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THE TIPPING POINT – MALCOLM GLADWELL
Page no 07
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I hope JAM falls in to this
category.
Page no 08
·
As of today we have 92 registration
from Airtel / 31 from MTNL –MUMBAI /61 from /MTNL – DELHI .when will these turn
“huge”?
Page no 10
·
I did yawn in my bedroom
though!
Page no 14
·
My concern right now –in
respect of JAM.
Page no 17
·
In case of JAM, could this translate
into, “cities with very few job –opening? Obviously, young jobseekers in such
cities are an easy target for JAM!
Page no 20
·
When it comes to frequent job –change, call –center agents
are the most “ACTIVE” we should target them as “transmitters” of JAM virus.
Page no 22
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We have to work hard to a few journalist to
find out about “JAMMING “ trend amongst a few jobseekers- then write about this
trend & infect others.
Page no. 24
·
This is exactly what I have
been thinking for last 1 Year.
Page No. 25
·
I used to see this on TV all –
the time in 1956 at Illinois & then at Kansas.
·
Yeh job ko JAM kar Diya
·
Jan that job
Page no 35
·
Read my note: six Handshakes
away!
Page no 69
·
WWJ/ JAM too is an “aggregator
compiler” of job – related info.
Page no 91
·
Would JAM “tip “by being
associated with Airtel?
·
Depends on how aggressively
AIRTEL “promotes” JAM!
Page No 92
·
JAM is here: jobsite are
history!
·
Our “emphasis “is on “History”
Page no 93
·
In our case no of TJAM sms or
no of “Registrations”
Page no 97
·
Helping those who had clear “in tension” to ACT-But could
not “act “in the first campaign because of “missing” info.
·
Jobseekers “know” how badly they want a job: also may be
that they can find jobs on jobsites –except it costs time & money to condo
of many job searches.
Page no 98
·
In our latest promo email to 8 lakh job
seekers, we have incorported an image of a mobile –phone screen showing
job-alert.
Page no 142
·
Advs. ? Hoardings? Emails? SMS? Articles in newspapers?
Page no 166
·
Today I drafted message “Double
your circulation? For sending to Editors does it seem memorable?
Page no 170
·
Whether or not that editor publish job –
summaries, will “double your circulation?” get us the Media Attention?
Page no 172
·
We have to sell “WWJ “to the
group of Editors / formalists, media can make or break us.
Page no 173
·
We need to create a
“community of jobseekers” they in corporation- it working or in cyber cafes- if
searching for jobs.
·
If 90% of jobs are in 6
cities-then the working professions are there too.
·
We have 7.8 lakh email ID of
jobseekers we have started sending then email-Letus hope they will turn into
“jammers”.
Page no 174
·
Jammers of the world – unite!
What can we rally them around? Our war cry “stops searching for jobs.
·
I can’t do this I hope JAM
spreads from one call-center to yet another.
Page no 175
·
Real jack trout’s “minds can’t cope.”
Page no 194
·
I suppose this is their
“Distribution chain” so far, we have succeeded in getting MTNL (DELHI) to advertise JAM.
Page no 196
·
I feel MTNL (Delhi) advts. were
too full of “details” – diverting attention from the “core – message”.
Page no 197
·
In case of JAM majority may “distrust”
applying based on a mere 160 character SMS –instead of a 2000 character full
advt. It will take some months before the merits manifest.
Page no 199
·
Differentiate.
Page no 203
·
By this weekend, I plan to
send “Double your circulation? Folder to some 100 editors of small town
–news-papers,- hoping they will go thru WWJ-then write about it in their paper.
Page no 205
·
In “Double Your Circulation” I have stressed to the Editors, not
only their financial gain but also the importance of service they would render
to small town unemployed youth.
Page no 219
·
There was ¾ children suicide in w.Bengal
after rapist Dhananjoy was hanged in 2003/4
all were “experimenting “! In many cases, in the presence of their
friends!!
Page no 220
·
Can JAM offer a “way out “to olesperate jobless
youth of India? Can they make their “presence?
(In this world)” felt thru JAM...
·
Notice me / don’t Forget/ I
am Here!
Page no 222
·
May be this was the (or one
of the) cause behind a spare of farmer’s suicides in Karnataka in 2004!
Page no 224
·
In case of JAM, this would
require a set of friends to “observe” one of them actually “applying online” to
create a visual instruction.
Page no 225
·
10/15 days back after X &
XII standard exam results, we had ¾ student suicides this happens every year.
Page no 228
·
What “pan –chewing” (indulging Pan-Parag) and Gutka –chewing has
become to lower – income group people here.
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