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When I read any book, I scribble my comments / notes in the margins
Page No. 10
·
We have faced this hurdle again
& again, as we tried to “sell” the concept of JAM to mid-level managers of
Mobile Service Providers. They are not convinced there is a huge market for
JAM.
·
In our case, these would be
jobseekers who, are so far, using traditional jobsearches on jobsites.
Page No. 11
·
Pradeep Rao at TATA obviously falls in this
category. He joined just 2/3 months back. 10/08/2005.
Page No. 31
·
Our resources (to develop
WWJ/GR) are absolutely miniscule in comparison with the resources available
with Monster/Naukri/timesjob etc.
Page No. 32
·
GR would fall in this
category-since it “continues” to deploy same “processes” of
jobpost/jobsearch/resume post/resume search which all jobsites have deployed
for last 7/8 years and still continue to do so. GR will be somewhat better.
·
WWJ would come under this
decided simpler & far more convenient.
·
Fighting on our turf & by
our rules of game.
·
Received “15 Minute
Advantage” on WWJ.
·
How about “software versions”
& mobile phone models?
Page No. 34
·
Jobseekers who have never
conducted jobsearch on jobsites my find JAM as an ideal solutions.
·
Introduction of knowledge
Profile, might persuade existing jobseekers to accept/adopt JAM-despite its 160
character limitation.
Page No. 35
·
I hope so!
·
Fresh Grads clerical
staff/Factory workers.
·
Delivering jobalerts &
Resume alerts on mobiles is a disruption.
Page No. 36
·
I would suppose that fresh grads/clerical staff/vocational staff
etc. are a similar “Less fuss” jobseekers, who would be quite happy to get a
160 character job-alert SMS, which serves their purpose. They are not choosy
like professionally qualified jobseeking.
·
Very likely this is the way Monster/Naukri might think of
categories of jobseekers I mentioned at the top.
Page No. 40
·
Global Recruiter is a
“sustaining Innovation”. If jobsites & other websites join in large nos.,
it can overtake Monster/Naukri/timesjob etc. who, in turn may want to “buy out”
GR! Possible.
·
It is quite likely that
Monster/Naukri could counter GR, by forming their own “network”.
Page No. 41
·
“Core” asset not easy to
duplicate in a short time; therefore a WWJ must create such “core” asset by
tieing up with all MSPS & GR by tieing up with hundreds of websites. If we
can pull this off, it would be very difficult for Naukri/Monster to create a
competing not work.
·
There is no way we would
taken on Monster/Naukri on their turf fighting by “their” rules of the game.
Page No. 42
·
Same with GM/Ford etc.
Page No. 43
·
Very few jobsites have
job-alert features. Few who have, send alerts as emails (mostly chargeable) but
this may not even constitute 1% of their revenue. No big deal. So, I would not
be surprised if Monster/Naukri continue to ignore WWJ till it is too late for
them. But much depends upon our ability to convince the MSPS to promote JAM.
Page No. 44
·
For JAM various “Value
Networks” are
·
Mobile Service Providers
·
Newspapers
·
TV Channels etc.
·
For GR Value Networks will be
Jobsites/Portals/Placement agencies/ colleges cybercafés etc.
·
Yesterday I read (in a Ad),
It is easier to ask for forgiveness than to ask for permission’s so, we
uploaded 478 names without their permission !
·
Delivering job-alerts thru
Newspapers (JAS) to small town jobseekers who may not have mobiles, is a “NEW
CONTEXT”. New customers/new situations. Today we uploaded names of 478
publications on WWJ and from tomorrow they will get JAS daily thru email. We
will know their response in next 8/10 days. 12/08/2005
·
Job Alert on TV (JAT) could
be still another “New Context”.
Page No. 45
·
We have to deliver
job-related info to jobseekers in the farthest corners of India and we will try
out every possible “Delivery Channel” to make this possible.
·
Very true for JAM
·
So may be those small town
jobseekers who have never used jobsites might be our real customers.
·
I hope this holds good for
JAM as well. Will many more people apply because JAM makes it so easy.
·
See diagram on my whiteboard.
Page No. 46
·
By offering GR to traditional
jobseekers (used to searching jobs on jobsites), we are making them fee!
“comfortable/at home” but when they read about JAM-JAB they will be tempted to
“experiment/experience. This will be process.
·
By launching Global
Recruiters, we will divert the attention of Monster/Naukri, away from WWJ/JAM.
I want them to think that their real threat comes from Global Recruiter and not
from WWJ! I must buy time for WWJ to grow-up. They must be made to ignore WWJ
till it is too late!
Page No. 47
·
We are not ready with our
features/software for low end jobseekers but in 2/3 months, we will.
·
I hope JAS will “enable”
small town newspapers to daily publish “Job-supplements”, something which they
have never done before.
Page No. 48
·
“If you don’t make yourself
obsolete someone else will”-Theodore Levitte in Marketing Myopia” HBR 1975.
Page No. 49
·
I have not written any
business plan for JAM but I have a clear sense of direction to be taken.
·
I suppose JAM’s passing thru
this stage.
·
This is exactly the problem
with jobseekers searching for jobs on hundred of jobsites-thousand of jobs to
be searched thru information overload.
Page No. 50
·
We are accepting 20-25%
revenues have to enter the market-which will go up when idea catches on with
millions.
·
We have automated all
business processes to keep costs down & to scale-up
·
If small-town jobseekers can
receive FREE job-alerts can their Rs. 2000/- mobile they will welcome a 160
character SMS may be not as good job ad.
Page No. 51
·
Alert Display as on SMS
·
Small town jobseekers.
·
I will be happy if in 3
Months cash outflow balances cash inflow.
Page No. 52
·
Even if Global Recruiter had a better search-engine as a standalone
jobsite, it has no chance to survive-let alone compete with likes of
Monster/Naukri/timesjob etc.GR can not only survive but even overtake competitors,
only thru NETWORK of 200 websites.
·
I am counting on jobseekers in small towns, to be not so demanding.
Page No. 53
·
WWJ enables a jobseeker to
receive job-alerts even while on the move/anywhere and even “apply online” on
the spot. A person receiving email alerts, just cannot do this!
·
So far Monster/Naukri do not
seem to have taken any notice of WWJ. But they will, when GR gets launched next
month.
Page No. 54
·
Equally true of India so JAM has a future.
Page No. 55
·
For me, it is perhaps the “Last
tango”! which is my motivation. Besides, I answerable only to myself which
is a great advantage which may not be
available managers/owners of Monster/Naukri/timesjob. How can they follow their
instincts/their intuitions?
Page No. 61
·
About to get out of films
& printing paper due to digital cameras.
Page No. 67
·
Also my strategy vis-a-vis
Monster/Naukri etc.
Page No. 69
·
May be JAM will swim thru this.
Page No. 71
·
If true JAM would/should fare
better in India than in USA.
Page No.73
·
Recsuifguru.com is our
example. It is far ahead of it’s time.
Page No. 74
·
Thru email, “ Deciding the
BEST?” now I am targeting all employers (Recruitment Mgrs) who find themselves
flooded with 2000 Character resumes and no time to read/segregate the “best”
from mediocre.
·
In Recruifguru we focussed on
Placement Agencies but couldn’t SELL the idea of Image-Builder.
Page No. 75
·
HR mgrs “need” to read thru resumes in order to sort “good” from
“bad”.
·
Are local newspapers in a “situation” where they WANT to deliver job-related
info to their readers but don’t know where/how to find such info? If so, JAS
should click!
·
Anything any product or service that will sort out “Good” resumes
from “Bad” & save time, will be welcome. Something which will create a
structural database from text resumes.
Page No. 77
·
Why should any newspaper want
to print JAS? May be they think this will increase their circulation (+ve
incentive)- but what would really motivate them would be a NEGATIVE incentive.
E.g. if just one newspapers in a city starts printing JAS, the others would
fear being left out! Fear that their existing readers might switch-over to a
competing paper, would proper! Them to “catch up”. We must play on this
emotion. So trick would be to get just one paper in each town to start
publishing JAS.
·
Can Editors be made to feel
“Caring” for their readers?
Page No. 78
·
If “Knowledge-Profile” can
get an interview-call, then that is “Job done” for a jobseeker. If that really
happens, innovation of Image Builder should click.
·
If HR mgrs. Candidates based
on Knowledge Profiles, and they are found more suitable then that is “job done”
for an HR mgr, and he would depend upon Knowledge Profile, more & more, to
do his job.
Page No. 79
·
Jobseekers want their resumes
to get delivered to employers fast-and against every job that is
“attractive/interesting” only JAM can do this (job) for them, with least fuss
and max convenience.
·
Jobsearches on jobsites are
very time consuming, costly & inefficient because there are hundred to be
studied (info. Overload) to zero-in on a few.
Page No. 80
·
Small town/rural jobseekers
are most clearly “less skilled/less affluent”. They don’t have PC/internet
& they have not even heard of Monster/Naukri much less, 500 smaller
jobsites. But they need job-related info. worse them city-folks.
·
Once employers start
receiving RAM (Resume Alert Mobile) & RAB (Resume Alert Broadcast) on their
mobiles (within a few minutes of posting their job-advt, then why would they
want to conduct Resume Searches on jobsites? That could spell disaster for
Monster/Naukri! And “Resume-Search” by corporate is the main source of revenue
for all jobsites!
Page No. 85
·
When a RAM or RAB SMS is
delivered to a HR manager on his mobile, my (original) idea was (may be still
is) that he can type “RAM <PEN> 646” and we would deliver to him, the
resume of the concerned candidate. This SMS would earn MSP, Rs. 5/10. But how
about including candidates mobile no. in the RAM/RAB SMS? Now the HR mgr can
directly dial the no. and talk to the candidate at once! Eventalk will earn the
MSP money! Except it could be a different MSP! What we could do is to charge HR
mgr. Upfront for MT SMS message (i.e. RAM/RAB) instead of making these free.
Page No. 86
·
Write-up “Job-Nirvana”
explains, how JAM solves, a typical jobseeker’s problems.
·
Already happened since this
book was written 2 years ago.
Page No. 87
·
“Jobs” candidates want
interview-calls fast HR mgrs want good candidate/fast (resumes).
·
Considering this, in RAM/RAB
SMS, we will “definitely mention mobile no or email ID of candidates to begin
with FREE. At first, we must “hook” the HR managers/lock them in GR.
·
Trying to copy each other’s
features.
Page No. 88
·
Our copying LINA/SIVA Texstar/Texmark, into
GR would come under this statement except we will not stop there.
Page No. 90
·
It is for this reason that Global
Recruiter will offer to its partner websites, the STANDARD/TRADITIONAL features
of
·
Job-Post
·
Job Search
·
Resume Post
·
Resume Search
·
By offering to them what they are
familiar/comfortable with, GR will find ready acceptance amongst potential
partners Later, there will be enough time to educate them about
JAM/JAB/RAM/RAB.
Page No. 91
·
JAM is our brand. JAM – Job
Alert on mobile, which clearly brings out the “circumstances” of the recipient
viz. He is mobile while receiving alert.
·
This is why to apply from his
mobiles he must SMS JAM <Job Cd> shortcode. Hence constant reminder of
the brand!
Page No. 92
·
For every jobseeker that
searches for jobs on jobsites, there are 50 who don’t. They are “Non-consumers”
we want to target them thru JAM. They want mind 160 characters, SMS. They have
nothing else to compare with.
·
For us the brand family will
consist of JAM JAB RAM RAB.
·
Someday later JAT (Job alert
on TV) Inter-active TV. JAS (Job Alert Summary) JAW (Jobs Across the World).
13/08/2005
Page No. 93
·
50 Years from now, people
would still want jobs & HR mgrs will still want excellent candidates.
·
Millions are looking for
job-all the time. Before internet it was thru newspapers. (Before JAM, it was
thru internet!)
Page No. 94
·
This means the “early adopters” of JAM will
be people who are already given to searching for jobs (albeit on jobsites). JAM
will make it very easy for them to do what they were regularly doing. Obviously
JAM will not interest those who have no need for job-related info!
Page No. 95
·
Read “How to move Mount Fuji”
·
Quickly find an interesting
job and quickly get resume across to the advertiser.
Page No. 96
·
What JAM does
Page No. 102
·
By this definition,
jobseekers currently used to searching for jobs on jobsites, should be targeted
by JAM, but on Jobsites, “Apply Online” is free whereas, in JAM, it costs Rs.
3/- could this be reason for slow uptake?
·
Millions of small town
jobseekers. Of course self-employed are not looking for jobs but what abut 44
million registered with 934 employment exchanges? And may be another 100
million not registered?
·
Also an announcement of #30
(Rs. 1500) mobile phone (in next 6 Months). I think a cheap mobile has a better
chance amongst non-consumers than a cheap (Rs. 9999) computer.
Page No. 103
·
Only 20 million people in India (out of
1020 million) have access to internet
with 45%-49% accessing from public cyber cafes. This, still leaves out a huge
no. of jobseekers who are non-consumers as far as job searches goes. These
constitute our ultimate target market.
Page No. 105
·
Could this work for JAM as
well? Is it much more likely that people who have “cheap/portable” mobiles- and
who cannot afford an “expensive/fixed” PC, with internet connection-would take
to JAM aggressively?
·
Alternate to JAM no job
search at all (for people without a PC/internet)
·
By not permitting job search
and resume search, on WWJ, we are saying
“WWJ is not a jobsites, we are not competing against jobsites”.
·
Our 160 character SMS should
satisfy jobseekers (non-consumers).
Page No. 106
·
If Global Recruiter (GR)
catches on, it could pose a serious threat to Monster/Naukri, within one
year-especially if we can convince timesjob to become a partner. They may even
form their own Network of Jobsites to counter GR. But GR’s strength will come
from JAM which Monster/Naukri cannot claim.
·
This will not be the case
with us. With a short notice, Monster/Naukri can develop JAM (SMS) may be
better & faster. Our only defences will be (1) we must tie-up with all
MSP’s by that time so that Monster/Naukri have no delivery channel (2)
Aggregation of job-advts from a large no. of jobsites something their EGO may
prevent them to do (3) Jettisoning their current revenue model.
Page No. 107
·
What happened to Dinesh &
why I went for bypass surgery on Jan 28, 2005.
Page No. 108
·
May be this is how Dr.
Pahalajani thought when he performed my angiography. Exactly my own case.
Page No. 109
·
In case of Dinesh,
Cardiologist also convinced us that, in case Angioplasty did not work well, we
always had the option of a bypass later on (last resort)
Page No. 110
·
Agree small town jobseekers
do not know a thing called “Jobsite where they can search for jobs. At best
there point-of-reference is local newspaper (which hardly carries any
job-advts)
Page No. 111
·
Let us hope Monster/Naukri focus on more
satisticated “searchengines”.
Page No. 112
·
e.g. In our promo/proposal
letter to potential partners (of GR), shall we
say, “If you do not join GR, you are history!” How can we project same
emotion to 478 newspapers in respect of JAS?
Page No. 113
·
For Monster India, such
“top-level commitment” would have to come from Monster USA. And I understand
Naukri might get taken over by YAHOO.
Page no. 114
·
Could this mean that the most
“predictable” response of Monster/Naukri (to JAM), would be to come out with
their own version of JAM? Could I succeed in diverting their
attention/resources to counter GR? Which, they will consider as a threat to
their principle revenue stream viz corp. Clients.
·
I feel Monster/Naukri would
think of such a suggestion as an “over-reaction” to the perceived threat.
·
Times of India has done same
thing India times/timesjobs/timesmatri etc.
Page No. 116
·
Therefore Newspapers who
print JAS would be part of our “channel” main channel being MSP’s
Page No. 117
·
We will watch our JAS
experiment. This is why MSP’s want to increase the % of revenue from VAS (Value
Added Services) our folder (proposal) to Newspapers, reads, “Double Your
Circulation”.
Page No. 118
·
In each city, I need to
convince only ONE newspapers to start publishing JAS. Once that happens, others
will follow (for fear of being left-out)
·
Big news papers thrive on
paid advts. But to get these Ads, they need big circulation no. If JAS helps
small town papers boast their circulation, they will be able to attract more
Advts & improve their profit.
Page No. 121
·
Global Recruiter’s punchline
is “A network of websites/co-creating wealth thru co-sharing knowledge.
·
Small town jobseekers with no
access to internet/jobsites. In GR, everyone will benefit thru everyone’s
contribution. As jobs & resume database grows (centrally pooled), each
partner would be in a position to sell more subscription.
Page No. 126
·
Problem:Being able to get job
related info fast and being able to apply online, equally fast. He is least
bothered from where & how we get job-related info/how & thru whom do we
deliver/how we manage to deliver his resume to employers.
·
Global Recruiter will
“orchestrate” dozens of partner websites thru Modular Architecture using fairly
‘STANDARD” features of jobpost/jobsearch/resume post/resumesearch.
Page No. 129
·
All partner websites in GR,
will use the same STANDARD” components (post job/job search/post resume/resume
search/JAM/JAB/RAM/RAB etc.) No differentiation no competition based on
functions or “features”. Each will need to find ways to differentiate itself
from others. But by accepting this highly rigid modular architectures, they can
get into business within ONE day! This will especially appeal to those who do
not have own website but want to get into e-recruitment quickly.
·
GR will compete with
Monster/Naukri who have “proprietary/inderdependent architecture but still, GR
itself will NOT be integrated. Parner websites (of GR) will all be able to
offer JAM-JAB-RAM-RAB without any compatibility problems.
Page No. 130
·
WWJ/JAM had to undergo a few
changes to suit requirements of MSP’s
·
Because they are unlikely to
use those “superior” features, in any case.
Page No. 131
·
Only once they start using
JAM, those jobseekers who have in the past, used jobsites, will appreciate
these features of JAM.
·
Eg. 6 Months dwon the line,
in GR, the traditional “Job-Posting” will get replaced by GuruAd the next
amazing features with out partners noticing.
·
Thru GR, we will take this
concept to virtual world. Which GR will become.
Page No. 132
·
Other than hosting &
bandwidth costs, partner of GR will have very little other costs. So they can
offer unlimited “Job Posting” & “Resume Search to small town employers for
(say) Rs. 2000/- year against Rs. 60 k charged by Monster/Naukri.
Page No. 133
·
Taiwan supplies components
for 50% of world’s PC’s assembled anywhere. Global Recruiter will become
“Taiwan” for jobsites all over India (to begin with) supplying “Modules” using
which to assemble a jobsite.
·
IBM coined the word “PC”
& others used to out their m/c’s as “PC compatible”.
Page No. 139
·
Partner websites are also
“content Providers” to GR. This content is 1) Job Advts 2) Resumes. We will ensure
that all the jobseekers & employers, entering GR from any websites, use the
same identical interface which we will control centrally & modify
centrally. All U/I across all partners will be identical.
·
I hope GR’s approach does.
Page No. 140
·
In GR, I don’t see any
contradiction because our modules are centrally designed, tightly integrated
& centrally controlled. To that extent GR will not be modular.
·
GR will offer web-services
from its own server to all partner websites and thru them to jobseekers &
employers.
Page No. 141
·
In GR, partner websites are like “Low-cost
assemblers”, but GR being a web service has no need to open its architecture.
Page No. 143
·
JAM is certainly not a
technological break through”! JAM technology has been around for a long time.
The “disruption” comes in the manner of applying this technology, to serve
millions who have no PC or access to internet for what they need to do viz. Job
search.
Page No. 148
·
In RAM/RAB messages (to HR
mgrs), we plan to include the mobile no of concerned candidates. Hopefully this
would have the effect of HR mgrs. Instantly dialling these nos to get in touch
with the concerned executives. They may even conduct “on-the-spot” telephonic
interview-posting 10 Minutes. That will increase the revenue of mobile service
providers. MSP’s will stick with us, If we constantly find new ways for them to
make money. 15/08/2005
Page No. 149
·
Is it likely that GR may set into motion, a trade of
“commoditization” as far as e-recruitment jobsites in India, is concerned? All
sites looking/ feeling identical & offering identical features? How can
will they “differentiate” from each other?
Page No. 151
·
Our “fixed cost” of putting
together GR is quite low and therefore, not much of an entry-barrier to a new
competitor. But our entry-barrier is tight integration with WWJ/JAM-which is
our competitive advantage. If we also succeed putting together network of 200
sites that would be another entry-barrier.
Page No. 152
·
Could Monster/Naukri come in
this category? They seem to be sitting pretty & perhaps a little but
worried about timesjob.
·
To day Monster/Naukri have no
revenue from jobseekers. In future, will they find their pot of gold there?
How?
Page No. 153
·
If low-cost partner websites
(of Global Recruiter) offer to corporate employers, the basic features of 1)
Post Job 2) Resume Search, at 1/10th the fees charged by
Monster/Naukri, then M/N would need to “differentiate”.
·
For Partners of GR, RAM &
RAB are such components.
Page No. 161
·
JAM too, will “disruptively enable”
millions of small town jobseekers to “access” job related info”, which today,
is available to urban youth having PC/Internet access.
Page No. 162
·
Both WWJ & GR will work on a
very small asset-base by automating most of the processes.
·
Disintermediation JAM would do
the same elimination of the role of jobsites) but I have taken a conscious
decision to let jobsites survive & flourish by making them partners of
Global Recruiter. They have a “reach” which we simply cannot duplicate.
Page No. 163
·
We want to make Global
Recruiter, the Industry standard architecture.
Page No. 164
·
All partner websites will be
“powered” by Global Recruiter & deliver the same U/I and functionality,
regardless of what the homepages (of partners) look & feel like.
·
JAM offers ultimate
convenience.
Page No. 165
·
In case of WWJ/JAM, it will
be exactly opposite Irrespective of the distribution channel
(Airtel/MTNL/TATA/HUTCH/Reliance etc.) the brand will always be JAM.
·
True in case of all
Electronic gadgets.
Page No. 167
·
In the value-chain of e-recruitment, “job
search” is one such activity where a jobseeker is not satisfied with the
jobsites.
Page No. 169
·
This is same as asking “How
fast can we adopt JAM to the needs of 1) Factory workers 2) Clerical staff 3)
Vocation-Designated staff etc. (Target Market Segments)
Page No. 172
·
Today, I added a page called “Differentiate” to GR.
·
Although partner websites will have similar “Look & Feel” they
can and must differentiate to survive.
Page No. 180
·
We failed with 3p jobs & Recruitguru was ahead of it’s time. And, I hope, we have learned
our lessons.
Page No. 181
·
And in our case, MSP’s seem
to be unmotivated because they don’t see big revenue from JAM.
Page No. 182
·
I believe other MSP’s are
unlikely to show interest in WWJ/JAM, until and unless Airtel subscribers take
to jamming in a BIG WAY. This is not going to happen based on our email
campaign. It will happen only if Airtel decides to publicise JAM in print, on
TV, on hoardings etc. No MSP wants to be a “gunea pig” MSP managers are paralysed
by fear of failure and need to justify their “bad” decision-if JAM does not
click.
Page No. 183
·
Nor have I and that too with just
developers and no funds.
Page No. 185
·
To “market” WWJ & GR, we are
following the same processes (email/snail mail letters/folders) to reach out to
1) MSP’s 2) Newspapers 3) TV Channel 4) Cybercafes 5) Colleges 6) Employers 7)
Journalists 8) Jobseekers 9) Jobsites 10) Portals.
·
Someday we will add “SMS” as a
process for marketing. We cannot afford print-media advts.
Page No. 187
·
I suppose
Monster/Naukri/timesjob, do not feel the “need” to create a Global Recruiter.
They are possibly big enough to “ignore” the potential of GR-the potential
which may take 5 years to materialise.
·
With just 3 persons and NIL
income, for us an income of Rs. 1 Cr is big!
Page No. 190
·
We have no resources worth talking. I think ten times before
spending Rs. 5000/- (#100) on advt/publicity/mktg.
Page No. 191
·
This is exactly what we have
done. Our domain knowledge came from working in 3p but Recruitguru’s
“processes” have to be totally different.
Page No. 193
·
I believe Monster/Naukri
timesjob will not look upon WWJ/GR as a threat initially-when our operations
are too small as compared with theirs. Later, even as we grow big,
Monster/Naukri cannot discard their business model & revenue model. Their
revenues come from Employers whereas our revenue will entirely come from
jobseekers.
·
By offering partnership in
GR, I want to convince Placement Agencies that, for them e-recruitment is a
“sustaining” technology.
·
By becoming partners of GR,
can small time Placement Agencies migrate to head-hunting.
Page No. 194
·
I am constantly telling Abhi/Rajiv &
Rejji to become “Business Managers” & not S/W developers.
Page No. 195
·
Rajeev Rejji have told me
they are unfit for “marketing” of GR. They can only develop it.
Page No. 198
·
I am still hoping that
WWJ/JAM will outgrow 3p.
·
In JAM, we would get 40p/70p
per No. SMS (apply online) which is peanuts but, hopefully large volumes &
automated processes, will still make it viable.
·
3P cannot afford to work at
less than 16% of CTC. 3P Recruitguru team sit side-by-side & owners are
same.
Page No. 199
·
This is exactly what we are trying to do in
Recruit-guru (WWJ & Global Recruiter)
Page No. 201
·
Initially JAM would need to
“woo” those jobseekers who are already used to jobsearching on jobsites. They
are existing consumers. However, after a year or so, I hope the current
“non-consumers” (having mobile but no PC/Internet) who have never searched jobs
on jobsites, will become our main customers. 20/08/2005
·
Our disruption will come from
millions of small town jobseekers who are unlikely to own PC/Internet access
very soon. Mobiles will reach them earlier.
Page No. 202
·
Global Recruiter will play by
the rules set by Monster/Naukri etc. if it were a “stand alone” jobsite, it
would have NO chance as a late-comer. But as a collection/network-of many
jobsites, it can still pose a credible challenge to incumbents. So GR can still
become disruptive, because its “supply chain & marketing do NOT reside
inside GR.
Page No. 203
·
We have just enough to get started! To grow, WWJ/GR would need to
generate their own cash-flows.
Page No. 208
·
Surest way to kill WWJ/JAM,
would be “sell out” to Monster/Naukri! As fares GR is concerned, I want many
jobsites to flourish nourished by GR. Monster/Naukri would not look upon GR as
a “Sustaining Innovation”-even if they were to “OWN” GR!
Page No. 209
·
Abhi-Rajeev & Rejji are
doing this managing on their own & deciding their own roles &
responsibilities.
Page No. 216
·
For both WWJ & GR, the future is hard
to read.
Page No. 218
·
In 1988 an investment of Rs.
70 Crore in a fruit processing plant was a “major resource allocation for
L&T, but it got scrapped when Anil Ambani called it a “PAN-BIDI SHOP”!
·
As I mentioned elsewhere we
are facing this (unspoken) hurdle when we meet “mid-level” mgrs in all mobile
service providers.
·
I am heavily counting on
this. If Airtel can be made to push that Print-Advt. Soon enough, it is bound
to influence TATA & HUTCH mgrs.
Page No. 221
·
This is what happened to Recruit-Guru.com.
but this time, in case of WWJ & GR we are managing with much lesser
resources (3 people) and we can afford to keep trying for a few month’s but not
for ever.
Page No. 222
·
We are not guilty of this.
Page No. 223
·
In WWJ, a jobseeker may-visit
once in 3/6 months & even then (to edit), there won’t be many
“transactions”. So its architecture will be of one kind. In GR, however, we
except thousands of visitors daily & millions of searches so its architecture
will read to be very transaction heavy.
Page No. 224
·
It may be possible to extend
the concept of JAM/JAB/RAM/RAB to “Matrimony-Searches”-except that these are
not “Lifelong” quests-like searches for better jobs.
Page No. 226
·
WWJ must start earning some money
next 3 months or else we will be in the same boat.
Page No. 227
·
Thankfully, we have not done
this. I am struggling with just 3 developers-and no marketing man.
·
Having automated all of its
“processes”, WWJ would have no problem scaling-up operations,-only we need
millions to register & subscribe to WWJ. But that requires huge amount of
publicity-which needs lot of money! We are back to square one.
·
Millions of small town
jobseekers.
·
I would need to do, if I want
to borrow funds.
Page No. 236
·
This is my own money.
·
May be 3/4 million jobseekers
are “existing users” (jobsearch/email alert), How can we entire them to switch
over to JAM? can “knowledge Profile” or the “Feedback Form”, do the trick?
Page No. 237
·
We have kept as low as possible.
·
We persuaded MTNL to make jobalert SMS “free”-in order to attract
mobile owners.
Page No. 238
·
We don’t have this problem at this moment.
Page No. 239
·
This keeps happening with software firms.
Page No. 240
·
I am keeping my fingers
crossed even as Airtel have planned to start their promo SMS blast today Mumbai
Circle only/I hope response is “GOOD” so that others circles are tempted to
follow. 25/08/2005
·
This is like taking on
Monster/Naukri on their turf.
·
We will need to wait till
mobile teledensity in smaller town approaches 20/100 (same as in Metros) May
take 2 Years.
Page No. 241
·
This is happening in case of
Mobile Phone Services.
Page No. 242
·
3P subsidizing Recruit guru for last 2/3
years
Page No. 243
·
L&T’s core business (EPC)
has continued its healthy growth rate; hence relatively slow growth of L&T
Infotech does not worry.
·
Our own money, is the right
capital for Recruit Guru at this stage.
Page No. 246
·
We launched WWJ website in
July 2004. Now we plan to launch Global Recruiter/next month (sep-2005). A year
later we will relaunch RecruitGuru.com (which we had Launched end 2002 and shut
down)
Page No. 247
·
Citi group sold their 40% share
in I-flex to oracle, few weeks back-share which they had acquired before I-flex
become a runaway success.
Page No. 252
·
In our case, existing
jobseekers get to “apply online” for free on most jobsites-whereas WWJ asks him
to shall out Rs. 3/- to “apply online” from his mobile. This month, so far, we
have sent out over 4000 jobalerts & received only 21 SMS for “apply
online”! seems price sensitive customers are not buying JAM! But I am confident
things will change I am waiting for the “Tipping Point”.
·
I hope we can draw-in the
free-riding jobseekers into GR first-and then into WWJ over a period of time.
Page No. 253
·
Fortunately, right now, 3P’s
core business (head hunting) is doing quite well and therefore it can support
Recruitguru’s monthly cash outflow of about Rs. 1.5 Lakh per month. (out of
which about Rs. 1.0 Lakh is for salaries of 3 developers)
Page No. 255
·
I am planning to launch
Global Recruiter by next month.
·
I hope GR will pull in a
large no. of existing jobseekers who are used to conducting jobsearches on
jobsites & “apply online” for FREE.
·
I have to keep chasing
MSP’s/Newspapers/TV/Channels/Cybercafes/ Colleges/Placement Agencies Employers
etc.
·
I am inpatient but I know I have to be patient. Trying to change
the very structure of online recruitment industry is not an easy job. There
will be many frustrations on the way.
Page No. 256
·
And after April 2000, these valuations went
down to 10% of earlier values.
Page No. 268
·
Both in WWJ & in GR, once
logic & processes have been “Coded”, processes become automatic.
Page No. 272
·
Global Recruiter too aims at
offering identical uniform services to jobseekers & employers thru all of
its partner websites.
·
Similar to our “percentile
score” in FUNCTION Profiles.
Page No. 273
·
See my today’s diagram “The
changing structure of Recruitment Industry”.
Page No. 274
·
I have insisted that our
software team “architect” Global Recruiter in such a way that any partner can
join & launch his own websites in ONE DAY. A kind of “plug & play”.
·
We will offer “free” hosting
of a partner’s websites for 3 months so he can experiment & get convinced.
Page No. 279
·
I must repeat this to myself again &
again!
Page No. 288
·
I do believe Abhi-Rajeev
& Rejji are highly motivated to taken on Monster/Naukri, by creating Global
Recruiter. For them, it is a challenge.
Page No. 289
·
Jobsearching (job-to be done)
thru
·
Newspapers
·
Jobsites
·
Jobsites cannot reach, small
town jobseekers. We will reach them thru
·
Mobiles (JAM)
·
Newspapers (JAS)
Page No. 291
·
This is exactly what is happening right now
with MTNL- and to lesser extent, with Airtel. Their priorities are quite
different.
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