Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Friday, 14 May 2021

THE 11 IMMUTABLE LAWS OF INTERNET BRANDING - AL RIES AND LAURA RIES



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When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

  THE 11 IMMUTABLE LAWS OF INTERNET BRANDING - ALRIES AND LAURA RIES          

                                                                                                          
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Page no 02

·         All of these were launched much after we did but they over us simply by spending million on print –Advt/ promotions!

Page no 05

·         Parapet / jobs ahead / job street / jobs dB / prized jobs /

·         Where do 3p jobs stand amongst these? Can we make it a BRAND?

·         Helps about not always.

·         So far we have spent nothing on this.

Page no 06

·         8086 machines.

·         I purchased 12 peas (@ 1 lakhecah) for l&T institute of Technology in 1982 /83 from MINICOMP

Page no 15

·         Selling resumes? IT did not work with installing’s match. Com!

Page no 14

·         3p jobs / vs.3p – consultants / vs. - 3p Executive search.  /vs. - 3p Management services

·         Quite so for us.

Page no 15

·         They have done this for 2 years!

·         When we start selling resumes on net. Cost of sale will be negligible.

Page no 18

·         In course of time we would need to establish separate “brands’ for distinctly different “approaches” e-g. 3p consultants (data base search) 3p Exec-search (Heading ting)

·         3p Recruitment (Advertised) 3p placement (staffing / temporary)

·         We plan to sell “personal profiles” (resumes)

Page no 20

·         Boo.com closed down 2 months back.

·         IF we have a millions resume, each will be unique!

Page no 21

·         Is why need million resumes in “stock”

·         After making a price- comparison on net most serious buyers go to a debater to by a car! 

Page no 26

·         This may change when technology permit “broadcasting “your email as a voice to thousands of phone no’s – simultaneously.

Page no 28

·         Click thru rates are less than 1%!

Page no 31

·         “3p jobs” on net vs.”3p consultants” in bricks / Interactivity

·         Like our Resume search or job search.

Page no 32

·         Posting job Advt & Resumes

·         Search based on “p.a. SALARY (MAX RANGE)

·         We are working on this

Page no 40

·         Here we have / jobstreet.com / jobsdb.com / jobsahead.com / prizedjobs.com

Page no 42

·         Shut down!

Page no 45

·         We started with 3p- job search / changed to 3p Jobsearach / again changed to 3p jobs.

·         We were followed by “jobsAhed” & “Prized Job” Followed By “Job street “& JosAD “

 Page No 46

·         Is “ www.3pjobs.con remembered  by public because it was preceded by  3p consultants for 7 years ?

Page no 49

·         Does “3p” lend credence / respectability to 3p jobs.com? –as a high tech / top notch Executive search “firm”?

Page no 54

·         Not true! “3pjobs” give a reasonable idea about the site!

Page no 57

·         Ours is -This is why we changed from “3p – Jobsearach”

Page no 60

·         We just took “3p” out of 3p consultants / 3p Executive search and mixed it with generic / common name “jobs”

·         We have retained “3p Jobsearach”

·         I believe, we are already known amongst Employers & candidates as simply 3p the bottom of each page on our site reads “3p Executive Search”

Page no 62

·         Ours does we have managed this.

Page no 65

·         I once sent a mass mailer titled, pin, pan & pen.

Page no 66

·         Our mass mailing campaign of 1999 (project Aware) was target tow adds this.

Page no 70

·         We use the punch line, “for Executive- search, corporate India‘s first choices”

Page no 71

·         “p “as in parekh !

·         Page no 75

·         The virtuous circle.

Page no 78

·         Is it possible that brand like “jobsAhed” ”jobs dB job street etc. which had a matron’s rise? (Due to million spent on Advt) , will disappear equally fast they run-out of AD-money ?

·         For us “direct marketing “& alliances & “networking” shall be the rout to # 1 position.

Page no 79

·         Sure, if markets give “thumbs- down” to this loss-making company within next 12 months Amazon.com has already lost 90% its market value months !!                                                                                                                                                                                                            

·         I have no intention (even if we had money) to take-on “jobs ahead / “job street” / jobs dB / head-on in PRINT-ADVT.

Page No 80

·         E-G 3pjobs vs. 3p consultants.

·         “But a “brand” has to be sustained or else “brand- recall” will diminish-so you have to be “relentless “!

Page no 81

·         This is exactly what we plan to do with our recent poster which combines / our homepage / our site rank on daffy words (c categories)

·         We are sending 5000 posters to NACT members & 3000 to colleges if successful, we will sallow-up with 10.000 / cybercafés (including s. Kumar’s)

Page no 87

·         Current click-rate is less than 1% how will you make a person clicks on your banner-ad against his will?

·         We have turned down offers for banner ads on our site.

Page no 88

·         We were approached by them.

Page no 90

·         Late 1999

·         & early 2000, times of India minted minted money from dotcom ads. India.com paid RS- 2 Crores for a single ad!

Page no 91

·         I suppose people will forget jobsAhed / Naukri Job Street/ jobsAhed, if they stop print advt.

Page no 92

·         You have to “sell” a website like you sell any other product!

Page no 101

·         With almost the highest uneploymentrate in the word and perhaps 50 million graduate (unemployment) jobseekers, if we succeed in building a resume database of ONE million, we could become a global brand.

·         Except for china no other country has such opportunity.

Page no 107

·         We want to get into the “midst” of millions of collegians thru our “jobs Program.

Page no 112

·         Now (8 months later), the investors are driving the dot. Com owners crazy!

Page no 115

·         For us, that is the only problem!

Page no 121

·         Lost $ 100 billion in last 6 months!

Page no 122

·         Kal-chakra = the wheel of time.

·         This will happen to Amazon.
We may, in course of tome, offer a few “value” added service “(e.g.  salary survey / job deism- pitons etc. ) To attract personal mgrs. - but our focus must remain “jobseekers” “Recruiters”

Page no 125

·         (Our share of Indian job market)

·         Overseas job- market.

·         All our marketing efforts should be directed at Recruiters” of Europe / USA 

·         “Jobseekers” of India /Asia. / find “Recruiters / Employers”

Page no 126

·         e.g. - 3p- Executive search ……. Headhunt (senior)

·         3p consultants ………..Database search (middle junior)

·         3p placements …..Advt .search

·         3p Recruitments………. Campus Interview (Fresh)

Page no 127

·         Will we need a separate website for each? Most probably, YERS.

Page No – 130

·         Crompton Tried This In India in 1990 and now in 2000, onida & Videocon are trying to do the same!

Page no 132

·         If convergence was so smart, god would not have given us (separately) senses, EYES / EARS/ NOSE/ TONGUE/ SKIN! UNLIKELY TO SUCCEED.

Page no 135

·         Sure, the senses ultimately converge inside our BRAIN, but each organ specializes in perceiving/ feeling / reeling to ONE stimulus. Only.  

Page no 142

·         God said in the beginning of TIME, “I am one, I want too many”.

Page no 145

·         Can our (and other) jobsites someday mike job-Advt- disappear from print- media?

Page no 147

·         We are one of these!

·         In 2 months, we would have solved this (integration) problem party with installation of our order Execution system.

Page no 149

·         AS- of 31/12/1999, TMP worldwide ( owner of monster.com) had a net loss $ 7.41 million on a turnover of $ 765 million , but by the first half of 2000, it had posted a net profit of  $ 75.9 million on a turnover og $ 544 .73 million ( by becoming a click a mortar united of simply electronic space.

Page no 156

·         The USP (unique selling pro position) of our own partner website program is same. Why submit resumes (or post job-Advt) at hundreds of websites? Just do it on!

Page no 159

·         We don’t know how many online recruiters on our website conduct a “resume-search” but do          NOT send us a “shopping Basket”!

Page No -160

·         Letus complete ratio no. of shopping baskets / no, of headhunt session & then.

·         A very month, plot it against “no. of Resumes on our site” we will see a remarkable improvement as our RESUME DATABASE grows, over a period of time.

Page no 161

·         Once we reach a million resumes, every headhunt session should end-up as= shopping basket!

Page no 163

·         E.g.- selling resumes of fresh graduates far- rs- 500/

·         It did in April 2000 Outwards.        

Page no 164

·         9/12/2000

Vishesh’s 40 the birthday.    

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