Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Friday 2 July 2021

RETHINKING THE FUTURE - ALVIN & HEIDI TOFFLER

 


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When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

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Page no = 03

·         Quo Vadis? 09/06/2004.

·         For jobseekers, will JAM /WWJ/herald a “transition” from pc/interment /jobsites to mobile / sew ice provider /wwj?

Page no = 08

·         Everything here 2 now, willing to spend money to buy “time”

·         Jobsites & mobile services providers. (To Begin with) 

Page no = 10

·         Will we be able to “change the rules” by combining in wwj,

·         Aggregation (of jobs)

·         Extraction (of resume / job- advts)

·         Delivery (over mobiles)

·         Apply online ( thru mobile )

·         Quo Vadis?

·         Whither thou Guest. 

·         Future has no finish line!

·         No advantage can be sustained forever,  

Page no = 11

·         When Reliance infocomms’ broadband & interactive TV arrives, we will deliver job alerts on home TV sets & jobseekers will be able to “Apply online” by clicking on their “remotes” JAM will do this.   

Page no = 12

·         But for JAM, how would jobs of the world reach the jobseekers of the world?

Page no = 13

·         It cannot take a long time for flip dog / Direct employers / Grass its / & Employment 911, to quickly copy wwj business / revenue – model. By time, we must build a formidable network of jobsites and mobile service providers. Our market is not India alone, it entire world.

Page no = 21

·         Will “work/ job” more to them, instead of the moving to “jobs”?

Page no = 22

·         Reason for thriving of “Temp” staffing companies like MaFoi / Kelly‘s / manpower Inc.  Who, today announced moving into India in big way

·         Millions of unemployed graduates in India have no pretense of having any “goal” in life –except getting a job /any / job,

Page no = 23

·         Even this far is difficult we shutdown Recruit Guru website within months launch! But someday we will prelaunch it when time is ripe.

Page no = 50

·         In my note “QUO Vadis?” (1988) I soud “mere survival is not enough”.

Page no = 51

·         But how about having largest market –share and also having best profitability –at- same time?

·         3p is in headhunting / executive industry –but Recruit guru /wwj are in e- recruitment & competing with job sites.

·         With JAM/ wwj/ Recruiter this is what we will try to do.

·         As far as 3p itself is conceded, we may consumed, we may consider a national level “Franchisee – model” centered on our OES/ intranet.

Page no = 52

·         Recruiter will be our vehicle to deliver “value Added” e- recruiter ments sews ices to corporates whereas world –wide-jobs will do. The same for jobseekers -&- both will exchange databases!

·         On wwj/ we will only remain an aggregator of jobs. We will not let corporates “post jobs” or conduct “resume- search” can we think in terms of “content- Delivery channels” pc users TV users mobile users print media users. Each  group as a different “set of customers”?

Page no = 53

·         ALL jobsite try to “service” jobseekers (Resume Posting / jobserach) although they make no money from this group: their main customers are “corporates” who are paying” subscribers for Resume-search / job posting.  For jousting. For jobsite, jobseekers are necessary EVIL!  In Case, For A Long Time, This Will Remain the same viz: get a job & good candidates.

Page no = 54

·         Someday there could be a technology which will enable corporates & jobseekers to completely “bypass” the jobsites (intermediaries) JAM are a partial / first step that direction. But JAM requires jobseeker to post their resumes on WWJ. May be one day   we would get corporates to post their “resumes” (org. charts + job Decryptions ) on Recruiter. Value should not be “find a job Advts” it should be “find a job” similarly –not a Resume- beta candidates.

·         JAM is all about a combination of some features which are even today offered by some jobsites. But one each only where’s we are trying to after all those features at one go in one place.

Page no = 55

·         This is exactly we are trying to do in WWJ /JAM. For delivering job alert & resumes (two way traffic) , we  want to use the established network  of mobile –service –providers,  which reaches 34 million to day & growing at 1.5 million months. They will be our Distribution System next will be TV announced yesterday.  Recruiters Guru will ride piggyback on WWJ were talking of plant text + Image Builder + Apply online + Feedback + agree gation + mobility.  

·         To develop “Image Builder” thru Guru mine is not so easy (but not impossible).

·         If jobsites start “delivering” resumes to corporates, why should they “subscribe” for Resume – Search? (95% of revenue gone!)

Page no = 56

·         I could sense this in 1990 when I was genMgr (planning) so I resigned.

·         That is us! Thru JAM we are trying this. Monster / Naukri just cannot ditch their existing business model & revenue model which, they would need to do, it they wish to compete with JAM, on JAM’s rules,

Page no = 57

·         Companies must hire talented exes from where they are available at lowest salary this will be a factor in JAM’s success.

Page no = 58

·         Arun Tadanki (monster India country manager) bought jobsahed for Rs- 40 cr. For its 2.2 million resume database. He would hope to recover this investment by offering these resumes to monster‘s American corporate clients, who wish to “source’ Indian IT But what will happen when those American corporates start receiving ,very same resumes FREE  & directly thru JAM ? Now (us companies) don’t need to “subscribe” to Monster USA for Resume –search!

·         Sachin is already doing this & soon there will be thousands others once JAM starts delivering USA JOB alerts to Indian IT professionals – and their resumes to US co Obviously only few may get selected & get HIB visa-but many more will start working for  these US  companies, from their homes.   

Page no = 64

·         WWJ/ (skill’s base”) will be a set of innovative – thinking HR managers and oriented software professionals. ONCE jam STARTS making money, we will re-invest in these.

·         We redeployed 300 people when we closed Drilling Business in 1979. But in 2001./2/3, L&T has given Vest 3000 people. ! 

Page no = 66

·         Thru JAM, we don’t’ want to kill jobsites. On the contrary by “partnering” with them & providing new revenue-streams for them, we want them, to “GROW” the concept of Networking / live –and –let-live .will 21th the answer, now mobile phone too is morphing.

·         Search software Agents communication Technology. For us these are the driving forecast.

Page no = 67

·         For us is the “Kal –Chakra” diagram which have dawn 2/3 years back.

·         We belong here! IFJAM   brings some badly needed money, we will develop this,

·         Natural net soft wares. . 

·         Jam is an example of near market.

Page no = 68

·         Even though our agreements (for providing JAM) with BPL / TATA etc. will be “non- exclusive” it is unlikely  that they would want to “sourer” identical “content” from Monster / Naukri etc. we will know in  6 months.  What we are doing right now. Image Builder.

Page no =69

·         In terms of resource, we are absolutely no match (Nano) in comparison with monster India / Naukri / jobs ahead (now sold to monster) Times job.etc.

Page no = 70

·         JAM’S “Door-Delivery”?  Today it is job –advts to candidates, tomorrow, it will be resumes to corporates, no need for Resueserach.

Page no = 73

·         If Indian jobseekers are “markets / customers” for JAM a work force of 400 million /- 43 million unemployed registered with employment eke changes  /- population growing @ 19 million / year /- 1.5 million new grads every year,  I would like to intendance JAM in USA market before Monster does !

Page no = 84

·         If JAM catches on, we must not allow cap aching constraints to come in the way of rapidly ramping up our operations, in that case, we will borrow money.

Page no = 85

·         I have never asked any jobseeker if he would like to receive job-alerts on his mobile but I suppose once he login & conduct jobserach on jobsites, there is only one way to find out try! We are not guilty of this. 

·         This is what we are saying about except we have no money to “hype”!  Useful lesson.

·         JAM could be the beginning of such a battle, as long as it is self-financing, we will keep up.

Page no = 86

·         If JAM clicks with subscribers of BPL & TATA, we would next target Bharti (Air tell) & then IDEA,

Page no = 89

·         Pc / internet vs. Mobile phones / for “accessing” info what shall it be?

·         Today this consists of DEEPA / ABHI & me.  / Read my today ‘s note, power of synonyms” (how build a job- preference profile)

Page no =90

·         Recruiter guru---- for corporate services WWJ ----  for candidate’s services.     

·         If Number portability comes on mobile then our software will have to know which service provider is involved who is going to share revenue with us!

·         AS & when interactive  TV ( with an account- keeping set top box ) arrives , we will be ready to push, mass – customized “job-alerts” to millions of homes –who will pay for clicking “Apply online” on remotes.

Page no = 96

·         This is even today true re: jobs. There are only a few thousand jobs but a few million job seekers.

·         I hope jobseekers want job- alerts delivered on their mobile – phones.

Page no = 97

·         JAM‘s basic premise is “mass-customization”       

Page no = 111

·         For wwj / the weakest link (at the moment) is not having sufficient software Deflowers to rapidly build –up a series of “candidate / corporate facing” applications. Idea is to quickly launch WWJ & then keep ahead competitors any,

·         NOT being a software company –and then being a small company we are unable to attract / s/w development jobs to freelancers.

Page no = 112

·         A year the line, our constraint may well shift from s/w development to Network (hosted servers) management or even to marketing of JAM & entering into “alliances” with the mobile service providers around the world. I know this will happen but first thing first.  At the root is not having enough funds to acquire needed recourse – s/w developers and not willing to borrow money to fund development of WWJ.

·         Core problems – total job-relate info to all candidates & info to all corporates. 

Page no = 113

·         For most products & services, which got launched in last 50 years, “markets” did not even exist!

Page no = 114

·         Fist we have to get JAM to work satisfaction  ( may not be perfectly ) on one MSP network  to beable to find out whether jobseekers take to it in a big way-once that happens, selling the idea to other  msp will be easy also we will learn a lot from first trial. This guy lone to use jargon!

Page no =118

·         JAM subscribers will be able to send their resumes “faster” – and gains all relevant job- advts, jobseekers. Conducting traditional jobserach on jobsites may miss-out on these ads. Hopefully JAM subscribers are not even aware of!

Page no = 126

·         Thru TV, American cultural? Trends” are invading the rest of the world –and destroying cultural diversity, it all seems so “inescapable”!

Page no =127

·         More poor people are getting added “below the poverty line” ( BPL) in India, than those crossing the line & mooring up  the “Have-nots” are increasing at a much faster rate & this is the voot  of all social breakdown &  even religions militancy / fundamentalism. 

·         They need work & jobs, to keeps them constructively engaged,

·         They don’t’ even know that some a few jobs do exist in for off corners of the world.

Page no = 181

·         Candidates & corporate clients of jobsites / Tons of VC funds which thry have borrowed,

Page no =182

·         I am counting on monster / Naukri etc. NOT getting into “job- aggregation” game because of their EGO!

Page no = 183

·         JAM? Like Arjun seeing only the eye of the bird.

Page no = 184

·         Already 1billing cell-phone subscribers in the world expended to go up to 1.8 billion by 2007 = one person in every four in the world! They will need CONTENT.

Page no = 185

·         We would have only two WWJ for jobseekers, and Recruit Guru for corporates,

Page no = 189

·         JAM has one simple value-proposition: stop searching for jobs! Let  jobs come-searching for you on your mobile –then apply online” with click of your mobile.

Page no = 190

·         We want all 600 + mobile service providers around the world to carry JAM.

·         World is JAM concept is “stop searching for jobs” 

·         The future delivery channel is mobile / pc will be passé.

Page no = 191

·         No matter what is the nature of “Delivery channel” that we select, jam will remain Jam. WWJ ‘S SEGMENT will be jobserach.

Page no = 192

·         This is why we want Recruit Guru serving corporates and W WWJ serving jobskers.no mix –up / confusion,

Page no = 193

·         If monster / Naukri feel sufficiently threat ended by wwj they might try “blocking” our spider from downloading job advts from their websites, but that would be myopic!

Page no = 197

·         In case of JAM, our focus is younger generation / fresh graduates in millions.

·         Of chose, with stagnant  or declining population, in developed countries, more & more older people will need to keep working longer years,

Page no = 198

·         Soon younger people will own mobiles as compared to older people & of course, being internet savory will take to JAM. 

Page no = 199

·         Jam promises to save “time”. Reduce hours of job searching to mere minutes of reading SMS & clicking on mobiles, from anywhere / any time to succeed JAM must become a fashion state of young.

·         Our function profile gives each candidate his “score” on his function- know ledge, I tavern gives percentile!

Page no = 200

·         JAM is meant for youngsters looking for “Entry level or junior level” jobs, some mid- level executives looking for a job-a change   might also use JAM but I doubt if senior Executives would ever use JAM. Less than 30 year old pro working in IT industry? JAM will do somewhat similar  for jobs.

Page no = 201

·         Once we have a few million JAM subscribers, we will permit marketers to email / sms their marketing messages to “niche  target groups, which they can create on-the-fly, on WWJ- these groups can created “Age wise/ Endwise / salary wise / city wise / etc. etc. we will charge the marketers RS- 0.10 for each  person / message. This will be far better than newspaper s or TV advertising,

Page no = 202

·         WWJ will keep track of job Alert sent to each JAM subscriber & no- of apply online clicks (company – wise data wise)

Page no = 203

·         3p jobs.com has been sending birthday emails to candidates for years! –may be since 2000/

·         When candidates enter their “job preferences” on WWJ, this (designing jobs) is exactly what they will be doing!

·         WWJ would be a “giant Aggregator” and JAM would be its strong “private Brand”

Page no = 204

·         Jam too could become a “global brand” if we can rope-in enough mobile –service-providers. From around the world, to carry our  job-alert.

·         For jobserach & apply online, our competitors (monster / Naukri) are charging nothing to jobseekers so why should he pay us ! Mobile services provider anything? But then, JAM is not competing with jobsites on “price” / we simply cannot compete on price,

Page no = 205

·         Jam is not mere jobserach, it is many thing robed into once.

·         JAM will remember every “Apply online” click of each customer and continuously “Analyze” this data to uncover “customer preference”, so that, in future, jam can “recommend” good jobs to each customer.

·         Our “social goal” is – Deliver to Indian jobseeker, job opportunities from all over they receive Indian resumes,

Page no = 206

·         In 2 years, we will deploy “software Agents for Recruiters & jobseekers, which will negotiate / bargain on behalf of their “owners”

Page no = 207

·         JAM may end- up  “Creating job-opportunities”  in long-term but  in short-term, JAM’s greatest contribution will be to make  known to world ‘s jobseekers, what opportunities already exist and where, no mean achievement !

Page no = 209

·         Within 5 years ( by 2009), companies will also “source” their manpower in this way –from around the world-if their local / national politicians & Trade Unions Will Allow Them To Do So.

·         Alternately, they will outsource more & more of their information – based work to countries persons, who can sod it best (cost & time & quality wise)

·         So, knowledge – workers” of the world would need to compete with similar competence workers from around the world – not just with their com –patriots this trend has already started  -and hopefully, JAM will acceletate.it.

Page no = 213

·         We are 4 at the moment: Abhi / Deepa / Apurva & I.

·         If we tie-up with 200 mobile oratory in so countries it would be a big network

Page no = 216

·         Jam is based on “wireless” telecommunication.

·         JAM will be one “wonderful”  stuff. 

Page no = 230

·         WWJ JAM will set the new rules of e- recruitment, which jobsites around the world will have to follow.

Page no = 232

·         Would JAM create more s/w centers in India once USA companies start receiving?  Indian resumes.

Page no = 234

·         It is clear if USA companies cannot get enough H1B on us soil, they be fored to “outsource” this work to India.  We have automated spider job miner match maker Forwarder etc.

Page no = 237

·         One day, on Recruit Guru, we will empower Employers to prepare a shortlist of “Target candidates” (500/50.000) and then do “job Blasting” broadcasting get response within minutes (thru JAM)

Page no = 238

·         E.g.: stop searching for jobs! Let jobs come searching for you – wherever you happen to be.

·         At individual level, there is no greater “economic uncertainty” then being jobless / out of work! This is the main reason behind “terrorism” and pundits & mullah are encouraging this! A working person has no time for anything else.

Page no = 239

·         In WWJ global network, we must ensure that jobsites as well as “delivery channels” (mobile service providers / DTH TV broad casters / Broadband interactive TV providers etc.)  All prosper,

·         Employment   for all.is the biggest of them.

Page no = 244

·         Already arrived in 2002. We want to make “images Builder” the new currency of recruitment, all over the world.

Page no = 245

·         This is where India is in 2004 now; close to # 750 India must be 0.5% what about 1 bill of India?  

Page no = 248

·         This is equally true at individual company level.

 

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