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When I read any book, I scribble my comments / notes in the margins
Pg. No. 1
·
(07-11-04)
Pg. No. 2
·
Brand
re-calls
Pg. No. 3
·
Hopefully,
JAM will create an altogether NEW market-that does not exist today. There is no
doubt; we (WWJ) would set the standards.
·
In JAM, we
will “marry” cell-phone with Internet.
·
We plan to
transform the way job-search gets done.
Pg. No. 5
·
Mobile
Service Providers are launching a new service every week (Reliance’s R-World
has more than a hundred!). Amongst all this cacophony, will JAM succeed to
capture the “imagination” of cell-phone users?
·
Will JAM
succeed because it fulfils a “Need”?
·
Right now,
India, there are 2 types of scarcities (1) Scarcity of competent employable
professionals. There are plenty of jobs for them (2) scarcity of jobs for
millions of unemployed-most of whom are “unemployable for lack of skills.
·
Thru JAM we
will try to exploit scarcity No. 1
·
Thru VEE, we
will try to exploit scarcity #2
·
(22-06-05)
·
Employable
will be customers of JAM & unemployables will be customers of VEE.
Pg. No. 7
·
I am
depending upon assumption that jobseekers are (1) hard pressed for time (2)
what to be “freed” from PC / Internet (3) want convenience (of being able to
apply from their mobile). JAM pays attention to these “needs”.
·
“Unemployable”
unemployed have plenty of time, so conducting job searches on VEE, would be
quite ok with them.
·
It is
“Employable”-but already employed who are hard-pressed for time. They will
prefer JAM.
Pg. No. 8
·
In may be 6/8
weeks, we shall know whether we belong here! – assuming that, by and of this
month, we are able to launch FREE TRIAL of JAM on TATA / MTNL & Airtel
Networks.
·
(07-11-04)
·
After 7 months,
we are trying to “crawl”. Airtel / MTNL need to “prelaunch” their services-but
seem to be reluctant. They are also unwilling to spend money on
“market-promotion”. We are trying to promote on our own.
·
(22-06-05)
Pg. No. 9
·
Monster
(India) & Naukri claim 3000 / 5000 new resumes daily. How soon can we
overtake those figs? But then revenues of jobsites do NOT come from jobseekers!
·
That would
require knowing, “how many” new corporates become their subscribers-daily?
Pg. No. 12
·
Monster
(India)’s purchase of Jobs-Ahead, a few months back, was for same reason.
·
Today’s
paper says Monster’s “market-share” (how do you measure?) has gone-up from 20%
to 60% as a result of acquiring Jobs Ahead.
·
(22-06-05)
Pg. No. 16
·
E-brokerage
·
Is this the
one purchased by VSNL, 2 days back?
Pg. No. 17
·
Only Indian co.!
Pg. No. 20
·
We could
fall into this category.
Pg. No. 25
·
Flipdog.com
faced same problem. They aggregated job-advts. but did not know, how to
“monetize” these no’s.
·
(11-11-04)
Pg. No. 26
·
So,
customer-base must keep growing too.
·
JAM is a
totally “New” space / market. To be able to “claim” this space, we would need
big no’s (of subscribers) AND big revenues – fast too!
Pg. No. 27
·
Virtuous Circle.
Pg. No. 45
·
WWJ / JAM
may end up threatening conventional job-sites – although I want to keep away
from such a posture & make jobsites our “partners”.
·
For this
reason, we have started work on designing / developing a portal (Virtual
Employment Exchange-VEE) which would network with a large no. of jobsites.
Expect to be ready by Aug. 05.
·
(22-06-05)
Pg. No. 46
·
250,000 jobs on
Indian jobsites just cannot be searched in any reasonable time. JAM promises to
solve this problem (for jobseekers) by “digesting” & delivering concise /
precise info. Which is relevant to the jobseekers?
·
Who has time to
visit dozens of jobsites every day?
·
JAM will deliver
alerts strictly based on “permission”
·
It is no
different with jobsites. A jobseeker just cannot keep up!
·
Most jobseekers
cannot re call names of more than 4/5 jobsites at the most!
Pg. No. 47
·
As long as
WWJ / JAM serves only Indian jobseekers (thru 6/8 Indian Mobile service
providers), our server too will “idle” at night! You cannot deliver job alerts
at night.
·
C. K.
Prahalad (and Jack Trout) say “customers don’t know, what they want”! They do
buy horrible gadgets which they never use!
·
On internet,
there is no way to keep JAM included! Secret, your Business Model & your
Revenue Model.
·
30/60 day
old job-advts. Are useless junk. Those jobs are already filled.
Pg. No. 48
·
JAM proposes
to turn this “reality” into a business opportunity!
·
With JAM,
jobseekers will be able to bypass the jobsites.
Pg. No. 50
·
Except for
the Image Builder (Guru Mine), rest of JAM is easily replica table. So, the
only way to postpone / delay competition is to tie-up with all the 8 MSP’s as
content-provider. That would raise entry-barrier.
·
One idea
behind creating VEE of dozens of jobsites is to divert their attention from WWJ
/ JAM & keep them focussed on their existing corporate-subscribers.
Jobsites get 100% of their revenues from corporates whereas; WWJ / JAM will get
100% of its revenue from jobseekers.
·
(22-06-05)
Pg. No. 51
·
One estimate
says, there are 40,000 jobsites!
Pg. No. 52
·
Jack Trout
“Differentiable or Die”
·
Thru VEE we
want jobsites to remain focussed on their conventional / traditional
a)
Processes
-
Job Post
-
Job Search
-
Resume post
-
Resume
Search
&
b)
Clientele
(Viz: corporates)
Pg. No. 53
·
In India there
are 200 jobsites.
Pg. No. 54
·
Obviously HR
mgrs. will not be able to handle this huge flood of resumes. To help them store
& retrieve & search these oceans of resumes, we will offer them
(partially) FREE use of RecruitGuru.com. They can upload (free) only Image
Builders.
·
For
jobseekers, JAM will try to rectify this situation. But, in the process, the
no. of resumes reaching mailboxes of HR mgrs. wills 90 up 10/20/100 times!
·
This could
also happen if jobseekers get access to 100,000 job-advts. From any partner
jobsite of VEE.
·
Could this
happen to Broadband capacities & 3G mobile networks?
Pg. No. 55
·
Pf course this
is yet to happen here. – Although mobile telephony prices are dropping.
·
This is a
perpetual cycle.
Pg. No. 56
·
When we
offer JAS (Job Advt. Summary) to Newspapers / TV Channels / Cyber Cafes /
Colleges / Entrepreneurs etc., we are allowing them to “package / repackage”
same info.in many different ways.
·
JAM does
this
·
Email cost
·
We plan to
do 50 with 600+ mobile service providers of the world.
Pg. No. 57
·
Without any
print / TV / internet advt. support, getting customers to visit WWJ is proving
difficult.
·
JAM seeks to
address this issue relation to conducting job searches every day on dozens of
jobsites – spending 2/3 hours daily – from amongst thousands of new job-advts. Being
posted every day!
·
This is
equally true of “already employed” in India – may be more so, because, they,
on-an-average, spend 2/3 hours on the road every day, travelling to / from
workplace. But unemployed have all the time in the world!
·
Millions of
unemployed in India do not know what to do with time.
Pg. No. 58
·
This means
we compete, not with jobsites-or newspapers or with any other media by which people
“search” for jobs-but with the “time” consumed in each of these methods.
·
So, if a
jobseeker all the job-advts. From one single jobsite he would save time. VEE
would create such scenario.
·
I do hope
JAM will prove us to be such “new market leader”.
·
There is no
“second” chance to sell.
·
I suppose if
6/8 mobile service providers start promoting JAM amongst their 45 million
subscribers, that should suffice to direct the attention of jobseekers from
jobsites to JAM.
·
Diwali Day =
12-11-2004.
Pg. No. 59
·
With just 3
of us in Recruit Guru right now, this is no problem! Abhi – Deepak & I have
a clear / common goal.
Pg. No. 60
·
With a huge
churn in a company’s employees and in its customer-base, it is practically
impossible to develop a “personalized” relationship with millions of customers
– BUT – whether you know him by his name or not, when a customer calls, his
problem must be solved immediately & courteously.
·
This
attitude must be cultivated – and it is the job of CEO.
·
Abhi
·
Possible
only if there are, no more than a few hundred!
Pg. No. 61
·
I have plans
under which JAM subscribers (jobseekers) will “Rate / Rank” the job-advertisers
(Cos) based on several criteria, starting with feedback against their
job-applications
·
JAM must
enable both, MSPs & Jobsites, to be able to raise their revenues. We
succeed if they succeed!
Pg. No. 62
·
Someday we will
find that way – by delivering customised job-alerts to jobseekers on their home
TVs – in addition to delivering these on their mobiles / PCs / PDAs / etc.
·
VEE could be one
such way-since there will always be a large majority who would want to search
for jobs on jobsites.
·
Our “niche” =
jobseekers amongst mobile phone owners.
·
To start with,
Monster India / Jobs Ahead / Naukri / Job Street / times jobs are our
“established rivals” – all of whom are thousands of times “richer in resources”
than us.
Pg. No. 63
·
Webpages,
“Ownership Issues” & “WWJ is Job Nirvana”, clearly bring out what
distinguishes us.
·
Differentiate
or Die.
·
For this
JAM, would need to get a lot of “press” – in technical & in popular
newspapers / magazines etc.
·
We are
trying to get free publicity thru JAS.
Pg. No. 64
·
We will need
1.
Experienced
IT & Non-IT professionals
2.
Fresh
Graduates (of all kinds)
3.
(Someday)
Blue-collar workers, too.
·
We would
have to find media to deliver to jobseekers – 40 odd promotional emails which I
have prepared.
·
I have none!
It is Holy-wood or Bust!
·
May be VEE
could turn out to be our “alternative scenario”! – except, we ourselves will
not earn any revenue directly from deployment of VEE on a no. of jobsites. We
plan / hope to be able to “monetize” the job-advts. & resumes that we hope
to receive from partner – jobsites
·
(22-06-05)
Pg. No. 65
·
To receive
fresh job-alerts on their mobiles daily-and to be able to apply online with a
single click on their mobiles.
Pg. No. 66
·
None of our
rivals (jobsites) can make this claim.
·
Or, write your
Business Model, on the back of a business card!
Pg. No. 67
·
(“Where Jobs
Come Searching For You – on Your Mobile”
·
“Where you
apply online – with a single click of your Mobile”)
·
A “Mobile” –
experience is going to be VERY DIFFERENT as compared to job-search on a PC –
Bound – chained – tethered
·
Free /
on-the Go / Unfettered / unshackled
·
We will need
these from journalists & authors & writers
·
While
creating VEE, we must emphasize to jobsites that joining VEE would make them
earn more.
·
(23-06-05)
·
Read mu
today’s note no VEE business-model.
Pg. No. 68
·
Punch line
of RecruitGuru.com reads “The future of recruitment web-services”.
·
Every page
of WWJ, at bottom, carries “Abhinandan” to establish that the visitor is
“talking / listening” to a real person – to whom he can email or phone.
·
We will
advertise – very selectively & minimum clutter – when we have enough money.
Till then, we must depend upon mobile service providers themselves – to
“publicise” our service – amongst their 45 million subscribers.
Pg. No. 69
·
Once JAM
(free trial) gets launched on TATA Indicium (-and hopefully, on MTNL / Airtel
networks), we will restart our promotional email campaign to 202 million email
IDs which we have. I also propose to handover those 40 + emails to the MSPs
& encourage them to launch their own email campaign amongst their own
subscribers.
·
After 7
months, I don’t think they will bother!
·
I believe my
emails do convey our value-proposition quite well.
·
We too, will
send 2 emails per week – for 20 weeks. Cost is so little.
·
We have
temporarily suspended email campaign – awaiting MTNL’s official decision to
make job-alerts FREE.
Pg. No. 70
·
In my
today’s note re: VEE, this is exactly what I have advocated. In the beginning,
we will target those jobsites which have a small resume database and are
relatively unknown / insignificant players in E-recruitment. They are most
likely to join VEE, because they have nothing to lose & a lot to gain.
·
(23-06-05)
·
There are
plenty of small jobsites with meagre revenues
·
For those IT
pros who wish to take up jobs in USA, we must download job-ads. From American
jobsites. They are quite likely to click “Apply Online” 5 times as often as
those jobseekers that are looking for local jobs.
Pg. No. 72
·
JAM too.
Ø Cuts down on “time” (not having to read / go thru hundreds of job
advts.)
Ø Delivers “FRESH” advts. (improvement in delivery)
Ø Delivers “Relevant” advts. (customised for each jobseeker)
·
When we
introduce JAB (Job Ad Broadcast), JAM would get really FAST! It will reach
“suitable” candidates (from all over the country) – within minutes of a HR
managers posting a Job Ad!
Pg. No. 73
·
We will get
all kinds of “demands” from mobile service providers. Obviously, we will pay
attention to those “demands” which are “common” amongst all MSPs
Pg. No. 74
·
Thru launch
of VEE, I hope, we will permit jobseekers to continue with their habit of job
search. Gradually more & more will switch to JAM.
·
Obviously
jobseekers used to job search on jobsites (-and free apply online) may not,
readily switchover to JAM.
·
There is no
way WWJ / JAM could replicate the “marketing / delivery / billing / collection”
resources that already exist with the mobile service providers.
·
In VEE, too,
each partner jobsite will look after its own marketing / billing / collection
etc.
·
(23-06-05)
Pg. No. 75
·
JAM cannot
succeed without these.
·
Nor can VEE.
·
Pg. No. 76
·
Ours surely are!
·
Sounds like me
·
I will only make
low risk commitments.
·
For us, it is
either BOOM or BUST!
Pg. No. 77
·
With only
one server, WWJ will have “capacity limitations” – but, if JAM picks-up, as we
hope it will, adding new servers fast, will not pose any problem. We will build
capacity as we go forward – remaining only slightly ahead of demand. We will
also add manpower similarly.
·
We plan to
use MSPs marketing muscle to find customers.
·
We cannot
depend upon them solely. We have to do our own promo.
·
I can risk
no such bet. For me, it has to be other way around!
·
But what if
FUTURE is not willing to bet on you? As it usually happens!
·
(23-06-05)
Pg. No. 78
·
JAM &
VEE are my visions. I don’t know if I have “the capacity” – but I am certainly
going to try hard.
·
Since I
don’t have to worry about “satisfying” any banker / investor / venture
capitalist / share – holder etc., I would not hesitate to “plough-back” into
JAM / Recruit Guru, all that I earn – my own personal needs being “Nil”! I
don’t have to “answer” anyone for my actions.
·
(12-11-04)
·
Pg. No. 80
·
Unless JAM
brings (to jobseekers) more “interview-calls” as compared to “applying online”
for free-from a jobsite, it cannot “click”! Getting an interview-call is THE
VALUE!
·
I must
remember this, while inviting them to “Review” JAM – hopefully, sometime by
March 2005 (when I can show them “success”
·
We are nowhere
near “success” & I must wait!
Pg. No. 81
·
JAM,
obviously cannot deliver jobs-but, for a jobseeker, “delivering job-alerts on
mobile” is only a “process of delivery” not a “RESULT”! But for him “Getting an
Interview-call” (or even some feedback from advertiser) is a Result.
·
Hopefully,
someday, WWJ & VEE will be able to exchange data. then we will succeed in
“Sending / Receiving Interview Calls”
·
FADS.
Pg. No. 82
·
Motivation
(negative, though) : Fear of being left-out of a “Dream Job” – unless I
subscribe to JAM – since there is no other alternative?
·
I suppose
this is at the root of mobile-phone subscriptions surging ahead at 2 million /
month in India. Instant connection / Instant gratification. Mobile phone
enables you to “Utilise” TIME, which you would have otherwise WASTED, while
travelling.
·
How many
jobsites can you visit? & how long? & for how many days?
·
Trade-off.
Pg. No. 83
·
There is no
problem in life, unless you have “options” of decisions / actions. Hence death
is not a problem since there is no option!
Pg. No. 85
·
Change
·
Y Axis
·
Stability
·
Youngsters
are impatient with slow pace of change. They want to get on with their lives
FAST. They want instant gratification. They want to appear (to their peers
& colleagues) that they are dynamic / living-it-up / in the fast lane. They
want to show-off that they are not afraid to “experiment / try “anything!
Pg. No. 86
·
The waiter
at Radhakrishna Hotel, used to ask me, “Sir, same?” – And I would say “Same” –
and he would bring me my usual Pizza! As simple & predictable as that!
·
Hopefully,
jobseekers who will conduct job-searches on VEE, would realize the advantage of
changing over to JAM.
·
On VEE, they
will not get disrupted. They will continue their old-fashioned job searches
·
For this, it
would be better to charge Rs. 0.50 (or Rs. 1.0) for every job-alert delivered
(as PUSH SMS) – rather than a fixed monthly subscription). Senior Executives
may not want to click “Apply Online” but may still want to know what kinds of
jobs are available in the market. The repeated PULLING of job-alerts would
familiarise them with JAM.
·
We are
introducing a web-page (I am Senior) – to take care of this
·
Airtel /
MTNL have decided to send job-alerts for FREE.
Pg. No. 87
·
No “options /
choice” to struggle with.
Pg. No. 88
·
ll this
proves that we need to download many more jobs for junior-level &
fresher’s.
·
We plan to
offer free trial of JAM to all the 45 million mobile subscribers
·
S/The lure
of the “Unknown” – curiosity to know what lies around the bend in the bend in
the straight road
·
AW Guys
Pg. No. 89
·
I hope this
is the way they feel about JAM when they try-out. Most IT guys have access to
-
PC
-
Internet
-
Mobile.
·
If they like
JAM, they could spread the good word like a wild fire!
·
They should
appreciate JAM because it is so different and for its “technology”.
·
With a huge
demand for S/W professionals, everywhere, one of the topmost priorities for S/W
guys is to “advance their career” thru a job-change. JAM will help them.
Ø JAM / WWJ is for “employable” professional who are in
short-supply (already employed)
Ø VEE will be for (mostly) “unemployable” persons (lacking
necessary skills / experience) – most of whom are currently unemployed. Each
has its own “Market”.
·
(23-06-05)
Pg. No. 93
·
But no
editor / journalist seem interested to write about JAM. I sent email to 150 of
them!
·
(23-06-05)
·
We must keep
trying for this.
·
After
reading articles about JAM in newspapers / magazines, searchers would want to
“experiment” & experience JAM on their own-and spread the word, if they
like it.
Pg. No. 94
·
A week back,
newspapers reported that Jeff Taylor is learning Monster to start a “new
venture” by Aug. 2005. Beyond that, he will continue as an “advisor”.
·
(23-06-05)
·
I can do no
such thing – at age 71! I must figure-out what else.
·
If JAS offer
clicks with 10/15 newspapers, it could, eventually roll-out on a large no. of
newspapers – bringing us free publicity.
Pg. No. 95
·
I would do this
now.
·
This set may
love job-alerts delivered on their mobiles by delegating “Search” to JAM
Pg. No. 96
·
By entering
their “Job-Preferences”, these people are “hiring” the expertise of WWJ / JAM,
viz: spidering jobadvt / mining / match-making etc. something they cannot do on
their own.
Pg. No. 97
·
But we will
“deliver” these features (to jobseekers & corporates) thru VEE partner
sites, keeping a background of Recruitguru.com.
·
WWJ will not
offer “job search” (or even Resume Search) we must consistently maintain:
Ø Stop Searching for Jobs.
Ø Let jobs come Searching for you
·
WWJ is NOT a
(typical) jobsite – and we will repeat this again & again.
Pg. No. 100
·
Will they
discuss the results of JAM free trial with their mobile-owning friends? To
impress them with what “they” have “discovered?”
·
Towards this
end, I intend teeing-up with India times “MCHAT” (SMS on 8888)
Pg. No. 101
·
We too,
would need to “Guide” jobseekers in the proper selection of “Job Preferences” –
which would generate for them, most “relevant” (to their needs), and job-alerts.
Pg. No. 102
·
As soon as
we can afford, we must get someone like Inder Sethi – on a full time basis, for
such “educating / guiding” of JAM subscribers – mostly thru email.
·
(12-11-04)
Diwali
·
What Abhi is
doing right now?
·
(23-06-05)
Pg. No. 104
·
See our
webpage “Alternative?” where we have provided links to (maybe) 150 competition
jobsites where a jobseeker van conduct job search.
·
Visiting
these jobsites (for job-searches) will drive home our USP
·
Viz: we
“aggregate” jobs from all of these jobsites – so that you don’t need to visit
them.
·
WWJ would
have no job-advts. of its own. All job-ads will be downloaded from diff.
jobsites. WWJ advts as an aggregator. WWJ will offer wide choices,
day-after-day, and FRESH choices everyday-something which no website does
today.
·
(13-11-04)
Pg. No. 105
·
Unlikely
that anyone will buy a $1 billion company in order to satisfy just one
customer!
·
WWJ is
solely devoted to Jobs – except, it is NOT a jobsite.
Pg. No. 106
·
Although,
our “Job Alert Preview (JAP)” page does show a jobseeker, what kind of “alerts”
he can expect to receive, upon his selecting / choosing, a set of “job
preferences”, this page does not “GUIDE” him in making better choices.
·
We should
improve this.
·
We dropped a
separate page & integrated it with REGISTER page.
·
Walkman did
& may be PlayStation too.
·
I hope,
after experimenting with JAM, they would spread the word.
·
This could
happen if many newspapers start publishing JAM on a daily basis (kind of a
syndicated column).
Pg. No. 107
·
Once we have
compiled “Apply Online” click history of a jobseeker for 4/6 months, we would
compile statistical profile / trend / pattern / of the “Likes” & “Dislikes”
of each jobseeker and we would be in a position to “Recommend” to him, new
job-advts., which would be of interest to him.
·
We have thought
of “Ask Any Jammer” page.
·
This will be
very easy to develop for JAM subscribers.
·
WWJ too would
have many online databases / profiles / tools / interactive games etc. to keep
the jobseeker engaged & enlightened.
Pg. No. 108
·
Even before launch of WWJ
/ JAM, we have planned to launch a series of new “features”
in quick succession.
·
Read files:
·
Co-creating
Values
·
Reputation
System
·
WWJ overview
·
Global
Recruiter etc.
·
& now
VEE (Virtual Employment Exchange).
·
Let us hope
JAM falls in this Category.
·
Preventing
competition for JAM would require teeing-up with all MSPs
·
Preventing
competition for VEE would require teeing up with a large (50?) no. of small /
medium jobsites. We also think that Monster / Naukri will refuse to tie-up with
us (VEE) or with any other “copycat” exchange.
·
(23-06-05)
Pg. No. 109
·
If WWJ &
VEE gets huge success, it could also spell a “radical transformation” of 3P.
·
Despite the
fact that very few owners use even 20% features of their mobiles! “Value” for
Nokia would be right thing!
Pg. No. 110
·
520 million
cell-phones are expected to be sold worldwide in 2004.
·
More than
720 million in 2005.
Pg. No. 111
·
JAM is also a
“wireless internet” application-and DoCoMo has been my inspiration.
·
Within 2 years
of launch, SKYPE got 40 million subscribers & currently adding 150,000 per
day.
·
I suppose this
means “New” subscribers.
·
We hope to be
the next biggest success story-by delivering job-alerts to many millions of
Indians-and someday citizens of other countries as well.
·
This is the
job-seeking group-willing to change jobs.
·
In India too,
nearly 70% of mobile subscribers fall in this age group.
Pg. No. 112
·
Abhi
Pg. No. 114
·
WWJ would
fit this definition
·
So would
VEE. I propose calling it “Guru Net” – The Exchange.
·
(23-06-05)
·
If JAM
succeeds, - and I am sure it will confound the big jobsites – as to how to
respond! It would not be practically impossible for them to change their
business-model & their revenue-model – nor would I want them to copy our
model.
·
By not
allowing corporates to post their job-advts. Directly on WWJ, I want jobsites
to survive and grow. I don’t want jobsites to cross-over into our “territory”.
I intend to do this by keeping out of their territory.
·
By
participating in VEE, jobsites will not want to compete with WWJ. They cannot
jettison their revenue-model.
·
(13-11-04)
Pg. No. 115
·
We will call
this JAB (Job Advt. Broadcast). It will be made an integral part of “Job Post”
feature (on VEE) for the corporates. However, my current thought is make this
feature FREE for the Corporate Advertisers.
·
Once,
hundreds of JABS are getting delivered to millions of JAM subscribers, within
minutes (-and that too FREE) – them there is a distinct probability that lakhs
of “Apply Online” will happen-where we will make money.
·
(23-06-05)
·
Although I
have no intention to permit corporates to conduct “Resume-Searches” on WWJ, if
we do manage to build-up a subscriber base of (Say) 5 million jobseekers, I
would enable any corporate to “search & select” – a customised
“target-group” of resumes (from amongst these 5 million) and be able to
“broadcast / blast” it’s job-advt. (to such a group) for Rs. 1/= per email
message. This will be a “Job Blasting” service on RecruitGuru.com.
·
I hope,
someday, we would have many more MSPs (-and jobsites?) as our “partners”.
Pg. No. 116
·
One will be
able to say this for VEE, in respect of Job Advts.
·
We have a
much sharper focus viz: a vehicle for exchange of info. between jobseekers
& employers.
·
We plan to
do this from first Year.
·
Yesterday we
eared Rs. 30/=
·
For this, we
will largely depend upon MSPs
·
Now
realising that such dependence will not work, we are desperately seeking ways
& means to get lots of FREE publicity for JAM (-thru JAS).
Pg. No. 117
·
At first glance
(superficially), WWJ & VEE appear to be “inconsistencies” but if you think
deep, they will “Synergise” each other.
·
(23-06-05)
·
We will
start with MSPs, and then move to TV channels – then to print media & so
no.
·
Next week we
will send JAS proposal to 480 small town newspapers.
·
For us
“newbies” are fresh graduates (3.5 lakh / year)
·
How can we
reach the message of JAM amongst the fresh graduates? Where can we find their
email ID’s? Shall we write to the colleges?
Pg. No. 118
·
Under what
“category” will Yahoo place WWJ? We must tell them, NOT to categorise WWJ as a
“jobsite” – then we are one amongst 40,000! May be should tell them to create Q
NEW category called JAM! (Job Alert on Mobile)
·
(13-11-04)
Pg. No. 119
·
WWJ could be
categorised under this
·
On WWJ, we
tell subscribers, “Don’t visit us again-we will visit YOU daily”!
Pg. No. 120
·
In India Yahoo
has tied-up with Rediff
Pg. No. 121
·
Will JAM go
down with jobseekers like this? Every job-alert SMS will carry this-as also
every “Apply Online” SMS.
·
How many
such SMS will fly daily?
Pg. No. 122
·
I suppose
editors will take notice (of JAM / WWJ) after they receive our JAS proposal.
·
WWJ may
sound like WWF but it is not as easy to speak-and hear-as JAM!
Pg. No. 123
·
We don’t
have money to advertise on TV – but maybe I can, offer “streaming” job-alerts
as “FREE” content to IN-Cable / Raheja Cable & get publicity in return.
·
We can get
TV channels interested if 50 newspapers sign up for JAS. Then “Selling” will
get easy.
·
We have to
reach-not only those who currently visit jobsites for job search-but also who
have never searched for a job online. This latter-is much bigger group.
·
Most of
these are “unemployed” from small towns, where internet penetration is very
poor. But good news is that BSNL / Reliance / TATA are moving their mobile
networks in these towns in a very aggressive way.
·
Someday we
will partner with broadcasters for JAT (Job Alert on TV) Read my note on this.
Pg. No. 124
·
I have planned:
Did you JAM today? JAM kaya kya? JAM kar diya!
·
Same with
us. We have no money to spend on publicity.
Pg. No. 125
·
14-11-09
Nehru’s Birthday.
·
At WWJ too,
there is no idle / aimless “browsing”. WWJ goes one step beyond even Amazon –
where every visit is for a single one time purchase. At WWJ, jobseekers will
come (once?) for a long term “service-contract” – like telephone / electricity
/ water / Gas delivery contracts.
Pg. No. 128
·
Can we
imagine a scenario where WWJ “senses” that a particular jobseeker’s (1) Salary
is stagnating (2) Up ward growth (up the hierarchy ladder) is slowing down (3)
Tenure is getting stretched too long with the same employer etc. etc.
·
-AND then
“alert” him about these “malfunctions”? Not only this scenario is entirely
feasible, we intend to do this exactly! If WWJ claims to be a jobseeker’s
“Career-Guardian”, to do so, is at the CORE of its service. Image-Builder will
help us do this!
·
WWJ will
even “recommend” to each jobseeker
Ø Kind of jobs
Ø Kind of Employers
Ø Kind of salary that he should explore.
·
JAM will
streamline job search & resume-forwarding, with a minimum effort on the
part of jobseekers.
Pg. No. 130
·
Continuously
compiling each jobseeker’s “percentile-score” for Function / Salary / Tenure /
Designation-Level etc. will enable our software to figure-out, who is falling
behind (amongst thousands of comparable PEERS) – and alert him for taking some
corrective steps for making course-correction.
·
We too, will
need to do this soon.
·
When a person
clicks “apply online” from his mobile, he does not KNOW that his resume got
delivered. He only assumes that it did. But, as a result, he starts getting
interview-calls, and then he has POD (Proof of Delivery)!
Pg. No. 132
·
Someday, we
will be able to say something like this in respect of the jobseeker population
of India – with respect to the no. of times they use “Apply Online” / week.
Pg. No. 133
·
“Speed” (of
being able to view freshest jobs & being able to apply online) is certainly
KAM’s USP as well.
·
In JAB (Job
Alert Broadcast), we would be sending out SMS to suitable candidates within minutes
of a job getting posted. In the 160 characters of SMS, if we can succeed in
squeezing “Date / Time” of job posting then, it could convince jobseekers of
our “SPEED”.
·
JAM will
certainly be much faster than any jobsite. Also true of JAM.
·
JAM will Not
be
Pg. No. 134
·
We think so
too. A jobseeker wants his resume to reach HR mgrs. PC first – before all
others.
·
3650 days
·
4300 outlets
·
REACH
·
Spider /
Miner / Match Maker / Guru Miner are our “components”
·
Will this
make JAM – the McDonald of jobseekers? Should.
·
Only jobs
posted on various jobsites during last 24 hrs.
·
As per a
jobseeker’s own “Job-Preferences”
Pg. No. 135
·
If our software
continuously analyses the “job-preferences” getting entered by jobseekers-then
we can (statistically) decide as to what kind of jobs are in great demand – and
automatically adjust our SPIDER to go out & fetch those kinds of job-advts.
From diff. jobsites or corporate websites. This is quite straight-forward
·
Shall we say
“Jobs Made for You” on job-pref. page?
Pg. No. 136
·
When a JAM
subscriber “Applies Online” by SMS [JAM<Advt. No>Short code], he does not
have to enter, even his mobile – number – which gets recognised automatically
by the server
·
Someday, it
will not be necessary even to type “Advt. No.” Just a simple “SEND” click.
Pg. No. 137
·
In
RecruitGuru.com, we learned “educating” HR mgrs. is very difficult /
frustrating exp. – so, for the timeline I have decided to leave-out
Image-Builder from WWJ / JAM. If JAM clicks, 6/12 months from now, we would prelaunch
Recruit Guru & also start Image-Builders in WWJ.
Pg. No. 138
·
When
RecruitGuru.com gets launched, we will need a full-day training program for HR
mgrs. we will also learn a lot from their feedback / interaction.
Pg. no. 140
·
We cannot
use the name of any jobseeker being a subscriber of JAM but an equally-or even
more-powerful statement would be the “NUMBER” of JAM subscribers – if that no.
become highly respectable / impressive within a short period of launch. Then
this no. will tell our story-of being the Market-Leader.
·
After 2/3
months of launch, we have very poor “registration” no’s I am hoping for
improvement once MTNL sends out promo SMS next week – announcing FREE job
alerts
·
(24-06-05)
·
We have no
such money. I can only depend upon testimonials (of respected Authors / HR
consultants etc.) and upon attacks write by journalists.
Pg. No. 141
·
As soon as
we succeed in signing-up with 3/4 major MSPs, we shall advertise that fact to
1.
Get other
MSPs to sign-up
2.
Create
confidence / comport amongst jobseekers.
·
We have so
far tied-up with Airtel & MTNL (Delhi + Mumbai). But we are still awaiting
their roll-out so; there is no point in pressurizing other MSPs. A mere
agreement (to provide content) is not a “big deal”! in any case, Nirmit has
fixed a meeting with Sandip Das (Dy. MD – Hutch), in week beginning 4th
July.
·
(24-06-05)
Pg. No. 149
·
We too plan
to give away 50 job alerts “free” during free trial period. That is the only
way to convince jobseekers that JAM is a better alternative-as compared to
searching jobs on jobsites.
·
Now that
Airtel / MTNL have decided to make Job-Alerts FREE, I hope subscribers would
want to try-out JAM for a long period.
·
Our spider
will need to be capable of downloading job advts. From a wide variety of
jobsites and even corporate websites.
·
But the
structured database that will emerge from “Job Mine”, will be independent /
unified / normalised.
Pg. No. 150
·
This urge to
use JAM, could be particularly strong with employed professionals, who don’t
feel the need to visit jobsites (for job search) in normal course. They have no
need because they are having a job & then searching jobs on jobsites is a
tedious process. But, it they can get FREE job-alerts on their mobiles – then
why not? At worse, you don’t apply.
·
JAM has to
be capable of working equally well on wireless networks of dozens of MSPs &
equally well on handsets mfd. By dozens of mfrs. (GSM / CDMA).
Pg. No. 151
·
This could well
happen to JAM. Will jobseekers want JAM simply because, it is NOW possible to
receive job-alerts on their mobiles AND it is further possible to “apply
online” from their mobiles? Can we turn JAM into OCD-obsessive compulsive Disorder?
·
There is never
an empty cupboard / cabinet in a house! People will always find things to fill
up these!
·
Same with JAM
·
May be this will
happen to WWJ too.
·
I am not giving
up hope. We must wait till MTNL / Airtel roll-out.
·
(24-06-05)
Pg. No. 152
·
An article
in today’s elfin-Express says Wal-Mart has today, 460 terabytes of data on its
mainframes!
·
(15-11-04)
·
Abhi
Pg. No. 154
·
For every
JAM subscriber, we plan to store, every job-alert ever sent to him-and every
“Apply Online” click that he ever made. Then we will mine this data to develop
“trends” during various “periods” of his career.
Pg. No. 155
·
Read book “Telecoms.”
Pg. No. 158
·
This is why,
on supply-side, we need tie-ups with jobsites (to deliver our main raw
material, viz: job-advts.) and no delivery-side, we need to tie-up with as many
MSPs – as possible.
·
Plan to do
this thru Guru Net (VEE)
·
Delivery /
Billing / Collection & even marketing will be done by MSPs
·
We must
remain focussed on adding new jobsites & new MSPs & new “features” to
JAM.
Pg. No. 159
·
I have plans
to harness the collective knowledge / wisdom of a few thousand HR managers,
online.
·
In JAM
jobseekers are delegating searching & matchmaking tasks to our software’s –
also delivering of resume.
·
Who wants to
visit dozens of jobsites daily-if this job can be delegated to JAM?
·
JAM offers
only 5/ day instead of 500 jobs!
Pg. No. 160
·
JAM does
this for jobseekers.
Pg. No. 161
·
Repeat
customers
·
People can
search for jobs in – newspapers – magazines – jobsites – corporate websites. So
WWJ competes against all of these! – not just jobsites
·
Probably not
more than 5% of Indian jobseekers have searched for jobs on jobsites. Our
target is the other 95% as well! Let us make JAM their first / rewarding
experience.
·
They are in
small towns where inter net & mobile has to reach.
Pg. No. 162
·
Once a JAM
subscriber sends “JAMSUB” SMS, our service will continue without interruption,
until subscriber sends an SMS “JAM UNSUB”. He can switch IN & OUT, at will,
any time without any human inter-venation-in such a simple way.
Pg. No. 163
·
Read my
promo email, “Jobsites Don’t Remember”. The rends/ patterns that we will
determine, using “Job Preferences” & “Apply Online” clicks of millions of
jobseekers, will help our SPIDER to go out & download job-advts, which are
in maxim demand. This is also what Wal-Mart does regularly.
Pg. No. 164
·
There are
lakhs of corporates / businesses, and millions of jobseekers. Thru tie-up with
MSPs, we hope to reach-out to jobseekers but how do we reach-out to corporates?
It is possible only thru Guru Net (VEE). We leave it to partner websites to
canvass business from corporates.
·
(24-06-05)
Pg. No. 165
·
I started 3P in
April 1990, with Rs. 3000/=!
·
Transfer cheque
was it 14-02-1990.
·
I hope I figured
out correctly what jobseekers need - & why.
·
This is what
RecruitGuru.com should try to give to its corporate clients.
Pg. No. 166
·
JAM
subscribers will get the SAME job-alerts, irrespective of who is his
mobile-service provider; so changing MSPs does not help a jobseeker.
·
His only
alternative is to go back to searching jobs on jobsites!
·
We have to
build lots of features.
Pg. No. 167
·
Once JAM
starts “recommending” what it considers to be ideal jobs for a subscriber
(based on (1) his resume (2) his job-preferences (3) his “Apply Online” click
history (4) his Function profile etc. etc., a subscriber may gain confidence in
JAM’s “astuteness” and then, he may even let JAM decide & forward his
resume without having to view the job-alert & clicking “Apply Online”. JAM
will become, subscriber’s Personal Agent / alter Ego / bot.
·
(16-11-04)
Pg. No. 168
·
Thru a note,
today, I have asked Abhi, to build a feature in our website, whereby Job-Pref.
History & Apply Online History gets compiled for each & every
subscriber
·
(16-11-04)
Pg. No. 169
·
Steve
Ballmer – CEO – Microsoft, announced in Hyderabad yesterday of creation of the
largest – outside of USA – S/W development facility in India & adding 1600
jobs within a year
·
Ballmer also
formed a JV with Infosys at an investment of $ 8 million
·
In 2004,
this is closer to 60,000!
Pg. No. 170
·
This is what
MS-Info. sys JV will do.
·
Right now
this is picking up in India. Also “clinical trials” by Indian Companies.
Pg. No. 171
·
At some
point of time, this might create create a conflict of interests! After all they
are all competitors.
·
LG &
Samsung manufacture these phones now.
Pg. No. 172
·
A jobseekers
problem is identical – just too many choices!
·
We have yet to
take any steps for this.
Pg. No. 173
·
If this
happens,
Ø WWJ / JAM – MSPs (7/8 in India)
Ø Guru Net (VEE) – Jobsites (I am targeting 100 in India)
·
We would
have succeeded in raising “entry barriers” sufficiently.
·
(24-06-05)
·
In 3 yrs. we
should be able to surpass these numbers for JAM subscribers.
·
Whereas we
must try to get patent for Image-Builder, our defence against any competitor
will mainly rest in the SIZE of the dely – network (of MSPs) which we succeed
in putting together before the first copycat competitor emerges. We must raise
“Entry Barriers”.
Pg. No. 178
·
JAM is
delivering jobs posted (on jobsites) during last 24 hours. JAB (Job Ad
Broadcasting), will deliver (as SMS) jobs posted by corporates in last 24
minutes! Will JAB make JAM obsolete?
·
DELL has
negative working capital. Buy on credit & sell on cash.
·
Our supply
chain will consist of jobsites from around the World – so JAM job-pref. form
will, someday need “country” choice.
Pg. No. 182
·
This also
applies to JAM – since we are getting different suggestions (for deployment)
from
·
TATA
·
Airtel
·
MTNL
·
Ariel’s
decision for FREE job alerts came about because their billing software had
limitation. I think this was a “blessing in disguise”! Now I have succeeded in
convincing MTNL to make job alerts FREE. Once they do others will have to
follow suit. BSNL, any case does not charge for PUSH alerts.
Pg. No. 184
·
I hope JAM could
also become indispensable to jobseekers around the world.
·
As WWJ ties up
with mobile-service providers in other countries, we too, would need to locate
our servers (offline as well as online) in those countries. This would minimize
the risk of breakdown & consequent “Delivery Failure”.
Pg. No. 189
·
In turn got
acquired by HP (10 2002)?
Pg. No. 190
·
JAM is
founded on this premise. Why should / would a jobseeker deal with so many
jobsites, if, he can get same / better “service” from just one?
·
Guru Net
(VEE) is an anti-thesis. I have thought of Guru Net because, I now realise
that, for a long time to come, a large no. of jobseekers will still want to
conduct job-searches on jobsites.
·
(24-06-05)
·
I suppose,
over the last 14 years, 3P’s consultants must have acquired a lot of knowledge
in the area of “Recruitment” – only some of which, we are using in JAM & Recruit
guru.
·
(18-06-04)
Pg. No. 191
·
My job is to
convince jobsites that they team-up with WWJ – which will benefit both. Those
who do team up will get to deploy our “Guru Ad” software on their sites.
·
JAM needs
job-advts. in order to deliver same to jobseekers. For this it must depend on
jobsites. By getting many jobsites to join Guru Net (VEE), I am trying to
“formalize” this dependency give it a legal framework
Pg. No. 192
·
Larger the co.
longer it takes sometimes years!
Pg. No. 195
·
We want to
establish – VEE – Virtual Employment Exchange.
·
To be called
Guru Net
Pg. No. 196
·
Our strategy
is somewhat similar. We are about to launch JAM on TATA / MTNL – Delhi &
Airtel network.
·
The first 2
are relatively very small but, when BSNL merges with MTNL, it will be a giant
entity. Airtel already is. We intend to follow-up with HUTCH / IDEA / Reliance.
Once this happens BPL / Spice etc. will come to us, on their own.
·
Our 160
character job-alerts will be identical, irrespective of source (jobsite).
·
JAM SUB
& JAM UNSUB aim to place control in the hands of JAM Subscribers
Pg. No. 197
·
Our (ultimate?)
eco system will comprise:
o
MSPs
o
Jobsites
o Jobseekers
o Employers
o ISPs
o TV Channels
o Newspapers
o Cyber Cafes etc.
·
(20-11-04)
·
Our proposal
folder to 480 newspapers will go next week.
·
Cybercafé
proposal (Double Your Revenue) will go in 6/8 weeks
·
(24-06-05)
Pg. No. 198
·
JAM has same
objectives for the jobseekers
·
We need to appreciate
that all jobseekers don’t search jobs on jobsites – and therefore happy to
switch-over to JAM. Very senior Executives like to be “headhunted” & fresh
MBAs will make a list of companies / employers and do not want to work with
anyone else.
·
Pg. No. 200
·
I believe Recruit
guru team must continuously think-up of ways in which MSPs can make more money!
– And jobsites as well!!
·
Guru Net
(VEE) will enable jobsites to make much move money.
Pg. No. 202
·
Collaboration
between content-providers and mobile-service providers, are at such a stage.
Pg. No. 207
·
Mobile
“smart phones” are as good as “handheld computers”. To use these, merely to
receive job-alert SMS and to click “SEND” (apply online), would be gross
underutilisation of their capabilities. Sooner - than later - jobseekers should
be able to track the status of their job-applications on these, mobile devices.
·
Abhi
1.
Jobseeker =
Customer
2.
Resume =
Package
3.
Employer =
Destination
4.
WWJ = UPS
Pg. No. 208
·
We (WWJ)
may, one day a million “customers” (jobseekers / JAM subscribers) – asking us
to deliver 2 million packages (resumes) every day to 10,000 destinations
(employers). What “patterns” would emerge?
·
Without
bothering to apply-online, if Senior Executives start getting suitable
job-alerts on their mobiles, there is reason to believe that, they would start
phoning head-hunters – instead of waiting for head-hunters to phone them! This
would change “traditional head hunting” business “on its head”?
·
(22-11-04)
·
”I am
senior” will reverse the roles of Sr. Executives & Head hunters!
·
In next 2
days, I intend uploading page “I am senior”, on WWJ which will do just this!
·
(24-06-05)
Pg. No. 212
·
We would
need to share a lot of statistical data (re: JAM) with our mobile service
providers – so that each can reach out to potential JAM subscribers & also
tell us what “else”, can be delivered to them.
·
We have
already sent Password to online ADMIN TOOL to MTNL. This tool provides basic
data on daily transactions. But in 3/4 months, we will provide many “analytics”
– some even graphically.
·
How soon can
we expect JAM to “move” 50% of all the resumes (from jobseekers to employers)
in India? May be 2/3 years?
Pg. No. 213
·
When drivers
hit a highway, they tend to speed-up – even if not in hurry!
·
“The Age of
Instant” may have finally arrived.
·
Pg. No. 223
·
(22-11-04)
·
(24-06-05)
