Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Wednesday, 9 June 2021

THE ANATOMY OF BUZZ - EMANUEL ROSEN



====================================================================================

When I read any book, I scribble my comments / notes in the margins


These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

THE ANATOMY OF BUZZ - EMANUEL ROSEN       

                                                                                                          

=====================================================================================

Page no = 12 (1)

·         After 9 month, we have only 33 resumes (profiles) on India Recruiter, causing a “poor customer experience during “Resume Search!!

Page no = 13 (2)

·         If clicking (on lots of keywords), displays no interview questions, HR mgrs. Will feel cheated!

Page no = 18 (3)

·         We have incorporated

·         RUN-  rate us now

·         Celebrity opinions.

·         Poll-e-ticks

·         In pole ticks, key- words do the same thing

Page no = 19 (4)

·         In 9 months, indiarecuriter has been rated by 6 persons (RUN) May Be My Next Promo email should “invite” HR mgrs. To visit and rate us! That might start the buzz!

Page no = 20 (5)

·         Yesterday Sabeer Bhatia announced launch of “insta – CALL “an online office suit (free for individual) users) –developed entirely in India to expects to garner a 10% market share, valued at billion.

Page no = 21 (6)

·         At the bottom of each graphical profile, we have embedded a line:

·         Profile:  the new currency of Recruitment Issued by www. India Recruiter .net.

·         I hope our tool inter viewer” would do this. By now 2000 + copies of Resumeters have been downloaded. Those who use R/R will be reminded daily. After 9 months, we have 255 regd. Users! 

Page no = 22 (7)

·         After 11 years, the figure could be 200 million.

·         To use. Interviewer, an HR mgr. would have to downloaded database of that candidate from India Recruiter if not avail labs he would need to ask that candidate to “Register” on India Recruiter ! Q: will he ask? Why should he ask?    

 

Page no = 27 (8)

·         Read my promo email: “A swallow does not a summer make!

Page no = 28 (9)

·         We cannot afford a sales force / even a small one.

·         Therefore, I am trying to persuade the HR mgrs. / Recruitment Mangers / Headhunters etc. to “tell” the candidates to register on our website, obtain their PEN (permanent Executive Number ) and phone this no to the interviewers – who can, then, enter this no in IIT (Regular ) ,to conduct the interview.  Candidates will be more amenable to being told by INTERIEWERS I hope, this strategy works.

Page no = 31 (10)

·         When “match-maker” is launched, I hope jobseekers will talk to each other, how this s/w tool makes job-searching simile fast & accurate. High take ¾ months    

Page no = 36 (11)

·         This (concept) is central to our design of “poll-e-ticks “the greater the no of users “rating” the keywords, the better will become the graphical profiles.

Page no = 37 (12)

·         Once “interviewer” is launched (-and assuming it becomes very popular), we will “harvest” the new users & make these available to all.

·         I can expect Naukri to spread words about our mere 33 resume so I decided to talk about it mu self-promo email “As wallow does not a summer make potential subscribers will appreciate our honesty.

Page no = 45 (13)

·         For us “mega-hubs” are HR managers of big corporations, who hire thousands of people every year.

Page no =83 (14)

·         I believe this also applies to indiarecuriter it would take many more months of continuous “educating” (thru emails) that, we will see momentum buildups.

Page no = 85 (15)

·         It will take may be, another 2/3 weeks to launch it, I hope, buzz will start,

Page no = 86 (16)

·         In one recent promo email, I invited HR mgrs. To record their comments at “celebrity comments “hoping they will read the 6 comments posted. So fax.

Page no = 87 (17)

·         We have no “money “! Only time –and emails to HR mgrs.!

Page no = 88 (18)

·         I have only myself – and my computer –for promoting! We are down to 4 people (including myself), as of this week. I am waiting for this “Tipping point Malcolm gadwall.

Page no = 90 (19)

·         Indiarecuriter will take off only when a few HR mgrs. “fall in love” with it and talk about it passionately to their co-professionals.

·         About 10 days back, some girl from Naukri .com registered I suppose to check out various features, but will she talk?  

Page no = 104 (20)

·         We have but it this feature in “  Resume Rater and “interviewer” and will also in corporate. It “match-maker “Eventually. All 3 are designed to promote India Recruiter

Page no = 105 (21)

·         All of these should choke “Relief “from drudgery? Emotion   among  ueres. 

·         Last week jay thakere L&t felt  “delighted” while using Resume Rater for the first time Next week, he has promised to distnbute it amongst all of his 30 recruiters this could lead to wide spread usage in jay thakere become  a “Hunt”!

Page no = 106 (22)

·         I last 6 months over 2000 copies of “Resume Rather “have been downloaded (from 30 different websites) may be, as a result users talking to their friends / colleagues.

·         I hope someday, a set of corporate HR managers, will furiously click-away on Keywords in Karma scope, while inter viewing a candidate!

·         With launch of inter viewer I hope to be able to start such co inverse tion But I feel precious time slipping away! I must hold “on for another ¾ weeks! 

Page no = 107 (23)

·         We have collared each letter in INTERVIWER.

Page no = 108 (24)

·         When every any recruiter emails a profile / an Assessment / an EXCEL sheet etc. to anyone using RESUME – RATER   OR INTETVIWER, OUR message will also travel (profiles the new of Recruitment.)

Page no = 109 (25)

·         Our online “Assessment “is customizable and preservbale. It is bound to set a new standard –since it is as simple as clicking and that too, when the candidate is sitting in front of you!

·         To be able to use (offline) “interviewer”HR managers will need to tell candidates to go register on India Recruiter so that they can download that candidate’s database-and use interviewer!

Page no = 110 (26)

·         I have planned to incorporate this feature in “MATCH-MAKER”. The greater the no of jobseekers who downloaded & use it, the more valuable the service will become to all users.

Page no = 111 (27)

·         “Match – maker “will be designed to work seamlessly with all/any jobpoortals –so candidate does not have to worry / remember! Match maker must work the same in any part. Of world.

Page no = 112 (28)

·         Rate of Adoption of compatibility.

Page no = 113 (28)

·         By incorporating 15000+ interview Question’s in IIT, we have ensured that RECRUITERS have plenty of questions to ask, got .life got simplified!! Online “Assessment” further simplifies HR mgr.’s life.

Page no = 121 (29)

·         That’s me! In last ¾ months I have sent 15000 emails, one-at-a-time.

·         That is how we got 273 subscribers to register shofar.

Page no = 122 (30)

·         Some 200 + emails that I sent today were to USA corporates & Recruiters in different cities.

Page no = 130 (31)

·         Blog was not there when this was written.

Page no = 135 (32)

·         15000 emails!

·         What I have been doing for last 4/5 months

·         I have started with jay thakere (L & T) if he is happy with Resume Rater, he has promised to “standardize” on this in entire MIPD SBU –WITH SOME 30 recruiters, if we succeed with MIPD, we can hope to spreads it thru entire L&T.

·         Nirmit knows satish Krishna-Gm.  Strategic Resorzier Wipro NEXT I WILL GO & MEET HIM IN Bangalore.

Page no = 137 (33)

·         Era = Executive Recruiters Association NIPM = net insti of Personnel Management NHRD NETWORK.

·         Before I start amending thes, I need ONE influential “company which is whole headedly using India

·         Recruiter that is why I am pursuing L&T.

·         Gm. / VP (hr.) of large companies

Page no = 138 (34)

·         I spoke to Rag van today He has promised to visit us next week when he is in Mumbai He would be VERY influential in spreading  the Gospel (of India Recruiter )   within L&T

Page no = 139 (35)

·         Once “improved” website gets up & running next week, I intend writing to ERA Executive committee members.

Page no = 144 (36)

·         We allowed “Resume Rater”  to be freely downloaded – even without Recitation –from 30 odd websites as RESULT IN LAST & months .next 10/15 days, we will do the same with INTERVIER.EXCEPT,

Page no = 146 (37)

·         My promo emails (to potential subs cribbers contain 5/6 hyperlinks, to different feature on our website .idea is to get the recipient in retested / curious about just ONE of these features. No matter which link he clicks, he is transported to India Rec                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           router ! Trickles in making email interesting enough to read before hitting button.

·         The people who have given “celebrity opinion “I must keep them in formed when we.

·         Resume Rater v.2 Interviewer etc. of Couse, I must inform all existing subscribers. As well.

Page no = 149 (38)

·         Which of those 2000 people (who downloaded) are using Resume Rater Are three any reputed companies amongst these? We don’t know!  So we cannot tell others BUT with inter viewer, it would be different, we will know, who is using & also how much if he IA a “HUB, we will publicize this fact,

Page no = 150 (39)

·         If we can get 30 recruiters of MIPD –L&t, to start using Resume Rater regularly .that could cons tribute a “can teal mass” within L&t, facilitating adoption by other divisions of l & T, if 200 recruiters of L&t start using Resume rater, it would become easy to convince other major companies.  

Page no 153 (40)

·         For us MIPD (L&t) might just be such a cluster.

Page no = 157 (41)

·         Profile: the constant an only tics? The instant self-profiled?

·         “To see the rest of the profile of this candidate, enter, at PENWISE SEARCH”

Page no = 158 (42)

·         At “D     Doubting Thomas too, one graph “emerges” (develops) , within seconds of pasting a plan text resume, Q : HOW can we motivate several friends to turn this in to a GUOUP FUN activity ?

Page no = 159 (43)

·         Resume rater / interview / matchmaker (yet to be developed) are intended to seem an “introduction” to INDIA Recruiter,

Page no = 162 (44)

·         India recruiter will need to overcome the resistance of both, it & HR personnel, who are used to using SAP/ peopksoft, HR modules. We posted Resume rater on Downloaded com, for free downloaded some 25 other websites picked it up from Dowenloded.com.

 Page no = 163 (45)

·         I remember having discussed with Rahul saurabh etc., the possibility of “pre- loading” interviewer with candidate database of 10/50 candidate who have already registered with India Recruiter I do not recollect what we finally decided.    

Page no = 166 (46)

·         With just 3 people, how can I “go out to give product –demo to HR mgrs.,

Page no = 176 (47)

·         Last 3 days, our website has been shut down with a notice which says, “We are adding new features- ply-bear with us for a few hours”

Page no = 179 (48)

·         In India Recruiter, I have provided some explanation of how profiles get developed –and what is the signgicannce of each graph. Manish’s birthday.

Page no = 180 (49)

·         Although we uploaded Resume Rater only on other websites picked- up from there and hosted it, then hundreds of people who visit these other sites, there. In any Resume Rater, any time the RESET counter gets clicked, our s/w pickups the. Email IDs of all the resumes rated! We have collected some A4389 so far.

Page no = 181 (50)

·         This is my problem too! But I am not trying too hard. I suppose hundreds of Recruitment Agencies will adopt / switch-over to India Recruiter   only after 2/3 giant companies go for it.

·         “A thing or Two? (Comparing India Recruiter with Google- and saying we even better was meant to arouse curiosity thru shock.

Page no = 183 (51)

·         Suppose for each of those 2.2 lakh candidates (whose text resume & email ID have) .we were to generate function Profile Graph & email with a message each will get own UNIQVE profile But this will take many months even “learns! Profile-in our case,

Page no = 184 (52)

·         They beg can such icons, only after very successful! Independent of that success they wen nobody!

·         This does not work with websites features, it is so easy to “copy “quickly any “announced but –not launched” feature & come but ahead, if you have money! 

Page no = 186 (53)

·         I can think of an “Event” where Resume Rater pitted against 10 HR executives, who are the best at reading / rating resumes! It would be like carry Kasyanov vs. deep Blue.

Page no = 187 (54)

·         In my promo emails, I almost always urge the reader to paste his own text resumes at Doubting Thomas and watch the graph develop before his eyes. It is a powerful.

Page no = 190 (55)

·         If Resume Rather / interview / matchmaker / indiarecuriter, will they tell their .what I am trying.

Page no = 191 (56)

·         We have tried this in poll0e0tich.

Page no = 194 (57)

·         Anyone who want to use our offline tool. “Intern ewer” has to subzone to India Recruiter.

Page no = 195 (58)

·         Recruitment is not I doubt if Recruitment managers “talk “amongst themselves about the kind of software / website they use.

Page no = 196 (59)

·         2/3/4/ Recruitment managers can jointly conduct a telephonic or a video interview at any given time, who is online corporate. Are logged in) Read “virtual job fair, note, I am hoping that those HR mgrs. Who find IIT very compelling will, on three own?  Tell the candidates to register on India RECRUITER -SO THAT they can interview!! This candidate using IIT. I hope to turn hundreds of HR mgrs. In to mktg. mgrs.

Page no = 197 (60)

·         I have plans to “reveal “on indiarecuriter at any given time, who is online (which corporates are logged in) Read “virtual job fail” note .i am hoping that those HR mgrs. Who find IIT very compelling, will on their own tell the candidates to register on indiarecuriter -so that they can interview these candidates using IIT. I hope to turn hundreds mgrs. Our Mktg mgrs.!! 

Page no = 199 (61)

·         As mentioned earlier we have planned online forum corp. subscribers. Using Microsoft community server. May be we will create a separate forum for jot see as well.

Page no = 200 (62)

·         I think we have done something similar in Resume Rater. We can try this idea with cartoons.

Page no = 208 (63)

·         Nearly all of my promo emails mentioned not only the No, of subscribers (so far) but also names of a few BIG subscnbers (industry leaders) e.g. registrar  is FREE .

Page no = 212 (64)

·         If we ever hold a seminar for Recruiters, we showed get few red USERS speak good as well as lad about Resume Rater interviews India Recruiter.

Page no = 219 (65)

·         IIT provides Q & A Answers by way of Wikipedia of one look.

Page no = 221 (66)

·         We have so far, only 6 visitors who have rated our website (RUN) & Another 6 who have given some opining at “celebrity opiniori” we have planned to install Microsoft community server.

Page no = 223 (67)

·         I have used bets of bright colors (for fonts) in my promo emails.

Page no = 225 (68)

·         I must remember this dining our demo tomorrow to L&T (MIPD) recruiters if they are convinced –and happy with their increased productivity – then will spread the word thru rest of L&T re – Resume Rather.

Page no = 226 (69)

·         I am trying to recruit the “Recruiter” to tell the candidates are far more likely to “listen” to the Recruiters.  As far as L&T Recruiters are concerned, the “line” mgrs. Are their “customers. And the find interviews are always conducted by the “line” mgrs. So, if recruiters are will in turn, influence the line mgrs. To use it.

Page no = 227 (70)

·         I hope that, once a few hundred candidates have registered –and seen their profiles they influence their friends to register so that they can compare their “scores” & their salaries!

·         In emails thes a will get deleted or filtered as SPAM!

Page no = 231 (71)

·         I suppose, in a room full of recruiters, if one starts using Resume Rater or interviewer others will copy quickly.

Page no = 237 (72)

·         In today’s demo meeting at L&T (MIPD), Resume Rater did not work because of some confection s/w! We leaked a lesson- a valuable lesson,

Page no = 238 (73)

·         We have digitized a book of birthdates of prominent people / artists / scientists / sportsmen / actors / politicians etc. we have planned to link up this database on candidates SUBMIT RESUME. Page As soon as he enters his birthdate, a small window will pop-up saying “other Great people who were born on the same date, are .i hope this will create buzz, amongst friends colleagues. 

Page no = 239 (74)

·         Some 20 months back I tried to pursue Google for some kind of strategic alliance –but no response. I have not given up! I have drafted an email to Ashes kashyap of Google – which I plan to send out after 2/3 weeks.

Page no = 240 (75)

·         If, in any company, one HR mgr.-has happy experience of IIT, we can expect him to talk to colleagues. 

Page no = 241 (76)

·         Nearly 270 corporates have registered on indiarecuriter so far, but not ONE HR mgr. has so far commented (positively or negatively) on a single feature! I think their only other job- portals comprise of job-post thing & resume searching –and we have only 33 resumes shofar! So, possibly, they are all. “Disappointed”!  

·         So only when some HR mgrs. Are “seen” interviewing candidates using IIT, then the word might spread!

Page no = 424 (77)

·         I am concentrating on L&T (mipd), TO CREATE. First such “hot pocket “then extend to the rest of L& T, I INTEND TO try WIPRO as well.

·         India Recruiter has been “free” for last 10 months and I plan to keep it so till we acquire a few thousand corporates and-may is – 500.000 / resumes. 

Page no = 246 (78)

·         In India Recruiter, we have tried to involve customers thru .1) rate us NOW CRUN 2) SHARE YOUR KNOWLEDGE. 3) (CONTRIBUTE A QUESTRION)

·         We Have Planned To in deduce an online forum for corporates (-and later for jobseekers)   by implement MS community server

Page no = 247 (79)

·         I have conceptualized and made detailed notes on dozens of new features for India- Recruiter but first it has to take- -off!

·         But, before they feel like “getting “engaged” customers (corporate HR mgrs. & jobseekers) have to come to know about the very existent s of India Recruiter! A week from now. I plan to re-start the mass email campaigns.

Page no = 249 (80)

·         I believe, PROFILE does exceed the expectations of HR mgrs.- but since, so far only 33 are others, “Resume-search “must produce “NO  RESULTS ! EVERYTIME!  And   that must cause a huge letdown!! Email candidates to register on India Recruiter?  I will have to find way to attract candidates to register in large no “underpaid? Or “Free resume BLAST” to 3990 recruitment agencies & 5500 leading corpo?

·         Both Resume Rater & IIT, vastly simphfiel life HR mgrs.  Most certainly sure.   

·         Only when HR starts using IIT, will profiles become “visible.

Page no = 250 (81)

·         I do in my latest email; I have admitted we have only, 33 resumes on our website!

·         I am the only Peron to do marketing & at age of 75, there is a limit to how much can I must do all marketing without spending any money! I am entirelyreling on emails. 

·         Same with me- starting with 3pjos.com 14 Nov. 1997!     

Page no = 251 (82)

·         So far, I have given, about a docent demos (4/5 within   L&t // 4//5 to Recruitment Agencies // master etc.)  Once we uploaded revised website, next week I plan to start phoning 270 subscribers I plan to visit bang lore to meet WIPRO /L&T/ ACCENTURE etc.

·         Google / yahoo / ERA / NASSCOM / Nat. HRD Network.

Page no = 252 (83)

·         HR mgrs. Recruitment mgrs. / Professors teaching HR (mba): Editors of HR related magazines journalist (business)

Page no = 253 (84)

·         Our phone no / fax no/ email id are on our website, as also on Resume Relater.

Page no = 254 (85)

·         Does not apply to a website. I believe profiles would –and therefore we have hosted “Doubting Thomas” some of this we have explained in “poll-e-Ticks” Nearly every page carries, at the bottom. Name of the s/w developer.

Page no = 255 (86)

·         We have planned to start a forum of subscribers using Microsoft community server,

·         Like asking every CEO to paste his own resume at “Doubting Thomas” and see his own “profile” emerge before his eyes!

 

 

Page no = 256 (87)

·         We could hold demo for HR (MBA) Students in Mgmt. Institutions.

Page no = 257 (88)

·         We have “celebrity opinions” where any visitor can post comments- without identifying? 

·         E.g. resume .Blast Resume Courier is to be into diced vacancy Blast.

Page no = 260 (89)

·         As soon as we reload our website in next 2/3 days, my email is talk about “Resume Rater v2.0.

·         And how it will increase the produvtiy of Recruitment process, I am NOT asking the recipients to “Register”!

No comments:

Post a Comment