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When I read any book, I scribble my comments / notes in the margins
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Pg. No. 4
· In my note “Anatomy of a Disruptive Innovation” I have talked of “Competing against Non-Competition” i.e. targeting millions of jobseekers in smaller towns who, have no access to internet-and therefore to jobsites”. We do not want to compete against Monster / Naukri
· As far as concerned. But, in Global Recruiter, we would take them on head on-especially if I can get either Google or Yahoo to tie-up.
· (09-01-06)
· Of course, when we introduce “Pay-per-click” tariff in Global Recruiter, we are also changing the “rules of the game” for online recruitment industry. Hopefully, our model will enable lakhs of small companies to move up to online recruitment-companies who have never used interment so far.
Pg. No. 5
· GR would come under this definition.
Pg. No. 6
· Online Search-engines (Google / Yahoo etc.) are barely 10 yrs. old.
Pg. No. 8
· Even in India, there is no place for a “run-of-the-mill” jobsite. But there is a place for an online networked exchange for e-recruitment.
Pg. No. 13
· I think Function-Graphs & extraction in Recruitguru.com fell under this category.
· “Pay-per-use” of Global Recruiter?
· I suppose Global Recruiter – as a web service-to other jobsites, will be first of its kind in the world – and it would offer job-advertisers extreme low cost option as a result pf “pay-per-use”.
· (10-01-06)
Pg. No. 14
· By itself, Global Recruiter as a web-service to other job-sites would not be a big deal – but when coupled eighth “Pay-Per-Use” concept, it gets BIG enough to rewrite the rules of online recruitment industry. Then there are other half-a-dozen unique features to help.
· On Global Recruiter’s “Revenue Model” page, I have used these words, addressed to corpo. HR mgr.: “Why do you want to be taken for a ride?”
Pg. No. 16
· I am trying to achieve exactly opposite thru “Pay-Per-Use” (a micro-payment) model of internet advertising. This 180 departure from traditional jobsite practice was necessary if we want to get small companies to switchover to online Recruitment.
Pg. No. 17
· Thru Global Recruiter, I plan to “restructure” online recruitment industry. In that World-Wide-Jobs (WWJ) will play on important role. Ultimately, we will make Jobserach & Resume Search obsolete (thru JAM & RAM).
Pg. No. 18
· For JAM, this demand is at the “Bottom of The Pyramid” 100 million jobseekers in small towns – without access to internet.
· In Global Recruiter, we want to target 500,000 small companies – which recruit 1 person / year!
· “Pay-Per-Use” @ Rs. 1/=
· Rs. 1/= per view (Jobs or Resumes)
Pg. No. 24
· This ABC analysis also holds for Indian jobpoortals, with Monster / Naukri & Thimesjobs accounting for maybe 75% of the market. Whatever competition is there, it is between these 3.
Pg. No. 27
· Basic features on all 3 major jobsites are essentially same. Similarly all websites of placement agencies have only one feature viz: “Submit Resume”. No job posting No jobserach No Resume-Search.
· Even if partner jobsites of Global Recruiter were to price (1) Job posting & (2) Resume-Search at 50% of the tariff charged by Monster / Naukri / Thimesjobs, they would have no chance to stand-up against Monster / Naukri etc.
Pg. No. 28
· May be there are 500,000 small companies which are today “Non-Customers” as far as online recruitment is concerned. With just 1 or 2 vacancies in a year, they have never bothered to past a job on any jobsite. Global Recruiter wants to target these Non-Customers by offering value in the form of “Pay-Per-Use” @ Rs. 1/=
· Naukri offers a large variety of combinations of job post & resume-search tariff. Global Recruiter will offer just ONE simple Rs. 1/ per view – easy to grasp even by a shopkeeper!
Pg. No. 29
· For foreseeable future, I plan to keep all services “frce” for jobseekers and for recruiters
· (Price / Tariff)
· Advts / Publicity cost. – by creating buzz.
· (Analytic Graphs Job Alerts on Mobile)
· Next
- Job Alert TV channel
- RAM
· -No. of Resumes / Job Advts
· -SEO threw deep web spidering of resume database / job-advts database
· -Reach corners where there is no in telnet
Pg. No. 31
· Will uploading (from backend) 10 million records of experienced professionals and 10 million records of Fresh Graduates, enable us to “leap frog” Naukri / Monster / Thimesjobs? We will make a beginning on (10/06/2011), and will get to know in next 2/3 months.(28-05-11)
· We want all companies (mainly small companies) to start using online recruitment instead of relying on (1) classified advts (2) world-of-mouth spreading the word. And, thru constructing job advts by “editing” archives of ads, we want to make it very easy for them to “post jobs”.
· I am trying to do this thru JAM / JAS / RAM etc.
· JAM is meant for those millions, who have either not used or job portal or rarely.
Pg. No. 33
· We have tried to keep webpages very simple and easy to navigate.
· Read “Paradox of Choice” I remember my days in St. Quentin (France) – 1968. Cheap hotels had only these offered in flasks on the counter (Self – Serve)
Pg. No. 34
· Educated – but unsophisticated – jobseekers from small towns, must find [even one time] “Submit Resume” Form simple-not intimidating. On GR, our form loos quite complicated. I most certainly need to have a separate / simple form for FRESH GRADVATES – also for clerical & vocational staff.
· I designed such a from 2 days back and gave it to Shuklendu yesterday. This was designed, keeping in mind that we plan to upload, 10 million records of fresh graduates from backend
Pg. No. 37
· If we try to benchmark CustomizeRasume against Naukri / Monster / Thimesjobs, then we are doomed to fail! I just designed U /me for page, “Your Friends”? – Thru which, I want CustomizeRasume in the direction of Social Networking sites such as LinkedIn, Facebook, MySpace etc. (28-05-11)
· Simply getting as good as our competitors is no fun, no big deal.
Pg. No. 39
· In WWJ, our focus is on “door delivery” of latest / freshest job every day, on the mobiles of jobseekers – making “jobserach” obsolete.
· In GR, our focus will be on “door delivery” of latest / relevant resumes on mobile / mailbox of HR mgrs. – making “resume search” obsolete.
· These still remain the objectives in Customize. But it is never easy to create a new set of rules to challenge old habits.
· We have already pioneered JAM & in GR, we will pioneer RAM.
· Our tagline for WWJ:
Ø Where jobs come searching for you on mobile
Ø Where you “apply online” with a single click on your mobile.
· TerraFugials “flying car” will cost $ 250,000/= in USA. Deliveries expected in 2012. Same with Moller’s flying car. Squash Shipboard of Ahmedabad has booked one.
Pg. No. 40
· Owes does.
Pg. No. 41
· Our “Pay-Per-Click” factor is borrowed from internet a advertising industry.
· Departure from practices of existing jobsites. In WWJ, we say, “We are not a jobsite”.
· WWJ did not work because MSPs failed to promote. In JAM, we have bypassed MSPs but we still need to promote it-ourselves! (28-05-11)
Pg. No. 42
· We have listed these features / elements in online write-up “HR loves GR”. Are we “oversupplying” to HR mgrs.?
Pg. No. 43
· It is possible that when we upload (from backend), 10 million records of experienced professionals +10 million records of Fresh Graduates, our site slows down – especially if several hundred people try to use it simultaneously. If this happens, it would be a welcome type of problem-which can be solved.
Pg. No. 47
· What are Monster / Naukri / timesjobs’s “market boundaries”?
· [CANDIDATES]
· Professionals / Already Employed
· English Speaking
· Big Towns / Metros located
· Having internet access
· Familiar with jobsites
· High Salary expectations
· [CORPORATE SUBSCRIBERS]
· Organised Sector
· Big Companies, having
· Large Workforce, of
· Professionally qualified staff
· 10% - 50% churn-rate
· Recruiting 100-1000 new professionals / year
· Fulltime HR dept.
· What could be our NEW boundaries?
· [CANDIDATES]
· Simple graduates (BA / Boom / BSc)
· First time jobseekers (Fresh) No-Exp.
· Located in small towns
· Limited / negligible internet access
· Limited knowledge of English
· Never heard of jobsites
· No job info in local newspapers
· Low salary expectations
· Willing to work in small / unorganised companies (Jobs in my street?)
· [CORPORATES]
· Unorganised sector
· Small companies (5-100 employees)
· Vocationally qualified + clerical staff
· Located in small towns Big towns
· Recruit 1/5 persons / year
· No HR dept.
· (12-01-06)
· In brio, we want to convert “Non-Consumers” (of jobpoortals) to “Consumers” of CustomizeRasume. After 5 ½ yrs., my vision still remains the same.
Pg. No. 48
· Large / organised Employers & Placement Agencies
· Online recruitment Internet
· I am aiming 3 years down the line, say 2009.
Pg. No. 49
· Thru Global Recruiter, we want to be the “Empowering” Agency at the CENTRE of a networked eco-system of online recruiters. We don’t compete with any of these.
· Newspapers also make available job-related info to jobseekers-so they compete with traditional jobsites. Thru JAS, I am trying to embrace them into GR / WWJ network, and make them “partners” instead of competitors.
· For small-town jobseekers local newspaper carrying job Advts are a substitute for online jobsites.
· Self-employment would be an “alternative” to “Employment”
· See “starts your own business” page
Pg. No. 50
· Before Monster / Naukri realise what is happening, I hope I can tie-up with 200 newspapers across the country.
· Some 20/25 newspapers were downloading Job Advt. Summary (JAS) from World-Wide-Jobs and printing daily. I will certainly revive this once customize picks up
· I realised that small town jobseekers affordable “jobserach” alternative was, job ads in local newspapers, (mostly by local / small companies). By offering JAS, I intend to provide to small town jobseekers a (somewhat) level playing field, vis-à-vis big town jobseekers having internet as “alternative”.
· But, if JAM finds better acceptance amongst small town jobseekers then JAS may not have takers!
· (28-05-11)
Pg. No. 51
· India’s Co-Op-Hsg. Societies / Time-Share Holiday Resorts etc. are other examples of “Co-ownership” – In Global Recruiter too, we are telling partner websites: “No need to create your website & then maintain it. Join GR, get web services delivered to your visitors & pay us 20% of what you earn-No RISK, at all”.
Pg. No. 52
· We are telling “would-be” partners of Global Recruiter “when you join us, your website can be up & running in matter of hours-not months!”
· In India, Mobile Phone population crossed 800 million, as against only 85 million internet connections. Question is: How do I create awareness about JAM amongst jobseekers?
· What we are trying in WWJ
Pg. No. 53
· Also happening in India during last 3/4 years. ARPU is around Rs. 350/= expected to go down to Rs. 250/= in next 2 years’ time.
· In India PCs are in Rs. 20000-25000 range & may drop to Rs. 10k – 15k range in 2 yrs. By that time cheap cell phones will be available for Rs. 1000/=
· This has happened. Even smartphones are available for Rs. 2000 / 3000!
· (28-05-11)
Pg. No. 54
· Also true in India.
· Someday, soon, we hope to “broadcast” jobs & resumes to mobile phones-the moment these get posted.
· JAB – Job alert broadcast.
Pg. No. 55
· Ryanair of Ireland is doing roaring business on this basis.
Pg. No. 56
· By spending less than Rs. 10,000/= (~ $ 250/=), I am buying 20 million candidate records (10 mill. exp. + 10 mill. fresh graduates). I must wait and watch over the next 2/3 months, as to what happens when these records get uploadedonCustomize. (28-05-11)
· Can we equate “Partner-Program” of Global Recruiter as some kind of “franchisee-program”? if yes, can we too expect to see a rapid growth of GR network – once launched by end of this month? (Hopefully)
· (15-01-06)
· I have shifted my focus from GR (Global Recruiter) to Customize.
Pg. No. 57
· For anyone to design / develop & host a full-fledged jobsite, would cost at least Rs. 2 lakhs & 6 months. We offer to do this for our “Partners” for free and within a few hours. It should Catch-on.
· This is the same problem with job searching on jobsites & basis for WWJ.
Pg. No. 58
· This is also my goal in Global Recruiter Network-keep to bare minimum.
· With GR pricing at Rs. 1/= per click (payable by employers), could we expect thousands of employers to start posting jobs?
Pg. No. 59
· In case of GR, our franchisees (partner websites) have no upfront investment. Their revenue will depend upon getting many employers to sign-up as subscribers.
Pg. No. 61
· In our case, these “influencers” are the corporate HR managers. I plan to influence them, fist thru “Knowledge Profile” box and later thru “Function Profile” and other “Profile” graphs. If they are impressed, in turn, they will “influence” the jobseekers to use only Global Recruiter.
· This is also the reason, I want to attract the HR mgrs. to become “Partners” (may be in the name of their son / daughter / wife) of GR.
· So far, this (being able to influence HR mgrs.) has remained no more than a wishful thinking!
· Most jobsites in India are today targettive Placement Agencies as “Subscribers”. I plan to target them as “Partners”.
· (15-01-06)
Pg. No. 62
· I saw this at Partials house, last week. He was quite upbeat about this – although delivery set cost Rs. 1000/=.
Pg. No. 63
· JAM is our job-into delivery system. So is JAS.
Pg. No. 64
· Thru JAS, my attempt is to make job-info available to small-town jobseekers, even before their more sophisticated city-cousins get a chance to login and surf many jobsites.
· JAS will give small-town jobseekers, a “level-playing field”.
· Then, once we introduce “Resume Courier” feature, it will close the return loop viz: delivery of resumes to employers.
· In WWJ, we have shifted focus from “Employers” to “Jobseekers”. WWJ will get entire revenue from jobseekers, whereas all jobsites get their entire revenue from Employers.
· Oh! How thing evolve and how fast!
Pg. No. 65
· Being able to give prompt “Feedback” to job-applicants, is part of our offering.
Pg. No. 69
· Someday, we hope to do something similar with Resumes / by replacing all plain text resumes with their “ImageBuider” version-displaying “Function-Profile” graphs
· I suppose inability to acknowledge & give feedback to candidates could be giving HR mgrs. “guilty Conscious”. We have tried to solve this thru ARM.
Pg. No. 70
· As of today, thru Resume Blast page (in Customize) we are emailing only TEXT resumes-without graphs. Only feature is hyperlinked “keywords” linking to Wikipedia pages.
· Is it likely that for most HR mgrs., text resumes (emailed) are getting to be “Commodity” products? If so, would they appreciate “Knowledge-Profile”?
Pg. No. 72
· Despite keeping all services (FREE) we managed to get
· 1300 employers to register in IndiaRecruiter.net in 4 ½ years
· 110 employers to register in Customize in 1 ½ years
· Obviously (FREE) has failed to motivate!! I think it is a question of awareness. Employers / Recruiters simply do not know that we exist! After uploading those 20 million candidate records in next 2/3 months, I plan to send out a promo email to some 100,000 employers / recruiters.
· (28-05-11)
Pg. No. 73
· With Rs. 1/= per click (-and pay-per-use) model, we hope to unlock the hidden demand of lakhs of small / medium employers, who need to recruit only ½ persons per year. Because of exorbitant tariff for online job-posting (Monster / Naukri etc.)., today these small companies companies simply do not use online recruitment. To that they are “Non-Consumers”. My idea is to get them to adopt online recruitment for their small needs.
· (17-01-06)
Pg. No. 76
· Trends
· Internet penetration
· Broadband
· Mobile penetration into smaller towns / villages
· Skills-Shortage
· Rapidly growing employment in IT / ITES / BPO / KPO
· Outsourcing to India
· Under liberalised WTO, somewhat easier movement of skilled professionals out of India
· Rapid growth in all kinds of MEDIA (Print-TV-DTH-Mobile etc.)
· Boom in Retail & Infrastructure
· Fabulous growth of TEMPING companies such as
· Manpower
· Kelly’s
· MaFoi etc.
Pg. No. 77
· Our “Pay-Per-Clicked” model is somewhat similar. We are telling HR mgrs.: “Pay us if you open a resume (to read) or if a jobseeker clicks / opens / reads your job-advt. Not otherwise”.
· I have decided to offer jobsites 80% of Rs. 1/=, leaving 20% for us
· I hope this revenue-share arrangement will attract many jobsites to partner with Global Recruiter.
Pg. No. 78
· As big town companies find it more & more difficult to find skilled professionals (already settled in big towns). It seems very likely that they will turn to graduates coming out of medium town colleges.
· IT Companies have started doing this during last 2 years.
Pg. No. 79
· Jobs are getting posted on jobsites around the clock (as day breaks in each country) – just like “Events” happening around the clock. Many Indians would be interested in job in USA / Australia etc.
· Hopefully, “Pay-per-Click / Pay-Per-Use” pricing on Global Recruiter will re-construct online recruitment industry.
· (18-01-06)
Pg. No. 83
· In a recent interview (Business Today / Jan 29, 2006 / Inside Google India), Sanjeev Bhikhchandani (Naukri.com) has admitted, having spent Rs. 2 cr last year on Google Ad words (Sponsored Links) and plan to spend Rs. 4/5 cr in 2006 / 07
· If I can convince Google to become a partner website of Global Recruiter, we will get much more publicity (as compared to Naukri) WITHOUT spending one Rupee!
· Now, I am wiser!
Pg. No. 88
· We have planned quite a lot of analytics for
- Partners
- Employers
- Jobseekers
· In yesterday’s meeting with Satish Doshi (Sampoorna), he advised that we focus only on existing jobsites, as far as “partnership” is conceded. I think he is right. Then help these partner jobsites to attract existing “Non-Customers” to become subscribers viz: small / medium size companies needing to fill 1/2 vacancies / year.
· (18-01-06)
Pg. No. 89
· What are the “alternatives” to online recruitment (thru online job-posting / resume search)?
· Advertise in print media
· Advertise on own / corporate website
· Word-of-Mouth referrals
· Employee referrals
· Hire head-hunters
· Conduct campus Interviews
Pg. No. 92
· For JAS registratran, I am developing a FORM which newspaper editors can fill-in & fax. I get a feeling that online registration seems “daunting” to most of these old timers!
Pg. No. 94
· Satish Doshi is right when he says our webpage “who can be partner”? Is confusing – not focussed. I must change it fast. Also eliminate page “Potential Partners”, altogether
· Satish passed away a year back – due to cancer. Now his son and wife (Raju) are managing “Sampoorna”. Satish was an absolute GEM of a man.
· (28-05-11)
Pg. No. 97
· Thru Global Recruiter, we plan to corner a major market-share-away from Monster / Naukri / Thimesjobs
Pg. No. 101
· If we can get newspapers across India to print JAS, we could reach “beyond existing demand” – which is currently confined to metros.
Pg. No. 102
· C.K. Prahalad has elaborated this concept in great detail, in “Wealth at the bottom of Pyramid”. – So has Clayton in “Seeing what is next”.
· I know our “Submit Resume” form (in WWJ + GR) is too daunting for small-town jobseekers. They are likely to say-away. But it is also possible that most small-town jobseekers just don’t know, how to write a good “text” resume (it is quite an art). They may find it very easy / convenient to fill-in “fields / boxes” presented to them with just one / tow simple worlds-or merely select / click the values! We will know. We simplified & broke-up this form in 5 parts.
· (19-01-06)
Pg. No. 103
· When we crea “Submit Resume” form for (1) Fresh Graduates (2) Clerical / admin staff (3) Factory workers-vocational staff etc.
· We must have a design which requires minimum of typing / writing and maximum of clicking values presented in drop lists.
· I just 2 days back designed one asking for just 3 clicks, viz:
· My Degree
· My Specialization
· My Institute
· That’s all!
· (28-05-11)
· Senior Executives who like to be “head-hunted”. Majority neither posts resumes on jobsites nor conduct “job searches”
· See “I am a GM” on WWJ. I think this can be termed executives. Thru this feature they can receive job alerts on their mobiles WITHOUT submitting their resume! Privacy Guaranteed!!
Pg. No. 104
· “I am a GM”
· V. Senior Executives
· (JAS)
· Those jobseekers who currently rely on jobs advertised in Print-Media. They do not conduct “Jobserach” on jobsites
· Small-town jobseekers who have no “access” to job-related info, either thru papers or on jobsites (JAS)
· Jobs arches on Jobsites
· For these Senior Executives, giving their resumes to head-hunters is a “better alternative”.
Pg. No. 105
· This is also the idea behind JAM –
· (Latest / freshest jobs,)
· (Delivered daily,)
· (Quality matching job-preferences)
· (on the mobile screen)
· (Free of cost)
· Even so, after 1 year, why has JAM failed to catch-on?
· Mobil-Service Providers (MSPs) – with whom we signed revenue-sharing agreements, just did not bother to promote and we had no money to promote on our own.
· (28-05-11)
Pg. No. 106
· In JAM too, after delivering the job-alerts for the day, the jobs-database gets “deleted” – to ensure that no job gets repeated.
· In JAM, jobs-alerts are Uniquely Customized for each & every jobseeker-but still delivered FAST
· Self-Service
· “Noncustomer” jobseekers are in small towns. They have never used jobsites. When they see JAS in local newspapers, will they login to WWJ & register? – provided they own a mobile! It will take another 12 months for JAS to spread across the country-to (Say) 100 newspapers. By that time, hopefully, 50/60 million mobile-phones would get sold in these small towns.
·
Pg. No. 107
· For small town unemployed, surfing on jobsites at cybercafés is beyond their means (@ Rs. 20/= per hour). They have neither a PC nor an internet connection at home. Worse, small town newspapers have very few job-advts-if any. May be some low-paying, local jobs get advertised. This combination of circumstances should make JAS very attractive to these jobseekers.
Pg. No. 108
· We give away JAS content “free” to newspapers in return for “free” publicity by way of credit given at the bottom of JAS tabulation. Today we are emailing JAS as EXCEL sheet. To entice small town newspapers, we should COMPOSE the table, using CORELDRAW PageMaker software & deliver ready-to-use templates, so that small town newspapers have no “composing” hassle.
(20-01-06)
· Today, I faxed “Registration” form to some 10/12 newspapers. Already some 20 papers are printing JAS. In next 12 months, JAS should reach 200 million people, every morning!
· Jobseekers
· Newspapers
· Ourselves
Pg. No. 109
· Hopefully, over a period of time, those jobseekers who eagerly await for their morning JAS supplement, will gradually switch over to JAM (by registering on WWJ). Then only we will make money.
· I strongly believe that for small town jobseekers JAS would be a true “Leap in Value”. Next big leap will come when we introduce “Resume Courier” feature on Global Recruiter
· E.g.:
· Factory workers
· Vocational staff
· Technicians
· Clerical staff
· Free lancers
· Sales staff at counters
· Fresh Graduates
· All of these are expected to find their job-related info. From “Classified-Recruitment” columns of newspapers. Hardly any jobsite pays any attention to them.
· If, backend uploading of 6 million resumes, clicks and ramps-up traffic, then next step will be to upload 10 million resumes of fresh Graduates.
· (30-05-11)
Pg. No. 110
· Quite possibly, for every professional job seeking executive, there are 5/10 of “Subordinate” staff.
·
Pg. No. 114
· I am focussing on TIER 2 (jobseekers relying on print-media) thru JAS. In absence of advertising money, this is my best bet, right now. These Candidates are currently not being “served” by jobsites – or by small town newspapers.
Pg. No. 115
· On JAS, over a period of time, we should start mentioning
· “To email your resume, use “Resume Courier” feature of IndiaRecruiter.net”
· Small town jobseekers, reading JAS every day, may be happy that, now, for the first time know what kind of jobs are available and where (with which companies) but, they face a problem:
· How to get their resume a cross to those employers?
· With “Resume Courier”, they simply enter the email IDs of various companies / employers and click “Submit” and our software will pick up the correct resume from the database and email to those employers.
Pg. No. 118
· There is – both for corporate subscribers and for jobseekers – in GR, thru creation of Virtual Employment Exchange
· Jobseeker – Services are FREE. And we are changing rules of online recruitment, by adopting “Pay-Per-Use” tariff for subscribers
· With sufficiently large volume of transactions-yes. This is why I need Google as a partner website.
· Biggest hurdle is to convince a large no. of existing jobsites to sign up as “Partners”. I don’t know what will motivate them!
· It does. For jobseekers & corporates both. But it will need a lot of “publicity” for them to come to know about what GR / WWJ combination has to offer.
· In a couple of days, we will start sending promo email “Is this Your Resume?” to 6 million candidates. If this succeeds in arousing their “curiosity”, it will generate traffic.
· (30-05-11)
Pg. No. 119
· I plan to replace “Latest Resume” page with “Resumes Archive” page. Every hour, 1000 new / different resume hyperlinks will get loaded on this page. I also plan to enable “Registered / Logged In” employers to be able to download these 1000 resumes with a single click on [“Download”] button. AND I will keep this FREE! Hopefully, this will attract many employers to register. And since the page refreshes with new hyperlinks every hour, hopefully, those employers will visit this page every hour to download.
· (30-05-11)
· Yes – no other jobsite offers Res. 1/= “Pay-Per-Click” to corporate subscribers. Our revenue pricing model is truly irascible.
· Getting a large no. of jobsites to sign-up as partners. Most existing jobsites are owned by placement agencies.
· They have hosted their jobsites, primarily to collect resumes, with no jobserach for jobseekers & no resume-search by corporates. These, placement-agency owned jobsites are likely to resist the idea of Global Recruiter, fearing loss of “brick mortar” business.
Pg. No. 120
· I am.
· To some extent Global Recruiter is like this!
· We don’t have any “searchable” resumes on GR and without resumes, why would any corpo. Employer subscribe to GR? So, in order to get plenty of resumes FIRST (to start tempt a lot of jobseekers to visit / submit resumes, thru features like (1) Resume Blast (2) Resume Fourier (3) JAM
· GR (Global Recruiter) was only a “concept site”. Not a working site.
Pg. No. 125
· Any talk of a “Right Price” is meaningless, unless we are able to generate huge traffic in the first place! And no employer will bother to register unless there are millions of resumes.
· Our pricing / Tarff cannot get any better. It is revolutionary to say the least.
· In GR, price is going to be the main attraction for corporate job-advertisers.
Pg. No. 126
· We have managed to get 250,000 jobAdvt thru feeds (1000/ day). Now we are trying to upload 6 million resumes (purchased database) from backend. What remains will be “publicity”.
· Our “Service” is entirely “information” – delivery of which over web costs very little.
· This is especially true for a jobsite where no corpo. Would visit unless there are lakhs of resumes and no jobseeker would Submit Resume unless there are thousands of jobAdvt. It is a dog-chase-tail kind of syndrome! To break this gridlock & get traffic moving, we need one – either jobs or resumes – to start off. I must lure candidates to submit resumes by offering – free resume blasting – Resume Courier Service. But Monster / Naukri will most likely imitate & take away our advantage
· (22-01-06)
· Resumes & would fall in this category.
Pg. No. 127
· JAM has no patent protection but if we succeed in tying-up with all the Mobile Service Providers first, then, there is a good chance that we can prevent Monster / Naukri from similar tie-ups with MSPs.
· Now we don’t need any tie-up with MSPs – but then, as we did any jobpoortals can tie-up with HP Labs (SiteOnMobile.com) and offer identical service
· (30-05-11)
· This is very true of WWJ as well as of Global Recruiter. No rocket science! Once these click, there are bound to be copycats. My hope is that Monster / Naukri will find it very difficult to jettison their existing revenue-model & copy GR’s pay-per-click model.
· At Rs. 1/= per resume, I hope we can rope in lakhs of small companies to subscribe to GR – those who have never used online rearmament.
Pg. No. 128
· Since we fall in this category we decided to introduce “Pay-Per-Click” pricing model, which, I believe, Monster / Naukri will find very difficult to imitate, at least, in the short-run.
· Between Monster / Naukri on one side and Global Recruiter on other, there is only a small difference in “offering” to corpo. & jobseekers. If Monster / Naukri makeup their mind, they can bridge this gap in few months. But they will find it extremely difficult to switch – over to “Pay-Per-Click” model.
Pg. No. 129
· On one hand, WWJ / GR combination, may someday, make corporates to stop advertising in newspapers. To that extent, WWJ / GR are a threat to newspapers. But there are hundreds of small-town newspapers who are not patronized by job-advertisers, who are happy to print JAS.
· Newspapers are a diff. FORM
· To deliver job – info to jobseekers
· If a large no. of small-town papers starts printing JAS, then big papers may be forced to follow suit.
· Big Cos who advertise their vacancies in papers.
· Whether they post a job-advts on (1) Newspapers (2) A jobsite (3) Own website or (4) Ask a head-hunter, Corporates have SAME objective, viz: - To sleeve / appoint competent executives.
Pg. No. 130
· Today thousands of small-town businesses, who need to fill 1/2 posts per year, advertise in local / small newspapers-also because, they are looking for local jobseekers (whose background can be checked). Downside is that there are very few “suitable” candidates available in a small-town-so a compromise become necessary. May be these corporates spend Rs. 500/= for advertising in local paper. When they start posting jobs on a partner website, they will hopefully find many more suitable candidates for say, Rs. 200/= (@ Rs. 1/= per resume). That should prove an attractive proposal. He need not even post a job-advt.-just conduct a resume-search, if he is not sure any candidate maybe actively looking for such a job!
Pg. No. 131
· Small town employers alternative is to advertise in local newspapers at a cost of Rs. 500/=. Global Recruiter must compete with this “price”, if we hope to divert this traffic away from newspaper advertising and towards use of GR.
· At fernafibe
· We have spent a huge amount in developing WWJ / GR – but our “delivery-costs” will be quite in insignificant. GR’s success will entirely depend upon how many sign-up as partners. & how big the network grows.
· GR (at 20% revenue-share) is not sustainable without large volumes of transactions.
Pg. No. 132
· We are trying to “automate” all processes & make everything “Self Service” in WWJ / GR
· We hoped MSPs will carry out “Marketing / Selling” function for WWJ – but they are not. Now I hope JAS will promote WWJ.
· As fares billing / collection B condemned, in WWJ, it will be done by MSPs In GR, it wil be done by Partner websites
· Downloading of job-advts-using a spider-is low cost raw-maternal.
Pg. No. 133
· There is no doubt that Monster / Naukri can match our Rs. 1/= per click price. But our low price is of no use, unless we get the message across to lakhs of small town employers. And before that, we need some 40/50 partner websites.
Pg. No. 134
· In GR, partner website websites will do all marketing / selling to corpo. Subscribers & jobseekers. We will help partners by giving those databases. So, GR itself will have no “marketing / selling / billing / collection” costs. We will not need to develop those capabilities on our own.
· Partner websites will also contribute by bringing in job advts & resumes – which are the basic raw-materials.
· If I can get Google or Yahoo to join, that would be great. That cans catapult right over Monster / Naukri. Google India gets 30 million searches every day! That could be the most powerful “Sales Force” that any website can ever get.
· On the “delivery side” tying up with all mobile service providers would mean, we can deliver jobs to 100 million mobile-phone owners by and of 2006.
· This is exactly what we plan to do thru our “Pay per Click” (that too @ Rs. 1/= per click) whereas Monster / Naukri are charging Rs. 1-3 lakhs lump sum per year – in advance too!
Pg. No. 135
· Now, you can download a song (legally) from tune (Apple) at 99 cents apiece. In first year itself, there were 70 million downloads. Total downloads from all such websites will total 470 million in 2005 ($ 101 billion)
· Even at Rs. 1 per click, we are not “giving-away” the resume. We can give it to a thousand corporates, again & again without losing ownership.
· Times of India has started bartering “Ad Space” for “Equity” in same co.’s
Pg. No. 136
· Automated Processes of
· Downloading
· Matchmaking
· Delivery
· Billing (Prepaid)
· Partnering
· [GR] - Websites
· [JAS] - Newspapers TV
· [WWJ] - Mobile Service Providers
· “Pay-Per-Click” pricing for
· View Jobs
· View Resumes
· (Both, deducted from corporate)
· (Subscribers Prepaid accounts)
Pg. No. 137
· I don’t have this problem. As of today Recruit Guru has only ONE employee (trainee) who has joined one week ago!
· (22-01-06)
Pg. No. 138
· Last week, Satish Doshi (Sampoorna) told me: “If I could earn Rs. 10,000/= by searching a suitable resume & recommending to client (-headhunting fees), why would I encourage a client to search 50 resumes, for Rs. 50, online, by self-Service?”
· Existing Placement Agencies (whom I am targeting-along with existing jobsites) are quite likely to think this way. But my main target for Partnering will be no. of small jobsites.
· May be, those most likely to become partners of GR, would be entrepreneurs who want to get into online recruitment business, fast and without any investment those who have no existing business – to feel threatened.
Pg. No. 139
· I will need to undertake a email campaign to brick-&-mortar placement agencies to convince them, how they stand to benefit by supporting Global Recruiter partner websites-as Subscribers. We should not ask them to become partners themselves-just ask them to stop subscribing to Monster / Naukri & switch-over to GR websites.
Pg. No. 140
· India Recruiter’s webpages are quite simple / easy to understand / uncluttered as compared to Monster / Naukri / Thimesjobs.
Pg. No. 141
· JAM is.
· JAM does the same.
· I have called JAM the “Job Nirvana” once again adopting “Pay-Per-Use” model instead of a fixed monthly fee. Push job alerts are free.
· “Apply Online” (MO) SMS are priced at Rs. 3/=.
Pg. No. 142
· In India Mobile Same Providers pay the content-providers, only 10% - revenue earned from their content.
Pg. No. 143
· It is still far cry in India – even in 2006.
·
Pg. No. 147
· This is the only problem for Recruit Guru today.
· No resources except one S/W developer who joined 1 week back.
Pg. No. 151
· The “no. of registered jobseekers” & “no. of Apply online” SMS, have remained stagnant for last 8 months – in absence of marktg. Effort on part of Mobile Service Providers. Can publication of JAS in newspapers, change this situation? May be it can, if JAS gets printed in 200 newspapers & read by 100 million jobseekers around the country. We will be depending solely upon Golva Recruiter Network taking off in a big way with dozens of jobsites signing up.
· Considering “No Cost” implication, I think JAS is one such “Point of disproportionate Influence”.
· This is a non-issue for me
Pg. No. 152
· This is why I have insisted, there will be no “Login” in WWJ / GR just to see / browse the website – even to conduct a jobserach. Similarly, I have insisted that all U/I of Admin Tool on GR should be visible to any visitor (whether corpo. Employer or a jobseeker). He will not get to “SEE” the data (except for his own transactions) – but he can see all U/I images-to get an idea of what kind of data, he will get to see.
Pg. No. 153
· I remember sending photos of worst-littered corners of Powai, once-a fortnight, and sending to Vice Presidents (1984-85)
Pg. No. 156
· I have none But in I can get
Ø 100 newspapers to print JAS
Ø 6 MSPs to sign up for JAM
Ø 50 jobsites to sign up for GR
Ø 1 TV channel to broad-cast jobs
Ø Then I can get a VC or an Angel Investor to fund my dream.
Ø (22-01-06)
Pg. No. 157
Ø May be by roping-in Vital-Paned-Melissa, to campaign amongst Newspapers (to publish JAS), I can provide them with far more meaningful / challenging / motivating work. They would do this in their spare time and get a sense of “Achievement”.
Ø ABC analysis over last one year, we have downloaded some 800,000 jobAdvt posted by some 50,000 advertisers. But, I am sure 10% of advertisers (5000) posted 80% of Ads (6 lakh) once we have identified these 5000,
Ø We will target them for becoming subscribers of partners of Global Recruiter – drawing their attention to our unique feature of “Job Posting-Archival Way”. These are our HOT SPOTS.
Ø (29-01-06)
Pg. No. 158
· Read poem “Path of the Caff” in book “Value Engineering” by Larry Miles.
Pg. No. 162
· Like our telling newspaper editors, how
· Sentinel plans to allot a FULL PAGE to JAS
· Karmakshetra plans to allot 2 full pages to JAS
· Prating Akbar plans to allot ¼ pages to JAS.
Pg. No. 163
Ø This is exactly how I organised “Productivity Campaign” at Powai-works, after 1982 agreement with the Labour Union. There were 3 tiers
Ø Shop Floor
Ø Production Unit
Ø Entire Powai (which I conducted-as General Manager).
Ø Each Production Manager made a slide-presentation of the monthly targets is achievements, in a graphical manner-followed by a debate – which included Union leaders. We could keep this up for 2/3 years – along with many other initiatives. Although productivity did go up by 2% - 3% per year, greatest benefit was a new culture of open-ness & participation by Union leaders & Managers.
Pg. No. 167
Ø I have already given a demo of GR’s “beta” version to Rajiv Susana (SC Innovation.com) & Satish Doshi (Sampoorna.com) But once GR becomes fully functional in 6/8 weeks, I will need to rope-in a few more ERA members who could act as “Angels” for GR and spread the message. If I can get 10 ERA members to become partners, a momentum could be built. Satish Doshi however thinks there is a conflict of interest between ERA members & Global Recruiter. He thinks, we ought to target a few “pure-play” jobsites who have no “brick - & - mortar” business. Satish has a point.
Ø (02-02-06)
Pg. No. 168
Ø Brick & Mortar placement agencies are the biggest advertisers on the jobsites (70% of the advts. on Monster / Naukri etc.)
Ø If “Resume Search (Pinpoint)” manages to help them find the most suitable candidates fast, then they can be expected to become “Subscribers”. They may also like their job-advts. Reaching out to thousands of jobseekers thru JAM – on their mobiles.
Ø We will offer irresistible features to employment agencies.
Ø For Global Recruiter, these will be dozens small jobsites, struggling to survive, struggling to get a few corporate subscribers to simply “break-even”.
Ø I have to convince these small jobsites that, if they join-up, together, we can mount a serious challenge to Monster / Naukri. Some may warm-up to this challenge.
Ø
Pg. No. 169
Ø Trying to develop & launch a Virtual Exchange, capable of challenging the likes of Monster / Naukri & Thimesjobs, with just ONE S/W developer (trainee with a few months of experience)= is not merely “difficult” – it is almost impossible. It is very frustrating too!
· (07-02-06)
Pg. No. 175
Ø This morning Rahul returned to office at 8 am (our opening time is 9 am) – despite working late last evening and then, continuing to work at home till 3 am! Apparently, he is highly self-motivated & committed. It is same with Rajeev & Vikaram. They feel Global Recruiter “belonged” to them.
· (07-02-06)
Pg. No. 186
Ø Global Recruiter would need only 3/4 years of unchallenged growth to take firm roots.
Ø Monster / Naukri with close to Rs. 100/= cr. turnover, may look down up on our “business model”.
Ø If Monster / Naukri switch to our “Pay per Click” revenue-model that would be proof that, all these years, they were taking subscribers for a ride!
Ø With 3 major players, there is no “monopoly” in online re-cruitment market in India. But Thimesjobs can afford to switch to “Pay per click” model.
Ø If Monster / Naukri were to try & copy. Our “Pay-Per-Click” model, their Revenue will suddenly drop from Rs. 100 car to Rs. 10/= cr.! That would be a disaster!!
Ø (19-02-06)
Pg. No. 187
· If
· We manage to rope in 50 jobsites as partners (Network-size)
· 1 million jobseekers as members
· 5000 Corporates as “Subscribers” then, it would be very difficult for Monster / Naukri to get back last business, even if they switch over to “Pay Per Click”
· Venture capitalists owning a substantial change of Monster / Naukri, will just not allow switch-over to “Pay per Click”. But Thimesjobs may have no such problem.
· We must create such a “buzz” amongst 22000 companies which currently subscribe to Monster / Naukri.
· For us, this means “aligning”
· Value-Per-Click model (of great interest to corpo. subscribers) WITH
· “Guru Mine / aurusearch” free download, WITH
· Image Builder / Func. Profiles with
· .Net web services to would be partners with
· 80% revenue-share for would-be partners, such a culmination would be difficult to copy by others.
Pg. No. 189
Ø Always keep two steps ahead of Monster / Naukri. I hope to do this by making Google / Yahoo to partner with GR in domain of (a) jobserach (b) resume search If GR can serve, their visitors in “RECRUITMENT SOLUTIONS”, we can become un-beatable!!
Pg. No. 192
· If we say, Corpo. Subscribers are the “buyers”, in online recruitment industry – then, what is it that they “Value”? I suppose, it would be – Faster / Better / Cheaper recruitment of competent executives. At Re. 1/= per click, GR would be vastly cheaper.
· Image Builder / Func. Profiles would make GR a “better” solution. And RAM / RAM & JAM / JAB, would make it “faster”.
Pg. No. 193
· I too believe that Online Recruitment, must not remain confined to
· 5000 corporates (why not 500,000?)
· 5 million jobseekers (why not 50 Million?)
· Global Recruiter & World-Wide-Jobs is my attempt to change the online recruitment industry.
· (19-02-06)
· Right now, there are around 500 “standalone” jobsites in India – with 1500 placement agencies. We will “network” them to create a platform.
Pg. No. 194
· Our “Pay Per Click” model, could end up costing a corporate Advertiser, no more than Rs. 10,000/= per year, against Rs. 1-3 lakh annual subscription being charged by monster / Naukri.
· Because of web service, all partner websites will be highly standardized on internet incremental cost is almost NIL.
· Our Func. Profiles
· 13 yrs.! We must do it in 3 yrs.
· I want ImageBuider resumes to become the Industry-standard. I would like HR mgrs. to insist on Image Builders and refuse to accept plain / text resumes.
Pg. No. 195
· As soon as 100,000 jobseekers summit structured resume on GR, we will introduce (1) Salary Profiles (2) Designation Profiles (3) Tenure Profile (4) Edu. Profiles etc.
· Once Function Profiles become popular among HR mgrs., every jobseeker would want to send to send his Latest resume only – since, it will update his Func. Profile. So he will come back & edit frequently.
· Last year GM made a loss of $ 6.7 billion! Obviously someone came up with a better Blue Ocean strategy!
· We are trying to do same with our “Pay per Click” model.
Pg. No. 196
· If GR succeed (as I am sure, it will) such doubts will crop-up in relation to Monster / Naukri etc.
· This would also worry Monster / Naukri, in relation to our model.
Pg. No. 197
· ImageBuider would bring such “Increased Functionality” to recruitment industry.
Pg. No. 198
· Our “Pay-Per-Click” pricing model is bound to bringing a revolution in Online Recruitment Industry.
· Corporates world be able to avoid, a large upfront subscription-and then remain locked-in for a year!
Pg. No. 199
· In 1957-58, I punched cards for IBM 1401 to solve a small arithmetic addition problem. (Uni-of Kansas)
Pg. No. 201
· Thru JAM, my idea is to get the jobseekers to think “differently” about jobserach viz: Let jobs come searching for you!
· This was the year I bought 12 IBM – clone PCs for L & T Institute of Technology at Rs. 1 lakh each from Kiriti Sheath who pioneered sale of PCs in India.
· This is what I intend to create by giving away free, Guru Mine & Guru Search.
Pg. No. 202
· JAM – JAB & RAM – RAB will change the “Delivery Experience” for Jobseekers & Recruiters we will deliver jobs & resumes within minutes of getting posted on any partner website
· JAM is all about mass – Customization
Pg. No. 203
· In JAM SMS is an old technology.
Pg. No. 204
· We can afford to keep Re. 1 per click because the cost of delivery is insignificant of course all websites are up 24x7
· We are planning a large network of jobsites
· Bottom of the Pyramid.
Pg. No. 205
· Almost one every day! Could we replicate such a feat for Global Recruiter? 300 partner websites at the end of first year?
·
Pg. No. 207
· If jobseekers can view job-alert SMS on their mobiles, within few minutes of getting posted on partner websites (JAB), why would they want to visit the jobsites?
· (20-02-06)
|
· JOB ALERT |
· |
|
· Time Posted: · Time Broadcast: · Source: · No. of Persons Broad cast: |
· |
· We will introduce such “Screens” (several – on one webpage), where latest jobs getting posted on diff. partner websites will flash, every few minutes.
Pg. No. 211
· In JAM I am looking to capture the bottom of the Pyramid viz: millions of jobseekers in small / medium towns, who are at present “NON-CONSUMERS” of jobsites.
Pg. No. 213
· “Versions” of every hard-ware & every S/W.
Pg. No. 215
· Global Recruiter can possibly have the same no. of corpo. Subscribers and same no. Of registered jobseekers at 1/100 the cost incurred by Monster / Naukri – because GR will leverage 50 or 100 partner websites, in its network.
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