Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Monday, 3 May 2021

AMAZON.COM GET BIG FAST - ROBERT SPECTOR

 



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When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

  AMAZON.COM  GETBIG FAST - ROBERT SPECTOR    

                                                                                                          
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Page no 06

·         Translated for our business, this means, “Every recruiter would info (resume) about every jobseeker & vice –versa” trick is to make this in of available on ONE website- instead of 10000 we bites!

Page of 07

·         Now, it is revenues & profits.  

·         In just 6 months (mar 2000 to sept-2000) these web-strategies are being discarded!

·         About to close down!

·         But one must not freeze in to “indecisions” because it may turn-out to be a “wrong” decision! 

·         Page no 21

·         Instant / automatic communications (email / phone/ fax / letter / sms / voicemail etc.) are at the order execution.

·         Our goal is to develop & install “manpower Budgeting software” on the intranets of Indian companies, this softer will be linked to our website, to send “candidate Alerts” to these corporates. This will be a mere beginning!

Page no 22

·         In course of time between then (the software & website) the entire HR FUNCTION of predicating corporates shall be managed by us! E:g planning / recruitment / retention training / performance Appraisal ) annual rewards / motivation / staff admin /  discipline separation / organization / etc.etc.

·         Patience, persuasion, perseverance. (3p)

Page no 23

·         In our case these are “jobseekers” & “Recruiters”

·         “Job Alerts & candidates alert in our case.

·         We thought of these at about same time (1990) but, hope to implement only in Nov. 2000!

Page no 25

·         Build “decision-rules” (logic) in to computers itself.

Page no 34

·         There are hundreds of millions of jobseekers, distributed all over the world. And unlike DeBeers, (which controls 70% of entire world’s supply of rough diamonds,) this supply (of jobseekers) is NOT controlled by one or few recruitment firms!

·         There are severs hundred small recruiting firms in India alone, each having a few thousand resumes in their box-files. Then there are severs thousand “personal Managers” , each responsibly for recruiting a few people each year-but receiving several hundred resumes each year thru print advs.,  

Page no 35

·         If each job-site is considered a major “store “of resumes, our industry- situation is quite similar. The top 10 Indian jobsites, together, boast of less than ONE MILLION resumes. Compare this with 50 million active “jobseekers” on India!       

·         Our premise is same / Equal these with 2000 + small recruiting companies hundred resumes each.

·         Monster com finds no problem with a million resumes on its website! \

Page no 36

·         This is like a resume search on our website, simultaneously getting executed on 1000 /= other job-site! But results getting displayed on our website!

Page no 37

·         Our “search parameters “are industry 218/ function =114/ Design level =9

Page no 44

·         Is this the reason we are on the top of India times.com directory?

Page no 45

·         The way we started 3p in a 60 sq. Fit business-center cabin in 1990!

 Page no 54

·         Interviewing Experts (function / industry specials)

Page no 55

·         Our consultants are too busy offline “headhunting” & executing “search-assignments, find any time surfing competing job-sites!

Page no 57

·         We are attempting to put in place, our ORDER EXECUTIONMODULE there years after launch of our website! Hopefully by feb-2001

Page no 59

·         This could happen to us if thousands of jobseekers “EDIT” their resumes online on our website, every day.

·         Around 94/95, I thought, no one will send us resumes thru!

Page no 60

·         Our NT website, launched on 15/05/2000. Say’s “we do not accept emailed resumes-only those submitted thru online web forms” in 2000 A.D., there is no way you can ride 2 horses at same time! There is no way to build –up a searchable database of emailed resumes.

·         Some as our DATA CAPTUCHR module1!

·         To some extent, comparable to membership Directories of CA / ICWA professional bodies?( potential jobseekers)

Page no 61

·         Our experience of extracting details of 30.000 executives from 900 corporate Annual Reports has been back-breaking!

·         Although, we have not given-up as yet, details-gathering about passive jobseekers (non –members) from various sources, this database-creation effort, would have to be given-up over a period of time.

Page no 62

·         In our case too, resumes get obsolete with passage of time or jobseekers withdraw from the job-market, so, getting them to edit the resumes often, is important.

Page no 63

·         We have kept away

·         From this (registration & tracking customer pattern) on purpose, but next month, we will introduce “job Alert” & “candidate Alert” as VOLUNTARY features.

Page no 64

·         Tapan “order Execution module” of Amazon. This has been envisaged in your proposal.

Page no 80

·         Someday we would need to hire experienced (but young 35/40 yr. old) personnel managers ( must be web-savvy ) to think –up of new HR –related “ Applications” on our website & to guide poisoned Managers on how to use those features foremost. Of these will be an HR Bulletin Board where personnel Managers can pose / post their questions / problem and balms and other personnel managers will “answer”   like our job-alert “

Page no 81

·         We have never taken an opinion-poll amongst personnel managers about what they think of our website in terms of content / simplicity of use speed etc.

·         On our old UNIX site we had a counter for “no .of Headhunt sessions conducted on this site since”

Page no 83

·         I think this (million titles) did the trick. Question before us is, “how can we build up a resume-base of 1 million, without spending RS- 10 cr.the way naukri.or jobsahed have done?

Page no 84

·         NIRMIT

·         We are not prepared at all, for “online sale of resumes” which must start seriously from 1 April 2001 better earlier.

Page no 86

·         Fortunately, in our business model,

·         By submitting their resumes online, jobseekers create “content” for the recruiters,

·         By posting job-advs. Recruiters create “content” for jobseekers. We do not spend any time or effort on creating content.

Page no 87

·         No questions asked.

·         For us this would come thru Bulletin Board for Personnel Managers.

·         We do same, since NOV. - 97 when we launched our site.

Page no 88

·         DO we, acknowledge a shopping basket? We should.

·         Within 6/8 monthly of implementation our order execution module must migrate online.i.e by NOV.2001

Page no 89

·         In our business, there are “returns”

Page no 91

·         2 ¾ yrs. from first launch (same time we took to switch from UNIX to NT)

Page no 98

·         This could be equally true of job-sites.

·         This is same as asking, “Why should a personnel Manager conduct a resume search on a website install of advertising in print-media?  

·         Answer, of course, is obvious: HE cannot do things in print-media that he can do on a job-site!

Page no 99

·         In our case this can come about only when our “order- execution business” processes get just as much automated as our  * Resume database building-up process.

·         Resume –search process.

·         Same is true of Microsoft & dell’s web-based businesses.

Page no 100

·         We too have planned a trend analysis of jobs- market (from job-posting pattern)

·         Personnel Managers (who are our client) are no different! We would need to put in massive effort to educate them.  

Page no 102

·         It is like saying, “someday, you can have answers / solutions to all of your HR related problems on 3p jobs”.

Page no 105

·         Early 2000, Naukri. Com get # 2 million for 10% from ICICI.

Page no 132

·         Our “magic-cube” matrix should enable us to target specific “industries” just like this I have this mailing campaign plagued ¾ yrs. back. 

·         We have 218 categories of “industries”/ 114 categories of “functions” / 9 categories of “Designation- levels”!

Page no 138

·         Remember, conducting online “Resume search “is a new way of shopping for personnel Managers –at least in India. 

Page no 141

·         Ultimately we would have many more categories & money millions of executive resumes.

Page no 142

·         We hope to accomplish this with our HR Bulletin Board ( Q & A on HR ISSUES )

·         ON our Bulletin Board, shall we allow Personnel Managers to “post “their “answers” directly?  Without any intervention from our side.

Page no 143

·         If we start paying RS-5 for every resume that came thru a panther website, someone could “cheat” the system by hiring a data –entry operator to type-in lot of “fictitious” resumes.

Page no 146

·         In our case, “NACT members” “colleges” from where will we get the resumes.

·         Like our saying “we will find jobs for more no.of your students”

·         This is like our partnering for small time, local, one-man, recruiting companies, to post their resumes on our website thru this program; we offer them an opportunity (equal) to “market” their dormant / sleepy resumes to personal Managers around the world”

Page no 147

·         In any case these, small –time recruiting agents are in no position to break-in /get business (executive search assignments) from large corporations, 5000 miles away!

Page no 149

·         Like 300.000 / students at APTECH alone.

·         Employee productivity. Are we ready to “market thousands of NACT resumes? These should arrive on our website by Jan 2001.

 Page no 150

·         When implement ed.our order Execution system should enable us to grow TEN TIMES!

·         NIRMIT mr.Nagle.

·         This is one of the best internet –related book I read, early this or late last year ( I think, I gave this book to gujril)

Page no 151

·         We must remember this when we (someday soon), allow a client to track his order online on our website,

·         This may not be possible in our case, sine we have no “registration” for resume-search or job-search.

Page no 152

·         Like, now we are trying to in traduce our “Terms” our “client janam –kundli (in order execution module) includes “orders History”

·         Our site too, is all about this.

Page no – 153

·         Does an AUTO go, when a recruiter sends a shopping basket to us?

Page no 155

·         Pritam – this is any, on our site we offer 3 diffmethods to discover a resume!

·         He is on right track, in our case, all companies be logging to same industry or offering similar / IDENTICAL products / services,

Page no 154

·         Like our “magic-cube”?  We cannot recommend (online) either a jobseeker or a recruiter!

·         Pritam / “resumes” or “jobs” that were yet to get posted! JOB Alert / candidate Alert.

Page no 155

·         He is on right track, in our case, all companies belonging to same INDUSTRY or offering similar / identical PRODUCTS / SERVICES, are likely to need same “type “of  EXECUTIVES!

Page no 156

·         We too, can do this, if we “record / track/ trend- analyses each & every “job search” & “resume search”!

·         Nirmit chaitalf Pritam / very much like our partner website program which we launched in May 2000 (originally targeted for Jan 2000)   

Page no 157

·         Pritam – we too could sing-up at least a few hundred if we can simplify partner-kit! 

Page no 160

·         I would not be surprised if 95% of Indian Personnel Managers were to tell us same thing! We need to “educate “them.

Page no 161

·         Same as getting our consultants to conduct “resume – search on our own website.

 Page no 163

·         CMT / Mitchell / AMB 

·         I have prepared? ( -and elicited to you ) ,a list of some 40/50 FAQ ? (Frequently asked questions) you should try to develop “STD RESPONSES “to all of these –and more! 

Page no 165

·         Pritam --- only this morning I sent write-up of “candidate- Alert “pages, where I have tried to anticipate –and provide solution to this problem.

·         Will our jobs database make difference to people who do not get “ASCENT” & Head start?

Page no 169

·         Remember, Amazon’s Associate Program “– p: 156? 

Page no 170

·         We have, jobsahed / job street / prized jobs / mafic (all of which were lunched 18/24 months after we (launched our site in NOV, 97)

Page no 171

·         Like our plan for a resume database of “retired prof” –available for consultancy advisory services /part-time etc.  

Page no 174

·         If would be different story today!

Page no 180

·         We are planning to gradually move from offline to online.

Page no 184

·         When we get on to selling resumes “online” there will be no “returns “!

 Page no 185

·         Obviously, in an online bookshop no book gets “obsolete” reaming “unsold” given sufficient time

Page no 186

·         By distributing (free), resume database CD amongst Personnel mangers (for) offline resume search) we in tend to create a demand for our “candidates”

·         Our 3p jobs program (NACT+ COLLEGS) aims to do same.    

Page no 192

·         Could we expect this to happen (with arrival of resumes on our website) after our planned demo to APTECH students on 6/12/2000?

Page no 196

·         On our old UNIX server, there was a counter against each job. Adv. which should how many times it was viewed.

·         Last week he opened in japan
page no 201

·         E.g.

·         When all books turn digital & get delivered over wires!

Page no 202

·         When we have this size of resume database, we could leverage it to many business proposals.

Page no 203

·         Whenever our “compensation Analysis” application gets launched, we want that any surfer should be able to “sample” it – except that full analysis will be viewable.

·         We have a Desig   levels 218 Ind /114 fumitory.

Page no 207

·         Our attempt to tie-up with SW caliber & Boston insti (and Karros) for software skills tests (to NACT students) are in this belief.

·         Ave –visitor to our website spends 18 min but only 12% make return – visits!

Page no 213

·         Every time we place an executive with a client, it creates a vacancy elsewhere! And the tribe of headhunters keeps growing! The merry –go –round goes on –and –on.

Page no 217

·         I propose to get aggressive after we have made some money first! So there is no chance of our “getting big-fast”

·         In fact, if we manage to build-up a resume- database of ONE MILLION, we may not need to spend any money on “sales & marketing”! I think corporate –clients of a 100% success-rate in finding the “right” gay.

Page no 218

·         For us, “online education portals”?

Page no 221

·         Went bust 3 days back!

Page no 223

·         We are in same business! Not recruitment. 

Page no 224

·         Still a boss making site.

Page no 225

·         We could do this with job-Advert which a person feels her friend might be interested in.

Page no 225

·         We could do this with job-Adv. which a person feels her friend might be interested.in.

Page no 226

·         Price paid to acquire customers.

Page no 227

·         WAP enabled sites?

·         If properly publicized we too could pull-off such a feat with our “jobalexf & features

·         Launched yesterday we too must send a short message (sms) on mobiles.

·         Only are repeat visitors on our site!

Page no 228

·         For sw caliber & BOSTON’S software skills taste, could we insist that “Registration” takes place on our server ( password & username, in case of a member) and then passed on to their servers? This way our “mailing database” would grow.

Page no 229

·         Ave.visitor to our website spends 18 mints.

·         This is like sending our online headhunters to a competing job-site! Takes some guts.IT would be far better to send-out his “inquiry” to other jobsites & pick-up their suitable “resumes” & then forwards to that headhunter!

Page no 231

·         When I talk of tying –up with colleges & computer EDU. Institutes all over the country, it is these “warehouse” (of resumes) that I have in mind!

·         We have tied-up with 361 NACT members (comp.Edu inst.) + & Engg.colleges so far Nirmit is on his way to USA to “market” these resumes.

·         In our 3p JOBS PROGRAM, there is no risk-and very little expense. We are laying foundation of our business.

Page no 239

·         We should have an anosmatic system to “broadcast” a “job / position” amongst millions, when an online headhunter does not find such a “candidates” in our resume database (our inventory)

Page no 242

·         This will be his undoing! May be when we have a million resumes, we can ask him to “sell” these!!

·         Sine this book got published Amazon’s stock-price has gone down by over 50./.


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