Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Thursday, 20 May 2021

THE POWER OF SIMPLICITY - JACK TROUT / STEVE TROUT



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When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

  THE POWER OF SIMPLICITY - JACK TROUT / STEVE TROUT         

                                                                                                          
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Page no = 19

·         Read my circulars “communicating for I had to write in a language that 7000 / workers would understand.

Page no = 20

·         Read my note “A Beauty Index” 1 percent would be truer!  

Page no = 28

1)    Millions of resume on jobsites   2) ½ million “    “local hardisk 3) Executive references on Google.

Page no = 29

·         Guru Archive will be such an “assistant “to our consultants, “highlighting” some 1000 suitable / relevant.  / Resumes (for any chosen position / vacancy), out of 5.5 l.

·         IT would be manually impossible to locate these 1000 out of 5.5 l.

Page no = 31

·         By “match – indexing “5.5 lakh resumes, Guru Archive will convert this huge database into “ordered knowledge” from an “in formation glut “in a very narrow domain we would do a better job of document search than Google. 

Page no = 38

·         Within a matter of seconds, Guru Archive wills shortlist (in a descending order of relevance),

·         A few hundred executives who are better than + 3.5

Page no = 43

·         One of the major weaknesses of jobsites (monster / Naukri / Thimesjobs etc.) is their “Annual subscription Model “(revenue-model). I intend to exploit this weakness, thru Global recruiter’s “pay-per- use / pay-per-click” payment system. Hopefully this will attract, lakhs of small / medium size farms to switch over to “online recruiter ments process”  

Page no = 45

·         Will “Profiles “do the trick?

·         Our goal is to make job search and resume search, o obsolete thru JAM / RAM etc.

Page no = 47

·         For last 3 months, I have shifted attention / resources from Global Recruiter, to developing productivity – enhancing tools for our own consultants. Unless they like these and use these, hope how can we hope to succeed in the market? 3p is our testing ground.

Page no = 51

·         HR managers must focus on interviewing, software must do the rest.

·         Soft wear can do everything except interviewing / evaluating a candidate. Hence HR mgrs. must focus on that, leaving rest to s/w tools.

Page no = 52

·         Forget job search / forget Resume search. Let jobs & resumes come, searching for you.

Page no = 55   

·         For Executive search, corporate Indies first choice, not resume but profiles. Job Alerts on mobile

Page no = 69

·         Exactly our problem right now with meager resources.

Page no = 78

·         When India Recruiter lunches with RE: 1/ = per click (pay -per –use), will monster / Naukri / times jobs, move to “counter”?

Page no = 79

·         This is why global Recruiter will fix RE: 1 / per click – so as to expand the “online Recruitment “market to pull-in thousands of small / medium companies, who have. Never before used online recruitment.

Page no = 81

·         For monster / Naukri /times jobs, it is no more a question of “marketing down “their prices –it will be question of giving –up their present “revenue –model “(annual subscription)

·         Our different “structure” would be “Delivery of web services to a network of jobsites    which would give us a low –cost advantage   in global recruiter

Page no = 84

·         Thru   Guru Grab – Gurusish- Guru Match –guru cast / Guru Archive etc., we are trying to automatic our business processes.  This use of IT will help us- tackle more business Global Recruiter will be vastly different brand as compared to existing convention jobsites.

   Page no = 89

·         In guru cast job-desriptions.extrracted   from many job-adverts. (Which are fairly interchangeable) will be present to recruiters, to select from!          

Page no= 99

·         “stand- alone “jobsites (e.g. ’monster / Naukri / times jobs)

·         A web-services “NETWRORK “of jobsites (Global Recruiter.net)

·         Read “just Do it “–a- life ketch of Richard Branson.

Page no= 107

·         Read “Fooled by randomness” by Nassim Taleb

Page no 114

·         Ans: Remain sharply focused on our core business,

Page no = 117

·         Which in turn, got sold to 2/3 yrs. ago? 

Page no = 123

·         Global Recruiter Network (of websites), aims to become a “different distribution system “(for jobs & resumes) as compared to existing “standalone “JOBSITES.

·         DOWN with job search   resume search.

Page no = 124

·         Pay per click pay per use / why pay huge sum up-front? Irrespective vie of actual usage.

·         Rope-in existing recruitment agencies thru

1)    Submit Resume private

2)    Guru Quest online inter active interview tool.

Page no = 125

·         Ordinary (text) resumes can only be “read” We must capitalize on the fact the “PROILES “can be “viewed “A picture is better than a thousand words “?  Stop reading resumes. Start in intruding Images! 

Page no = 145

·         If top executive search firms start sending “profiles” to their corporate clients, then would earn us there: seal of Approval “same would happen if top 10 biggest recruiters (corporates) insist on profiles

·         Today is the 9th anniversary of the launch of 3pjobs.com

Page no = 148

·         Mindless diversify cafion: losingfouuse.

·         Will “profiles” place Indiarecuriter in the “specialist” category?

Page no = 173

·         Global Recruiter Network is right now, only a concept. “Profiles” is

·         Monster / Naukri / times job etc. are certainly not going to like idea behind Global Recruiter & profiles! If they try to run it down openly, we stand to get free publicity!  

Page no = 179

·         Amongst HR mgr. & Recruitment Agencies there will be many critics of profiles. But the more they talk about profiles, the more, it will find acceptance among those who really benefit.

·         We should use this quote somewhere on our website.

Page no = 190

·         Searching for job-advts? (Info) or resumes (info) from dozens of jobsites is NOT easy .it is also time consuming. In global Recruiter, we will make life simple for jobseekers and recruiters.


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