THE HALO EFFECT (HOW MANAGERS LET THEMSELVES BE DECEIVED) - PHIL ROSENZWEIG

 

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When I read any book, I scribble my comments / notes in the margins

These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

THE HALO EFFECT (HOWMANAGERS LET THEMSELVES BE DECEIVED) - PHIL ROSENZWEIG

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Pg. No. xii

·         May be we should change our Raw Scores & percentile scores to two decimals! Let us try! We are about to launch CustomizeResume 6 Oct. 2009

·         What do we want Recruiters to “infer” when they see a CustomizeResume? That this “must” be the most articulate way of writing a resume?

Pg. No. xiv

·         Isn’t that what we are trying to do? Generate more traffic by essentially “Selling” the story of “Relative Standing / Ranking”?

·         Keywords / Weightages / Presence.

·         Raw Scores / Percentile Scores.

Pg. No. xv

·         High Percentile Score.

·         The high & might are fault less.

·         Wall-Street Syndome

·         Thru Raw Score / Percentile Score, we too provide (to the recruiter) a “Simple explanation” – a “Scientific justification” to accept or reject a candidate.

Pg. No. xviii

·         May be that is what I am looking for in “CustomizeResume” (to be launched in 2/3 weeks)

·         viz: a Miracle Cure!! I am desperate.

Pg. No. xx

·         Most recruiters cannot even “read” a resume well enough to separate “wheat from chaffe”. The style / the formatting / the cosmetics mesmerize them.

·         In CustomizeResume, I am trying to make it easy for recruiters to grasp the “Essence” of the facts AND provide some visual cosmetics.

Pg. No. 3

·         Jobseekers, who, in their childhood played with Lego, may like our “Customization”, where each graph becomes a building block.

Pg. No. 4

·         When I gave chairman of freach company Donone re: proposed food project, he asked us the same question.

Pg. No. 9

·         We are about to “change” from IndiaRecruiter to “CustomizeResume”. Will this change work? Will CustomizeResume capture the imagination of jobseekers? Something which IndiaRecruiter fauld to do miserably. Know in 3/4 months.

Pg. No. 12

·         In “CustomizeResume”, the FREE TRIAL page is meant for shch experimentations. I want visitors to “Try” & immediately “See” the result!

·         Once they see what happens to a DEMO resume I hope, they will want to see that happen to their own resume.

Pg. No. 13

·         Over-Simplified

·         We plan to capture clicks (on search parameters) in Jobsearch & Resume Search in CustomizeResume

Pg. No. 15

·         See my in “Digital Biology”. I have listed many possible patterns re: resumes & keywords & candidates.

Pg. No. 16

·         Without expception, every body does! Even the richest. “Hope” is what keeps people going-even the terminally ill.

Pg. No. 17

·         For launch of CustomizeResume, I have drafted some 30 promo emails. Each tell a “story”.

Pg. No. 18

·         (Before) when DotCom bubble bust.

Pg. No. 25

·         It seems MEDIA gave a “halo” to CISCO!

Pg. No. 29

·         Swinging the pendulum to other extreme?

Pg. No. 31

·         11 years

Pg. No. 34

·         A friendly journalist of repute could do a lot of good!

Pg. No. 36

·         Again, major role of media.

Pg. No. 37

·         Lots of keywords in his resume!

Pg. No. 47

·         He, must probably never visited a single “unit”!

Pg. No. 51

·         With “Free Trial” page in CustomizeResume.com, I hope to create a “GENERAL” favourable impression in the minds of candidates

·         Is it likely that, if candidates get impressed with just one of the graphs then they might like entine Customize Profile? May be.

Pg. No. 52

·         In CustomizeResume, by presenting info graphically, we are trying to make the info appear “objective”.

Pg. No. 54

·         I suppose this is what happened to candidates who got low raw-scores in their function-graphs. They were unhappy with the outcome and rejected the very concept of “scoring”. Keeping this in mind, in CustomizeResume, I have made provision for them to throw out unflattering graphs.

Pg. No. 65

·         IndiaRecruiter’s “Profiles”, somehow failed to create such a “bandwagon effect”. I hope CustomizeResume would succeed.

·         “Raw Scores” that our software assigns, are independent of the “School / Institute” that the candidate attended.

Pg. No. 72

·         The mighty have no faults.

·         Someday I would like to find out it there is “any” correlation between a candidates

·         Edu. Level & Raw Score

·         Edu. Level & Salary

·         Raw Score & Salary etc.

·         No. of Job-changes Vs. Salaryrie (%) over same period (Exp. Yrs.).

Pg. No. 88

·         My slogans for CustomizeResume are framed like this.

Pg. No. 91

·         Cause & effect.

Pg. No. 103

·         In “CustomizeResume”, we plan to offer a “New Way” of presenting a resume. But, who knows, candidates may feel much more comfortable with the status Quo!

Pg. No. 104

·         -“The End of Plain Text”

·         Kalchakra

·         The eternal cycle

Pg. No. 115

·         Now gone bankrupt in 2009

Pg. No. 116

·         This is especially true of websites.

·         We were to launch CustomizeResume yesterday but pushed it now to 6^th – Nov.

Pg. No. 117

·         Went bankrupt in 2009. Proof of “Cycle”.

Pg. No. 119

·         First shooting – then drawing circles around the hole!

·         Bull’s Eye!!

Pg. No. 121

·         Sounds like “me”!!

Pg. No. 123

·         In IndiaRecruiter, we focussed on Recruiters and offered lots of “features”. But we failed to get jobseekers to “register”. So now, in CustomizeResume, we will shift our focus to jobseekers. If we can get 100,000 to register, recruiters will follow. I hope this new strategy clicks.

Pg. No. 125

·         In CustomizeResume, we are calculating “RAW SCORE” to second decimal to give a “halo effect” – a precision of physical laws!!

Pg. No. 126

·         Chaos Theory.

Pg. No. 127

·         Thru representation of text resume info 7/8 graphs, I am resorting to such “story-telling” – because graphs are best meant to display “trends”. It is not easy to decipher a “trend” in a text resume.

Pg. No. 128

·         “The End of Olain Text” – can I make this a “memorable phrase”?

·         I have tried to tell the “story” of CustomizeResume thru 40/50 slohans.

Pg. No. 129

·         This (Rags to Riches) is also the “plot” of CustomizeResume – a graphical / magical resume that will get instantly noticed by the recruiters and interview-calls will pour in!!

·         For 99% of people, a good job is the first step to “riches”!

·         Marketing is all about “story-telling dreams

Pg. No. 136

·         My slogans “tell a story” to “inspire action” on part of jobseekers to Customize their resume.

Pg. No. 137

·         I lost my photo, shaking hand with Truman – only it showed only my hand leaning out the rest of me!! Makes for a good story!

Pg. No. 139

·         Because a competitov is improving even faster.

Pg. No. 144

·         What I am attempting in CustomizeResume.

Pg. No. 145

·         IndiaRecruiter failed to click. That may still NOT imply that my “strategic choice” (graphical profiles), was wrong. There could be other reasons; eg: poor marketing.

Pg. No. 146

·         Apparently, jobseekers were not enthused with graphical profiles. If so why am I pursuing similar approach (strategy) in CustomizeResume?

·         There is no experimental way to know in advance whether jobseekers will “bite” the customization of resumes. The only way is to launch & find out the hard way.

Pg. No. 147

·         Our graph generation / customization, is a very SIMPLE software (far from being a NEW TECHNOLOGY). If it took us 2 years, Naukri.com can di it in 2 months. But if it catches the fancy of jobseekers, Naukri may have to copy & come up with something even better

·         Eg: cell phones

·         Apparently, Naukri has chosen to ignore graphical profiles even after 2 ½ yrs. of IndiaRecruiter.

Pg. No. 150

·         CustomizeResume, could well be my “leap In the dark”!

Pg. No. 156

·         If CustomizeResume turns out to be a “success”, I am sure Naukri will mount a big “counter-offensive”. We should know in 3/4 months, assuming we launch in Nov.

Pg. No. 158

·         No holy grail.

Pg. No. 162

·         As I developed & launched, 3pjobs, World-Wide-Jobs, Global Recruiter, RecruitGuru, IndiaRecrumiter and now “CustomizeResume”, I have made a bt of sucb rigorous analysic. But on world wide web, even that is no guarantee of success.

Pg. No. 164

·         I wonder if “CustomizeResume” would enable us to leapfrog over Naukri? Probability of failure is high but “risk” is small. A few lakhs of Repees and one year of my life. But if it does click the pay off could be huge.

Pg. No. 165

·         Read page “Shape of Things To Come” in my website “World-Wide-Jobs” or GlobalRecruiter.net

Pg. No. 169

·         In “CustomizeResume”, I am, once again shifting focus to jobseekers (-same focus as in World-Wide-Jobs).

·         In both, RecruitGuru.com & IndiaRecruiter.net, the focus was on Recruiters / Employers. There is no doubt, we will keep learning from the past and re-combine features we will keep trying till something clicks.

·         Nothing else works unless this happens.

Pg. No. 170

·         Google Web-Analy tics, show that IndiaRecruiter gets 10 times more traffic than “Average Recruitment & staffing sites of same size” – but 25/30 visitors per day (absolute figures) are far from flattering.

·         A job-portal must focus on, both jobseekers & Recruiters Ultimately. In CustomizeResume first focus will be jobseekers.

·         I am counting on user-experience too. Will jobseekers show their customized resumes to their friends?

Pg. No. 171

·         In India itself, there are several hundred job portals – and “a like”. Thru graphical profiles & customization, we plan to “differentiate”. Otherwise we have no chance!