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When I read any book, I scribble my comments / notes in the margins
Page No 02
·
Sounds familiar except I have only 2, worry
about
Page no 03
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People Appling online from their mobiles
would app ear “smart / clever “to their friends & colleagues.
Page no 10
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We are in a very situation.
Page no 15
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This is also my pitch to placement Agencies
while asking them to join global Recruiter.
Page no 16
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I hope during tomorrows’ presentatioation
on to manoj dawne and his team at Airtel, we too, could get them sufficiently
excited / motivated to support global recruiter.
Page no 18
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Jack fronts “what you stand for does not
make news, what you are against, makes news “
·
We have not done much of such “socializing”
in Airtel / MTNL or with executives of any other msp.
Page no 19
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No doubt our concept note “Anatomy of a
Disruptive innovation does contain a compelling story but it needs to be “sold”
to joumalistes across the table face –to-face / maybe even,one.to one sending the note by courier cannot work
journalist, receive dozens of press releases daily !
·
If tomorrow I tell manoj that global
recruiter & RAM / RAB are products of “future Factory” then GR becomes an
Airtel incubated, product which they will market very aggressively.
·
Did not take place since manoj did return
from Delhi now maybe in next 2/5 days.
Page no 20
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1999 was the height of dot com frenzy. The
bust started in april.2000.
Page no 21
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See my note on page “Revenue share “in GR
·
ON page “who can be a partner? “ I have
used ‘NO1 jobsite” three times alluding to monster Naukri time’s jobs.
Page no 23
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Convincing 100 newspapers spread all over
India, to daily publish job ADVT- summary ( JAS ) , CARRYING OUR Ural
world-wide-jobs ) is not going to be easy and may takea your of patient
follow-up but in the end it could bring huge publicity
·
When global Recruiter starts delivering
Resume Alerts to Recruitment Managers on their mobile, will they talk to
others? I hope so.
Page no 26
·
Perhaps we are lucky that our products (JAM-JAB
RAM / RAB) are themselves “mobile –messages” so our products advertise
themselves.
Page no 28
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Those 300+ persons to whom we have been
sending JAM messages, are the FIRST to experience jam .how can we get them to
talk to their friends?
·
JAM / RAM would fall into this category.
Page no 31
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On “HR laves GR “page, I have named monster
Naukri and compared with global Recruiter.
Page no 32
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E.g.: we are not any 1 jobsite / for that
matter we are not even a jobsite!
Page no 35
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Read message, “who don’t’ need JAM? “On mission
page of world-wide-jobs.
Page no 41
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HOW WOULD “JAM TIME” /SOUND? Or better yet /
jam time is anytime!
Page no 44
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In which category would we expect to find
the highest “consumption” of job-related? In of? Obvious by amongst people
without a job! But within those, I suspect fresh graduates looking for their
first job would constitute the highest no.
Page no 45
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In today’s meeting with puja of Airtel, she
would not “buy “my line for first advt. as “searching for a job? Don’t’! Let
jobs come searching for you!’
Page no 46
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My 80 yard landlord in USA told me this in
1958 with ref-to my visit to meet president (ex) Truman at his library along
with other students from KU.
Page No 47
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I have just phoned and asked abhi to daily
tabulate job advt. asking “NIK” experience- obviously meant for fresh
graduates. If we find sufficient no – daily – and from reputable companies,
then we might be able to persuade
MID-DAY or AFTERNOON to publish these to target final year students on
college-campuses
Page no 53
·
We have kept job-alert SMS “free “so that
mobile- phone owners would get tempted to register & “experience”
·
We are trying to get publicity for WWJ by
giving away free content to newspapers in the form of JAS (JOS AD) summary)
·
After Manish got cured by shantibhai Patel,
he referred many patients.
·
We are allowing jobseekers to decide how
many job-alert they want daily.
Page no 54
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When jobseekers receive daily job-alerts on
their mobile, will they land a job faster? so far, hardly anyone seems to be
applying online ! 2 “apply online” in last 4 day- against 1200 alerts sent!
Very frustrating!
Page no 55
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In global recruiter, we have made resume
blast “ free” – hoping that many jobseekers would fall for this .but when they
do, we will be forwarding their text resume along with their “ knowledge
profile profile “ which would market us amongst Recruit mgrs..
·
This seems to be the case with JAM at
present.
Page no 57
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Convention is “job search / Resume search” on
jobsites. Global Recruiters’ punch line is “delivering on mobile / jobs to
jobseekers / resumes to recruiter” – we are going to break the convention which
is bound to threaten “status quo “of the Recruitment industry.
·
Global Recruiter will not become another
monster Naukri it will create a new ‘category” for itself.
Page no 58
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Unless JAM becomes a whooping success with
Airtel subscribers, I have no “story” to tell to reliance / Hutch / TATA/ BSNL
/ IDEA/ etc. ALL of them have a “herd- mentality”
Page no 59
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Global Recruiter would benefit from
orgausing dinners for HR mgrs. Our problem is funds!
Page no 62
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I face similar situation with all msp,
Page no 63
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If we cannot make JAM click in a big way with
Airtel no other msp would want to look at us! But if it does, they will come
running!
Page no 64
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This is the “first’’ half & that is our
problem right now.
Page no 65
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On job-alert SMS we have planned to say, “This
alert has gone to (xyz
·
No) jobseekers. Make your resume the FIRST
to reach the advertiser”
Page no 66
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In an online business like ours, there
cannot be any face-to-face “but a good / next-best apurvialent is to 1) answer
each & every email in a personalized way
·
2) Pick jobseekers (registered) at random
and make. Inquiry about their experience of JAM.
·
IN METROS, we are competing against job
search. In smaller towns, we are competing against “NOSEARC!
Page No 67
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This is “time –spaced” launch. For JAM, we need
is a “place-spaced “launch i.e. launching in smaller towns.tceming with job
seeking youngsters. Who have poor access to job-related in of & to pc/
interment and who have never neared of monster / Naukri etc. our problem is to
convince msp which are full of non-risk taking / traditional marketers.
·
I just told Rejji to rename “process- flow chat
“links as”
1) JAM- the Jobsearach killer
2) RAM- the resumes search killer /
controversial?
Page no 68
·
Read 32 messages (- which we will email
someday) on page “mission on WWJ.
Page No 70
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The combination of WWJ / GR would also
empower ordinary jobseekers – when jobs searching for them on their mobiles
–and THEY decide, when / whom to apply
Page no 71
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I have planned to introduce ARM (APPLICANT
rating monitor – earlier called CRI – candidate Response index),
·
When, each applicant will “vote “on the
responsiveness of the companies to whom he applies. We will publish aggregated
rating for all job-advertisers on WWJ & GR .hopefully this will motivate
companies to be much more prompt in “acknowledging receipt of each resume.
·
Airtel is making crores of rupees thru SMS
being KBC 2.
Page No 73
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JAM is all about SMS I hope jobseekers in
small towns & rural areas, will take to JAM- JUST SO THAT they have an
excuse to sms! With cell- phone prices expected to drop to rs 900 next year the
wireless market is set to explook. May be, for then we should drop “apply
online to rs.1/= instead of rs.3/= in cities.
Page no 74
·
For jobseekers the reason ( for
interactivity )is obvious : to get a job A small town boy / girl will feel
enormous “power” to be able to apply to a big town corporation – just like his
city – cousins.
·
In ARM jobseeker knows that his “decide the
“Rank” of the advertiser.
·
This is good idea. EVERY DAY’S “rank” and
the ranking published next morning may be even emailed to con corned corporates
next day- that would shalka them up & Make Them Quahog Wedge” Applications
within 24 hrs. !
·
If this also adds good for jobseekers
“rating” employers, then, we can expect such proactive jobseekers to apply-
online more often.
Page no 79
·
This is why I am chasing cyber –medic for last
3 months to write a story about wwj / jam
Page no 80
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“Wwj is not a jobsite” story.
·
We could write this but that would mean
admitting that we are a tiny “jobsite” trying to take on monster! Global
Recruiter could! Do this –not –Wwj.
·
It is so once Again in 2005.
Page no 84
·
I emailed such a story to day to some 155
Indian editors / journalists of business magazines. Now I wait I await their
response
Page no 88
·
Somehow I get similar feeling for JAM- only
100 “Apply online” against 12000 jobalret! Something is wrong!
Page no 89
·
The Bottom of the pyramid / read my note
“don’t ‘need JAM?”
Page No 90
·
We have no money for print ads –so we have
to depend upon msp JAS in papers.
·
Page no 91
·
Herd mentality can we say JANNERS have
unfair advantage over the traditional job-seekers?
Page no 93
·
That’s recruit guru right now! 3 people in all
including myself.
Page no 95
·
Media is full of stories about Indian
IT/BPO companies on a hiring- drive adding big no / stories lout attrition /
chum – big orders for s/w in dusty.
·
Once global Remitter gets launched RAM /
RAB screen-shots with some HR mgrs. Name will make Excellus story
Page no 100
·
On wwj itself, there is no “jobsearch”but
we provide daily email job ADVT.
Summaries to Newspapers EMAIL. id IS private. News- papers give us
credit, for the content
·
APPLE VS. IBM / WWJ VS. MONSTER
Page No 103
·
First JAM advt.to be Released by Airtel is
expected in “MID-DAY tomorrow .it does not mention JAM or wwj. It shows a lion
hidden in tall grass with outline of a mobile phone on his face. The text below
the picture reads,
·
“Hunting for a jog? Get free jobalret on
your mobile. Send sms, Menu Jam On 646”
·
Will This Create “Buzz”? Will Reliance /
BSNL /HUTCH / TATA / IDEA etc. Notice this ad? Anyway, I will send them a copy.
Page no 105
·
On global Recruiter, I mention other
jobsites times. See page “HR loves GR” on global Recruiter.
Page no 111
·
Starting ( in global Recruiter/ wwj ) with,
“knowledge profile “and then with “function profile “graphs in Recruit
guru.com, I want to make image Builder Resume as “ the industry standard”
Page no 112
·
We are for last 18 months, Struggling to
find mobile service providers, willing to launch JAM, on their wireless
networks.AT the moment, other than Airtel / MTNL, no one seems interested, and
Even MTNL is not pushing!
Page no 113
·
Indian media just does not seem interested in a
‘Business story”! Only in murders &
politics.
Page no 115
·
Our punch-line on wwj reads: where you
apply online with a single click on your mobile”
Page no 116
·
Caustic. Rights are non-existent in India
·
Shell I ( as step #2 ) – after my “
Breaking Astir” email? Send the 155
editors & journalists, a hardcopy of “Anatomy ot a Disruptive Innovation “?
Even if 10 write about wwj it would be a great help.
Page no 118
·
No such “single” event can mobile India‘s
10 million professionals to turn to JAM-all of sudden. Adoption of JAM (as an
option for Jobsearach on jobsites), will be a slow process.
·
How many years, will it take for image –
Builder to become recruits ment Industry standard? It will depend upon how many
websites become partners of GR
Page No 119
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If YOU can’t lick them, one them! That
would be the ultimate vindication of clear play’s offering. Can we expect
monster India / Naukri / times jobs etc. to join global Recruiter, someday? if
we can get 500 Indian to partner with GR, then they may be left with no choice
!
Page no 122
·
Airtel advt. did not appear in MID-DAY today
Page no 124
·
HOTEL’S
restaurants college canteens./
very expensive too.
Page no 126
·
No OFFICE (business – place) would permit
monster / Naukri to advertise on its premises- nor allowed its employees to
access jobsites during working- hours. But when a HR mgr. receives RAM message
on his cell phone or employees receive JAB on their cellphone our ADVT.
penetrates w/o competition.
·
Colleges & church notice- Boards? Why
would they agree? Social cause?
Page No 126
·
NO office (business-place) would permit
monster / Naukri to advertise on its premises- nor alone its employees to
access jobsites during working –hours. But when HR mgr. Receives RAM messages
on his cell phone or employs receive JAB on their cellphone our ADVT.penetrates
w/o competition.
·
Colleges & CHURCH Notice Boards? Why
would they would they agree? Social cause?
Page no 127
·
A newspaper Advt can compete for 15 minutes of
your time in time morning. ATV advt. can compete for, may be 1/2 hours of
your-time in the evening-but a RAM /JAB SMS will attended to for 10/12 hours of
waking –time!
Page no 130
·
Today,
I saw an auto-rickshaw, which had a white, plastic meter-cover, carrying
Airtel’ Advt “ALL the talk far Rs- 200 p.m. “NO
competition to graph rickshaw rider’s full attention !
Page no 136
·
On “Revenue share” page of GR I have
explained “how we make money // our “JAM / RAM process flow charts “explain our
business-model
·
On every page of wwj /gr / we have sighed
“ABHI/ RAJEEV” (will change to Rejji) & we will also give our phone no- of
each page.
·
Ariel’s pooja would not accept ADVT-
caption suggested by me, vis hunting for jobs? Don’t’
·
Bet hunted!!
Page no 138
·
No one needs to visit wwj-a second time! Nor
global Recruiter.
Page no 139
·
E-g showing hero getting a jobalret on his
mobile / applying from mobile getting interview call!
Page no 144
·
What I am doing at the moment.
·
Global recruiter would have none –at least to
begin with.
·
Very few jobsites (monster / Naukri / times
jobs / jobsAhed) offering “jobAdvts.
Summaries” to newspapers –but I am still finding it difficult to convince
papers to publish our JAS!
Page No 147
·
We are waiting for ours!
Page no 150
·
I suppose other msp will listen only when
Airtel popularizes JAM
Page no 156
·
I am trying to place JAS?( jobAdvts. Summary)
on 400 newspapers of India – carrying) “source: www. Would- wide. Com”
·
We are delivering frees hast jobs
aggregated from several jobsites. Monster / Naukri just won’t do this.
Page no 159
·
. This is exactly our
situation as well
Page no 161
·
In our case, could these be “software
professionals” they are likely to appreciate the technology behind / JAM / RAM / knowledge profiles etc. &
talks to friends.
·
For popularizing RAM, we would need to
invite several HR mgrs. For demo may be along with some journalists who can
write about the reaction of HR mgrs. To RAM.
Page No 161
·
In our case too, reach jobalret is custom zed
for the recipient.
Page No 162
·
May be we are reaching a stage, where we
would need to take risk- in the form of “marketing- money” not “Advt.money “
Page no 160
·
Can we buy AIRTEL mobile subscriptions to
Mumbai – based journalists and let them experience JAM?
·
OR Mumbai- based HR mgrs. & LET THEM
EXPERIENCE ram?
Page no 176
·
Suppose we list all HR mgrs. Having Airtel
subscriptions (we will need their mobile no too)
·
Then we find the latest jobAdvts. Released
by their company then we match resumes from our database & send them sms
(RAM)!
Page No 178
·
Very likely that my “David vs Goliath” email
(Breaking ac story?) might have rubbed a few recipient editors, the wrong way!
Page no 180
·
We will need to talk to a but of HR mgrs.
To give them demo of RAM and them ask them what they think about it.
Page no 181
·
I still remember, how my supervisor at
Massey – Ferguson plant- Detroit- made me redraw a simple drawing, again &
again, for 2 full days (at least 10/15 tries),each time pointing –out just ONE
error ! This was my summer job in 1956 but I read the Drafting manual teatimes
& learned well.
Page no 182
·
In my cabin there is a quote, “it takes zo
years of hard work, to become an overnight success’
Page no 189
·
Will JAM / RAM fall IN THIS category of fun? /
jam rhymes with RAM and so does jab with RAB
Page No 191
·
Jam kiya kya? Jam cardiya ?
Page no 219
·
Read my cirenlars “communicating for
Productivity” sent to 7000 + employees of l&T (powai) during 1982 – 1987
Page no 220
·
I head similar great (service) experience
with a AT & T operator way back in 1957 Lawrence (Kansas) unmatched in last
48 years!
·
I also had a great experience with
Singapore Airlines in 1982 – which I will never forget. I have mentioned that
to dozens of people in last 23 yrs.
Page no 225
·
If I can convince 300 newspapers to print
jas (job adv. summary) that would be a buzz Everest for me.
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