Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Tuesday, 13 October 2020

CAPITALISING ON CUSTOMERS – PATRICIA B SEYBOLD

                                             BOOK READ ON 13-04-2005 TO 17-04-2005



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When I read any book, I scribble my comments / notes in the margins

These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :

CAPITALISING ON CUSTOMERS – PATRICIA B SEYBOLD

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Page NO 02

·         3Pjobs.com was launched on 14/Nov/1997.

Page no 03

·         In JAM job –alert are freshest “inventory” of jobs against which a jobseeker “places order” applying online.     

·         We plan a history for jobseeker that he can “access” online, on their own.

Page no 04

·               See my note on “flight deck” for RecruitGuru.

Page no 09

·         As soon as jobseeker “Applies online “from his mobile a message appears on mobile screen: “your resume has been successfully delivered to the Advertiser”

Page no 19

·         We are developing our own for WWJ/JAM.

Page no 82

·         In complete client history.

·         Client History driven mktg.

Page no 83

·         Not updated history

·         We will not “Publish”, but I hope WWJ/JAM can get 10 million profiles in next ¾ yrs.

Page no 84

·         In draft Advt that I prepared today for Airtel I have tried to project-JAM AS THE “simplest way to job search”

Page no 95

·         This is why we are designing our own CRM software in the form of ADMIN TOOL.

·         See my yesterday’s note re: ADMIN TOOL.

Page NO 101

Ø  Downloader

Ø  Matchmaker etc.

 

Page no 102

·         i.e .modify the “process” of “service”

eg: Jobseekers may, someday want to get a job-alert [on their mobile]

WITHIN ONE HOUR OF THAT

Ø  Job getting posted on any jobsite!

Ø  We can then figure-out the “process-changes”

Ø  May be a personalized/ unique/software-spider for each jobseeker!

Page no 104

·         Getting more customer for “JAM”

PAGE NO 112

·         In most companies, these are “open secrets!”

·         Reed my folder “communicating far productivity”

Page no 119

·         “Job searching is no fun-job searching is pain!

Page no 120

·         This is fine once you have customers-and therefore, Some data about them .but what do you do, When in the beginning of a new venture [like our JAM], you have NO customers?

·         We intend to store on the History time.

·         We intend JAB-JOB Alert Broad-casting to target group when a corporate posts a vacancy on WWJ.

·         Our “Free Trial” offer.

Page no 121

·         If we somehow succeed in getting jobseekers, to fill in their “career History” data in Image Builder, we would capture a lot of valuable info. For trend-analysis. 

Page no 122

·         When we compile “job pref-cum –job Alerts-cum “Apply online” History for each jobseeker, we would know his “LIKES” [-and dislikes too],for

o    Specific CITY LOCATIONS FUNCTIONS.

o    Specific Design

o    Specific companies etc.

And we would be in a position to make appropriate recommendations to him.

·         On their birthday we plan to send greefrhgs –no other pitch!!

 

Page no 123

·         “Apply online” click History for each jobseeker.

Page no 141

·         A low “churn-rate” in case of mobile –saving providers.

Page no 142

·         Vishesh’s experience with TTSL [landline service] is quite the opposite!

·         It was a pain!

 


THE TIPPING POINT – MALCOLM GLADWELL

                                         BOOK READ ON 27-05-2005 TO 31-05-2005



======================================================================================

When I read any book, I scribble my comments / notes in the margins

These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :


THE TIPPING POINT – MALCOLM GLADWELL


================================================================================

Page no 07

·         I hope JAM falls in to this category.

Page no 08

·         As of today we have 92 registration from Airtel / 31 from MTNL –MUMBAI /61 from /MTNL – DELHI .when will these turn “huge”? 

Page no 10

·         I did yawn in my bedroom though!

Page no 14

·         My concern right now –in respect of JAM.

Page no 17

·         In case of JAM, could this translate into, “cities with very few job –opening? Obviously, young jobseekers in such cities are an easy target for JAM!

Page no 20

·         When it comes to frequent job –change, call –center agents are the most “ACTIVE” we should target them as “transmitters” of JAM virus.

Page no 22

·         We have to work hard to a few journalist to find out about “JAMMING “ trend amongst a few jobseekers- then write about this trend & infect others.    

Page no. 24

·         This is exactly what I have been thinking for last 1 Year.

Page No. 25

·         I used to see this on TV all – the time in 1956 at Illinois & then at Kansas.

·         Yeh job ko  JAM kar Diya

·         Jan that job

Page no 35

·         Read my note: six Handshakes away! 

Page no 69

·         WWJ/ JAM too is an “aggregator compiler” of job – related info.

 

Page no 91

·         Would JAM “tip “by being associated with Airtel?

·         Depends on how aggressively AIRTEL “promotes” JAM!

Page No 92

·         JAM is here: jobsite are history!

·         Our “emphasis “is on “History”

 

Page no 93

·         In our case no of TJAM sms or no of  “Registrations”

Page no 97

·         Helping those who had clear “in tension” to ACT-But could not “act “in the first campaign because of “missing” info.

·         Jobseekers “know” how badly they want a job: also may be that they can find jobs on jobsites –except it costs time & money to condo of many job searches.

Page no 98

·         In our latest promo email to 8 lakh job seekers, we have incorported an image of a mobile –phone screen showing job-alert.   

Page no 142

·         Advs. ? Hoardings?  Emails? SMS? Articles in newspapers?

Page no 166

·         Today I drafted message “Double your circulation? For sending to Editors does it seem memorable?

Page no 170

·         Whether or not that editor publish job – summaries, will “double your circulation?” get us the Media Attention?

Page no 172

·         We have to sell “WWJ “to the group of Editors / formalists, media can make or break us.

Page no 173

·         We need to create a “community of jobseekers” they in corporation- it working or in cyber cafes- if searching for jobs.

·         If 90% of jobs are in 6 cities-then the working professions are there too.

·         We have 7.8 lakh email ID of jobseekers we have started sending then email-Letus hope they will turn into “jammers”.

Page no 174

·         Jammers of the world – unite! What can we rally them around? Our war cry “stops searching for jobs.

·         I can’t do this I hope JAM spreads from one call-center to yet another. 

 

Page no 175

·         Real jack trout’s “minds can’t cope.”

Page no 194

·         I suppose this is their “Distribution chain” so far, we have succeeded in getting MTNL  (DELHI) to advertise JAM.

Page no 196

·         I feel MTNL (Delhi) advts. were too full of “details” – diverting attention from the “core – message”.

Page no 197

·         In case of JAM majority may “distrust” applying based on a mere 160 character SMS –instead of a 2000 character full advt. It will take some months before the merits manifest. 

Page no 199

·         Differentiate.

Page no 203

·         By this weekend, I plan to send “Double your circulation? Folder to some 100 editors of small town –news-papers,- hoping they will go thru WWJ-then write about it in their paper.

Page no 205

·         In “Double Your Circulation” I have stressed to the Editors, not only their financial gain but also the importance of service they would render to small town unemployed youth.

Page no 219

·         There was ¾ children suicide in w.Bengal after rapist Dhananjoy was hanged in 2003/4   all were “experimenting “! In many cases, in the presence of their friends!!

Page no 220

·         Can  JAM offer a “way out “to olesperate jobless youth of India? Can they make their “presence?  (In this world)” felt thru JAM...

·         Notice me / don’t Forget/ I am Here!

Page no 222

·         May be this was the (or one of the) cause behind a spare of farmer’s suicides in Karnataka in 2004!

Page no 224

·         In case of JAM, this would require a set of friends to “observe” one of them actually “applying online” to create a visual instruction.

Page no 225

·         10/15 days back after X & XII standard exam results, we had ¾ student suicides this happens every year.

Page no 228

·         What “pan –chewing” (indulging Pan-Parag) and Gutka –chewing has become to lower – income group people here.


Monday, 12 October 2020

WEAPONS OF MATH DESTRUCTION – CATHY O’NEIL

                                                            BOOK READ ON 17-02-2017 TO 04-11-2019



======================================================================================

When I read any book, I scribble my comments / notes in the margins

These reflect my views / opinions about what the author is saying – including my disagreement

Often, my comments are in the nature of telling myself :

Hey ! We should try out this idea in our own business ( Head-hunting / Online Recruitment )

Following are my comments re :


WEAPONSOF MATH DESTRUCTION – CATHY O’NEIL


================================================================================

Page No 01

·         I keep adding up the numbers, to see how fast and how accurately can I add mostly by separately adding up Pairs 2 digits, simultaneously.

Page No 2

·         Subprime crisis of 2008.

Page No 3

·         In 2009, we developed “Resume Rater “which did, exactly this!  Even today, you can download it form a dozen wishes!

·         As of today, 3259 download from soffpedia! Total exceed 20,000!!

·         I selected “keyword” from thousands of resumes job Advts.

Page No 46

·         Recent example; NPA’s work lakhs of crores by Indian’s Big banks.

Page no 52

·         What-which-how much [weight]

·         This is how I developed my simply formula for [integrated logistics = transport] e-log to compute. “HARM QUOTIENT of each vehicle.

·         In my case, Transport Tax.

Page No 55

·         My formula for “vehicle Harm Quotient” does not rely on any “inputs” from humans [whether vehicle owner’s/drivers/passengers].it entirely depends upon Sensors & Navic satellites.  

Page no 60

·         I think this is a universal belief.

Page no 61

·         When I was at KU [Lawrence] in 1956-58. uniu.admin went to great lengths to attract wilt chamberlain (7’-2”) to join for its Basketball tame. one rumor was that uni-even spotted a tall girlfriend for wilt!

Page no 64

·         Probably, this industry is even bigger in India. eg: city of KOTA.

·         Ditto here.

 

Page no 67

·         NITI Aayog has developed its own formula for ranking of colleges where 50% weightage is assigned to “graduation rates.”

Page No.69

·         See my blog “The Future Of Advertising” - where I have described a similar

Scenario for a person waiting form bus at a bus stop.

Page no 74

·         I have suggested a similar ”segmentation” in my blog Digital dividend form demographic data [4D].

PAGE NO 76

·         IF M/c learning can get access to the AUDIO LOGS, of all the smartphones [of English speakers, to begin with] that world be much bigger data base and tell much more about us than our clicks & likes pushing speech to text conversion s/w.

Page no 84

·         Reed my poem about Detroit, when I read that Detroit city had to declare bankruptcy.

Page no 90

·         Read my blogs on: “Bank Recapitalization” “only Rs-7000 per person”

Page no 95

·         In India, court cases, linger on decades-it you have a good lawyer.

·         China is doing this for its 1.4 billion citizens.

Page no 96

·         Read my blogs

§  Privacy is dead

§  Privacy does not live here

§  RIP = Privacy

§  Privacy for sale

·         Just does not exist!

Page no 99

·         Health of patient in hospitals in general and ICUs in particular-would improve faster there was sunlight!

 

Page no 100

·         In China CCTV cameras fixed along roads, do this for all its 1.4 billion citizens.

Page no 101

·         China leads the world in State Suruaillan.

Page no 108

·         The year I got posted at Madh

Page no 109

·         If you get 500 application against 1 job, you are forced to make a trade-off!-especially when HR dept. is under pressure to fill job in 10 days!!

Page no 112

·         It is impossible to give any meaningful feedback (on test performance) To hundreds of applicant who get rejected by tests.

Page no 113

·         I launched “Resume Rater” software on 27/6/2007 [Download.Cent.com] now there are hundred.

Page no 120

·         Read my blog “PA-RANK “which had a similar concept.

Page no 132

·         My MS thesis [ KU-1958] was titled: A work sampling study of white collar workers: In KU library, I took recorded “working/ non-working/restroom” student of some 20/30 clerks and tabulated “frequency of occurrence” Study last 1 week

·         In one of his books Peter Drucker. Has talked about this which I mentioned in my thesis.

Page no 144

·         Since this got written 3 years ago things have 90 worse! Privacy is a more illusion.

Page no 148

·         Happened to me my fist interview L& T you have no exp.) I tried again after 1 year exp at medico and got selected!!

Page no 149 

·         In India, millions continues to die each year because they have no money for medicines or hospitalization.

Page no 151

·         Also from job boards full of resumes.

Page no 152

·         Same data on a thousand serves. How can anyone find and delete all?

Page no 155

·         Humans will in reduce their own bias and greed.

Page no 157

·         Never imagined such things could happen in USA!!    

Page no 181

·         All mobile service provides, have our AUDIO LOGS- cash and every word that we every spoke in those mobile and words. We received thru those mobile. Easy to convert in to text.

Page no 191

·         What reliance jio is trying here for past 2 years?

Page no 200

·         According to Hindu mythology, at the beginning of  TIME if self, god [brahma? Vishnu?]  said = “EKO Aham, Bahu Syam: [ I am one only I will be come many]