====================================================================================
When I read any book, I scribble my comments / notes in the margins
Page no. xiv
·
In our case, both the corps.
Recruitment managers and the jobseeker, can become “excited” about
·
Function profile there are bound to generate a lot of
Buzz.
·
Salary profile we will know in ¾ months.
·
Designation profile
Page no. xv
·
(21-05-03)
·
Nirmit left for his fist enshrine conference where he will talk about “Role of
New technologies in
·
Executive- search”
·
(e.g.; our imminent launch of
Resumine /Research
Page no. 1
·
In context of e-recruitment,
we want Global recruiter to be DoCoMo story the Industry standard.
Page no.2
·
in Global recruiter our
corporate subscribers will download resumes & pay for same
·
Q: why identical model of Dr.
Sangallo (Intellimatch.com)
·
Did not succeed?
·
We may initially give away
free “job-Advt “over cell phones (till we become Industry-standard)
·
Thereafter, we will make this
a “paid service.
Page no.5
·
Recruitment manager must not
feel “embarrassed” by signing up for Global recruiter” web service!
·
(We may need to give a lot of
demos & hand holding)
·
For jobseeker, especially in
India, most deeply felt need is to land
a job (Roti /Kapada/Makah/ marriage
·
Depend up on a job). But
since only 1 in 10,000 will get a job, other 9999 must get job alerts &
ability to blast resumes to hundreds of corporates to improve “probability.”
Page no. 11
·
happening right now in
India.(21-05-03)
Page no. 12
·
By sending out 100,000
Butterfly version of resumes to their owners (beginning August),
·
We plan to given them this
“CONVENIENCE of applying for jobs to hundreds of corporates,
·
With very little effort (of
emailing). Next step, would be to give them the CONVENIENCE of blasting
·
Their resumes to dozens of
corporates thru “APPLY ONLINE ALL
Jobsite do-but
·
We had
a different revenue model till now.
Page no.13
·
For global recruiter to
succeed “love “needs to be replaced with “Hope” (hope of getting a job)
·
For millions of jobseeker.
And for corporate recruitment managers, it must improve their aaaaa’ promotion!
(21-05-03).
Page no. 19
·
In these examples the user generally
knows the “Distinction” the place/the restaurant/the theatre.
·
As against this, a “job
Alert” can be delivered over mobile for each of the 100 jobs that match the
resume of cell phone owner! And you don`t have to be without a job!! You can
instruct jobsite to
·
Deliver job alerts for only a
given “city” or “Designation” or “function” or “salary level etc.(22-05-03)
Page no. 21
·
If JAWS can match your resume
against thousands of job –Advt. Being posted daily on jobsite & in newspapers, & then
MMS you job alerts of your “choice” then why would you need
·
To read newspapers (job
section)? IT
Page no. 24
·
When we send out 100,000
Butterfly version resumes, will these succeed in capturing the imagination
·
Of jobseekers? will this
Buffer fly version ‘captivate” him strongly enough to make him “share”
·
If with his friends/colleagues-who,
in tum,
·
May want to “about” it just
out of curiosity?
·
e.g.; can a butterfly resume
right on top of the pile where it is bound to get noticed?
·
Can our Resumine technology
do this (miracle?)For a jobseeker?
Page no. 25
·
If butterfly resume wallets,
start getting Interview –calls and spread this story, by word of month
·
(Or by email), then the “late
majority” is bound to join the bandwagon.
·
Jobless million
·
Jobs holders in 52-30 age
group (3-7 yrs. of exp)
·
Executives well settled in
their jobs (>10 yrs. exp) manager
·
Very senior Executives, whose
designation/company say ”everything”
·
Butterfly version
Page no. 26
·
How can transform (Resumine)
butterfly in to “pop culture”? Get a celebrity to endorse it?
·
Who is the “Idol” of jobless
million?
Page no. 27
·
Are first batch of project
EGO emails (attaching Butterfly version) should go to ‘software/IT’ guys (in
Bangalore?)
·
With the current slump in
their job-market, they would be desperate to “Experiment’ with our new
technology! They would want to “believe” in its power to get them a job.
·
Crucial for us. (22-05-03).
Page no. 28
·
Our assault on HR mgrs. would
be a “Pincer” they will receive, move & more of Butterfly resumes
·
Against their job Advt.
Simultaneously, we will send them a list of their own past job Advt along
·
With an invitation to become
“Early Adoptor”of our web service with starting database of hundred buffers fly
resumes (free).
Page no.29
·
Jobless million Agent that
gest them an interview call. Theory of cognitive dissonance so, we must publish
list of “early Adopters” on our website, which every can see.
·
Butterfly Resume
·
Our promise to HR mgrs. when
they use our web service.
Page no. 30
·
Our Global recruiter will
encompass both, B2B (India marketer) as well as B2C (recruit)
·
we are planning
“customization even for HR managers, who are “business audience’
·
Selling our business model to
jobsites 7 placement agencies is going to be tough.
·
Delivery thru Internet /TV /newspapers/phone
wires radio, using all kinds of devices.
Page no. 31
·
It is quite likely that Global
recruiter may fall in this category of selling an “experience,”
·
Love hate fear frustration
jealousy anger Allure greed ego etc.
·
in our marketing
campaign, we will try to “arouse,”
each of these emotion, in jobseeker & recruiter.
·
Like “money earns more money “set
avalanche in motion! What we must do (thru butterfly resume) is to bring about a
”self-fulfilling prophesy! (24-05-03)
Page no.32
·
We must ensure a “word of
mouth “buzz starts with project EGO.
·
Butterfly Resume
·
We want jobseeker to “share”
their “profile” (function/salary/Designation)
·
This is the core idea behind
project EGO& project CYBER-“share” with friend & colleagues-a new CULT?
·
We do
·
We will target computer &
net savvy, software guys, to set the ball rolling.
Page no. 33
·
I presume that those few, who
start using Butterfly resumes for their future job application,
·
And receive interview
–call-will start the BUZZ, amongst their friend /colleagues-& set the ball
rolling.
·
In India NOW is the time for
jobseeker to start using Butterfly
resume, because
·
Unemployment is rising
·
IT hiring has dropped &
dropping
·
Million are getting added to
job market
·
VRS
·
Temp-staffing etc.
·
IN India highest “passion” is
getting job& highest virtue is keeping it once get it!
Page no. 34
·
Function profile /salary –profile
/Designation profile, are “Badges “I Expect jobseekers to wear & impress
friends. (But only the younger ones, below 30yrs)
·
see my remark on p=29 the 3
profiles mentioned above is all about
comparing where you stand vis-a –vis, a
large peer population –other human of your “TYPE”
·
Joblessness is a time of great
stress!
Page no.35
·
Project EGO, will vastly
facilitate an unemployed youngster, to
shoot-off hundreds of his (Butterfly)
·
Resumes to hundreds of
corporates with very little efforts improve
·
his chance of getting an
Interview-call (24-05-03)
·
A job satisfies desires for
ROTI-KAPADA- MAKAN MARRIAGE. What can be deeper?
·
“Interactive response page”
Butterfly resume (project EGO)
Page no. 36
·
Like a “drowning man
clutching straw”? For jobless person, could Butterfly be such “straw”?
·
Jobless software guys?
·
Get a job/any job, fast.
·
So these could also be
thousands graduating from NIIT & APTECH/SSI/silver line etc.
·
They would want to buy anything
that might work!
Page no. 37
·
Our ultimate clients are
Recruitment managers (for Global Recruiter). But thru EGO,
·
Their interest will get
aroused when they start receiving butterfly’s
Page no. 38
·
Projects Manhattan proved one
in tuition Next we will test project EGO (Aug 2003) &then project
·
CYBER (Nov-2003) & then
JAWS, by Des-2003.
·
We will discard Manhattan,
when we launch EGO.
Page no.39
·
Will they do same in Iran in
2003? Do they remember the lesson? Also in Afghanistan.
Page no. 40
·
Is it likely that if millions
of executives get their “salary profile. Graphically in our butterfly
·
Resume it might create a huge
wave of ‘feeling Unequal” & set in motion, unprecedented waves after
·
Waves of “ demands” for
higher salary –as each executive cheeks out
·
His percentile standing?
(24-05-03).
Page no. 41
·
And having job is the greatest
security for almost anyone anywhere but much more in India
·
Where 270 million people earn
less than #1 per day! (the Official poverty line)
Page no. 43
·
Can our Project CYBER/JAWS,
provide a “level playing field’ (removal of Inequality) to the rural less
·
Sophisticated jobseekers by making
available to them a summary of job across the country?
·
Can these projects increase
“worker mobility “across states & help integration?
Page no. 46
·
When we are plotting “ salary
profile” & “Designation profile“ we are, pointing out to a candidate, his
·
“Professional” standing us Advt,
his peer- group.
·
e.g.: we can offer to a
website service subscriber, to plot such profiles for each of their employee
& make available such comparisons for a price!
Page no.48
·
A large resume database may well appear to be a “worthless land “
till such time developed countries
·
Facing a shortage of skills,
discover if we must “comer” all available resume & then make the
announcement.
·
Competition.
Page no. 50
·
Self-fulfilling prophesies ego
; using Butterfly resume when applying next would get you an interview –call
such a proposition is extremely appealing to
·
The unemployed even though
largely speculative! (25-05-03).
Page no. 51
·
When a jobseeker uses
Butterfly resume instead of ordinary resumes he is, actually, reducing the risk
of
·
Not getting noticed / getting
shortlisted.
Page no.25
·
Buyers vs. Sellers
Page no. 53
·
Most jobseeker may be happy
with their email resumes unit they see the Butterfly version. Same
·
May be true of recruitment
manager. If recruitment mgrs. start shortlisting more of Butterfly resumes them
the message will ring out loud & clear amongst the jobseekers that this is
THE WAY, to apply!
·
Each jobseeker is competing
with hundreds of others for one job-so he has to outperform.
·
We can expect other search
–firm (or even software Cos) to come out with their own Butterfly versions.
·
By making Global recruiter as
a “web service”(and not a shrink-wrapped product) we too, wish to spread –out all
over the world .
Page no.58
·
Function profile /salary profile
/Designation profile /Demand profile (popnlanty Index) etc.
·
Are all “statistical
communications” between jobseeker & remitters?
Page no. 60
·
At an individual level
·
Laxmi i Mittal (of Is pat
fame) is now, #2 steel producer in entire world
(>100 million ton)
·
Spread over ¾ continents.
·
3p`s market for “Global
recruiter need not remain confined to India only.
Page no.61
·
Latest “business week” issue
has a cover page, calling Japan DEFLATION NATION.
Page no. 67
·
With Global recruiter we will
do this In India by partnering with all Indian Mobile operators to deliver job
alert & candidate alerts, over their
network to their subscribers we will provide
cheer
·
(But not free) Content.
·
As Butterfly Evolves, it too,
world become a win /win for both, the recruiter & the jobseeker.
Page no.;68
·
Who Knows, one day Recruiters
will be also to send out interview –call SMS over mobiles.
·
I don’t see any problem
technically No waiting to open your email box!
Page no. 69
·
In my report “QUOVADIS”(1988), I
have predicted a machine, which would also include, the other
·
2 senses of “smell”& taste”.
Page no. 70
·
The difficult part!
·
Project Manhattan has
demonstrated that the “concept” has worked. Now if project EGO, clicks
·
The way, I have predicted,
then our tech team will gain confidence, to try
·
Out CYBER/JAWS/PINCER etc.
(26-05-03).
Page no. 71
·
We are not “content creators”
we must get others to create content & then we must become “MASTER
MANIPULATOR & DELIVERER” of content using somebody else`s “delivery
channels” e.g.: Intermit/TV /newspapers /radio/warless, cell phones etc.
·
In terms of resume –database
size, we are far behind monster`s 20 million (we have only 100,000)
·
But we will overtake monster
one day “Global Recruiter would fit this definition the famous Advt of
AVIS was we try harder-because we are #2 (Hertz was#1)
Page no.72
·
“Self –esteem /Envy” in most wanted
note of today.
·
“hope” in project EGO/ CYBER
“fear” when we approach jobsites for tie-up (26-05-03)
Page No. 76
·
For too, Global Recruiter is
a totally uncharted area.
Page no. 77
·
Quite like L&T`s
promotions to covenanted cadre.
Page No. 81
·
At this moment, I too, am
frightened at the thought of losing, RS.25 lakhs of investment (mostly
salaries)
·
In Global recruiter, if it
fails to click! (27-05-03).
Page No. 86
·
In our case if demand for our
web service builds-up rapidly, we would need to increase “server”
·
Capacity & band width –
both of which are available.
Page No.87
·
Rs.30, 000/ for a land line!
Rs. 25000/ for a cell?
·
Important lesion for our web
service.
·
Page No. the tariff that I
have worked out for our web service are
kept ridiculously low in order to
·
Attract even small/medium
size companies. Our major investment is in salaries of tech team & not in
·
Sever /band width.
·
This is precisely my game
plan too. Our price performance ratio has to be irresistible.
Page No.89
·
For our online web service,
jobsite are “online “competitors in a limited way –as far as “Resume
searching”& Resume Tracking is concerned. But we have no competition in
Resumine.
·
Rs.5000 about the same in
India which too started at 4 times costlier sets.
Page No.90
·
Since our web service, would
have no “real” competition when we launch in Ang., I would like to rope
·
In hundreds of corporates by
keeping tariff low, so that we get in to a monopoly situation.
·
Something which Reliance is
trying to do with its 700 web stores & 5000 petrol pumps.
·
Our “level of service” in
Global Recruiter , would be same for all clients irrespective of their size
·
Or the amount of business
they bring us.
·
Franchisee or licensees. My
idea of making jobsite as our “web service Licensees” is to
·
Tum them from completions to
allies
·
Leverage their existing
corporate customer –base to our advantage
·
Give them new revenue
–stream. (27-05-03).
Page No. 91
·
We will also target 1000
placement- agencies as our web service “Subscribers” –by offering them
·
A tariff which is 50% lower
than what we will offer to corporate!
Page No. 93
·
Our Global Recruiter web
service –in a limited sense-falls in to this category of “utilities”. All
companies have 10% employee separation, which requires replacements. If they
have subscribed to our
·
Web service, they will use it
to fill these vacancies. This is a perpetual affair.
Page No. 94
·
What are our “phones” and
which are our “stores”? Could these be “job advt. summaries?” That I hope,
·
Cybercafés would display next
to their machines? Or small-town newspapers will print in 6 columns?
·
These will get us more
resumes –to convert to Butterfly version.
·
And when these Butterfly
versions reach Recruitments, managers our web service would be will subsidize
resumes (i.e. convert in to Butterfly version-FREE) in order to, make money
later, from corporates who will need our search engine. I hope our “Innovative
solution” clicks! 928-05-03).
Page No. 95
·
(see my note, “most wanted
sent to Abhi 2 days back
Page No. 96
·
Butterfly as our brand?
·
A job alert, delivered as an SMS,
would be such a” wireless Data product. So would be an “interview –call SMS or
a graphical “Function profile.”
Page No. 97
·
Only a jobless person can
truly appreciate the “richness” of an “interview –call “delivered over his
·
Cell –phone! In a country
where 43 million (unemployed) are registered with 913 employment exchanges, there
is no sweeter sound or sight!
·
Whether Butterfly resume
really an “emotional product” or not will be product EGO& MOST WANTED.
·
I don`t have this problem.
Page No. 98
·
I would not be surprised if
some of my colleagues think about me, in these terms!
·
I am not going to give up
easily either!
·
I too feel Global Recruiter,
would open-up a new chapter of opportunities for 3p.
Page No. 99
·
To launch “Global Recruiter” we
too, should host a dinner-cum – demo, for 50 recruitment managers.
Page No. 100
·
I conceived of Global
Recruiter around Nov.2002 & we are working hard to launch it on Aug.9,
2003.
·
With a team of 7/8 persons.
(28-05-03).
Page No.102
·
There is no future for Global
Recruiter ( irrespective of millions of
Butterfly resumes that we may give away “free” to corporates),
·
Unless
·
If increases Recruitment
Manager`s productivity, many times over
·
Vastly reduces recruitment
cycle time
·
Reduces recruitment-related
cost (eg. Advertising in print)
·
It help recruit more
competent executives (i.e improves quality of hiring)
·
It makes entire process
easy/simple.
·
These are “values” which we
have to deliver thru Global Recruiter. (28-05-03).
Page No. 104
·
For our “Global Recruiter”
web service, we have opted for NET technology in India has used it –and most
certainly, no one, as for as e-recruitment is concerned.
·
Would .NET deliver us that
luck?
·
Like, “I will get what I
deserve”?
·
A self-fulfilling prophesies?
Page No.105
·
What could, possibly our own
“lucky points”?
·
Project Manhattan, certainly
is It got us 100,000 resumes in less than 6 months.
·
Project EGO? CYBER? JAM?
PINCER? Who knows! But we will give each an honest/ hard try.
·
And we will not give up
easily if we face problems along the way.
Page No.106
·
In India this could well be
0.00000001% But that could change if we could convince Reliance/Tata /bharti/
BSNL/MTNL, to agree to deliver “job Alerts” from 3p`s website, to their
subscribers.
·
Initially we will give away
this content FREE!
Page No. 107
·
Our Resume Database, can
easily create “peer” groups of executives, having, identical
§ 1. Eddo 2. Age 3. Function score 4. Designation level AND then compare /plot their gross
·
Salaries. This is already
planned in Global Recruiter.
·
Page No. 108 We can expect to
see same/ similar “frequency Distribution curves”
·
(Of salary) in peer groups
overall population.
Page No 110
·
This is equally true for
Global Recruiter to fly!
·
But in Global recruiter there
isn`t much “mobile data” except for delivering, as SMS, “job-alert”
·
And “interview-call.” But
both evoke very powerful positive emotions in a nation with 20% unemployment!
And 5 yrs. down the like, there could be mobile, video interviews.
Page No, 122
·
Do we have parallels here?
Vikram Athlete was recommended by his
uncle, Arvind Athlete (my friend),
·
Sunitha was send to us for
interview by Hugh Francis who thought she was good at ASP (for which he had no
use) & Regis was a friend of Rajeev who developed our Knowledge Tool &
then left for Dubai Rajeev, while leaving, suggested we hire Regis.
·
We have only 8 to be precise.
·
By going the. NET web service
route, we want to reach beyond shores of India. We also want to avoid
·
Hiring hundreds for marketing
& customer –support.
·
Read my today`s note “make
luck” (29-05-03).
Page No.123
·
A year from now we will know, whether
our combination of people & decisions was right.
·
In 2003, in India, there are only
3.5 million internet connection (last month)
·
True in India, even today. This
is one reason for low penetration –lout it has given rise to 50,000 cybercafés.
I propose to leverage these thru project CYBER & JAWS< by creating additional revenue
·
For them.
Page No. 124
·
No mystery average India a
computer still costs a year`s salary! Rs.30,000
·
Fours thousands of job Advt
on dozens of India jobsites is the best “content” to attract India`s
·
Jobless millions. This is the
basis for CYBER & JAWS & for Indian software engineers, it would
·
Be “foreign” jobs that would
prove irresistible. We only need to develop “Delivery mechanisms”
·
To deliver these jobs to
millions their resumes to corporates. This is what all jobsites are already
·
Doing but we would “aggregate”
jobs from all jobsites.
Page No.125
·
But, no other Indian jobsite
has the ability to transform an ordinary, unstructured email resume, in to
·
A Butterfly version. And
within 2 years, Indian software engineers, should be able to “store” their
·
Butterfly resumes on their
cell-phones & zap it to any employer as an email!
·
Butterfly version would drive
Global Recruiter`s success.
·
We plan to create virtual
Employment Exchange agencies as our subscribers.
·
For us right time is NOW.
Page No. 126
·
We are working on exactly
same thing Get 4/5 giant corporates as Early Adopters of
·
Our Global Recruiter.
·
We would do something similar with jobsite but in reverse first, we
would sign-up a lot of small jobsites
·
(as our Licensees) &
isolate the big daddies (Naukri/monster/jobs Ahead)
·
Once we have acquired
critical mass (of 2million resumes) the big daddies will be left with no choice
–
·
But to sign –up.
Page No. 127
·
Before we make any “moves”
with jobsites, we will follow this route; corporates – Placement (Agencies) – jobsites
but project EGO/PINCER must succeed first, before any move can be made.
·
I have EGO. Will make
Butterfly as THE STANDARD for resumes.
Page No. 129
·
We would have “arrived,” if,
both the jobseeker & the recruitment managers, find great “convenience” In
using the “interactive Response page “of Butterfly version. (30/05/03)
·
We badly need all “apps” to
succeed
1.
EGO
2.
Pincer
3.
Cyber
4.
JAWS
·
I wonder, how soon we would
be in apposition to deliver “job Alerts” over cell phones! Read my today note
“the second wheel” (30-05-03)
Page No.130
·
“job Alerts” are the most “
attention grabbing content” what anyone can deliver over cell-phones in a
·
Country where millions are
jobless. I can foresee cell-phone companies making huge money thru such
·
Service & we can help.
·
I wonder if DOCOMO realized
this! Or may be unemployment is not such a big issue in Japan!!
·
But read killer app. would
enable Indians, to Zap /SMS their resumes, stored in their cell-phone
corporates of their choice or Advt. Of their choice.
·
For these are,
·
bharti
·
BSNL
·
MTNL
·
Reliance
·
Tata
·
Hatch
·
Kartavya – would we need to
use CHTML if we wish to deliver ‘job alerts over cell—phone?
Page No.131
·
Monster/Naukri/ jobs ahead
would have ego-problem to switch-over to Butterfly version (by subscribing to
our web service). Only time will tell.
We need to develop a Butterfly version
for college students & fresh graduates.
Page No. 137
·
Also true of Indians in
metros
·
No such Problem in India
Page No. 138
·
Neither such problem in India
nor any “privacy” concerns.
Page No. 139
·
A pc cost Rs.25000/- in India
Vs a cell-phone that cost about Rs.5000/-
·
And a “job alert” as an email
(on pc) or as an SMS (on cell-phone), deliver SAME VALUE to customer.
·
If anything a job alert on
cell-phone is instantaneous! If cell-phone Company were to introduce this
service, many people will buy cell-phone. Just to avail of this service,
·
I believe TATA & Reliance
& MTNL, WLL service are CDMA based.
·
Kartavya
·
Do we really need to “tie-up”
with a cell-phone service provider? Cannot cell-phone users (GSM/CDMA), simply
download “job alert” from our website?
Page No.142
·
Global Recruiter “Lucky”
break and our technical team is working make
·
This hard to make this luck “happen”.
Page No. 144
·
Abhi
·
I strongly suspect that our project EGO could turn –out to be our
biggest “Lucky break,” if only the “Interactive Response” page (on Butterfly
version) is executed elegantly flawlessly
for the first time in recruitment history (any wherein the WORLD!),we
would succeed in establishing a true 2-WAY, dialogue
·
Between jobseeker &
recruiter with least effort & in a COMPULSIVE manner!
Page No. 145
·
And so, am i!
·
(31-05-03).
Page No.159
·
Very true we are going thru
this right now.
·
I agree almost every day; I
come up with a new way of leveraging Global Recruiter ways which wand make recruiters
likes -a FUN! (02-06-03).
Page No. 160
·
Very little time to “aim” before
firing!
Page No. 162
·
This is a good attitude to have while working on any “project” (-the
tiny ball)
Page No.164
·
Many vendors are offering
Recruitment software. Global Recruiter will differ
·
from those in respect of
·
Extraction of keywords
·
Structured Data base
·
Function profile
·
Salary profile
·
Design- profile
·
Symmetry profile
·
Ad- compose tool
·
Customization
Page No.170
·
e.g.:
·
Project Manhattan is dead
long live project Manhattan! As an institution for experiments &
innovations.
·
Now soon, we will try
projects EGO-PINCER –CYBER-JAWS and we will discover
·
What clicks and what does not.
(07-06-03).
Page No. 171
·
Global Recruiter as a web
service is a major innovation and we have bet more than Rs. 15 Lakhs!
Page No. 174
·
Most of my ideas were
conceived during my morning & evening walks –or in my sleep.
Page No. 178
·
Resumine is entirely based on
email.
Page No. 179
·
This “human connectedness”
between a jobseeker & thru the “Interactive Response page” of project
·
EGO, which is email, back
& forth, between the two.
·
E.g.: job Alert/most wanted/
Function profile etc.
·
I hope & expect
recipients of Butterfly (under Project EGO) to recommend
·
it to 10 friends/ colleagues
each.
Page No.180
·
I hope project PINCER will do this
trick! Will do this trick (read my today’s note “E-mail marketing circulars
(07-06-03)
·
This is exactly what we hope to
achieve with email circular, “the Right candidate”?
Page No.181
·
We plan to employ this while
trying to make jobsite as “licensees” of Global Recruiter
·
(I call it the FEAR FACTOR)
read my note, “Hub&& spoke model.”
Page No.182
·
E.g.:
·
WAP
·
But caught on very well in
India with 42 million cable connection (<50%of all Tv~ sold).
·
Perhaps in Resumine,
Butterfly (Function profile) is the FUN part –I hope!
·
……………………………………………….
·
I plan to make this graph,
our LOGO for the new division.
·
………………………..
·
This look even better!
Page No.184
·
A book about southwest
Airlines, titled “NUTS” is worth reading.
·
This Reliance X & Xll
standard results on its mobile phones- with full subject wise “mark sheets.”
·
SIFY did the same thru its 1000
cybercafés (i way chain).
·
Why JAWS & jobs alerts
are missing? (08-06-03).
Page No.186
·
“virtual interviews” could be
added to this list like a “ virtual exam/test”
Page No.189
·
I just wrote “ try and Buy” page
for our the Match maker web service (changed to day from
·
Global Recruiter to the match
make) (08-06-03).
Page No. 194
·
Read my note “The horoscope and other (equally factious)
stories” written ¾ weeks back. (08-06-03)
·
Basing our web service on .NET would make it easy for us to
deliver it over mobile devices.
·
(-also fixed device like TVs, thru set- top Boxes). So one
day the match maker can reach all homes & deliver JAWS at doorstep!
Page No. 196
·
Even
in India there are a few jobsites which are much bigger than ours (monster
India /Naukri/jobs Ahead etc.).
·
But
could it be that, we are the first to identify the need to lead to “web service”?
·
My own
“Hybrid model” depends up on partnering with 1000 placement agencies &
above mentioned jobsites. Read note “Hybrid model.”
·
And
next we must customize Resumine for American style resumes. Then only we can
extend our partnership (Network) to U.S. placements agencies & U.S.
jobsites. (08-06-03).
Page No. 197
·
Our
web service, too by definition, available to any corporate around the world
·
On
interment, as a “pay-per its launch-at least theoretically.
·
Read
“marketing myopia:” by Theodore Lewit.
Page No. 200
·
In my note 2 days back I did
admit that project Manhattan did tiring in some embarrassment
·
But it was not without gains. It
got us 87000 resumes in last 6 months. Without which Resumine
·
Could not become robust &
Function Exposure profile (our USP) would
·
Have been impossible! (09-06-03).
Page No .201
·
As a method to reach out to
jobseekers (-and persuade them to send in their resumes), I had designed
·
Project JAWS I detail, even
long before I thought of project Manhattan for same purpose! Had we gone JAWS
first, we would not have needs Manhattan & been spared the embarrassment.
but we were not ready with 3 things which were required to launch JAWS vis:
Rapid downloads of job Advt of
1.
jobsites
2.
Rapid conversion into a
structured database
3.
Blasting software. In 3
months, we should be ready.
Page No.205
·
Read my note “most wanted”
which is about delivering emotion packed content
·
Over cell-phones. (10-06-03).
Page No. 206
·
Kilter writes the same thing
in “marketing Insights from A to Z. “
·
Read my proposal report, “Kaun
Banega Bhagyashali?”
·
(prepared 3 years ago) re:
creation of virtual Employment Exchange (VEE), by combining
·
TV – Internet – Telephone But
may be it will take another 3 years to take shape.
Page No. 208
·
All the more true of “service
“ delivered over the web-and that too “pay-per-use,
·
Will nil or small down
payment.
Page No. 209
·
In projects CYBER
–LOCKIN-JAWS, I have consistently advocated that, thru our “partnering” we must
create opportunities for our partners to earn additional revenues – an
altogether NEW revenue stream.
·
Only then they will agree to
join us.
Page No. 210
·
We too will use multiple”
delivery channels” to distribute our content (TV/Newspapers/ Internet/mobile
phones etc.).
·
We are in the content game
not delivery game. And I have repeatedly said that we will not get into the
business of “creating” content.
·
We will simply take same one
else`s content & present it differently- more meaning fully.
·
eg: “job market Demand
Graphs” created from downloaded job Advt. (10-06-03).
Page No. 211
·
When we take to Reliance/Tata
/bharti/orange etc.
·
re: delivering “job
Alerts”(i-e. some content which mobile phone subscribers, want & are
willing to
·
pay for)then we must ask 50%
share of their “delivery-revenue” After all they have to do nothing!
Page No. 216
·
If it ever comes about
crowning achievement would be convince Indian Recruitment managers, to bypass
the “own your recruitment software” stage & directly leapfrog to “pay-per
use. Net” web service
·
This is the URL we booked
today & with that I intend to
“appropriate” the entire “category”
·
of pay per .use web service!
We must become synonymous with anything & everything on the web which is in
the nature of “pay per use”!
·
this might be our lucky
day.(11-06-03).
Page No. 217
·
D SOS!
·
(#255) was announced around
may 24, 2003
Page No. 220
·
Is it possible that youngsters, “Most
wanted” graphs over their cell-phones, might want to share
·
This with their friends? (Read my
note “most wanted”).
·
It is even Possible that this
desire to share may also extend to
·
Function profile
·
Salary profile
·
Designation profile
·
Horoscope (Custom designed by sender) of loved
ones!
·
Like sharing same oxygen in the
atmosphere to which everybody is connected.
·
Philippines over take Japanese
& rest of the would – in SMS!
Page No. 221
·
A ‘Productivity Improvement
“device?
Page No. 222
·
“India
Marketer” (read my note) have a future here – we can it over mobile wireless.
Page No. 223
·
Under project PINCER, this is
how I intend to convince the corporates to become Early Adopters By giving away
87000duly converted Resumes- FREE! To some 3000 companies! They most have some
resumes to conduct research! Get hooked!
·
Job Alerts would fall in this
category. Does not matter even if your boss is sitting in front of you!
·
You may want to receive one,
especially when he is sitting in front of you!! But better know that you are in
great demand!
Page No.226
·
This is the reason, I propose
to keep “Activation fees” for our web service, at a low, RS, 5000/ ($100)
·
This would attract thousands
of small/medium companies to subscribe.
·
Virtuous circle
Page No. 229
·
A JAW falls in this category.
·
Rs .5/min.
·
In India It has now fallen to
Rs.1/min!
·
Pay per Use?
Page no. 230
·
Coverage
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