page 1. But, not
many people seem to be typing those words!
·
(18-08-10)
·
Without
actually acquiring YAHOO, the did sign an agreement some 2/3 weeks age where by
YAHOO / MS will show common search results & share advts. revenue
·
(16-08-09)
Pg. No. 146
·
It is entirely
possible that customized resumes could remain, just a “riche” market. Time will
tell.
·
Went bankrupt a
few months back.
·
Also went
bankrupt
·
About to come
out with an IPO.
·
Managed to
survive (at least for now) without US Govt. bailout.
Pg. No. 147
·
This is our
main problem.
·
Continues.
·
But should
JAM click we could we could raise venture capital.
·
JAM (thru
Task let) is my last hope!
·
(18-08-10)
Pg. No. 148
·
If, helped
by Task let, JAM becomes a success, is there a distant possibility that H-P
itself can take a stake in Recruit Guru? Could they want Recruit Guru to
“Succeed”, so as to establish their task let technology? Tomorrow, we have a
teleconference with HP team.
·
(18-08-10)
Pg. No. 150
·
Over the
last 7/8 years, 3P’s operations have “Subsidized” and enabled Recruit Guru to
keep experimenting. I hope, someday soon, this “investment in future” pays off.
Pg. No. 151
·
Already passed a
few months back.
Pg. No. 152
·
The year I
first went to USA (Sept. 55= Uni. Of Illinois) Champaign / Urbana.
Pg. No. 153
·
Once
“Customize-Resume.com is launched, we will take down “IndiaRecruiter.net” &
redirect visitors who type “IndiaRecruiter.net”
·
I did not
takedown India Recruiter. Some 25/30 people still visit it daily and every week
5/6 copies of Resume Rater gets downloaded. If customize Resume gets huge
traffic, then, one by one, we will incorporate into it, some of the useful
features of India Recruiter.
·
(18-08-10)
Pg. No. 154
·
Never got an
Interview-Call, despite posting your plain text resume on leading job-portals?
·
Give
yourself a break! Customize Your Resume! Keep your cell-phone charged!
Pg. No. 155
·
The natural
corollary to naming our next website “Customize-Resume.com” is that those
jobseekers who not care (or want) to customize their resumes will avoid us. But
those who have submitted their resumes on the BIG THREE but failed to get even
a single Interview call so far, should, certainly want to experiment with us. That
no. could be millions!!
·
If and when,
jobseekers do flock to CR for JAM, it will not be because, we have more /
better jobs but because, we can save “time” and offer to jobseekers
unprecedented “convenience”
·
(18-08-10)
Pg. No. 156
·
This time,
we are taking extra care to make the “Shopping Experience” better for the
jobseekers when they are submitting their resumes.
1.
Breaking-up
“Submit Resume” Form into several, smaller MODULES, each of which can be filled
in independently at leisure over a period of time. Incremental Submission.
2.
Providing
SAMPLE GRAPH links, in each module for jobseekers to see how their own graph
will work, it they take trouble to provide required DATA.
3.
Select from
4 different currencies (Rs. / $ /₤ / €) while providing SALARY data. Our S/W
will do the conversion.
I don’t know whether this is working!
4.
Parsing of
text resume, the moment it is pasted, to fill-up STRUCTRED FORM for “Contact
Details”. Jobseeker will only need to EDIT (Time-Saving).
We have to rewrite entire code of Guru Mine.
5.
Customization
6.
Activating
of PERSONAL AGENT.
Pg. No. 158
·
This is the
title of my recent promo email to jobseekers.
Pg. No. 160
·
There is only
one website where you can customize your resume:
·
Have you come
across another? Silly question!!
Pg. No. 161
·
What to
customize your resume? You can do it only at www.Customize-Resume.com
·
I have
placed all these slogans on Customize Resume. It does not seem to have helped!
·
If we get a
large no. of jobseekers to customize their resumes, corporate subscribers will
follow.
·
Somehow (due
to unflattering FUNCTION graphs, showing LOW PERCENTILE score?) our free Resume
Blast feature never took-off in a big way. I had counted on this feature to do
our “publicity”. I hope this will click with “Customized Resume”. Could
“Customized Resume” become a “Self-fulfilling Prophesy”? Just because, a
jobseeker has NOW got a “Customized Resume”, would he feel compelled to send it
across to hundreds of corporates? – To announce his UNIQUENESS?
Pg. No. 162
·
Obviously no
celebrity is going to customize his resume on our website / nor is he in need
of a job! And there is no way to prove that:-
·
As compared
to plain text resumes, customized resumes get – [X] % more interview-calls! But
if these guys start getting calls, then a landslide effect can develop! They
will generate tremendous BUZZ!
Pg. No. 164
·
All in our library.
Pg. No. 177
·
India
Recruiter – Can only Create Profiles
·
Customized-Resume
– Create Profiles + Customized Profiles
·
So, why
should any jobseeker want to go to India Recruiter?
·
For us this
is “Page Layout” / User Interface – which we must improve.
·
By pushing
out most of the links into Site Map, we have considerably improved home page of
India Recruiter. We have done even better in Customized Resume and already
planning to improve U/I still further
·
(19-08-10)
Pg. No. 178
·
Without
waiting for America, I have gone ahead and adopted this message as my BRAND.
All my blogs-and even 2/3 emails that I write daily to candidates / corporates
– carry this slogan. And it is paying off by showing up my blogs on the first
page of Google, if you type this.
·
(19-08-10)
·
America
gives maxim aid to Pakistan but its image is the worst there. The aid is for
buying military hardware (from abroad) and doses not Pakistan’s economy or its
ordinary people.
·
(19-08-10)
Pg. No. 179
·
How about (“Jobs
for All = Pace on Earth”)
·
If America can
go out and create “jobs” all over the world, they would have the strongest
BRAND! If they help other countries to create JOBS, then the purchasing power
of the people of these countries would go up.
·
In turn, they
would buy more American goods!
·
(16-08-09)
·
Become a
“Super-Creator” rather than a “Super-Power”.
Pg. No. 180
·
He has done
a few good things but with 2/3 banks failing every week for last 70 weeks, he
has little latitude to act.
·
May be Obama
will do things differently.
·
Jobs for All
= Peace on Earth.
Pg. No. 182
·
“When you customize
You Resume, You enhance your Image”.
Pg. No. 183
·
Opposite:
“Customized Resumes make Winners”
Pg. No. 187
·
Today, we
had a very productive, one-hour telephonic conference with HP Lab tram
(SiteOnMobile.com). They appreciate various “Concept Notes” sent to them over
the last 4 weeks and sounded very keen to help us make JAM a success. This
seems like a very good beginning of – what I hope – a corrabotive venture.
·
(19-08-10)
·
I am now
hopeful that, we will be able to launch JAM by this month-end, at least for our
“registered” candidates. Could this be “light at the end of the tunnel”?
Pg. No. 188
·
Individuals
and companies are still working on these!
Pg. No. 189
·
Without
bothering to “predict” the consequences (as to what might happen to
“Customize-Resume” or to our competitors), we will still try to incorporate the
“concepts” of – Dou-Burst – Text Arc (visual-complexity.com)
Pg. No. 190
·
May be
“to-day”, neither jobseekers nor recruiters are bothered about
Ø Converting text resumes into Analytical Graphs
Ø Customizing Resumes by Shuffling those graphs
Ø Raw score / Percentile score
Ø Arranging Resume Search Results in descending order of scores
Ø Highlighting keywords and fetching Wikipedia definitions when
clicking those keywords etc. etc.
·
But
candidates have shown definite interest in being able to blast their resumes
(111,319 have been blasted in last 5/6 months).
·
When JAM
gets launched by and of this month, we will also know whether candidates like
it. If they do, maybe we can create a Taskelt for even blasting their resumes,
using their mobile phones.
·
(20-08-10)
Pg. No. 192
·
When we deliver
JAM we will only provide
Ø Company (Advertiser) Name
Ø Position advertised
Ø Location (city)
·
These ads will
“match” the Primary Function / Skill of each candidate. This is utterly,
minimally simplified Job Advt. we are “putting forward” this to the candidates.
Will that mean, “Saving them the labour of interpreting long job-descriptions
found in job-advts.-and figuring out whether this match their own experience /
background”? Will they treat JAM as an expert “advice” from us and simply SMS
“Apply”?
·
(20-08-10)
·
Are they
blasting away their resumes thru “Resume Blast” because, it does not involve
“thinking”?
·
JAM is “News” / requires
little thinking!
Pg. No. 194
·
(17-08-09)
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